{"id":73290,"date":"2023-01-27T15:09:00","date_gmt":"2023-01-27T15:09:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73290"},"modified":"2023-07-27T21:49:38","modified_gmt":"2023-07-27T20:49:38","slug":"farnham-chiropractic-wellness-kampania-upuszczania-drzwi-czesc-2","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/","title":{"rendered":"Farnham Chiropractic Wellness: kampania upuszczania drzwi Cz\u0119\u015b\u0107 2"},"content":{"rendered":"
<\/div>

W Cz\u0119\u015b\u0107 1 naszej serii po\u015bwi\u0119conej kampanii door drop<\/a>przedstawili\u015bmy Farnham Chiropractic Wellness i ich Przegl\u0105d techniczny w po\u0142owie okresu eksploatacji<\/a>. Dowiedzieli\u015bmy si\u0119, jak kr\u0119garz i w\u0142a\u015bciciel firmy Grant Pretorius odkry\u0142, \u017ce kampania door drop mo\u017ce pom\u00f3c mu dotrze\u0107 do nowych odbiorc\u00f3w. Szczeg\u00f3\u0142owo przyjrzeli\u015bmy si\u0119 r\u00f3wnie\u017c temu, w jaki spos\u00f3b opracowali\u015bmy projekt ulotki, kt\u00f3ry zosta\u0142 zoptymalizowany pod k\u0105tem dystrybucji za po\u015brednictwem poczty bezpo\u015bredniej.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Maj\u0105c gotowe do druku projekty graficzne, nadszed\u0142 czas, aby przyjrze\u0107 si\u0119 kolejnym krokom zwi\u0105zanym z przygotowaniem udanej kampanii direct mail (DM). Korzystaj\u0105c z us\u0142ugi dystrybucji ulotek od drzwi do drzwi Solopress, oznacza\u0142o to zapoznanie si\u0119 z narz\u0119dziem Campaign Builder. Narz\u0119dzie to jest dost\u0119pne podczas procesu zamawiania i pozwala wybra\u0107 odbiorc\u00f3w wed\u0142ug obszaru geograficznego, wieku, typu gospodarstwa domowego i przedzia\u0142u dochod\u00f3w.<\/span><\/p>\n

Kreator kampanii<\/b><\/h2>\n

Podczas wybierania odpowiednich adres\u00f3w do wysy\u0142ki, Grant musia\u0142 wyzerowa\u0107 w\u0142a\u015bciw\u0105 grup\u0119 odbiorc\u00f3w, bior\u0105c pod uwag\u0119 takie czynniki, jak obszar geograficzny, wiek, typ gospodarstwa domowego i doch\u00f3d. Wydajno\u015b\u0107 jest kluczem do utrzymania koszt\u00f3w na niskim poziomie, a ulotki s\u0105 marnowane, je\u015bli s\u0105 dostarczane pod adres, gdzie mieszka\u0144cy s\u0105 zbyt daleko, w nieodpowiednim wieku, aby skorzysta\u0107 z Mid-life MOT, lub nie maj\u0105 \u015brodk\u00f3w, aby zap\u0142aci\u0107 za us\u0142ug\u0119.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Geograficzny<\/b><\/h2>\n

Jak sama nazwa wskazuje, Farnham Chiropractic Wellness ma siedzib\u0119 w mie\u015bcie Farnham w hrabstwie Surrey. To kwitn\u0105ce georgia\u0144skie miasto targowe liczy 28 tys. mieszka\u0144c\u00f3w i s\u0142u\u017cy jako centrum spo\u0142eczne i handlowe dla wielu okolicznych wiosek.<\/span><\/p>\n

Grant chcia\u0142 rozbudowa\u0107 swoj\u0105 baz\u0119 lokalnych klient\u00f3w, wi\u0119c postanowi\u0142 skupi\u0107 si\u0119 na pobliskich gospodarstwach domowych. W zwi\u0105zku z tym wybra\u0142 promie\u0144 10 mil od adresu kliniki. Obszar ten obejmowa\u0142 kody pocztowe GU9 7**, GU9 8**, GU9 9**, GU9 0**, GU10 1**, GU10 2**, GU10 3**, GU10 4** i GU10 5**.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Kreator kampanii umo\u017cliwia wybranie wielu obszar\u00f3w, nawet je\u015bli te kody pocztowe nie s\u0105siaduj\u0105 ze sob\u0105 - tj. s\u0105 rozrzucone, a nie tworz\u0105 jednego du\u017cego obszaru. Na przyk\u0142ad, je\u015bli odbiorcami s\u0105 centra miast, mo\u017cesz wybra\u0107 kody pocztowe w Glasgow, Birmingham i Manchesterze, wszystkie w ramach tej samej kampanii.<\/span><\/p>\n

Zwi\u0119kszanie skali<\/b><\/h2>\n

Jednym z wszechstronnych aspekt\u00f3w korzystania z <\/span>Us\u0142uga dystrybucji ulotek od drzwi do drzwi<\/span><\/a> jest to, \u017ce skala i zakres kampanii jest ca\u0142kowicie pod kontrol\u0105 u\u017cytkownika. Dop\u00f3ki liczba adres\u00f3w przekracza minimaln\u0105 warto\u015b\u0107 7500 i nie przekracza maksymalnej warto\u015bci 1 000 000, mo\u017cesz dostosowa\u0107 kampani\u0119 do dowolnej liczby gospodarstw domowych za pomoc\u0105 Kreatora kampanii.\u00a0<\/span><\/p>\n

W przypadku kampanii, kt\u00f3rych liczba odbiorc\u00f3w przekracza 1 000 000, mo\u017cna skontaktowa\u0107 si\u0119 z nami pod adresem customerservices@solopress.com lub numerem 01702 460047, a my b\u0119dziemy w stanie po\u015bwi\u0119ci\u0107 szczeg\u00f3ln\u0105 uwag\u0119 kampanii o takiej skali.<\/span><\/p>\n

\"\"<\/a><\/p>\n

W przypadku kampanii Farnham Chiropractic Wellness Grant zdecydowa\u0142 si\u0119 na 24 000 gospodarstw domowych, co pozwoli\u0142o na rozs\u0105dny zasi\u0119g, kt\u00f3ry nadal mie\u015bci\u0142 si\u0119 w jego bud\u017cecie.<\/span><\/p>\n

D\u0105\u017cenie do zadowolenia<\/b><\/h2>\n

Jednym z kluczowych element\u00f3w targetowania ka\u017cdej kampanii marketingowej jest demografia - skupienie si\u0119 na osobach, kt\u00f3re z najwi\u0119kszym prawdopodobie\u0144stwem stan\u0105 si\u0119 Twoimi klientami.\u00a0<\/span><\/p>\n

Kreator kampanii umo\u017cliwia kierowanie na te kluczowe filtry:<\/span><\/p>\n

Rodziny<\/b><\/h3>\n

Zaznaczenie tego pola umo\u017cliwia marketerom dotarcie do wszystkich rodzin w okre\u015blonym obszarze. Mo\u017cesz przej\u015b\u0107 dalej, aby okre\u015bli\u0107: Rodzice w hotelu, Rodzice w szkole podstawowej, Rodzice w szkole \u015bredniej lub Rodzice w przedszkolu.<\/span><\/p>\n

Wczesne \u017cycie<\/b><\/h3>\n

Wybranie tej grupy dociera do m\u0142odych ludzi w obszarze docelowym. Mo\u017cesz dodatkowo skupi\u0107 si\u0119 na Fledglings, Nest Builders i Flown The Nest.<\/span><\/p>\n

\u015arodek \u017cycia<\/b><\/h3>\n

Droga do lukratywnego rynku os\u00f3b w \u015brednim wieku. Podgrupy, do kt\u00f3rych mo\u017cna kierowa\u0107 reklamy, obejmuj\u0105 rodziny niestandardowe, pary bez zobowi\u0105za\u0144 i osoby niezale\u017cne w \u015brednim wieku.<\/span><\/p>\n

P\u00f3\u017aniejsze \u017cycie<\/b><\/h3>\n

Koncentruj\u0105c si\u0119 na rynku senior\u00f3w, marketerzy mog\u0105 wybiera\u0107 mi\u0119dzy Empty Nesters lub Senior Sole Decision Makers.<\/span><\/p>\n

Przedzia\u0142 dochod\u00f3w
\n<\/b><\/h3>\n

Kreator kampanii umo\u017cliwia kierowanie reklam do gospodarstw domowych o wysokich, \u015brednich lub niskich dochodach.<\/span><\/p>\n

Idealna perspektywa<\/b><\/h2>\n

W przypadku Mid-life MOT potencjalni odbiorcy s\u0105 w zasadzie zapisani w tytule - ka\u017cdy w przedziale wiekowym 40-60 lat. \u015aredni wiek jest jednym z przedzia\u0142\u00f3w wiekowych u\u017cywanych w kreatorze kampanii, umo\u017cliwiaj\u0105c Grantowi zwr\u00f3cenie si\u0119 do tej konkretnej grupy odbiorc\u00f3w z wy\u0142\u0105czeniem wszystkich innych.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Innym wa\u017cnym czynnikiem przy kwalifikowaniu potencjalnych klient\u00f3w do tej konkretnej us\u0142ugi by\u0142 doch\u00f3d. <\/span>Szczeg\u00f3\u0142owy charakter oceny oznacza, \u017ce ma ona wy\u017csz\u0105 cen\u0119 ni\u017c inne kontrole stanu zdrowia i zabiegi oferowane przez klinik\u0119. Na przyk\u0142ad koszty laboratoryjne badania krwi s\u0105 czynnikiem wp\u0142ywaj\u0105cym na cen\u0119. Zam\u00f3wienie tych test\u00f3w za po\u015brednictwem sektora prywatnego przynosi jednak ogromne korzy\u015bci pod wzgl\u0119dem szybko\u015bci i obs\u0142ugi.<\/span><\/p>\n

Grant wyobra\u017ca sobie swoj\u0105 osob\u0119 docelow\u0105 dla Mid-life MOT jako profesjonalist\u0119, kt\u00f3ry dokona\u0142 pewnych po\u015bwi\u0119ce\u0144 zdrowotnych w zamian za d\u0105\u017cenie do bogactwa i kariery. Mid-life MOT pozwala tym osobom wykorzysta\u0107 cz\u0119\u015b\u0107 tego bogactwa do zainwestowania z powrotem w swoje zdrowie. Maj\u0105c to na uwadze, Grant by\u0142 w stanie u\u017cy\u0107 narz\u0119dzia Campaign Builder, aby dotrze\u0107 do gospodarstw domowych o \u015brednich i wysokich dochodach.<\/span><\/p>\n

Trzymanie si\u0119 bud\u017cetu<\/b><\/h2>\n

Kolejn\u0105 przydatn\u0105 funkcj\u0105 kreatora kampanii jest mo\u017cliwo\u015b\u0107 dostosowania obszar\u00f3w kod\u00f3w pocztowych, ilo\u015bci i danych demograficznych przed z\u0142o\u017ceniem zam\u00f3wienia. Oznacza to, \u017ce mo\u017cesz ustali\u0107 bud\u017cet i dostosowa\u0107 do niego zakres lub zaplanowa\u0107 wymarzon\u0105 kampani\u0119 i obliczy\u0107 jej koszt.<\/span><\/p>\n

Niezale\u017cnie od sposobu u\u017cycia, Dystrybucja ulotek od drzwi do drzwi<\/a> Solopress to wygodny spos\u00f3b planowania, zakupu, drukowania i wysy\u0142ania materia\u0142\u00f3w marketingu bezpo\u015bredniego od jednego zaufanego dostawcy.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

In part 1 of our series on this door drop campaign, we introduced Farnham Chiropractic Wellness and their Mid-life MOT service. We learned how chiropractor and business owner Grant Pretorius had identified that a door drop campaign could help him to reach a new audience. We also took a detailed look at how we arrived […]<\/p>\n","protected":false},"author":134,"featured_media":73344,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,557,544],"tags":[],"class_list":{"0":"post-73290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-customer-stories","9":"category-print-inspiration"},"acf":[],"yoast_head":"\nA Door Drop Campaign: Pt 2 - Solopress UK<\/title>\n<meta name=\"description\" content=\"Door drop campaigns are a great way to target the just right people for your business, as Farnham Chiropractic Wellness found out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/historie-klientow\/farnham-chiropractic-wellness-kampania-upuszczania-drzwi-czesc-2\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Door Drop Campaign: Pt 2 - 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