{"id":73664,"date":"2023-04-14T10:50:16","date_gmt":"2023-04-14T09:50:16","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73664"},"modified":"2023-10-27T16:23:30","modified_gmt":"2023-10-27T15:23:30","slug":"schematy-powlok-i-male-przestrzenie","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/","title":{"rendered":"Poka\u017c si\u0119 jak ekspert: schematy pow\u0142ok i ma\u0142e przestrzenie"},"content":{"rendered":"
<\/div>

Wystawcy po raz pierwszy, osoby prowadz\u0105ce jednoosobow\u0105 dzia\u0142alno\u015b\u0107 gospodarcz\u0105 i ma\u0142e firmy mog\u0105 uzna\u0107, \u017ce musz\u0105 maksymalnie wykorzysta\u0107 niewielki bud\u017cet i niewielk\u0105 powierzchni\u0119. Podczas gdy wi\u0119ksze, bardziej dojrza\u0142e marki cz\u0119sto buduj\u0105 ogromne, <\/span>Stojaki na zam\u00f3wienie, kt\u00f3re zachwyc\u0105 t\u0142umy<\/span>Mniejsi wystawcy mog\u0105 nadal wywiera\u0107 du\u017cy wp\u0142yw na targi przy ograniczonych zasobach i nieruchomo\u015bci.<\/span><\/p>\n

Kiedy rejestrujesz si\u0119 na ma\u0142ym boisku lub stoisku w ramach programu shell, mo\u017ce by\u0107 wyzwaniem, aby si\u0119 wyr\u00f3\u017cni\u0107. B\u0119dziesz otoczony dziesi\u0105tkami stoisk o identycznej powierzchni, z kt\u00f3rych wszystkie b\u0119d\u0105 konkurowa\u0107 o odwiedzaj\u0105cych i uwag\u0119. Dave Roberts z <\/span>Ancoats Guitars<\/span><\/a> wystawia\u0142 si\u0119 wielokrotnie w ci\u0105gu pierwszego roku dzia\u0142alno\u015bci. Jego stroma krzywa uczenia si\u0119 stawia go w fantastycznej pozycji do dzielenia si\u0119 swoim do\u015bwiadczeniem i pomagania innym w maksymalizacji ich obecno\u015bci.<\/span><\/p>\n

Co jest w ofercie?<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Gdy zapytasz o mo\u017cliwo\u015b\u0107 wystawienia si\u0119 na targach, b\u0119dziesz mie\u0107 mo\u017cliwo\u015b\u0107 wyboru swojego stoiska. W zale\u017cno\u015bci od wydarzenia i miejsca, mo\u017cesz wybra\u0107 rozmiar i pozycj\u0119 swojego stoiska.\u00a0<\/span><\/p>\n

Kiedy firma Ancoats Guitars wystawia\u0142a si\u0119 na targach The Guitar Show w Birmingham, przestrze\u0144 by\u0142a na wag\u0119 z\u0142ota, a najlepsze stanowiska by\u0142y trudne do zdobycia. W rezultacie Dave znalaz\u0142 si\u0119 nieco na uboczu:<\/span><\/p>\n

By\u0142em nieco schowany w rogu, wi\u0119c je\u015bli kto\u015b nie zada\u0142 sobie specjalnego trudu, by si\u0119 do mnie zbli\u017cy\u0107, nie m\u00f3g\u0142 zobaczy\u0107 mojego pokazu w pe\u0142nej krasie.<\/i><\/b><\/p>\n

Tam, gdzie to mo\u017cliwe, upewnij si\u0119, \u017ce bierzesz pod uwag\u0119 pozycj\u0119 stoiska, kt\u00f3re rezerwujesz i wejd\u017a wcze\u015bniej, aby zapewni\u0107 sobie dobre miejsce. Zwykle dost\u0119pna jest mapa terenu, wi\u0119c sp\u00f3jrz na po\u0142o\u017cenie wej\u015b\u0107, wyj\u015b\u0107, udogodnie\u0144 i stoisk z jedzeniem, aby zidentyfikowa\u0107 boisko z du\u017c\u0105 liczb\u0105 odwiedzaj\u0105cych. Mo\u017cesz tak\u017ce mie\u0107 mo\u017cliwo\u015b\u0107 wyboru boiska z sam\u0105 przestrzeni\u0105 lub systemu pow\u0142ok.<\/span><\/p>\n

Co to jest program Shell?<\/b><\/h2>\n

Chocia\u017c nazwa brzmi tak, jakby by\u0142a rodzajem oszustwa, program typu shell mo\u017ce by\u0107 m\u0105dr\u0105 inwestycj\u0105! \"Schemat skorupowy\" to termin u\u017cywany w bran\u017cy wystawienniczej na okre\u015blenie gotowego pakietu stoisk. Zazwyczaj jest to wst\u0119pnie zbudowane stoisko z podstawowymi elementami, takimi jak \u015bciany, pod\u0142oga, o\u015bwietlenie, zasilanie i by\u0107 mo\u017ce kilka prostych mebli, takich jak krzes\u0142a i sto\u0142y.<\/span><\/p>\n

\"Targi<\/a><\/p>\n

Chocia\u017c szablon, kt\u00f3ry zapewniaj\u0105 te schematy, mo\u017ce stworzy\u0107 wygodne t\u0142o dla Twojej ekspozycji, istniej\u0105 r\u00f3wnie\u017c pewne wady, kt\u00f3re nale\u017cy wzi\u0105\u0107 pod uwag\u0119. Mo\u017ce si\u0119 okaza\u0107, \u017ce stoisko ze schematem pow\u0142oki mo\u017ce ogranicza\u0107 kreatywno\u015b\u0107, je\u015bli chodzi o projekt stoiska, dlatego wa\u017cne jest, aby dostosowa\u0107 stoisko, aby wyr\u00f3\u017cni\u0107 si\u0119 na tle innych podobnych stoisk.\u00a0<\/span><\/p>\n

Elementy zawarte w \"schemacie pow\u0142oki\" b\u0119d\u0105 si\u0119 r\u00f3\u017cni\u0107 w zale\u017cno\u015bci od wydarzenia, ale powinny by\u0107 okre\u015blone w pakiecie informacyjnym dostarczonym przez organizatora. Kiedy Dave wystawia\u0142 si\u0119 na The Guitar Show, mia\u0142 do dyspozycji schemat o powierzchni 4 m\u00b2.<\/span><\/p>\n

\"\"<\/p>\n

Jak wida\u0107, stanowisko Dave'a by\u0142o zamkni\u0119te z dw\u00f3ch stron, poniewa\u017c by\u0142o to ko\u0144cowe stoisko. Przednie oznakowanie, zasilanie, dywan, st\u00f3\u0142 i krzes\u0142a by\u0142y cz\u0119\u015bci\u0105 pakietu.<\/span><\/p>\n

Dostosowywanie pow\u0142oki<\/strong><\/h2>\n

Zalet\u0105 \"schematu pow\u0142oki\" jest to, \u017ce podstawy s\u0105 za\u0142atwione za Ciebie. W zale\u017cno\u015bci od wydarzenia, prawdopodobnie zapewni\u0105 one wspania\u0142e puste p\u0142\u00f3tno, kt\u00f3re mo\u017cna ozdobi\u0107 w\u0142asnymi pomys\u0142ami <\/span>materia\u0142y wystawowe<\/span><\/a>. Oto, co uda\u0142o si\u0119 osi\u0105gn\u0105\u0107 Dave'owi:<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\"Schemat pow\u0142oki\", kt\u00f3ry obejmuje \u015bciany ekranowe lub \u015bcianki dzia\u0142owe z tkaniny, zapewni r\u00f3wnie\u017c pewien stopie\u0144 prywatno\u015bci. B\u0119dziesz mie\u0107 lepsze warunki do odbycia prywatnego spotkania z potencjalnymi klientami i partnerami, a odwiedzaj\u0105cy b\u0119d\u0105 mniej sk\u0142onni do chodzenia na skr\u00f3ty przez Twoj\u0105 przestrze\u0144. Mo\u017cesz tak\u017ce ukry\u0107 wszelkie nieatrakcyjne magazyny lub technologi\u0119 z ty\u0142u za stojakami i banerami bez obawy, \u017ce zostaniesz zauwa\u017cony.<\/span>z ty\u0142u. Dave stwierdzi\u0142, \u017ce schemat pow\u0142oki ma zar\u00f3wno wady, jak i zalety:<\/span><\/p>\n

Os\u0142oni\u0119ta natura schematu pow\u0142oki mia\u0142a swoje zalety i wady. Z drugiej strony, czu\u0142em si\u0119 mniej widoczny w pokoju. Z drugiej strony, \u015bcianki dzia\u0142owe sprawi\u0142y, \u017ce przestrze\u0144 bardziej przypomina\u0142a pok\u00f3j. Sprawi\u0142o to, \u017ce stoisko bardziej sprzyja\u0142o spotkaniom z potencjalnymi nabywcami gitar i konsultacjom z nimi na temat ich niestandardowych wymaga\u0144.<\/i><\/b><\/p>\n

Tylko przestrze\u0144?<\/b><\/h2>\n

Alternatyw\u0105 dla \"schematu pow\u0142okowego\" jest prawdopodobnie boisko \"tylko przestrze\u0144\". Jak mo\u017cna si\u0119 spodziewa\u0107, zostanie ci przydzielony okre\u015blony metra\u017c i niewiele wi\u0119cej. Naprawd\u0119, je\u015bli we\u017amiemy pod uwag\u0119 boiska typu space only,\u00a0<\/span>mamy tendencj\u0119 do patrzenia na dwa bardzo r\u00f3\u017cne sposoby wykorzystania przestrzeni.<\/span><\/p>\n

Po pierwsze, na poziomie podstawowym \"tylko przestrze\u0144\" mo\u017ce oznacza\u0107 miejsce w rz\u0119dzie sto\u0142\u00f3w koz\u0142owych, gdzie mo\u017cna ustawi\u0107 ekspozycje i roz\u0142o\u017cy\u0107 towary. Je\u015bli masz szcz\u0119\u015bcie, mo\u017ce to by\u0107 wi\u0119kszy obszar, w kt\u00f3rym mo\u017cesz rozmie\u015bci\u0107 swoje elementy i powita\u0107 odwiedzaj\u0105cych.<\/span><\/p>\n

\"\"<\/a>Po drugie, na bardziej zaawansowanym poziomie mo\u017ce to oznacza\u0107 wi\u0119ksz\u0105 przestrze\u0144, kt\u00f3ra jest pozbawiona spotka\u0144, dzi\u0119ki czemu mo\u017cna przyj\u015b\u0107 i zbudowa\u0107 w\u0142asne stoisko na zam\u00f3wienie. Je\u015bli jest to etap, na kt\u00f3rym si\u0119 znajdujesz, w naszym artykule znajdziesz kilka fantastycznych informacji. <\/span>porady od eksperta bran\u017cowego Andy'ego Hickinbothama.<\/span><\/p>\n

Jednak jej<\/span>e skupiamy si\u0119 na tych mniejszych boiskach, na kt\u00f3rych trzeba maksymalnie wykorzysta\u0107 ka\u017cdy centymetr kwadratowy. W przypadku wielu wydarze\u0144, zw\u0142aszcza tych na mniejsz\u0105 skal\u0119, \"tylko przestrze\u0144\" mo\u017ce by\u0107 jedyn\u0105 opcj\u0105. W takim przypadku to Ty musisz zdefiniowa\u0107 swoj\u0105 przestrze\u0144, zwi\u0119kszy\u0107 profesjonalizm i odcisn\u0105\u0107 swoje pi\u0119tno na wydarzeniu.<\/span><\/p>\n

Jak najlepsze wykorzystanie przestrzeni<\/b><\/h2>\n

Kiedy firma Ancoats Guitars wystawia\u0142a si\u0119 na North East Guitar Show i London International Guitar Show, Dave w obu przypadkach zajmowa\u0142 tylko jedno miejsce. Jako cz\u0119\u015b\u0107 rz\u0119du stoisk<\/span>Ancoats Guitars, z kt\u00f3rych ka\u017cdy korzysta\u0142 ze sto\u0142u koz\u0142owego, wyr\u00f3\u017cnia\u0142 si\u0119 dzi\u0119ki efektownym drukowanym materia\u0142om ekspozycyjnym od Solopress.<\/span><\/p>\n

Koszulki i czapki sprawiaj\u0105, \u017ce wydaj\u0119 si\u0119 bardziej \"prawdziw\u0105\" mark\u0105. W przypadku naklejek rozdaje si\u0119 je znudzonym dzieciom, ale mo\u017ce to przes\u0142anie dotrze do rodzic\u00f3w, kt\u00f3rzy mog\u0105 sta\u0107 si\u0119 klientami!<\/i><\/b><\/p>\n

Dla zwi\u0119kszenia wysoko\u015bci i stworzenia t\u0142a, <\/span>Banery rolowane<\/span><\/a> by\u0142y fantastycznym elementem ekspozycji. Projekt zawiera\u0142 logo na samej g\u00f3rze, dzi\u0119ki czemu by\u0142o widoczne powy\u017cej wysoko\u015bci g\u0142owy i nad gitarami, co sprawia\u0142o, \u017ce odwiedzaj\u0105cy wiedzieli, czyje stoisko podziwiaj\u0105.\"\"<\/a><\/span><\/p>\n

The <\/span>Obrus z nadrukiem<\/span><\/a> Zwi\u0119ksza zasi\u0119g marki, ukrywa niechlujny st\u00f3\u0142 koz\u0142owy i tworzy pod nim ukryt\u0105 przestrze\u0144 do przechowywania. Jako rzadziej u\u017cywany element, wprowadza r\u00f3wnie\u017c prawdziwy punkt r\u00f3\u017cnicy w kontra\u015bcie do otaczaj\u0105cych stoisk.<\/span><\/p>\n

Naklejki<\/span><\/a>, <\/span>Koszulki<\/span><\/a>, <\/span>Czapki<\/span><\/a> oraz <\/span>Broszury<\/span><\/a> Tworz\u0105 dodatkowe powody, aby podej\u015b\u0107 do stoiska, a tak\u017ce zwi\u0119kszaj\u0105 profesjonalizm i podkre\u015blaj\u0105 mark\u0119,\u00a0<\/span><\/p>\n

Posiadanie czego\u015b, co odwiedzaj\u0105cy mog\u0105 zabra\u0107 ze sob\u0105, jest dla mnie kluczowe, poniewa\u017c moi klienci b\u0119d\u0105 musieli sp\u0119dzi\u0107 troch\u0119 czasu na rozwa\u017caniu specyfikacji niestandardowego instrumentu. Ulotka lub broszura pozwoli im to zrobi\u0107 w wolnej chwili.<\/i><\/b><\/p>\n

B\u0105d\u017a przygotowany na wszystko<\/b><\/h2>\n

W rzeczywisto\u015bci, zar\u00f3wno stoiska w obudowie, jak i stoiska zajmuj\u0105ce tylko przestrze\u0144 maj\u0105 aspekty, kt\u00f3re nale\u017cy wzi\u0105\u0107 pod uwag\u0119 z wyprzedzeniem. W\u0142a\u015bciwy wyb\u00f3r pomi\u0119dzy tymi dwoma rozwi\u0105zaniami b\u0119dzie zale\u017ca\u0142 od potrzeb i cel\u00f3w, ale w przypadku wielu mniejszych targ\u00f3w mo\u017ce nie by\u0107 takiego wyboru. Zestaw materia\u0142\u00f3w ekspozycyjnych Dave'a z Ancoats Guitars jest wystarczaj\u0105co wszechstronny, aby stworzy\u0107 \u015bwietnie wygl\u0105daj\u0105ce stoisko, niezale\u017cnie od tego, co znajdzie po przybyciu na imprez\u0119.<\/span><\/p>\n

Dzi\u0119ki starannemu projektowi i wykonaniu, Ty r\u00f3wnie\u017c mo\u017cesz stworzy\u0107 wyr\u00f3\u017cniaj\u0105c\u0105 si\u0119 ekspozycj\u0119 z adaptowalnymi materia\u0142ami, kt\u00f3re b\u0119d\u0105 Ci dobrze s\u0142u\u017cy\u0107 na wielu pokazach.<\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

First time exhibitors, sole traders and small businesses may find they need to make the most of a small budget and a small footprint. While larger, more mature brands often build huge, bespoke stands to wow the crowds, smaller exhibitors can still achieve a big impact at the trade show with limited resources and real […]<\/p>\n","protected":false},"author":134,"featured_media":74101,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,960],"tags":[757,899],"class_list":{"0":"post-73664","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-exhibitions-trade-shows","9":"tag-exhibition-stands","10":"tag-exhibitions"},"acf":[],"yoast_head":"\nExhibit Like an Expert: Shell Schemes & Small Spaces - Solopress<\/title>\n<meta name=\"description\" content=\"When you start to exhibit at trade shows, you may find yourself with a small pitch or a shell scheme. Here's how to make them work for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/wystawy-targi\/schematy-powlok-i-male-przestrzenie\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exhibit Like an Expert: Shell Schemes & Small Spaces - Solopress\" \/>\n<meta property=\"og:description\" content=\"When you start to exhibit at trade shows, you may find yourself with a small pitch or a shell scheme. Here's how to make them work for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/wystawy-targi\/schematy-powlok-i-male-przestrzenie\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-14T09:50:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-27T15:23:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/04\/exhibit-expert-blog-heads-02-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Exhibit like an expert: shell schemes and small spaces\",\"datePublished\":\"2023-04-14T09:50:16+00:00\",\"dateModified\":\"2023-10-27T15:23:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/\"},\"wordCount\":1264,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/04\/exhibit-expert-blog-heads-02-1-1.jpg\",\"keywords\":[\"Exhibition Stands\",\"Exhibitions\"],\"articleSection\":[\"Business & Marketing\",\"Events, Exhibitions & Trade Shows\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/\",\"name\":\"Exhibit Like an Expert: Shell Schemes & Small Spaces - Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/04\/exhibit-expert-blog-heads-02-1-1.jpg\",\"datePublished\":\"2023-04-14T09:50:16+00:00\",\"dateModified\":\"2023-10-27T15:23:30+00:00\",\"description\":\"When you start to exhibit at trade shows, you may find yourself with a small pitch or a shell scheme. Here's how to make them work for you.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/#primaryimage\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/04\/exhibit-expert-blog-heads-02-1-1.jpg\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/04\/exhibit-expert-blog-heads-02-1-1.jpg\",\"width\":900,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.solopress.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exhibit like an expert: shell schemes and small spaces\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.solopress.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Solopress\",\"https:\/\/x.com\/solopress\",\"https:\/\/instagram.com\/solopress\/\",\"https:\/\/www.linkedin.com\/company\/solopress\",\"https:\/\/uk.pinterest.com\/solopress\/\",\"https:\/\/www.youtube.com\/user\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\",\"name\":\"Danny Powell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"caption\":\"Danny Powell\"},\"description\":\"With over two decades in marketing, Danny Powell is a Senior Copywriter at Solopress, one of the UK\u2019s leading online printers. Having worked on the print buying, agency and sales sides of the industry, he brings a well-rounded perspective to his writing on print, design and sustainability.\",\"url\":\"https:\/\/www.solopress.com\/blog\/pl\/author\/danny-powell\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wystawiaj si\u0119 jak ekspert: schematy i ma\u0142e przestrzenie - Solopress","description":"Kiedy zaczynasz wystawia\u0107 si\u0119 na targach, mo\u017ce si\u0119 okaza\u0107, \u017ce masz ma\u0142\u0105 ofert\u0119 lub schemat pow\u0142oki. Oto jak sprawi\u0107, by dzia\u0142a\u0142y one na Twoj\u0105 korzy\u015b\u0107.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/pl\/wystawy-targi\/schematy-powlok-i-male-przestrzenie\/","og_locale":"pl_PL","og_type":"article","og_title":"Exhibit Like an Expert: Shell Schemes & Small Spaces - Solopress","og_description":"When you start to exhibit at trade shows, you may find yourself with a small pitch or a shell scheme. Here's how to make them work for you.","og_url":"https:\/\/www.solopress.com\/blog\/pl\/wystawy-targi\/schematy-powlok-i-male-przestrzenie\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2023-04-14T09:50:16+00:00","article_modified_time":"2023-10-27T15:23:30+00:00","og_image":[{"width":900,"height":675,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/04\/exhibit-expert-blog-heads-02-1-1.jpg","type":"image\/jpeg"}],"author":"Danny Powell","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Napisane przez":"Danny Powell","Szacowany czas czytania":"7 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/"},"author":{"name":"Danny Powell","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09"},"headline":"Exhibit like an expert: shell schemes and small spaces","datePublished":"2023-04-14T09:50:16+00:00","dateModified":"2023-10-27T15:23:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/"},"wordCount":1264,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/04\/exhibit-expert-blog-heads-02-1-1.jpg","keywords":["Exhibition Stands","Exhibitions"],"articleSection":["Business & Marketing","Events, Exhibitions & Trade Shows"],"inLanguage":"pl-PL"},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/","url":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/","name":"Wystawiaj si\u0119 jak ekspert: schematy i ma\u0142e przestrzenie - Solopress","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/04\/exhibit-expert-blog-heads-02-1-1.jpg","datePublished":"2023-04-14T09:50:16+00:00","dateModified":"2023-10-27T15:23:30+00:00","description":"Kiedy zaczynasz wystawia\u0107 si\u0119 na targach, mo\u017ce si\u0119 okaza\u0107, \u017ce masz ma\u0142\u0105 ofert\u0119 lub schemat pow\u0142oki. Oto jak sprawi\u0107, by dzia\u0142a\u0142y one na Twoj\u0105 korzy\u015b\u0107.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/04\/exhibit-expert-blog-heads-02-1-1.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/04\/exhibit-expert-blog-heads-02-1-1.jpg","width":900,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Exhibit like an expert: shell schemes and small spaces"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"Najnowsze wiadomo\u015bci dotycz\u0105ce druku i projektowania | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09","name":"Danny Powell","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","caption":"Danny Powell"},"description":"Z ponad dwudziestoletnim do\u015bwiadczeniem w marketingu, Danny Powell jest starszym copywriterem w Solopress, jednej z wiod\u0105cych brytyjskich drukarni internetowych. Pracuj\u0105c w bran\u017cy poligraficznej, zajmuj\u0105c si\u0119 zakupem, agencj\u0105 i sprzeda\u017c\u0105, wnosi wszechstronn\u0105 perspektyw\u0119 do swoich tekst\u00f3w na temat druku, projektowania i zr\u00f3wnowa\u017conego rozwoju.","url":"https:\/\/www.solopress.com\/blog\/pl\/author\/danny-powell\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/04\/exhibit-expert-blog-heads-02-1-1.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/73664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/users\/134"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/comments?post=73664"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/73664\/revisions"}],"predecessor-version":[{"id":74053,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/73664\/revisions\/74053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/media\/74101"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/media?parent=73664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/categories?post=73664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/tags?post=73664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}