{"id":74173,"date":"2023-06-29T11:39:08","date_gmt":"2023-06-29T10:39:08","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74173"},"modified":"2023-10-07T11:20:35","modified_gmt":"2023-10-07T10:20:35","slug":"7-wskazowek-jak-zaangazowac-i-zaimponowac-na-targach","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/exhibitions-trade-shows\/7-tips-to-engage-and-impress-at-trade-shows\/","title":{"rendered":"Wystawiaj si\u0119 jak ekspert: 7 wskaz\u00f3wek, jak zaanga\u017cowa\u0107 i zaimponowa\u0107 na targach"},"content":{"rendered":"
<\/div>

Spos\u00f3b, w jaki zachowujemy si\u0119 na targach, mo\u017ce mie\u0107 ogromny wp\u0142yw na nasz sukces. Nasze postawy, zachowania i og\u00f3lna prezentacja mog\u0105 w znacznym stopniu wp\u0142yn\u0105\u0107 na poziom zaanga\u017cowania i wyniki, jakich do\u015bwiadczamy. Jak wi\u0119c zaprezentowa\u0107 si\u0119 jak ekspert i jak najlepiej wykorzysta\u0107 swoje do\u015bwiadczenie na targach? Przeprowadzili\u015bmy ankiet\u0119 w\u015br\u00f3d naszych klient\u00f3w, aby zebra\u0107 ich do\u015bwiadczenia i komentarze, kt\u00f3re pomog\u0142y nam opracowa\u0107 list\u0119 siedmiu zachowa\u0144, kt\u00f3re mog\u0105 prowadzi\u0107 do sukcesu na targach.<\/span><\/p>\n

Wskaz\u00f3wka 1: Przygotuj si\u0119 i prze\u0107wicz<\/strong><\/h2>\n

Przygotowanie i praktyka maj\u0105 ogromn\u0105 warto\u015b\u0107. Wi\u0119kszo\u015b\u0107 firm inwestuje du\u017co czasu i wysi\u0142ku w logistyk\u0119 i materia\u0142y zwi\u0105zane z wystawianiem si\u0119 na targach, ale r\u00f3wnie wa\u017cne jest przygotowanie zespo\u0142u i posiadanie planu interakcji z odwiedzaj\u0105cymi. <\/span><\/p>\n

Rozwijaj swoj\u0105 prezentacj\u0119, odgrywaj role z kolegami i przewiduj potencjalne pytania. Jak S2 Design and Advertising<\/a> sugeruje: \"Po\u0107wicz sprzeda\u017c. Musisz by\u0107 w stanie przekazywa\u0107 informacje szybko i prosto - w formie elevator pitch, kt\u00f3ra nie brzmi zbyt wy\u0107wiczenie lub robotycznie\". Przed wydarzeniem po\u015bwi\u0119\u0107 troch\u0119 czasu na przygotowanie si\u0119 do targ\u00f3w, wracaj\u0105c do naszego poprzedniego wpisu na blogu, w kt\u00f3rym pisali\u015bmy o Przygotowanie do targ\u00f3w<\/a>.<\/span><\/p>\n

Wskaz\u00f3wka 2: Markowa odzie\u017c<\/strong><\/h2>\n
\"Simon<\/a>
Dyrektor generalny Solopress, Simon Cooper, dumnie prezentuje swoj\u0105 markow\u0105 koszulk\u0119, podczas gdy Gregg Wallace z telewizji delektuje si\u0119 markowym piwem.<\/figcaption><\/figure>\n

Odzie\u017c mo\u017ce by\u0107 pot\u0119\u017cnym narz\u0119dziem brandingowym. Rozwa\u017c noszenie markowych stroj\u00f3w, kt\u00f3re pasuj\u0105 do kolor\u00f3w i motyw\u00f3w materia\u0142\u00f3w ekspozycyjnych, aby promowa\u0107 rozpoznawalno\u015b\u0107 i sp\u00f3jno\u015b\u0107. Mo\u017cesz tak\u017ce zabra\u0107 ze sob\u0105 koleg\u0119 w zwyk\u0142ym ubraniu, aby wtopi\u0107 si\u0119 w uczestnik\u00f3w i pobudzi\u0107 ciekawo\u015b\u0107. <\/span><\/p>\n

Martyn z lets-grow.co.uk<\/a> radzi, \"Ciesz si\u0119 tym, we\u017a ze sob\u0105 ubran\u0105 po cywilnemu osob\u0119 do wsparcia, a gdy b\u0119dzie cicho, porozmawiaj z ni\u0105, aby wzbudzi\u0107 przelotne zainteresowanie\".<\/strong><\/em><\/span><\/p>\n

Wskaz\u00f3wka 3: M\u0105drze dobieraj personel<\/strong><\/h2>\n

Zabierz ze sob\u0105 jak najwi\u0119cej osobistych wsp\u00f3\u0142pracownik\u00f3w. Wybrany zesp\u00f3\u0142 powinien by\u0107 naturalnymi rozm\u00f3wcami i potrafi\u0107 zaanga\u017cowa\u0107 uczestnik\u00f3w. <\/span><\/p>\n

\"Zabierz ze sob\u0105 jak najwi\u0119cej wsp\u00f3\u0142pracownik\u00f3w. 12 godzin w pojedynk\u0119 jest do\u015b\u0107 zniech\u0119caj\u0105ce bez przerwy na odpoczynek\".<\/strong><\/em> radzi arundelwalkingtours.co.uk<\/a>. Nawet je\u015bli jeste\u015b introwertykiem, przygotuj si\u0119 na urok - w ko\u0144cu to tylko jeden dzie\u0144!<\/span><\/p>\n

Wskaz\u00f3wka 4: Unikaj tworzenia barier<\/strong><\/h2>\n
\"\"<\/a>
\u0141adny otwarty stojak. Lada zapewnia praktyczne miejsce do pracy i przechowywania bez tworzenia bariery.<\/figcaption><\/figure>\n

Oznacza to zar\u00f3wno bariery fizyczne, jak i psychologiczne. Wielu wystawc\u00f3w b\u0119dzie<\/span>za sto\u0142em, co ju\u017c stawia granic\u0119 mi\u0119dzy nimi a odwiedzaj\u0105cymi. Nie chowaj si\u0119 za swoim stoiskiem; zamiast tego ustaw si\u0119 z przodu, aby powita\u0107 odwiedzaj\u0105cych.<\/p>\n

Wygl\u0105danie na niedost\u0119pnego jest g\u0142\u00f3wn\u0105 barier\u0105 psychologiczn\u0105, kt\u00f3ra uniemo\u017cliwi odwiedzaj\u0105cym nawi\u0105zanie z tob\u0105 kontaktu. Cho\u0107 kusz\u0105ce jest sp\u0119dzanie \"przestoj\u00f3w\" na rozmowach z kolegami lub przegl\u0105daniu telefonu, w rzeczywisto\u015bci, gdy nadzorujesz swoje stoisko, nie ma \"przestoj\u00f3w\". Zawsze b\u0105d\u017a dost\u0119pny i przyst\u0119pny.<\/p>\n

Martyn z lets-grow.co.uk<\/a> podkre\u015bla, \"Stw\u00f3rz otwart\u0105 i nieformaln\u0105 przestrze\u0144, w kt\u00f3rej mo\u017cna wygodnie rozmawia\u0107. Je\u015bli wygl\u0105dasz na zaj\u0119tego, ludzie nie zostan\u0105. Je\u015bli masz anga\u017cuj\u0105ce tre\u015bci i gratisy, ludzie b\u0119d\u0105 rozmawia\u0107\".<\/strong><\/em><\/p>\n

Wskaz\u00f3wka 5: Utrzymuj tempo<\/strong><\/h2>\n

Powiedzieli\u015bmy wi\u0119c, \u017ce nie ma \"przestoj\u00f3w\" podczas nadzorowania stoiska, co wydaje si\u0119 do\u015b\u0107 brutalne, ale odpowiedzi\u0105 jest praca zespo\u0142owa i robienie regularnych przerw. Je\u015bli om\u00f3wisz to z zespo\u0142em z wyprzedzeniem i odpowiednio zaplanujesz przerwy, wyeliminuje to niepewno\u015b\u0107 i pokus\u0119 \"po prostu przeforsowania\". Poza tym, kiedy nadejdzie czas na przerw\u0119, mo\u017cesz za\u0142o\u017cy\u0107 kurtk\u0119 na markow\u0105 koszul\u0119 i sprawdzi\u0107, co robi\u0105 inni. To \u015bwietna okazja do nauki.<\/span><\/p>\n

Innym sposobem na zachowanie \u015bwie\u017co\u015bci na targach jest zamiana r\u00f3l w ci\u0105gu dnia. Je\u015bli masz r\u00f3\u017cne zadania, takie jak podchodzenie do przechodni\u00f3w, rozdawanie ulotek, zbieranie informacji, prezentacje produkt\u00f3w itp., mo\u017cesz sprawi\u0107, by wszyscy zmieniali zadania co 30 minut, aby przerwa\u0107 dzie\u0144 i zapobiec zm\u0119czeniu.<\/p>\n

Wskaz\u00f3wka 6: Zaanga\u017cuj odwiedzaj\u0105cych<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Opanuj sztuk\u0119 konwersacji i dowiedz si\u0119, czego potrzebuj\u0105 Twoi go\u015bcie. Niezale\u017cnie od tego, czy chodzi o zbieranie potencjalnych klient\u00f3w, przeprowadzanie wywiad\u00f3w, zamykanie sprzeda\u017cy czy zbieranie zg\u0142osze\u0144 do konkurs\u00f3w, umiej\u0119tno\u015b\u0107 skutecznego m\u00f3wienia - i s\u0142uchania - ma kluczowe znaczenie.<\/span><\/p>\n

Julie z Wild Olive Ltd<\/a> dodaje, \"Postaraj si\u0119 dowiedzie\u0107 czego\u015b o nich, a nie tylko sprzedawa\u0107! Przyjmuj zam\u00f3wienia, a nie leady, je\u015bli jest to w\u0142a\u015bciwe\".<\/strong><\/em><\/p>\n

Podej\u015bcie do ka\u017cdego spotkania jako dwukierunkowej rozmowy pomo\u017ce ci unikn\u0105\u0107 powtarzania tego samego za ka\u017cdym razem i pozwoli ci zidentyfikowa\u0107 i zaspokoi\u0107 potrzeby ka\u017cdego odwiedzaj\u0105cego.<\/p>\n

Wskaz\u00f3wka 7: Skuteczne dzia\u0142ania nast\u0119pcze<\/strong><\/h2>\n

Po wydarzeniu nadchodzi czas na dzia\u0142ania nast\u0119pcze. Terminowe i spersonalizowane dzia\u0142ania nast\u0119pcze mog\u0105 przynie\u015b\u0107 lepsze wyniki. Wi\u0119kszo\u015b\u0107 firm uwa\u017ca, \u017ce najlepiej jest da\u0107 potencjalnym klientom dzie\u0144 na powr\u00f3t do biura i nadrobienie zaleg\u0142o\u015bci w e-mailach, ale po czterech lub pi\u0119ciu dniach mog\u0105 zacz\u0105\u0107 zapomina\u0107 o wra\u017ceniu, jakie na nich wywar\u0142e\u015b.<\/span><\/p>\n

Robin z stevesoult.com<\/a> zaleca, \"Zbierz jak najwi\u0119cej kontakt\u00f3w i regularnie utrzymuj z nimi kontakt\".<\/strong><\/em> Aby komunikacja by\u0142a bardziej efektywna, warto rozwa\u017cy\u0107 zatrudnienie tego samego personelu, kt\u00f3ry rozmawia\u0142 z konkretnymi potencjalnymi klientami<\/span>\u00a0aby si\u0119 z nimi skontaktowa\u0107.\u00a0<\/span><\/p>\n

Wszystko o zwi\u0105zku<\/strong><\/h2>\n

Udzia\u0142 w targach bran\u017cowych to nie tylko prezentacja produktu lub us\u0142ugi; to tak\u017ce wspieranie relacji, zbieranie informacji i wywieranie trwa\u0142ego wra\u017cenia. Podej\u015bcie do wystawy z pozytywnym nastawieniem, otwarto\u015bci\u0105 na interakcje i przyjaznym usposobieniem mo\u017ce znacznie przyczyni\u0107 si\u0119 do sukcesu. Wyjd\u017a wi\u0119c na zewn\u0105trz, nawi\u0105\u017c znacz\u0105ce kontakty i pami\u0119taj - ka\u017cda napotkana osoba to potencjalne drzwi do nowych mo\u017cliwo\u015bci, a ka\u017cda przeprowadzona rozmowa mo\u017ce by\u0107 pocz\u0105tkiem owocnej relacji.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

The way we conduct ourselves at trade shows can have a profound effect on our success. Our attitudes, behaviours, and overall presentation can greatly impact the levels of engagement and outcome we experience. So, how can you exhibit like an expert and make the most of your trade show experience? We surveyed our customers to […]<\/p>\n","protected":false},"author":134,"featured_media":74174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,960],"tags":[757,899],"class_list":{"0":"post-74173","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-exhibitions-trade-shows","9":"tag-exhibition-stands","10":"tag-exhibitions"},"acf":[],"yoast_head":"\nExhibit Like An Expert: 7 Tips To Engage & Impress \u2013 Solopress UK<\/title>\n<meta name=\"description\" content=\"The way we conduct ourselves at trade shows can have a profound effect on our success. 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Here are 7 tips to optimise your presence on the day.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/7-wskazowek-jak-zaangazowac-i-zaimponowac-na-targach\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-29T10:39:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-07T10:20:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/06\/exhibit-expert-blog-heads-04.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Exhibit like an expert: 7 tips to engage and impress at trade shows\",\"datePublished\":\"2023-06-29T10:39:08+00:00\",\"dateModified\":\"2023-10-07T10:20:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/\"},\"wordCount\":964,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/06\/exhibit-expert-blog-heads-04.jpg\",\"keywords\":[\"Exhibition Stands\",\"Exhibitions\"],\"articleSection\":[\"Business & Marketing\",\"Events, Exhibitions & Trade Shows\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/\",\"name\":\"Exhibit Like An Expert: 7 Tips To Engage & Impress \u2013 Solopress UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/06\/exhibit-expert-blog-heads-04.jpg\",\"datePublished\":\"2023-06-29T10:39:08+00:00\",\"dateModified\":\"2023-10-07T10:20:35+00:00\",\"description\":\"The way we conduct ourselves at trade shows can have a profound effect on our success. 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