{"id":75556,"date":"2025-06-30T15:02:12","date_gmt":"2025-06-30T14:02:12","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75556"},"modified":"2025-12-03T09:17:31","modified_gmt":"2025-12-03T09:17:31","slug":"kultowy-klub-indie-swieci-nowym-towarem","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/business-marketing\/indie-cult-club-shine-on-with-new-merch\/","title":{"rendered":"Indie Cult Club b\u0142yszczy nowym towarem"},"content":{"rendered":"
<\/div>

Dwa lata temu John Pearman i Nigel Thomas postanowili stworzy\u0107 wiecz\u00f3r z muzyk\u0105 na \u017cywo, kt\u00f3ry nie ko\u0144czy\u0142by si\u0119 zaraz po bisie. Zamiast zmusza\u0107 publiczno\u015b\u0107 do ucieczki w poszukiwaniu dyskoteki indie po zako\u0144czeniu wyst\u0119pu zespo\u0142u, ich wizj\u0105 by\u0142o posiadanie obu element\u00f3w w jednym miejscu. Przyjd\u017a na wyst\u0119p, zosta\u0144 na imprez\u0119. Co wi\u0119cej, czuli, \u017ce silne poczucie to\u017csamo\u015bci i wizualny charakter pomog\u0105 im zainspirowa\u0107 lojaln\u0105 spo\u0142eczno\u015b\u0107 mi\u0142o\u015bnik\u00f3w indie i bywalc\u00f3w koncert\u00f3w do ci\u0105g\u0142ych powrot\u00f3w.<\/span><\/p>\n

Maj\u0105c to na uwadze, za\u0142o\u017cyli Indie Cult Club<\/a>i sta\u0142 si\u0119 ich domem w legendarnym lokalu Chinnerys w Southend. Z biegiem czasu noc zyska\u0142a wierne grono fan\u00f3w i obecnie go\u015bci\u0142a wyst\u0119py The Zutons, Inspiral Carpets, Echobelly, Stereo MCs, Republica, Huey Morgan, Sleeper, Teenage Fanclub i nie tylko. Zanim jednak przejdziemy do konkret\u00f3w, prze\u015bled\u017amy pocz\u0105tki tego fenomenu muzyki alternatywnej.<\/span><\/p>\n

Wi\u0119cej ni\u017c tylko koncert<\/b><\/h2>\n
\"John<\/a>
John Pearman z Indie Cult Club<\/figcaption><\/figure>\n

 <\/p>\n

Podczas tworzenia identyfikacji wizualnej pierwszym zadaniem by\u0142o wymy\u015blenie logo. Po bezskutecznych pr\u00f3bach wymy\u015blenia czego\u015b samodzielnie, John i Nigel zwr\u00f3cili si\u0119 o pomoc do projektanta Isaaca Nany. om\u00f3wione z nami w zesz\u0142ym roku<\/a>. Wsp\u00f3lnie wyl\u0105dowali na czym\u015b uderzaj\u0105cym i zapadaj\u0105cym w pami\u0119\u0107. Kszta\u0142t tr\u00f3jk\u0105ta przypomina Wszechwidz\u0105ce Oko (lub <\/span>Oko Opatrzno\u015bci<\/span><\/a>). Ten nies\u0142awny symbol, kt\u00f3ry pojawia si\u0119 w ikonografii wielu narod\u00f3w i religii, by\u0142 przedmiotem wielu ezoterycznych teorii na temat spisk\u00f3w, kaba\u0142 i tajnych stowarzysze\u0144. Wpisuje si\u0119 to w \"kultowy\" element marki i naprawd\u0119 przywo\u0142uje paranoj\u0119 fin-de-si\u00e9cle i fandom X-files z lat 90-tych.<\/span><\/p>\n

W jego centrum, zamiast oka, projekt Nany zawiera element graficzny przedstawiaj\u0105cy szpul\u0119 kasety magnetofonowej, czerpi\u0105c z kultury muzycznej lat 90. Jest to elegancki projekt: retro bez bycia banalnym, wystarczaj\u0105co uniwersalny, aby pasowa\u0142 do zr\u00f3\u017cnicowanych sk\u0142ad\u00f3w Indie Cult Club, a jednocze\u015bnie bogaty w charakter i natychmiast rozpoznawalny. Gdy logo by\u0142o ju\u017c gotowe, zosta\u0142o wdro\u017cone w r\u00f3\u017cnych aplikacjach drukowanych, aby ulepszy\u0107 miejsce, promowa\u0107 wydarzenia i pojawia\u0107 si\u0119 na gad\u017cetach.<\/span><\/p>\n

Przekszta\u0142canie obiektu\"\"<\/a><\/b><\/h2>\n

Podobnie jak w przypadku najbardziej klimatycznych, kameralnych lokali muzycznych, wystr\u00f3j Chinnerys jest tak czarny, jak legendarna ok\u0142adka albumu Spinal Tap. Chocia\u017c jest to klasyczny wygl\u0105d, kt\u00f3ry skupia si\u0119 na zespo\u0142ach, nie sprawia wra\u017cenia markowej przestrzeni. W noce, gdy dzia\u0142a Indie Cult Club, John i Nigel chcieli, aby przestrze\u0144 by\u0142a charakterystyczna i bez w\u0105tpienia nale\u017ca\u0142a do nich<\/span><\/p>\n

Jako rozwi\u0105zanie zdecydowali si\u0119 pozyska\u0107 szereg materia\u0142\u00f3w ekspozycyjnych w wi\u0119kszym formacie od Solopress. Dzi\u0119ki umieszczeniu ich efektownego logo i znaku s\u0142ownego na czarnym tle, bia\u0142y branding naprawd\u0119 wyr\u00f3\u017cnia si\u0119 na ka\u017cdym z tych element\u00f3w.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Dzi\u0119ki plakatom, banerom i okleinom \u015bciennym uda\u0142o im si\u0119 odcisn\u0105\u0107 swoje pi\u0119tno na scenie, parkiecie tanecznym, stoisku handlowym, filarach, kasie biletowej i chodniku przy wej\u015bciu do lokalu. Nawet przed wej\u015bciem, bariera kawiarniana i baner informuj\u0105, \u017ce Indie Cult Club przej\u0105\u0142 kontrol\u0119 na noc.<\/span><\/p>\n

Zbieraj odcinki klub\u00f3w kultu<\/b><\/h2>\n

\"\"<\/a>Drukowane bilety by\u0142y celow\u0105 cz\u0119\u015bci\u0105 tego do\u015bwiadczenia. W erze cyfrowej zesp\u00f3\u0142 Indie Cult Club dostrzeg\u0142 warto\u015b\u0107 czego\u015b fizycznego - czego\u015b, co fani mogliby trzyma\u0107. Solopress wsp\u00f3\u0142pracowa\u0142 z nimi, aby odtworzy\u0107 wygl\u0105d klasycznych bilet\u00f3w na koncerty, wraz z perforowanymi odcinkami, nak\u0142adaj\u0105cymi si\u0119 logo i stylem wizualnym lo-fi wydrukowanym na wytrzyma\u0142ym niepowlekanym kartonie.<\/span><\/p>\n

Aby nagrodzi\u0107 sta\u0142ych bywalc\u00f3w koncert\u00f3w, pojawi\u0142 si\u0119 sprytny pomys\u0142: ka\u017cdy bilet zawiera\u0142 jedn\u0105 czwart\u0105 cz\u0119\u015bci logo Indie Cult Club na rewersie. Po zebraniu czterech mo\u017cna by\u0142o uzupe\u0142ni\u0107 obraz logo i otrzyma\u0107 10 funt\u00f3w zni\u017cki na towary. Rezultat by\u0142 zar\u00f3wno pami\u0105tk\u0105, jak i zach\u0119t\u0105 do ponownego przyj\u015bcia.<\/span><\/p>\n

Merch, rozmach i monochromatyczny styl<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Wraz z rozwojem klubu ros\u0142o zapotrzebowanie na gad\u017cety. Z pomoc\u0105 Solopress, Indie Cult Club opracowa\u0142 seri\u0119 czarno-bia\u0142ych koszulek, bluz z kapturem, toreb i czapek, zgodnych z motywem wizualnym nocy. Odzew by\u0142 natychmiastowy, a rosn\u0105ca liczba sta\u0142ych bywalc\u00f3w zacz\u0119\u0142a ucz\u0119szcza\u0107 na noc ubrana w koszulki Indie Cult Club. Co najwa\u017cniejsze, wielu z tych fan\u00f3w pojawia si\u0119 teraz niezale\u017cnie od tego, kto gra. To, co zacz\u0119\u0142o si\u0119 jako noc muzyczna, zacz\u0119\u0142o bardziej przypomina\u0107 spo\u0142eczno\u015b\u0107 z w\u0142asn\u0105 to\u017csamo\u015bci\u0105, w\u0142asn\u0105 estetyk\u0105 i w\u0142asnym rytmem.<\/span><\/p>\n

Dodawanie blasku do sceny: B\u0142yszcz\u0105ce naklejki<\/b><\/h2>\n

\"\"<\/a><\/p>\n

W tym roku Indie Cult Club sta\u0142 si\u0119 jednym z pierwszych (po <\/span>Pogotowie lotnicze Essex & Herts<\/span><\/a>), aby zastosowa\u0107 nowe b\u0142yszcz\u0105ce naklejki Solopress, gam\u0119 holograficznych nadruk\u00f3w, kt\u00f3re \u0142api\u0105 \u015bwiat\u0142o i zmieniaj\u0105 kolor w zale\u017cno\u015bci od k\u0105ta. Dla marki tak mocno zakorzenionej w czerni i bieli by\u0142 to \u015bwietny spos\u00f3b na wprowadzenie odrobiny koloru bez zbytniego oddalania si\u0119 od marki.<\/span><\/p>\n

Rezultat jest subtelny, ale skuteczny. Naklejki nie zawieraj\u0105 tekstu, a jedynie kultowe logo, zaprojektowane tak, aby mo\u017cna je by\u0142o rozpozna\u0107, a nie wyja\u015bni\u0107. Szybko sta\u0142y si\u0119 poszukiwanym przedmiotem na koncertach, a uczestnicy chwytaj\u0105 je jako pami\u0105tki i naklejaj\u0105 na laptopy, futera\u0142y na gitary i butelki z wod\u0105. Dla Indie Cult Club s\u0105 one r\u00f3wnie\u017c uk\u0142onem w stron\u0119 kolekcjonerstwa, kt\u00f3re sta\u0142o si\u0119 cz\u0119\u015bci\u0105 nocnej kultury - podobnie jak bilety, s\u0105 czym\u015b, co warto trzyma\u0107.<\/span><\/p>\n

Patrz\u0105c w przysz\u0142o\u015b\u0107: festiwale i pomys\u0142y wielkoformatowe<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Indie Cult Club wci\u0105\u017c si\u0119 rozwija, a jego kalendarz obejmuje ju\u017c mi\u0119dzynarodowe wyst\u0119py i rozci\u0105ga si\u0119 na ca\u0142y przysz\u0142y rok. The <\/span>Grupa fan\u00f3w Indie Cult Club<\/span><\/i> na Facebooku pomaga rozpowszechnia\u0107 informacje, podczas gdy John i Nigel Wyselekcjonowane playlisty<\/a> na Spotify pozwalaj\u0105 fanom prze\u017cy\u0107 ka\u017cde after party w zaciszu w\u0142asnych s\u0142uchawek.<\/span><\/p>\n

Nast\u0119pnym planowanym wydarzeniem b\u0119dzie jednodniowy festiwal w Leigh-on-Sea, kt\u00f3ry b\u0119dzie pierwsz\u0105 wypraw\u0105 klubu na imprezy plenerowe. W miar\u0119 rozwoju plan\u00f3w Solopress prowadzi ju\u017c rozmowy na temat druku wielkoformatowego, kt\u00f3ry pomo\u017ce wywrze\u0107 wizualny wp\u0142yw w przestrzeniach plenerowych.<\/span><\/p>\n

Niezale\u017cnie od tego, co b\u0119dzie dalej, jeste\u015bmy dumni, \u017ce mo\u017cemy wspiera\u0107 noc, kt\u00f3ra zbudowa\u0142a swoj\u0105 to\u017csamo\u015b\u0107 poprzez druk, muzyk\u0119 i silne poczucie ducha DIY. Niezale\u017cnie od tego, czy holograficzne naklejki zainspiruj\u0105 Johna i Nigela do wyrwania si\u0119 z monochromatycznego brandingu, Indie Cult Club jeszcze przez jaki\u015b czas b\u0119dzie dodawa\u0142 mn\u00f3stwo kolor\u00f3w scenie muzyki na \u017cywo w Southend.<\/span><\/p>\n

Stw\u00f3rz w\u0142asne konwencjonalne lub niestandardowe b\u0142yszcz\u0105ce naklejki indywidualnie<\/a>\u00a0lub na rolkach,<\/a> w kolorze z\u0142otym, srebrnym, brokatowym lub holograficznym z Solopress.<\/p>","protected":false},"excerpt":{"rendered":"

Two years ago, John Pearman and Nigel Thomas set out to create a live music night that didn\u2019t end right after the encore. Rather than have their audience slip away to find an indie disco after the band had finished, their vision was to have both elements in one venue. Come for the performance, stay […]<\/p>\n","protected":false},"author":134,"featured_media":75570,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545,547,557],"tags":[],"class_list":{"0":"post-75556","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"category-business-marketing","9":"category-customer-stories"},"acf":[],"yoast_head":"\nIndie Cult Club shine on with new merch | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"description\" content=\"How Solopress print, from gig tickets to Shiny Stickers, helped Indie Cult Club shape the look and feel of their Southend music night.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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