{"id":75702,"date":"2025-09-24T15:50:19","date_gmt":"2025-09-24T14:50:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75702"},"modified":"2025-12-03T10:04:18","modified_gmt":"2025-12-03T10:04:18","slug":"rebranding-southend-united-z-solodesign","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/customer-stories\/the-southend-united-rebrand-with-solodesign\/","title":{"rendered":"Rebranding Southend United z Solodesign"},"content":{"rendered":"
<\/div>

Southend United<\/a> wsp\u00f3\u0142pracuje z nami w Solopress od wielu lat i jeste\u015bmy dumni, \u017ce zdobyli\u015bmy ich zaufanie i zrealizowali\u015bmy wiele projekt\u00f3w poligraficznych. Nasze relacje z klubem si\u0119gaj\u0105 wielu lat wstecz, podczas kt\u00f3rych byli\u015bmy sponsorem koszulek na sezon 2023\/24, stali\u015bmy si\u0119 partnerem drukarskim klubu we wszystkim, od program\u00f3w po tablice reklamowe, i pozostajemy sponsorami trybuny p\u00f3\u0142nocnej Roots Hall. Byli\u015bmy zaszczyceni, \u017ce zwr\u00f3cili si\u0119 do nas z wielkim zadaniem przeprojektowania strefy zmian, poniewa\u017c odgrywa ona tak wa\u017cn\u0105 rol\u0119 w inspirowaniu wynik\u00f3w zespo\u0142u. Jeste\u015bmy bardzo dumni z tego, co osi\u0105gn\u0119li\u015bmy i wyprodukowali\u015bmy, a wszystkie elementy zosta\u0142y zaprojektowane i wyprodukowane tutaj, w Southend.<\/p>\n

\"Przebieralnie<\/a>
Przed. Graham Whitby Boot\/Whitbyboot.com Photography<\/figcaption><\/figure>\n

Przynoszenie pasji do domu<\/strong><\/h2>\n

Southend United mia\u0142o bardzo udany rok, awansuj\u0105c do fina\u0142u play-off National League na Wembley. Jednak niekt\u00f3re przestrzenie zespo\u0142u nie odzwierciedla\u0142y jego post\u0119p\u00f3w. Szatnia by\u0142a nudna i ma\u0142o inspiruj\u0105ca - nijaki projekt, kt\u00f3ry nie reprezentowa\u0142 ducha Shrimpers\u00f3w. W ko\u0144cu te przestrzenie to co\u015b wi\u0119cej ni\u017c tylko miejsce do przebierania si\u0119. To miejsce, kt\u00f3re pobudza morale zespo\u0142u i tworzy pozytywn\u0105 atmosfer\u0119 przed wielkim meczem.<\/p>\n

Po sukcesie naszego projektu na Wembley zesp\u00f3\u0142 zdecydowa\u0142, \u017ce chce du\u017cej zmiany i od\u015bwie\u017cenia na nowy sezon. Skontaktowali si\u0119 z naszym dzia\u0142em projektowym i rozpocz\u0105\u0142 si\u0119 briefing.<\/p>\n

Rozpocz\u0119cie procesu odprawy<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Maj\u0105c tak du\u017cy wp\u0142yw na wygl\u0105d i styl szatni, chcieli\u015bmy po\u015bwi\u0119ci\u0107 troch\u0119 czasu, aby w pe\u0142ni zrozumie\u0107, co jest potrzebne. Michael Day, opiekun klienta Southend United w Solopress, uda\u0142 si\u0119 do Roots Hall, aby zobaczy\u0107 przestrze\u0144 i om\u00f3wi\u0107 cele klubu, a tak\u017ce wykona\u0107 te wszystkie wa\u017cne pomiary! Podczas tego procesu doradzi\u0142 r\u00f3wnie\u017c odpowiednie materia\u0142y, aby zapewni\u0107 najlepsze wyniki. Wymiary niekt\u00f3rych paneli by\u0142y zbyt du\u017ce do wydrukowania, co oznacza\u0142o, \u017ce Michael musia\u0142 opracowa\u0107 najlepszy spos\u00f3b ich podzia\u0142u, aby po\u0142\u0105czenia by\u0142y jak najbardziej dyskretne.<\/p>\n

Po okre\u015bleniu rozmiar\u00f3w i zapas\u00f3w byli\u015bmy w stanie przygotowa\u0107 wycen\u0119 dla zespo\u0142u Southend United. Po wizycie (i zatwierdzeniu wyceny) Michael przekaza\u0142 naszemu projektantowi - Oscarowi Jacksonowi - szczeg\u00f3\u0142owe informacje na temat tego, co by\u0142o wymagane.<\/p>\n

Klub chcia\u0142 czystego i prostego projektu, kt\u00f3ry silnie odzwierciedla\u0142by ich zestaw i kolory, z kultowym niebieskim i \u017c\u00f3\u0142tym kolorem Southend United F.C. Po ustaleniu jasnego briefu Oscar m\u00f3g\u0142 rozpocz\u0105\u0107 projektowanie. Wzi\u0105\u0142 r\u00f3\u017cne elementy z odznaki klubu i fraz, kt\u00f3re fani znaj\u0105 i kochaj\u0105. Wybra\u0142 czcionk\u0119, kt\u00f3ra uzupe\u0142nia tekst w odznace klubowej, nadaj\u0105c szatni silny charakter Shrimpers. Oscar zdecydowa\u0142 si\u0119 r\u00f3wnie\u017c na umieszczenie w swoim projekcie trzech mieczy, jako uk\u0142on w stron\u0119 korzeni dru\u017cyny z Essex.<\/p>\n

Plan gry<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Nowy wystr\u00f3j szatni musia\u0142 by\u0107 \u015bwie\u017cy i nowy, pozostaj\u0105c jednocze\u015bnie wiernym dziedzictwu klubu. W rezultacie odby\u0142o si\u0119 wiele owocnych dyskusji mi\u0119dzy Solopress i Southend United, aby upewni\u0107 si\u0119, \u017ce ka\u017cdy szczeg\u00f3\u0142 jest idealny. Skala projektu wi\u0105za\u0142a si\u0119 z wieloma wyzwaniami projektowymi, kt\u00f3re wymaga\u0142y starannej oceny w celu okre\u015blenia rozmiaru czcionki i znalezienia w\u0142a\u015bciwej r\u00f3wnowagi mi\u0119dzy zbyt du\u017c\u0105 i zbyt ma\u0142\u0105 ilo\u015bci\u0105 s\u0142\u00f3w.<\/p>\n

Jako fan, Oscar podj\u0105\u0142 wyzwanie, aby pom\u00f3c klubowi osi\u0105gn\u0105\u0107 cel. Jego do\u015bwiadczenie i pasja do dru\u017cyny sprawi\u0142y, \u017ce \"przysz\u0142o to naturalnie\", poniewa\u017c rozumie kultur\u0119 i branding zespo\u0142u, co prowadzi go we w\u0142a\u015bciwym kierunku.<\/p>\n

Dzi\u0119ki jasnym instrukcjom i silnemu zrozumieniu klienta, Michael i Oscar byli w stanie uzyska\u0107 akceptacj\u0119 projekt\u00f3w ju\u017c za pierwszym razem!<\/p>\n

Dopasowane materia\u0142y<\/strong><\/h2>\n
\"Pierwsze<\/a>
Graham Whitby Boot\/Whitbyboot.com Zdj\u0119cia<\/figcaption><\/figure>\n

Do urzeczywistnienia tej wizji wykorzystano szereg produkt\u00f3w. P\u0142yty Foamex 5 mm<\/a> zosta\u0142y u\u017cyte do wy\u015bwietlenia tekstu i fraz, kt\u00f3re znajduj\u0105 si\u0119 w g\u00f3rnej cz\u0119\u015bci pomieszczenia. Du\u017cy naklejka pod\u0142ogowa<\/a> zosta\u0142a dodana, aby dumnie prezentowa\u0107 odznak\u0119 Southend United. I wreszcie, naklejki \u015bcienne<\/a> zosta\u0142y dodane do drzwi, r\u00f3wnie\u017c z dum\u0105 prezentuj\u0105c odznak\u0119.<\/p>\n

Gdy wszystkie zosta\u0142y wydrukowane, Michael pom\u00f3g\u0142 dostarczy\u0107 je do Roots Hall. Rylee Doe - mened\u017cer handlowy Southend United - walczy\u0142 z si\u0142\u0105 robocz\u0105, aby ustawi\u0107 je i przygotowa\u0107 do wielkiego ujawnienia. Z przyjemno\u015bci\u0105 pomogli\u015bmy w procesie instalacji, wi\u0119c Michael i Matt Corstorphine (kierownik ds. du\u017cych format\u00f3w) udali si\u0119 do Roots Hall, aby zg\u0142osi\u0107 si\u0119 na ochotnika do konfiguracji, zaledwie kilka godzin przed wielkim ujawnieniem.<\/p>\n

Tunel dla graczy<\/strong><\/h2>\n

Podobnie jak szatnia, tunel r\u00f3wnie\u017c zosta\u0142 od\u015bwie\u017cony. Nowy klubowy cytat i piosenka pokrywaj\u0105 \u015bciany, przynosz\u0105c pozytywn\u0105 energi\u0119 a\u017c do linii bocznych. Zesp\u00f3\u0142 Southend United mia\u0142 bardzo konkretne pomys\u0142y na wygl\u0105d tunelu. Chcieli, aby nowa, \u015bwie\u017ca piosenka by\u0142a centralnym punktem przestrzeni, nadaj\u0105c jej kolejn\u0105 warstw\u0119 znaczenia dla klubu.<\/p>\n

Analiza pomeczowa<\/strong><\/h2>\n
\"Po<\/a>
Po. Graham Whitby Boot\/Whitbyboot.com Photography<\/figcaption><\/figure>\n

Efekt ko\u0144cowy zaskoczy\u0142 wielu pracownik\u00f3w klubu, poniewa\u017c wykroczy\u0142 poza to, co sobie wyobra\u017cali. Ta metamorfoza by\u0142a utrzymywana w tajemnicy przed zawodnikami, a wielkie odkrycie wprawi\u0142o ich w szok. Wszyscy si\u0119 u\u015bmiechali, gdy dru\u017cyna podziwia\u0142a swoje nowe szatnie i tunel. To nowy, \u015bwie\u017cy pocz\u0105tek nowego sezonu.<\/p>\n

Rylee Doe by\u0142a bardzo zadowolona z rezultatu i powiedzia\u0142a nam:<\/p>\n

\"Southend United wsp\u00f3\u0142pracuje z Solopress od wielu sezon\u00f3w i jeste\u015bmy niezwykle dumni z naszego partnerstwa<\/strong>.\u00a0Byli\u015bmy pod wra\u017ceniem brandingu szatni na stadionie Wembley i uznali\u015bmy, \u017ce wa\u017cne jest, aby powt\u00f3rzy\u0107 ten profesjonalizm w Roots Hall dla naszej pierwszej dru\u017cyny. Oscar Jackson i Michael Day byli niesamowici we wsp\u00f3\u0142pracy, a ich wsparcie dla dru\u017cyny jest widoczne w wykonanej dla nas pracy. Mamy nadziej\u0119, \u017ce nowy projekt szatni b\u0119dzie inspiracj\u0105 dla wszystkich naszych graczy w nadchodz\u0105cych sezonach\".<\/strong><\/p>\n

Wysoka pochwa\u0142a<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Pochwa\u0142y by\u0142y kontynuowane w mediach spo\u0142eczno\u015bciowych, gdzie post pokazuj\u0105cy reakcje graczy zyska\u0142 wiele wyrazistych komentarzy. Jeden z fan\u00f3w skomentowa\u0142: \"Super! Znowu zaczynamy czu\u0107 si\u0119 jak w prawdziwej dru\u017cynie\".<\/p>\n

W Solopress jeste\u015bmy niezwykle dumni z naszego zespo\u0142u za podj\u0119cie takiego wyzwania i osi\u0105gni\u0119cie tak szerokiego rezultatu. Wsp\u00f3\u0142praca z dru\u017cyn\u0105 Southend United by\u0142a dla nas czyst\u0105 przyjemno\u015bci\u0105 i mamy nadziej\u0119 na wiele projekt\u00f3w w przysz\u0142o\u015bci.<\/p>\n

Szukasz sposobu na zmian\u0119 wygl\u0105du swojej firmy lub chcesz rozbudowa\u0107 istniej\u0105ce projekty? Skontaktuj si\u0119 z nami SoloDesign<\/a> zesp\u00f3\u0142, kt\u00f3ry pomo\u017ce Ci odmieni\u0107 wygl\u0105d Twojej firmy.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Southend United has been working with us here at Solopress for many years and we\u2019re proud to have earned their trust and produce many printing projects. Our\u00a0 relationship with the club goes back many years, during which we have been front of shirt sponsors for the 2023\/24 season, become the club\u2019s print partner for everything […]<\/p>\n","protected":false},"author":158,"featured_media":75703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545,974,557,544,551],"tags":[],"class_list":{"0":"post-75702","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"category-community","9":"category-customer-stories","10":"category-print-inspiration","11":"category-solopress-news"},"acf":[],"yoast_head":"\nThe Southend United rebrand with Solodesign | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"description\" content=\"We're always excited to work with Southend United. 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