{"id":788,"date":"2011-06-07T09:30:09","date_gmt":"2011-06-07T08:30:09","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=788"},"modified":"2021-12-13T14:49:41","modified_gmt":"2021-12-13T14:49:41","slug":"marketing-silowni","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/business-marketing\/gym-marketing\/","title":{"rendered":"Skuteczny marketing si\u0142owni i centr\u00f3w rozrywki - jak to wszystko dzia\u0142a?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Podczas kryzysu kredytowego, karnety na si\u0142owni\u0119 zosta\u0142y po\u015bwi\u0119cone na skyboxy lub sk\u0142adane rowery treningowe, kt\u00f3re nigdy nie ujrza\u0142y \u015bwiat\u0142a dziennego, poniewa\u017c wszyscy, wsz\u0119dzie postanowili oszcz\u0119dza\u0107.<\/em><\/h3>\n<p>Nic wi\u0119c dziwnego, \u017ce si\u0142ownie, o\u015brodki rekreacyjne, kluby zdrowia i spa musz\u0105 teraz pracowa\u0107 wyj\u0105tkowo ci\u0119\u017cko, aby zach\u0119ci\u0107 nowych cz\u0142onk\u00f3w i przekona\u0107 by\u0142ych cz\u0142onk\u00f3w do powrotu.<\/p>\n<p>W dzisiejszych czasach si\u0142ownie musz\u0105 reklamowa\u0107 si\u0119 w spos\u00f3b silny i przekonuj\u0105cy, jednocze\u015bnie \u015bci\u015ble kontroluj\u0105c swoje koszty. Jednak niskobud\u017cetowa opcja DIY (tj. Clipart i wiruj\u0105ca czcionka z komputera osobistego) lub, jak to nazywamy, \"drukuj i m\u00f3dl si\u0119\", po prostu nie zapewni profesjonalizmu, prawda? W ko\u0144cu, je\u015bli ulotki si\u0142owni s\u0105 domowej roboty, to jak wygl\u0105da rower treningowy?<\/p>\n<p>Pomy\u015bl o rodzajach informacji, kt\u00f3re chcesz zawrze\u0107, aby Twoje ulotki wyr\u00f3\u017cnia\u0142y si\u0119 z t\u0142umu. Czy posiadasz konkretny typ maszyny, o kt\u00f3rym warto g\u0142o\u015bno m\u00f3wi\u0107? <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2007\/may\/05\/healthandwellbeing.features3\">P\u0142yty wibracyjne<\/a> wydaj\u0105 si\u0119 by\u0107 nowo\u015bci\u0105, wi\u0119c je\u015bli s\u0105 one dost\u0119pne, by\u0107 mo\u017ce jest to najlepszy spos\u00f3b na podkre\u015blenie swojej wyj\u0105tkowo\u015bci? Pomy\u015bl tak\u017ce o liczbie posiadanych maszyn: je\u015bli masz wi\u0119cej maszyn do wios\u0142owania ni\u017c ktokolwiek inny w okolicy, mo\u017ce to by\u0107 r\u00f3wnie\u017c tw\u00f3j kluczowy punkt sprzeda\u017cy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-71796 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/06\/gym-flyer-leaflet-poster-1.jpg\" alt=\"\" width=\"600\" height=\"804\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Czy oferujesz obecnie jak\u0105\u015b ofert\u0119 promocyjn\u0105?  By\u0107 mo\u017ce zni\u017ck\u0119 cz\u0142onkowsk\u0105? Kr\u00f3tszy okres pr\u00f3bny, darmowy masa\u017c sportowy lub trening personalny? Ulotki dzia\u0142aj\u0105 najlepiej, gdy zawieraj\u0105 wyra\u017ane wezwanie do dzia\u0142ania i ramy czasowe. Upewnij si\u0119, \u017ce zawierasz dat\u0119 ko\u0144cow\u0105, aby przekaza\u0107 poczucie pilno\u015bci i zapewni\u0107 sobie nowe cz\u0142onkostwo!<\/p>\n<p>Wreszcie, upewnij si\u0119, \u017ce Twoje ulotki przekazuj\u0105 styl i podej\u015bcie Twojej si\u0142owni. Czy jest to rodzaj lokalu, w kt\u00f3rym oferowane s\u0105 dodatkowe us\u0142ugi, takie jak restauracja, spa lub gabinet zabiegowy? A je\u015bli jeste\u015b na drugim ko\u0144cu skali, nie zaszkodzi wyja\u015bni\u0107, \u017ce jeste\u015b opcj\u0105 bud\u017cetow\u0105 dla os\u00f3b, kt\u00f3re chc\u0105 wyda\u0107 swoje ci\u0119\u017cko zarobione pieni\u0105dze na inne rzeczy, by\u0107 mo\u017ce na zupe\u0142nie now\u0105 garderob\u0119, gdy ju\u017c uda im si\u0119 schudn\u0105\u0107!<\/p>\n<p>Przed wydrukowaniem zastan\u00f3w si\u0119, w jaki spos\u00f3b zamierzasz dostarczy\u0107 ulotki. Czy zamierzasz zap\u0142aci\u0107 za kogo\u015b, kto dostarczy je w wybranych obszarach, czy mo\u017ce zap\u0142aci\u0107 za w\u0142\u0105czenie ich do dystrybucji lokalnej gazety?<\/p>\n<p>Nowo zaprojektowane i <a title=\"Drukowanie ulotek\" href=\"https:\/\/www.solopress.com\/blog\/pl\/ulotki\/\">drukowane ulotki<\/a> nie sprawi\u0105, \u017ce nowy cz\u0142onek si\u0142owni (lub powracaj\u0105cy) b\u0119dzie gotowy na maraton londy\u0144ski, ale mog\u0105 zach\u0119ci\u0107 ludzi na ca\u0142ym \u015bwiecie do w\u0142o\u017cenia Nintendo Wii Fit z powrotem do pude\u0142ka, wy\u0142owienia starego sprz\u0119tu do \u0107wicze\u0144, wzi\u0119cia szamponu i r\u0119cznika i powrotu na si\u0142owni\u0119, zabawy i poczucia si\u0119 sprawnym i zdrowym.<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":10598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Successful Gym Marketing - How Does It All Work Out? | Solopress<\/title>\n<meta name=\"description\" content=\"During the credit crunch, gym memberships were sacrificed for sky boxes or foldaway exercise bikes as everyone, everywhere decided to economise\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/marketing-silowni\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Successful Gym Marketing - How Does It All Work Out? | Solopress\" \/>\n<meta property=\"og:description\" content=\"During the credit crunch, gym memberships were sacrificed for sky boxes or foldaway exercise bikes as everyone, everywhere decided to economise\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/marketing-silowni\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-07T08:30:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-13T14:49:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/06\/gym-flyer-leaflet-poster.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1515\" \/>\n\t<meta property=\"og:image:height\" content=\"2029\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/gym-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/gym-marketing\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Successful gym and leisure centre marketing &#8211; 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