{"id":9678,"date":"2013-08-13T17:36:08","date_gmt":"2013-08-13T16:36:08","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=9678"},"modified":"2022-08-27T20:28:53","modified_gmt":"2022-08-27T19:28:53","slug":"najlepsze-zastosowania-czcionki-helvetica","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/copywriting-typography\/best-ever-uses-of-helvetica-font\/","title":{"rendered":"10 najlepszych zastosowa\u0144 Helvetica w historii"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><br \/>\nMo\u017cna go kocha\u0107 lub nienawidzi\u0107 <strong>Helvetica<\/strong> jest dzi\u015b wszechobecny. Jednak pomys\u0142owi graficy wci\u0105\u017c znajduj\u0105 ekscytuj\u0105ce i niezwyk\u0142e sposoby na tchni\u0119cie nowego \u017cycia w ten s\u0142ynny kr\u00f3j pisma. <strong>Szwajcarska czcionka<\/strong> z lat 50-tych...<\/p>\n<h2>Piwo Helvetica<\/h2>\n<p>Moskiewski dyrektor artystyczny ds. brandingu i opakowa\u0144 Sasha Kischenko stworzy\u0142 to zabawne opakowanie koncepcyjne dla <a title=\"Opakowanie piwa Helvetica\" href=\"https:\/\/www.behance.net\/gallery\/6549003\/Helvetica-beer\" target=\"_blank\" rel=\"noopener noreferrer\">Piwo Helvetica<\/a>. Liczba na ka\u017cdej puszce oznacza zawarto\u015b\u0107 procentow\u0105 alkoholu, a bia\u0142y lub czarny kolor oznacza, \u017ce jest wype\u0142niona lagerem lub stoutem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9682\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-beer.jpg\" alt=\"Zdj\u0119cie piwa Helvetica\" width=\"426\" height=\"550\" \/><\/p>\n<p style=\"text-align: right;\">\u0179r\u00f3d\u0142o obrazu: <a title=\"Projektant graficzny Sasha Kischenko na Behance\" href=\"https:\/\/www.behance.net\/kischenkowski\" target=\"_blank\" rel=\"noopener noreferrer\">Sasha Kischenko<\/a><\/p>\n<h2>Helvetica Bike<\/h2>\n<p>Przeniesienie minimalizmu i czystej precyzji czcionki Helvetica do \u015bwiata kolarstwa by\u0142o mistrzowskim posuni\u0119ciem hiszpa\u0144skiego studia projektowego <a title=\"Hiszpa\u0144skie studio projektowe\" href=\"https:\/\/www.made-studio.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Borja Garcia<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9684\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-bike.jpg\" alt=\"Rower Helvetica\" width=\"650\" height=\"432\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9685\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-bike-saddle.jpg\" alt=\"Siode\u0142ko rowerowe Helvetica\" width=\"650\" height=\"432\" \/><\/p>\n<p style=\"text-align: right;\">\u0179r\u00f3d\u0142o zdj\u0119\u0107: Blog projektowy Grahama Smitha<\/p>\n<h2>Helvetica Chocolate<\/h2>\n<p>Niezale\u017cna projektantka, dyrektor artystyczny i animatorka Rosa de Jong z Amsterdamu stworzy\u0142a <a title=\"Idealny prezent dla mi\u0142o\u015bnik\u00f3w projektowania graficznego\" href=\"https:\/\/www.behance.net\/gallery\/6257491\/CHOCOGRAPHY\" target=\"_blank\" rel=\"noopener noreferrer\">Chocography<\/a>to smaczny spos\u00f3b na podkre\u015blenie s\u0142odszej strony czystego designu Helvetica.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9687\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-chocolate.jpg\" alt=\"Czekolada Helvetica\" width=\"600\" height=\"338\" \/><\/p>\n<p style=\"text-align: right;\">\u0179r\u00f3d\u0142o obrazu: <a title=\"Projektantka graficzna Rosa de Jong na Behance \" href=\"https:\/\/www.behance.net\/byrosa\" target=\"_blank\" rel=\"noopener noreferrer\">Rosa de Jong<\/a><\/p>\n<h2>Malowanie twarzy Helvetica<\/h2>\n<p>Farby do twarzy Helvetica prawdopodobnie nie usun\u0105 tygrysa i T-rexa z dzieci\u0119cych list \u017cycze\u0144 dotycz\u0105cych malowania twarzy, ale stambulski grafik i ilustrator \u00c7a\u011flayan Aktu\u011f zwraca uwag\u0119 na to, \u017ce zniekszta\u0142canie kroj\u00f3w pisma jest niew\u0142a\u015bciwe dzi\u0119ki swojemu projektowi Human &amp; Font Anatomy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9688\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-face-paint.jpg\" alt=\"Farba do twarzy Helvetica\" width=\"599\" height=\"337\" \/><\/p>\n<p style=\"text-align: right;\">\u0179r\u00f3d\u0142o obrazu: <a title=\"Projektant graficzny Caglayan Aktug na Behance\" href=\"https:\/\/www.behance.net\/caglayanaktug\" target=\"_blank\" rel=\"noopener noreferrer\">Caglayan Aktug<\/a><\/p>\n<h2>Helvetica Film<\/h2>\n<p>Helvetica to pe\u0142nometra\u017cowy niezale\u017cny film dokumentalny o typografii i projektowaniu graficznym autorstwa re\u017cysera Gary'ego Hustwita.<\/p>\n<p>Gary Hustwit komentuje:<br \/>\n\"Pomy\u015bla\u0142em, \u017ce spojrzenie na \"karier\u0119\" Helvetica b\u0119dzie dobr\u0105 struktur\u0105 do spojrzenia na ostatnie 50 lat projektowania graficznego i punktem wyj\u015bcia do kilku interesuj\u0105cych rozm\u00f3w w filmie\".<\/p>\n<div class=\"youtube-embed\" data-video_id=\"LL60GEGjj_Q\"><iframe loading=\"lazy\" title=\"NIEZALE\u017bNY OBIEKTYW | Helvetica | Zwiastun | PBS\" width=\"696\" height=\"522\" src=\"https:\/\/www.youtube.com\/embed\/LL60GEGjj_Q?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2>Helvetica Juice Bar &amp; Cafe<\/h2>\n<p>Mieszanka kuchni latynoameryka\u0144skiej i szwajcarskiej typografii, Helvetica Juice Bar &amp; Cafe znajduje si\u0119 w Lakewood w stanie Ohio. Ten \"plac zabaw dla artyst\u00f3w\" zosta\u0142 otwarty w pa\u017adzierniku 2012 roku i serwuje mro\u017cone i gor\u0105ce napoje w biodegradowalnych, ekologicznych kubkach 100%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9689\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-cafe.jpg\" alt=\"Kawiarnia Helvetica\" width=\"650\" height=\"649\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9690\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-cafe-packaging.jpg\" alt=\"Opakowanie kawiarni Helvetica\" width=\"650\" height=\"650\" \/><\/p>\n<p style=\"text-align: right;\">\u0179r\u00f3d\u0142o zdj\u0119\u0107: <a title=\"Helvetica Juice Bar and Cafe na Facebooku\" href=\"https:\/\/www.facebook.com\/Helveticajuicebar\" target=\"_blank\" rel=\"noopener noreferrer\">Helvetica Juice Bar &amp; Cafe<\/a><\/p>\n<h2>Naszyjnik Helvetica<\/h2>\n<p>Naszyjnik Helvetica, wyci\u0119ty laserowo z czarnego akrylu o grubo\u015bci 3 mm, ma wymiary 63,5 mm (szeroko\u015b\u0107) i 15,25 mm (wysoko\u015b\u0107). Posrebrzany \u0142a\u0144cuszek ma oko\u0142o 457 mm d\u0142ugo\u015bci. Wykonany przez w\u0142a\u015bcicielk\u0119 Plastique, Jen Murseby, graficzk\u0119 mieszkaj\u0105c\u0105 i pracuj\u0105c\u0105 w San Francisco, naszyjnik kosztuje $22.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9694\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-necklace.jpg\" alt=\"Naszyjnik Helvetica\" width=\"604\" height=\"604\" \/><\/p>\n<p style=\"text-align: right;\">\u0179r\u00f3d\u0142o obrazu: <a title=\"Plastique na Facebooku\" href=\"https:\/\/www.facebook.com\/PLASTIQUESHOP\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plastique<\/a><\/p>\n<h2>Bluza Helvetica<\/h2>\n<p>Row Boat Press sprzedaje t\u0119 koszulk\u0119 \"Helveticaca\", wykonan\u0105 z bawe\u0142ny 100%, za $15.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9696\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-onesie.jpg\" alt=\"Koszulka Helvetica\" width=\"419\" height=\"410\" \/><\/p>\n<p style=\"text-align: right;\">\u0179r\u00f3d\u0142o obrazu: Row Boat Press<\/p>\n<h2>Helvetica R2-D2<\/h2>\n<p>Francuski fotograf i artysta David Benoliel przekszta\u0142ci\u0142 uwielbianego robota R2-D2 z Gwiezdnych Wojen w plakat \"helBOTica\".<\/p>\n<p>\"To naprawd\u0119 nie jest skomplikowane\", m\u00f3wi David Benoliel na swojej stronie deviantART. \"Wszystko zrobi\u0142em w programie Adobe Illustrator. Ka\u017cda litera zosta\u0142a pokolorowana niezale\u017cnie, aby nada\u0107 jej aspekt 3D. Nast\u0119pnie wyeksportowa\u0142em wszystko do Photoshopa (Smart Object) i stworzy\u0142em cie\u0144, t\u0142o i poziom\/krzywe\".<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9697\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-r2d2.jpg\" alt=\"Helvetica R2D2\" width=\"413\" height=\"650\" \/><\/p>\n<p style=\"text-align: right;\">\u0179r\u00f3d\u0142o obrazu: <a title=\"David Benoliel na deviantART\" href=\"https:\/\/www.deviantart.com\/davidbenoliel\" target=\"_blank\" rel=\"noopener noreferrer\">David Benoliel<\/a><\/p>\n<h2>Szwajcarski scyzoryk Helvetica<\/h2>\n<p>Ten sprytny projekt scyzoryka armii szwajcarskiej jest cz\u0119\u015bci\u0105 serii inspirowanych Helwetami prac francuskiego grafika i ilustratora St\u00e9phane'a Massa-Bidala, znanego jako Retrofuturs. Jest r\u00f3wnie\u017c dost\u0119pny jako bia\u0142y lub czarny T-shirt od <a title=\"Spersonalizowane koszulki i odzie\u017c\" href=\"https:\/\/www.mysoti.com\/products\/style\/CLO\/15?q=retrofuturs\" target=\"_blank\" rel=\"noopener noreferrer\">MySoti<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9699\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-swiss-army-knife.jpg\" alt=\"Szwajcarski n\u00f3\u017c wojskowy Helvetica\" width=\"580\" height=\"580\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9700\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-swiss-army-knife-tshirt.jpg\" alt=\"Koszulka z no\u017cem szwajcarskiej armii Helvetica\" width=\"650\" height=\"490\" \/><\/p>\n<p style=\"text-align: right;\">\u0179r\u00f3d\u0142o zdj\u0119\u0107: Retrofuturs<\/p>\n<h2>Chcesz wi\u0119cej?<\/h2>\n<p>Zale\u017cy ci na Helvetice? Mo\u017cesz by\u0107 tak\u017ce zainteresowany tymi wspania\u0142ymi zasobami dotycz\u0105cymi wszystkich rzeczy zwi\u0105zanych z Helvetica:<\/p>\n<p>\"Prawdopodobnie widzia\u0142e\u015b to dzisiaj tysi\u0105ce razy\", ujawni\u0142o BBC News w swoim specjalnym materiale. <a title=\"Szwajcarsko\u015b\u0107 Helvetica jest cz\u0119\u015bci\u0105 jej uroku\" href=\"http:\/\/news.bbc.co.uk\/1\/hi\/magazine\/6638423.stm\" target=\"_blank\" rel=\"noopener noreferrer\">Helvetica na 50<\/a> raport.<\/p>\n<p>Niestety, Helvetica znalaz\u0142a si\u0119 dopiero na #4 w wyborze najlepszych czcionek do druku dokonanym przez naszych klient\u00f3w. Tego dnia zwyci\u0119\u017cy\u0142a Futura. C\u00f3\u017c, by\u0142a to r\u00f3wnie\u017c ulubiona czcionka Stanleya Kubricka.<\/p>\n<p>Wed\u0142ug Wikipedii, Google przeprowadzi\u0142o \u017cart prima aprilisowy w 2011 roku, w kt\u00f3rym ka\u017cde wyszukiwanie \"Helvetica\" skutkowa\u0142o nieprawdopodobnym pojawieniem si\u0119 tej bardzo nielubianej czcionki - Comic Sans.<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":9689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[549],"tags":[],"class_list":{"0":"post-9678","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-copywriting-typography"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Best Ever Uses Of Helvetica | Solopress<\/title>\n<meta name=\"description\" content=\"Love it or hate it, the Helvetica font is omnipresent these days. 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