{"id":11514,"date":"2013-11-12T15:41:21","date_gmt":"2013-11-12T15:41:21","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=11514"},"modified":"2019-09-03T15:06:40","modified_gmt":"2019-09-03T14:06:40","slug":"promover-evento-desportivo-de-triatlo","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/promote-triathlon-sporting-event\/","title":{"rendered":"Como promover o seu evento desportivo de Triatlo"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Com o sucesso dos Jogos Ol\u00edmpicos de Londres de 2012, a confian\u00e7a desportiva da Gr\u00e3-Bretanha disparou, aumentando o financiamento de patroc\u00ednios e o interesse em eventos desportivos locais e nacionais. Aqui est\u00e3o algumas dicas e truques para acelerar o seu Triatlo ou outro evento desportivo.<\/em><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/triathlon-promotion.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11516\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/triathlon-promotion.jpg\" alt=\"promo\u00e7\u00e3o do triatlo\" width=\"640\" height=\"200\" \/><\/a><\/p>\n<h2>1. Incluir toda a gente e torn\u00e1-lo acess\u00edvel<\/h2>\n<p>Isto significa pensar nas pessoas que gostariam de assistir a este evento, n\u00e3o apenas nos adeptos do desporto, nos atletas e nos entusiastas da sa\u00fade e da boa forma, mas tamb\u00e9m nas pessoas que t\u00eam curiosidade pelo desporto ou que acabaram de iniciar um regime de boa forma? Em todos os an\u00fancios ou s\u00edtios Web, certifique-se de que \u00e9 explicada qualquer linguagem ou terminologia desportiva estranha.<\/p>\n<p>Se puder oferecer um v\u00eddeo com uma locu\u00e7\u00e3o clara para publicitar o seu evento, utilize-o e assegure-se de que o seu s\u00edtio Web funciona em navegadores s\u00f3 de texto, o que significa incluir texto alternativo e n\u00e3o exagerar na codifica\u00e7\u00e3o e nas anima\u00e7\u00f5es em flash, uma vez que isso dificulta o acesso \u00e0s pessoas com problemas de vis\u00e3o. Como os Jogos Paral\u00edmpicos demonstraram, alguns dos nossos melhores atletas s\u00e3o portadores de defici\u00eancia - ningu\u00e9m deve perder esta oportunidade!<\/p>\n<p>Em todos os folhetos, panfletos ou POS, certifique-se de que inclui o local, a data, os contactos da imprensa e o endere\u00e7o do s\u00edtio Web\/meios de comunica\u00e7\u00e3o social - n\u00e3o deixe nada ao acaso e n\u00e3o seja indiferente, entre em contacto com os adeptos e os atletas e inicie uma conversa.<\/p>\n<h2>2. Criar um hype local ou nacional<\/h2>\n<p>\u00c9 muito prov\u00e1vel que as esta\u00e7\u00f5es de r\u00e1dio, os jornais, os bloguistas e as revistas locais queiram dar destaque ao seu evento desportivo. Por isso, certifique-se de que tem um dossi\u00ea de imprensa com fotografias, inclua pormenores de eventos desportivos anteriores bem sucedidos e um pouco de hist\u00f3ria, se puder, e depois entre em contacto com um escritor desportivo local. Se algum dos artigos for publicado em linha, certifique-se de que o seu endere\u00e7o Web, o seu correio eletr\u00f3nico e as suas contas nas redes sociais s\u00e3o publicados, uma vez que a transi\u00e7\u00e3o de pessoas interessadas do mundo offline para o mundo online, atrav\u00e9s das redes sociais, \u00e9 muitas vezes a mais bem sucedida.<\/p>\n<p>As C\u00e2maras Municipais incentivam os eventos comunit\u00e1rios e, se entrar em contacto com a equipa de Marketing e Comunica\u00e7\u00e3o das C\u00e2maras Municipais, estas autorizar\u00e3o a instala\u00e7\u00e3o de uma tenda ou de uma barraca no centro da cidade ou no parque. Pode haver estipula\u00e7\u00f5es de sa\u00fade e seguran\u00e7a, por isso certifique-se de que nada do que planeia fazer entra em conflito com isto.<\/p>\n<p>Esta \u00e9 uma oportunidade para chamar a aten\u00e7\u00e3o das pessoas - e a melhor forma de o fazer \u00e9 com pain\u00e9is de sinaliza\u00e7\u00e3o proeminentes e faixas atractivas. Veja o <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/faixas-de-rolos\/pull-up\/\">faixa pop-up<\/a> Arte do evento de triatlo profissional \"We Are Triathlon!\" 2014 do Challenge Weymouth.<\/p>\n<h2 style=\"text-align: center;\">Solopress Standard <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/faixas-de-rolos\/\">Faixas de rolos<\/a>\u00a0Challenge Weymouth<\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/chw-2014-banner-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11535\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/chw-2014-banner-1-414x1024.jpg\" alt=\"Bandeira do Challenge Weymouth Triathlon\" width=\"414\" height=\"1024\" \/><\/a><\/p>\n<h2>3.  Fator sa\u00fade e boa forma<\/h2>\n<p>Ser ativo = Melhor sa\u00fade e melhor condi\u00e7\u00e3o f\u00edsica. \u00c9 \u00f3bvio - os eventos desportivos s\u00e3o algo que inspira as pessoas a participar e a ultrapassar os seus limites. Os eventos profissionais d\u00e3o aos atletas um objetivo para o qual trabalhar todos os anos e permitem aos amadores ultrapassar a dist\u00e2ncia, podendo eventualmente transformar espectadores em participantes.<\/p>\n<p>Se o seu evento \u00e9 do tipo em que qualquer pessoa pode participar e depende de n\u00fameros, <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/folhetos-folhetos\/\">folhetos<\/a> e panfletos distribu\u00eddos pela comunidade local em centros desportivos e juvenis, bares desportivos, centros educativos e at\u00e9 mesmo em consult\u00f3rios m\u00e9dicos e cl\u00ednicas, podem ajudar a impulsionar o seu evento. Se a participa\u00e7\u00e3o \u00e9 fundamental no seu evento desportivo, n\u00e3o se esque\u00e7a de promover os benef\u00edcios para a sa\u00fade! A inclus\u00e3o de um registo na Internet de um boletim informativo nos seus folhetos, panfletos e outro material promocional pode ser um fator-chave para garantir um maior interesse. Pode incluir receitas saud\u00e1veis para os atletas aumentarem as suas reservas de energia, actualiza\u00e7\u00f5es sobre o progresso, mudan\u00e7as de local ou mesmo recomenda\u00e7\u00f5es sobre onde dormir e comer se o seu evento for nacional ou internacional.<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-11514","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Promote Your Triathlon Sporting Event | Solopress<\/title>\n<meta name=\"description\" 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