{"id":11874,"date":"2013-11-20T14:50:02","date_gmt":"2013-11-20T14:50:02","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=11874"},"modified":"2019-07-05T13:37:25","modified_gmt":"2019-07-05T12:37:25","slug":"5-dicas-para-a-concecao-de-brochuras-de-eventos","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/tutorials\/5-tips-designing-event-brochure\/","title":{"rendered":"5 dicas para a conce\u00e7\u00e3o de uma brochura de evento"},"content":{"rendered":"
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O design da sua brochura de eventos deve combinar elementos iguais de design apelativo e conte\u00fado multim\u00e9dia, bem como todas as informa\u00e7\u00f5es que deseja transmitir ao leitor. Isto nem sempre \u00e9 t\u00e3o f\u00e1cil como parece, especialmente se tiver de se manter dentro dos limites de um determinado tema.<\/em><\/h3>\n

Aqui est\u00e3o 5 dicas para o ajudar a criar a brochura perfeita para o seu evento!<\/strong><\/em><\/h3>\n

1. Cobertura<\/strong><\/h2>\n

A capa da sua brochura deve ser arrojada e apelativa. Utilize tipos de letra mai\u00fasculos sempre que poss\u00edvel e tente resumir o evento em poucas linhas. Mostre claramente as datas e tente n\u00e3o incluir demasiada informa\u00e7\u00e3o e gr\u00e1ficos, pois isso ir\u00e1 desviar a aten\u00e7\u00e3o da sua mensagem principal. Inclua informa\u00e7\u00f5es que chamem imediatamente a aten\u00e7\u00e3o, tente n\u00e3o falar de si ou dos patrocinadores com demasiados pormenores, concentre-se nas actividades, nos brindes, nas datas e nos convidados.<\/p>\n

Solopress\u00a0Brochuras Seda 170gsm<\/a><\/h3>\n

\"brochura<\/a><\/p>\n

2. Cor<\/strong><\/h2>\n

As cores devem contrastar com o texto e as imagens, mas n\u00e3o devem estar deslocadas. Se incluir folhas de c\u00e1lculo e gr\u00e1ficos, certifique-se de que as suas cores n\u00e3o entram em conflito ou se confundem com as cores de fundo das p\u00e1ginas. Se estiver a promover um evento sazonal, certifique-se de que se mant\u00e9m fiel a um tema que se enquadra nessa esta\u00e7\u00e3o em particular, como por exemplo, flores brilhantes e azuis celestes no ver\u00e3o, e tons de azul mais frios com brancos e cinzentos no inverno.<\/p>\n

3. Informa\u00e7\u00f5es<\/strong><\/h2>\n

Uma lista de eventos e datas para festivais que se estendem por v\u00e1rios dias, organizada num calend\u00e1rio ou num guia televisivo para refer\u00eancia, bem como p\u00e1ginas dedicadas a um determinado palco, grupo, tenda ou dia. A brochura deve conter indica\u00e7\u00f5es claras e mapas para quem se desloca para o evento - este \u00e9 um bom local para incluir pormenores sobre o acesso especial e a entrada para pessoas com defici\u00eancias ou incapacidades.<\/p>\n

N\u00e3o deve ser dif\u00edcil incluir informa\u00e7\u00f5es de contacto<\/strong> para comunicados de imprensa e perguntas e, mais importante ainda, uma liga\u00e7\u00e3o para o seu s\u00edtio Web ou um c\u00f3digo QR para a sua aplica\u00e7\u00e3o. Tenha em conta o espa\u00e7o quando organizar a p\u00e1gina, as legendas, as listas e as caixas de informa\u00e7\u00e3o podem ajudar a organizar o texto. Dividir os par\u00e1grafos em peda\u00e7os pequenos, em vez de uma parede de texto, pode ajudar os leitores a digerir o que est\u00e1 a tentar transmitir.<\/p>\n

4. Conte\u00fado<\/strong><\/h2>\n

Para al\u00e9m de todas as informa\u00e7\u00f5es \u00fateis, o acordo<\/em> de conte\u00fado \u00e9 extremamente importante. D\u00ea um t\u00edtulo forte \u00e0s suas p\u00e1ginas, o que permite que os leitores mais atentos parem numa p\u00e1gina que lhes chame a aten\u00e7\u00e3o, al\u00e9m de dar uma estrutura adequada \u00e0 sua apresenta\u00e7\u00e3o. Se a sua brochura tiver v\u00e1rias p\u00e1ginas, um \u00edndice de conte\u00fados \u00e9 \u00fatil para os seus leitores chegarem rapidamente \u00e0 p\u00e1gina de que necessitam. Sempre que poss\u00edvel, utilize imagens genu\u00ednas<\/strong> em vez de fotografias e gr\u00e1ficos de stock e, se conhecer um designer experiente, talvez lhe possa atribuir a tarefa de criar gr\u00e1ficos adequados para ilustrar o texto. As mascotes e os \u00edcones podem dar vida a uma p\u00e1gina e preencher o espa\u00e7o.<\/p>\n

Folheto<\/a><\/strong> & Folheto<\/a><\/strong> Os folhetos com formul\u00e1rios de inscri\u00e7\u00e3o, c\u00f3digos de voucher, mapas, programas e ementas podem ser inclu\u00eddos nas p\u00e1ginas para serem retirados e utilizados no evento, uma vez que, se a brochura for grande, pode ser bastante inc\u00f3moda de transportar.<\/p>\n

5. Qualidade<\/strong><\/h2>\n

O qualidade da sua brochura<\/strong> reflecte na sua organiza\u00e7\u00e3o. As brochuras desalinhadas, amassadas, mal concebidas e desenhadas acabam por dar uma impress\u00e3o pior do que aquela que gostaria de dar.<\/p>\n

A qualidade de impress\u00e3o da sua brochura deve ser t\u00e3o boa quanto poss\u00edvel, com cores completas, papel de boa qualidade e encaderna\u00e7\u00e3o forte. Uma impress\u00e3o de grande qualidade nem sempre tem de custar um bra\u00e7o e uma perna - consulte Impress\u00e3o de brochuras com grande valor da Solopress<\/strong><\/a>. Uma prova do esp\u00edrito da Solopress, as impressoras litogr\u00e1ficas s\u00e3o absolutamente perfeccionistas<\/em> e trabalhar\u00e1 com todo o empenho para que as suas brochuras sejam o melhor poss\u00edvel.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[555],"tags":[707],"class_list":{"0":"post-11874","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tutorials","8":"tag-brochures-booklets"},"acf":[],"yoast_head":"\n5 Tips For Designing An Event Brochure | Solopress<\/title>\n<meta name=\"description\" content=\"The design of your Event Brochure should combine equal elements of eye catching design and content. 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