{"id":12951,"date":"2014-01-02T09:52:47","date_gmt":"2014-01-02T09:52:47","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=12951"},"modified":"2019-06-20T16:28:54","modified_gmt":"2019-06-20T15:28:54","slug":"ideias-de-marketing-para-empresas-de-cupcakes-deliciosos","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/scrumptious-cupcake-business-marketing-ideas\/","title":{"rendered":"30 ideias de marketing deliciosas para o seu neg\u00f3cio de cupcakes"},"content":{"rendered":"
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Come\u00e7ar o seu pr\u00f3prio neg\u00f3cio de cupcakes \u00e9 uma forma divertida de ganhar algum dinheiro extra. Mas num mercado t\u00e3o competitivo, como \u00e9 que se pode destacar da multid\u00e3o? A Solopress tem algumas dicas de marketing saborosas para o ajudar a tornar o mundo num lugar melhor...<\/em><\/h3>\n

\"Banner<\/p>\n

1. Sempre a nossa dica mais f\u00e1cil e mais crucial para passar a qualquer novo empres\u00e1rio: certifique-se de que tem um produto incrivelmente bom antes de sequer come\u00e7ar a sonhar em promov\u00ea-lo.<\/p>\n

2. Pense num bom nome para o seu neg\u00f3cio de cupcakes. Tem de ser algo de que as pessoas se v\u00e3o lembrar.<\/p>\n

3. Tire fotografias profissionais dos seus cupcakes. Os seus cupcakes devem ter um aspeto t\u00e3o bom quanto o seu sabor.<\/p>\n

4. Procure em todo o lado para se inspirar constantemente com novas e interessantes receitas e designs de cupcakes. Os seus cupcakes devem ter um sabor t\u00e3o bom quanto o seu aspeto.<\/p>\n

Para obter alguma inspira\u00e7\u00e3o instant\u00e2nea para o design de cupcakes, consulte a nossa 18 designs de cupcakes da cultura pop tremendamente saborosos<\/a> artigo do blogue.<\/p>\n

5. Enumere todos os ingredientes dos seus cupcakes, especialmente se forem utilizados frutos secos ou \u00f3leos de frutos secos na receita.<\/p>\n

6. Se puder, adicione ao seu menu cupcakes especiais sem frutos secos, gl\u00faten, lactic\u00ednios ou produtos de soja para dar aos seus clientes a maior escolha poss\u00edvel de op\u00e7\u00f5es de compra. Porque n\u00e3o experimentar tamb\u00e9m vers\u00f5es de baixas calorias dos seus cupcakes mais populares?<\/p>\n

7. Conceber um log\u00f3tipo profissional para utilizar em todos os seus materiais promocionais, tais como cart\u00f5es de visita<\/a>, folhetos<\/a>, cartazes, autocolantes, faixas de rolos<\/a>O logotipo pode ser usado em embalagens, recibos de caixa, s\u00edtio Web, p\u00e1ginas de redes sociais, etc. A maioria dos log\u00f3tipos de empresas de cupcakes tem um aspeto doce e colorido.<\/p>\n

8. Imprima o seu log\u00f3tipo, as informa\u00e7\u00f5es de contacto e o endere\u00e7o do seu s\u00edtio Web nas caixas dos cupcakes - ou imprima-os em autocolantes.<\/p>\n

9. Ofere\u00e7a amostras gr\u00e1tis dos seus cupcakes. No entanto, dirija-se \u00e0s pessoas certas, \u00e0s pessoas que tomam decis\u00f5es de compra para um grupo maior. As assistentes sociais, os directores de escrit\u00f3rio, os organizadores de casamentos ou de eventos, por exemplo, s\u00e3o as pessoas que lhe dar\u00e3o mais retorno.<\/p>\n

10. Leve os seus cupcakes para vender em lojas locais, feiras, festivais e mercados de agricultores. Ser\u00e1 que um centro comercial pr\u00f3ximo tem um aluguer a curto prazo de uma banca de venda barata?<\/p>\n

11. Pe\u00e7a aos clientes que lhe d\u00eaem um testemunho brilhante sobre o qu\u00e3o espectaculares s\u00e3o os seus cupcakes. Idealmente, estes coment\u00e1rios dos clientes devem ser publicados nos seus pr\u00f3prios perfis nas redes sociais, em s\u00edtios como o Twitter ou o Facebook, ou num s\u00edtio Web especializado em coment\u00e1rios ou num f\u00f3rum em linha.<\/p>\n

12. Utilize estas cita\u00e7\u00f5es no seu s\u00edtio Web e em folhetos impressos para persuadir os potenciais compradores a fazerem a sua primeira compra.<\/p>\n

13. Experimente diferentes promo\u00e7\u00f5es e ofertas especiais, como 10% de desconto na sua primeira encomenda de cupcakes ou compre um e leve outro de gra\u00e7a, para ver qual funciona melhor para o seu neg\u00f3cio.<\/p>\n

14. Publicar no blogue e no Twitter novas receitas, novas ideias de decora\u00e7\u00e3o de cupcakes e novas promo\u00e7\u00f5es.<\/p>\n

15. Veja se pode estabelecer parcerias com outras empresas locais para promover mutuamente os vossos neg\u00f3cios ou oferecer um desconto em encomendas em grandes quantidades. Talvez um agente imobili\u00e1rio local queira distribuir uma caixa de cupcakes gourmet de cortesia quando compra ou vende uma propriedade a um cliente? N\u00e3o se esque\u00e7a de incluir na caixa um cart\u00e3o de visita, um autocolante ou um cup\u00e3o para o seu pr\u00f3prio neg\u00f3cio de cupcakes.<\/p>\n

16. Adicione os seus clientes a um boletim informativo mensal ou quinzenal por correio eletr\u00f3nico. Quando j\u00e1 tiver um n\u00famero suficiente de fan\u00e1ticos por cupcakes na sua lista de correio eletr\u00f3nico, porque n\u00e3o passar a faz\u00ea-lo semanalmente?<\/p>\n

17. Ofere\u00e7a certificados de oferta ou cestas de cupcakes como pr\u00e9mios para eventos de caridade e rifas.<\/p>\n

18. Organize aulas de decora\u00e7\u00e3o de cupcakes. Certifique-se de que estas aulas s\u00e3o adequadas para crian\u00e7as, para que sejam uma atividade divertida e um destino de educa\u00e7\u00e3o e entretenimento obrigat\u00f3rio para toda a fam\u00edlia.<\/p>\n

19. Organize regularmente aulas de decora\u00e7\u00e3o de cupcakes com temas especiais, baseados em acontecimentos actuais, para trazer caras novas e tamb\u00e9m incentivar o regresso de antigos participantes. Os temas podem ser baseados em qualquer coisa que seja popular na altura, como o Dia das Bruxas, o Natal, a P\u00e1scoa, o Campeonato do Mundo, os Jogos Ol\u00edmpicos, um novo filme de grande sucesso ou o anivers\u00e1rio de um programa de televis\u00e3o favorito, como Doutor Quem<\/a> ou Coronation Street. N\u00e3o se esque\u00e7a de promover estes eventos tem\u00e1ticos utilizando todos os seus meios de marketing habituais, impressos, por correio eletr\u00f3nico e nas redes sociais.<\/p>\n

20. Patrocinar um grupo comunit\u00e1rio local, uma institui\u00e7\u00e3o de caridade ou uma equipa desportiva.<\/p>\n

21. Organizar concursos de decora\u00e7\u00e3o de cupcakes.<\/p>\n

22. Acrescentar uma op\u00e7\u00e3o de servi\u00e7o de catering ou de entrega ao domic\u00edlio\/escrit\u00f3rio ao seu neg\u00f3cio de cupcakes.<\/p>\n

23. Permitir que os clientes encomendem e personalizem os seus cupcakes no seu s\u00edtio Web.<\/p>\n

24. O Cupcake da semana ou Cupcake do m\u00eas \u00e9 uma \u00f3ptima forma de promover um novo design ou receita de cupcake. Trata-se de uma \u00f3ptima oportunidade para testar uma combina\u00e7\u00e3o invulgar de ingredientes, sabores ou ideias de design para ver se os seus clientes querem mais.<\/p>\n

25. #hashtag corretamente todos os seus Tweets no Twitter e fotografias no Instagram ou Pinterest. Isso ajud\u00e1-lo-\u00e1 a atrair um p\u00fablico mais vasto nestas redes sociais.<\/p>\n

26. Carregue dicas \u00fateis de decora\u00e7\u00e3o de cupcakes e tutoriais em v\u00eddeo no YouTube. Incentive os espectadores a fazerem perguntas sobre a confe\u00e7\u00e3o de cupcakes - ofere\u00e7a-lhes ajuda especializada, conselhos e truques de especialistas em troca, talvez at\u00e9 crie um novo v\u00eddeo que responda \u00e0 sua pergunta espec\u00edfica.<\/p>\n

27. Da mesma forma, se lhe for pedido, d\u00ea conselhos a todos os criadores de cupcakes na sec\u00e7\u00e3o de coment\u00e1rios dos seus blogues e publica\u00e7\u00f5es nas redes sociais.<\/p>\n

28. Envie amostras dos seus cupcakes para jornalistas gastron\u00f3micos, bloggers e jornais locais.<\/p>\n

29. Leve uma sele\u00e7\u00e3o dos seus deliciosos cupcakes para festas, casamentos, ch\u00e1s de beb\u00e9, reuni\u00f5es de neg\u00f3cios ou eventos de networking - nunca se sabe quem vai l\u00e1 estar!<\/p>\n

30. Pergunte aos clientes que tipo de cupcakes gostariam de ver feitos no futuro. Os cart\u00f5es de feedback s\u00e3o uma forma brilhante de o fazer, uma vez que tamb\u00e9m pode recolher quaisquer dados de contacto neles contidos para as suas listas de marketing direto para futuras comunica\u00e7\u00f5es por e-mail e correio.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-12951","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\n30 Scrumptious Marketing Ideas For Your Cupcake Business | Solopress<\/title>\n<meta name=\"description\" content=\"Starting up your own cupcake business is a fun way to bring in a little extra cash. 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