{"id":13712,"date":"2014-01-24T16:03:10","date_gmt":"2014-01-24T16:03:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=13712"},"modified":"2019-05-24T15:48:46","modified_gmt":"2019-05-24T14:48:46","slug":"apple-macintosh-melhores-anuncios-de-impressao-de-todos-os-anos","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/apple-macintosh-best-ever-print-ads\/","title":{"rendered":"Apple Macintosh - os melhores an\u00fancios impressos de sempre"},"content":{"rendered":"
<\/div>

<\/p>\n

Com os f\u00e3s da Macintosh a celebrarem hoje o 30th<\/sup> anivers\u00e1rio do computador inovador da Apple, a Solopress recorda com carinho os melhores an\u00fancios impressos de sempre do Mac...<\/em><\/h3>\n

Firmemente estabelecido como o computador pessoal de elei\u00e7\u00e3o do designer gr\u00e1fico, o Apple Macintosh<\/strong> sem surpresa, sempre fez um grande sucesso tamb\u00e9m no mundo da publicidade impressa. Ainda hoje, Apple Inc.<\/a> n\u00e3o depende de redes como o Facebook ou o Twitter para promover o mais recente software da empresa.<\/p>\n

Test drive de um Macintosh.<\/strong><\/h3>\n

\"Test<\/p>\n

\"Leve<\/p>\n

Fonte das imagens: Marketing Direto e Reddit<\/p>\n

Aqui est\u00e3o dois dos primeiros an\u00fancios impressos do Macintosh, que tentavam as pessoas a experimentar pela primeira vez o novo computador dom\u00e9stico e empresarial da Apple. O primeiro an\u00fancio utiliza imagens arrojadas para definir o cen\u00e1rio e captar a aten\u00e7\u00e3o do espetador. O segundo an\u00fancio, por sua vez, \u00e9 complementado por uma coluna mais pormenorizada e persuasiva de informa\u00e7\u00f5es de rela\u00e7\u00f5es p\u00fablicas, que apresenta aos potenciais clientes o engenhoso truque da Apple de um \"test drive do computador de secret\u00e1ria\". \u00c9 f\u00e1cil esquecer que o Mac foi uma experi\u00eancia verdadeiramente revolucion\u00e1ria para muitos veteranos dos microcomputadores em 1984, quanto mais para o p\u00fablico em geral. Antes do Mac, os computadores nem sequer tinham um rato para os controlar.<\/p>\n

Acho que sim, portanto iMac.<\/strong><\/h3>\n

\"Acho<\/p>\n

Fonte da imagem: Advertolog<\/p>\n

Este an\u00fancio de 1999 para o Apple iMac da ag\u00eancia de publicidade TBWA \u00e9 uma brincadeira com o slogan publicit\u00e1rio da Ogilvy & Mather \"I think, therefore IBM.\" de 1988. Esta ag\u00eancia de publicidade tem tido uma longa e bem sucedida colabora\u00e7\u00e3o com a Apple ao longo dos anos. Os escrit\u00f3rios de Los Angeles da TBWA\\Chiat\\Day<\/a> tamb\u00e9m criou o famoso slogan publicit\u00e1rio \"Think different.\" para a Apple em 1997 (ver mais pormenores abaixo).<\/p>\n

PC vs. Mac<\/strong><\/h3>\n

\"An\u00fancio<\/p>\n

Fonte da imagem: Reddit<\/p>\n

Os actores c\u00f3micos de Peep Show, David Mitchell e Robert Webb, apareceram nas vers\u00f5es brit\u00e2nicas da popular e longa campanha publicit\u00e1ria da Apple PC vs. Mac na imprensa, televis\u00e3o e cinema.<\/p>\n

Chique. N\u00e3o \u00e9 um cromo.<\/strong><\/h3>\n

\"Publicidade<\/p>\n

Fonte da imagem: Mac Life<\/p>\n

O iMac foi o in\u00edcio da estrat\u00e9gia de marketing e de produtos da Apple para se afastar dos utilizadores hardcore de Macintosh e cortejar as massas em busca de dinheiro a s\u00e9rio$. Isto, claro, culminou no desenvolvimento e lan\u00e7amento do iPod, iTunes, iPhone e iPad - e no dom\u00ednio multibilion\u00e1rio da Apple nos mercados de leitores de m\u00fasica, aplica\u00e7\u00f5es, smartphones e tablets ao longo da \u00faltima d\u00e9cada.<\/p>\n

Pensar diferente.<\/strong><\/h3>\n

\"Cartaz<\/p>\n

Fonte da imagem: Isto n\u00e3o \u00e9 PUBLICIDADE<\/p>\n

A s\u00e9rie de an\u00fancios impressos e cartazes promocionais Think Different, aclamada pela cr\u00edtica, mais uma vez concebida pela TBWA\\Chiat\\Day, associava a Apple a personalidades famosas como Albert Einstein, Alfred Hitchcock, Amelia Earhart, Charlie Chaplin, Frank Sinatra, Orson Welles e Pablo Picasso.<\/p>\n

iCandy.<\/strong><\/h3>\n

\"An\u00fancios<\/p>\n

Fonte da imagem: Marketing Direto<\/p>\n

As varia\u00e7\u00f5es coloridas dispon\u00edveis na gama iMac foram ilustradas de forma magn\u00edfica nesta campanha publicit\u00e1ria da Apple em cartaz e impressa.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-13712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nApple Macintosh: Best Ever Print Ads | Solopress<\/title>\n<meta name=\"description\" content=\"With Macintosh fans celebrating today\u2019s 30th anniversary of Apple\u2019s groundbreaking computer, Solopress fondly look back at the Mac\u2019s best ever print ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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