{"id":15822,"date":"2019-04-11T16:52:18","date_gmt":"2019-04-11T15:52:18","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=15822"},"modified":"2022-06-14T13:55:59","modified_gmt":"2022-06-14T12:55:59","slug":"folhetos-eleitorais-melhores-exemplos-de-concecao","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/print-inspiration\/election-leaflets-best-design-examples\/","title":{"rendered":"7 folhetos eleitorais que deixaram a sua marca"},"content":{"rendered":"
<\/div>

<\/p>\n

A \u00e9poca das elei\u00e7\u00f5es traz consigo debates acesos, campanhas e uma cole\u00e7\u00e3o de folhetos pol\u00edticos que tentam captar a aten\u00e7\u00e3o dos eleitores. Criar uma campanha eficaz Folhetos<\/a> \u00e9 preciso ter um design correto - para ajudar a chamar a aten\u00e7\u00e3o do eleitorado.<\/p>\n

Compil\u00e1mos alguns dos exemplos de folhetos de campanha pol\u00edtica mais eficazes que vimos no Folhetos eleitorais<\/a> website. Todos os folhetos aqui inclu\u00eddos n\u00e3o constituem um aval da Solopress aos pol\u00edticos, partidos ou opini\u00f5es que promovem.<\/p>\n

 <\/p>\n

1. Conservadores<\/strong><\/h2>\n

Quando: Elei\u00e7\u00f5es europeias de 2019<\/em><\/strong><\/h3>\n

Emitido pelo Partido Trabalhista em 2013 - este folheto foi entregue em Oxford East.<\/p>\n

\"Folheto<\/a>
\nPara as elei\u00e7\u00f5es europeias, os conservadores produziram um excelente exemplo de como equilibrar cabe\u00e7alhos, texto, imagens e elementos gr\u00e1ficos.<\/p>\n

A conce\u00e7\u00e3o do folheto \u00e9 mais eficaz do que o desempenho efetivo dos Conservadores nestas elei\u00e7\u00f5es. Mas, apesar disso, faz um \u00f3timo trabalho de decomposi\u00e7\u00e3o de informa\u00e7\u00f5es essenciais<\/strong> para o leitor de digitaliza\u00e7\u00e3o e detalhando as pol\u00edticas que se revelaram (desta vez) infrut\u00edferas nas urnas.<\/p>\n

Embora talvez n\u00e3o tenha o impacto visual de alguns dos outros nesta lista, a utiliza\u00e7\u00e3o de diferentes tamanhos de letra ajudam<\/strong> para manter o leitor envolvido com o elevado volume de texto.<\/p>\n

H\u00e1 uma boa utiliza\u00e7\u00e3o do amarelo no canto quando se destaca uma estat\u00edstica importante - uma escolha arrojada que rompe com o esquema de cores tradicional dos Conservadores. Tamb\u00e9m inclu\u00edram uma imagem da l\u00edder do partido e Primeira-Ministra Teresa May para dar algum peso \u00e0 sua campanha.<\/p>\n

 <\/p>\n

2. Trabalho<\/strong><\/h2>\n

Quando: Elei\u00e7\u00f5es gerais de 2017<\/em><\/strong><\/h3>\n

\"Folheto<\/a>
\nEste \u00e9 um modelo brilhante para os candidatos do Partido Trabalhista, com um esquema de cores vermelho proeminente e uma imagem de retrato eficaz que d\u00e1 um nome a um rosto.<\/p>\n

O objetivo deste folheto eleitoral \u00e9 claro, com datas, nomes e informa\u00e7\u00f5es sobre a vota\u00e7\u00e3o claramente assinaladas<\/strong> com uma CTA adicional.<\/p>\n

Embora o texto possa ser um pouco prolixo em algumas partes, apresenta eficazmente as informa\u00e7\u00f5es de que um eleitor precisa para decidir em quem votar.<\/p>\n

Embora a utiliza\u00e7\u00e3o de texto a negrito em certas partes seja eficaz para garantir que os pontos importantes e importantes sejam apresentados de forma clara.<\/p>\n

 <\/p>\n

3. SNP<\/strong><\/h2>\n

Quando: Elei\u00e7\u00f5es gerais de 2017<\/em><\/strong><\/h3>\n

\"Folheto<\/a>
\nForte, marcante e simples. O SNP optou por um design minimalista, com poucos pormenores, mas que diz tudo o que os eleitores precisam<\/strong> para conhecer a sua principal promessa de campanha eleitoral.<\/p>\n

O especialista em design e professor de Ind\u00fastrias Criativas, Phil Cleaver, explica a import\u00e2ncia de uma mensagem clara quando criar um folheto<\/a>.<\/p>\n

Os eleitores devem ter uma no\u00e7\u00e3o clara de em quem est\u00e3o a votar e das pol\u00edticas que pretendem ver aplicadas.<\/p>\n

\"Alinhar a sua mensagem pol\u00edtica com uma comunica\u00e7\u00e3o visual adequada ajuda a refor\u00e7ar a credibilidade das suas afirma\u00e7\u00f5es nos seus materiais de campanha.\"<\/p>\n

O SNP adopta uma abordagem de marca que incorpora n\u00e3o s\u00f3 as cores do seu pa\u00eds e do NHS, mas tamb\u00e9m indica claramente o objetivo do seu folheto<\/a> e o que defendem enquanto partido.<\/p>\n

4. Plaid Cymru<\/strong><\/h2>\n

Quando: Elei\u00e7\u00f5es gerais de 2017<\/em><\/strong><\/h3>\n

\"Folheto<\/a>
\nUma entrada \u00fanica, na medida em que \u00e9 a \u00fanica que apresenta duas l\u00ednguas num \u00fanico folheto. O Plaid Cymru foi ao encontro da parte do eleitorado que fala gal\u00eas.<\/p>\n

Para al\u00e9m disso, forneceram informa\u00e7\u00f5es tamb\u00e9m em ingl\u00eas, o que abrange toda a sua base de eleitores.<\/p>\n

Os partidos pol\u00edticos precisam de dialogar com os cidad\u00e3os quando ponderam como redigir um folheto eleitoral<\/a>. O Plaid Cymru f\u00ea-lo atrav\u00e9s de adicionar texto em gal\u00eas<\/strong> e concentrar-se numa parte da sua base de apoio que pode ter sido negligenciada no passado.<\/p>\n

Este enfoque em tornar a comunica\u00e7\u00e3o clara \u00e9 eficaz, como afirma Radim Malinic, Diretor Criativo da Brand Nu.<\/p>\n

\"S\u00f3 acreditamos nas mensagens dos pol\u00edticos quando conseguimos compreender a sua narrativa. Eles precisam de expressar isso e contar uma hist\u00f3ria que entusiasme as pessoas\".<\/p>\n

 <\/p>\n

5. Trabalho<\/strong><\/h2>\n

Quando: Campanha \"Save Our Royal Mail\", 2013<\/em><\/strong><\/h3>\n

\"Folheto<\/a><\/p>\n

O Partido Trabalhista divulgou esta paisagem Folheto A5<\/a> em 2013 e, embora a campanha tenha acabado por n\u00e3o ser bem sucedida, o folheto deixou uma impress\u00e3o duradoura.<\/p>\n

O folheto apresenta de forma proeminente o URL do s\u00edtio Web da campanha, que funciona como a principal CTA para aqueles que desejam saber mais sobre a campanha.<\/p>\n

O mais impressionante talvez seja o inclus\u00e3o de liga\u00e7\u00f5es a redes sociais<\/strong> nas suas p\u00e1ginas do Facebook e do Twitter. Isto \u00e9 essencial para os partidos pol\u00edticos ganharem apoio a n\u00edvel das bases, como afirma Phil Cleaver.<\/p>\n

\"A otimiza\u00e7\u00e3o do marketing para a Web \u00e9 importante para a relev\u00e2ncia. Plataformas como o Facebook e o Instagram est\u00e3o a tornar-se plataformas importantes para a publicidade, especialmente junto dos eleitores mais jovens.\"<\/p>\n

Ao dispor de portais para obter mais informa\u00e7\u00f5es e promover a participa\u00e7\u00e3o dos eleitores, as pessoas podem receber actualiza\u00e7\u00f5es sobre a privatiza\u00e7\u00e3o do Royal Mail.<\/p>\n

Leia mais sobre Phil Cleaver no nosso site Politics Rebranded.<\/a><\/p>\n

 <\/p>\n

6. Verde<\/strong><\/h2>\n

Quando: Elei\u00e7\u00f5es do Conselho 2013<\/em><\/strong><\/h3>\n

\"Folheto<\/p>\n

Esta entrada do Partido Verde \u00e9 um exemplo fant\u00e1stico de como escrever um folheto eleitoral. Consegue um equil\u00edbrio quase perfeito entre texto e imagens - com um layout de design gr\u00e1fico forte para ajudar a atrair o eleitor a ler mais.<\/p>\n

Tal como o vermelho claro no folheto do Partido Trabalhista e o azul no folheto do Partido Conservador, a utiliza\u00e7\u00e3o do verde na sua marca \u00e9 \u00f3bvia.<\/p>\n

O partido tamb\u00e9m reflecte as suas convic\u00e7\u00f5es<\/strong> utilizando 100% panfletos reciclados<\/a> e utilizando tintas vegetais que respeitam o ambiente.<\/p>\n

Mais uma vez, isto remete para conhecer os pontos de venda \u00fanicos do seu partido, manter a consist\u00eancia da marca e fazer com que os eleitores saibam que podem confiar no candidato.<\/p>\n

 <\/p>\n

7. Liberais Democratas<\/strong><\/h2>\n

Quando: Elei\u00e7\u00f5es do Conselho 2013<\/em><\/strong><\/h3>\n

Emitido pelo Partido da Independ\u00eancia do Reino Unido (UKIP) em 2013 - este folheto foi entregue em Oxford West e Abingdon.<\/p>\n

\"Folheto<\/p>\n

Os Liberais Democratas t\u00eam um esquema de cores reconhec\u00edvel e fortemente associado ao seu partido. Este Folheto DL<\/a> afasta-se ligeiramente dele, favorecendo um fundo azul.<\/p>\n

Mas o que mais impressiona nesta entrada \u00e9 a utiliza\u00e7\u00e3o de um elemento gr\u00e1fico, que quebra de texto pesado<\/strong> formatos.<\/p>\n

H\u00e1 tamb\u00e9m a \u00fatil adi\u00e7\u00e3o de um rebordo perfurado, que fornece o endere\u00e7o da sede do partido - perfeito para quem quiser saber mais sobre as suas pol\u00edticas e actividades.<\/p>\n

Os Lib Dems facilitaram a intera\u00e7\u00e3o ativa das pessoas com o partido, ajudando a obter o apoio do eleitorado.<\/p>\n

Procura folhetos eleitorais? Explore os nossos impress\u00e3o eleitoral<\/a> p\u00e1gina para Folhetos com entrega gratuita no dia seguinte.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":60941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[634],"class_list":{"0":"post-15822","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"\nElection Leaflets: 7 Best Design Examples - Solopress UK<\/title>\n<meta name=\"description\" content=\"Election Leaflets can be inspiring with the right design. Get some inspiration from our list of 7 examples of how to write an election Leaflet. 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