{"id":17078,"date":"2014-05-21T16:42:19","date_gmt":"2014-05-21T15:42:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=17078"},"modified":"2021-01-16T08:56:24","modified_gmt":"2021-01-16T08:56:24","slug":"mcdonalds-copa-do-mundo-2014-batatas-fritas-embalagem-app","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/","title":{"rendered":"Embalagem do McDonald's para o Campeonato do Mundo: Quer batatas fritas com a aplica\u00e7\u00e3o?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>A McDonald's iniciou a sua campanha de marketing para o Campeonato do Mundo de 2014 com uma aplica\u00e7\u00e3o m\u00f3vel de realidade aumentada que reproduz um jogo de futebol virtual na sua nova embalagem de batatas fritas...<\/em><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17087\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-french-fries-packaging.jpg\" alt=\"Embalagem de batatas fritas para o Campeonato do Mundo de 2014 da Mcdonald&#039;s\" width=\"640\" height=\"360\" \/><\/p>\n<p>A partir da pr\u00f3xima segunda-feira, <strong>McDonald's<\/strong> est\u00e3o a mudar o visual do seu ic\u00f3nico vermelho e amarelo <strong>Embalagem de batatas fritas<\/strong> globalmente com novas e arrojadas obras de arte para celebrar a pr\u00f3xima <strong>Campeonato do Mundo da FIFA 2014<\/strong> torneio de futebol no Brasil.<\/p>\n<p>Pintor ingl\u00eas expressionista e de a\u00e7\u00e3o <a title=\"S\u00edtio Web oficial de Ben Mosley\" href=\"https:\/\/www.benmosleyart.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ben Mosley<\/a> forneceu uma das obras de arte para as novas caixas de batatas fritas da McDonald's especialmente concebidas para o efeito, intitulada \"Fans of the World\". Anteriormente encomendado pelo Manchester United e pelo Est\u00e1dio de Wembley, Ben descreve-se como um \"adepto apaixonado do desporto\" que adora o Barnsley Football Club.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17088\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-ben-mosley-fries-packaging.jpg\" alt=\"Embalagem das batatas fritas Mcdonald&#039;s por Ben Mosley\" width=\"512\" height=\"640\" \/><\/p>\n<p>Al\u00e9m disso, as caixas de batatas fritas redesenhadas ser\u00e3o a chave para \"desbloquear\" uma nova <strong>Realidade aumentada<\/strong> (AR) que recompensar\u00e1 os clientes com um desafio de futebol virtual e envolvente. Criada para a McDonald's em colabora\u00e7\u00e3o com a Qualcomm Connected Experiences e os especialistas em realidade aumentada Trigger, a nova <a title=\"Aplica\u00e7\u00e3o de realidade aumentada GOL! da McDonald&#039;s\" href=\"http:\/\/gol.mcd.com\" target=\"_blank\" rel=\"noopener noreferrer\">Aplica\u00e7\u00e3o GOL! da McDonald's<\/a> estar\u00e1 dispon\u00edvel para a maioria dos smartphones ou tablets Android\/Apple nas lojas Google Play e Apple App.<\/p>\n<p>Os clientes s\u00f3 t\u00eam de descarregar a aplica\u00e7\u00e3o GOL! e come\u00e7ar a jogar assim que tiverem na m\u00e3o a sua embalagem de batatas fritas McDonald's especialmente concebida para o efeito. \u00c9 t\u00e3o f\u00e1cil como encostar o ecr\u00e3 do seu dispositivo m\u00f3vel \u00e0 parte da frente da caixa. \u00c0 medida que o dispositivo reconhece automaticamente a obra de arte, aparece um campo de futebol num cen\u00e1rio de realidade aumentada no ecr\u00e3, com a caixa de batatas fritas como baliza e outros objectos incorporados como obst\u00e1culos. A ideia \u00e9 \"chutar\" a bola com o toque de um dedo e desviar ou utilizar obst\u00e1culos para fazer a bola entrar na baliza.<\/p>\n<p>A McDonald's \u00e9 um dos patrocinadores oficiais do Campeonato do Mundo de Futebol FIFA 2014.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17090\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-gol-augmented-reality-app.jpg\" alt=\"Aplica\u00e7\u00e3o de realidade aumentada GOL! do Campeonato do Mundo de Futebol 2014 da McDonald&#039;s\" width=\"640\" height=\"507\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17092\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-fries-box-ar-app.jpg\" alt=\"Aplica\u00e7\u00e3o de RA da caixa de batatas fritas do Campeonato do Mundo de 2014 da McDonald&#039;s\" width=\"640\" height=\"507\" \/><\/p>\n<p>\"Esta \u00e9 a primeira vez na hist\u00f3ria da marca que estamos a mudar o design da embalagem de um dos menus preferidos dos nossos clientes a uma escala global, e que melhor raz\u00e3o do que partilhar a emo\u00e7\u00e3o de um dos eventos desportivos mais prestigiados do mundo\", afirma Steve Easterbrook, vice-presidente executivo s\u00e9nior e diretor global da marca McDonald's. \"Trata-se de levar uma programa\u00e7\u00e3o divertida e inovadora aos nossos clientes e de celebrar a nossa paix\u00e3o comum pelo futebol. Estamos entusiasmados por podermos fazer isso atrav\u00e9s de uma experi\u00eancia m\u00f3vel envolvente e interactiva e, claro, com as nossas mundialmente famosas batatas fritas.\"<\/p>\n<p>Mas esta n\u00e3o \u00e9 a primeira vez que a McDonald's faz experi\u00eancias com realidade aumentada para o seu marketing. Mais recentemente, a McDonald's colaborou com a ag\u00eancia de publicidade DDB e <a title=\"Ag\u00eancia digital especializada em realidade aumentada\" href=\"https:\/\/www.triggerglobal.com\" target=\"_blank\" rel=\"noopener noreferrer\">Gatilho<\/a> numa aplica\u00e7\u00e3o de realidade aumentada para a caixa do seu Happy Meal Sr. Peabody &amp; Sherman, para ajudar a incentivar uma alimenta\u00e7\u00e3o saud\u00e1vel para as crian\u00e7as.<\/p>\n<p>O v\u00eddeo promocional do YouTube abaixo mostra esta aplica\u00e7\u00e3o interactiva Happy Meal AR em a\u00e7\u00e3o:<\/p>\n<div class=\"youtube-embed\" data-video_id=\"AhIEa_HKKMo\"><iframe loading=\"lazy\" title=\"Aplica\u00e7\u00e3o AR interactiva Happy Meal\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/AhIEa_HKKMo?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":17088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-17078","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald\u2019s World Cup Packaging: Want Fries With App? - Solopress<\/title>\n<meta name=\"description\" content=\"McDonald\u2019s kick off their World Cup 2014 campaign with an augmented reality mobile app that plays a virtual football game on their new fries packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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