{"id":18633,"date":"2019-06-26T11:36:52","date_gmt":"2019-06-26T10:36:52","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=18633"},"modified":"2023-05-25T21:18:52","modified_gmt":"2023-05-25T20:18:52","slug":"10-modelos-fixes-de-cartoes-de-membro","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/print-inspiration\/10-cool-membership-card-designs\/","title":{"rendered":"10 das melhores ideias de design para cart\u00f5es de membro e de fideliza\u00e7\u00e3o"},"content":{"rendered":"
<\/div>

<\/p>\n

Cart\u00f5es de fidelidade<\/a> pode ser esquecido nas profundezas da sua mala ou carteira. \u00c9 por isso que um cart\u00e3o bem concebido pode ajudar a sua marca a manter-se fresca na mente dos clientes. O mesmo se pode dizer dos cart\u00f5es de membro - o design correto pode transform\u00e1-los em publicidade para o seu museu, clube ou galeria.<\/p>\n

Inspire-se com as nossas 10 grandes ideias de cart\u00f5es de fideliza\u00e7\u00e3o e exemplos cl\u00e1ssicos de design de cart\u00f5es de membro.<\/p>\n

 <\/p>\n

1. Cart\u00e3o de membro do Museu do Design <\/strong><\/h2>\n

\"Um<\/p>\n

Fonte da imagem: Museu do Design \/ Designspiration<\/a><\/pre>\n
 <\/p>\n
O conceito destes cart\u00f5es de fidelidade minimalistas adequa-se perfeitamente ao Museu do Design.<\/p>\n
O museu optou por uma utiliza\u00e7\u00e3o inteligente dos recursos visuais, com diferentes tipos de l\u00e2mpadas<\/strong> para diferentes n\u00edveis de ades\u00e3o - dando a estes cart\u00f5es um toque peculiar.<\/p>\n
O paleta de cores monocrom\u00e1tica<\/strong> n\u00e3o s\u00f3 \u00e9 elegante e sofisticado, como tamb\u00e9m faz com que os desenhos sobressaiam do cart\u00e3o.<\/p>\n
\u00c9 uma obra de arte simples, mas com muito estilo. Os f\u00e3s do museu orgulhar-se-iam de ter um na sua mala ou carteira para usar de cada vez que o visitam.<\/p>\n
 <\/p>\n
2. Cart\u00f5es de membro do Speakeasy<\/strong><\/h2>\n
\"Grupo<\/p>\n
Fonte da imagem: Pinterest<\/a><\/pre>\n
Os estilos vintage e retro s\u00e3o atraentes para muitas pessoas. A hist\u00f3ria e o trabalho art\u00edstico dos cart\u00f5es de \u00e9pocas passadas s\u00e3o fascinantes.<\/p>\n
N\u00e3o \u00e9 diferente com estes cart\u00f5es de membro Speakeasy - utilizados em estabelecimentos em centro de Manhattan<\/strong> da d\u00e9cada de 1920.<\/p>\n
A exclusividade \u00e9 uma ideia interessante para um cart\u00e3o de membro. A mera sugest\u00e3o de que existe um \"membro\" na sua empresa pode fazer com que os clientes sentem-se especiais<\/strong> e \u00fanico.<\/p>\n
Crie algo de interessante e exclusivo e, em seguida, reflicta-o no design dos seus cart\u00f5es de fideliza\u00e7\u00e3o e ser\u00e1 um vencedor.<\/p>\n
 <\/p>\n
3. Cart\u00e3o de membro da Johnsons The Cleaners<\/strong><\/h2>\n
\"Cart\u00e3o<\/p>\n
Fonte da imagem: Identidade concebida<\/a><\/pre>\n
A Johnsons the Cleaners mostra-nos como as marcas t\u00eam vindo a refletir o que fazem enquanto empresa no design dos seus cart\u00f5es de fideliza\u00e7\u00e3o h\u00e1 d\u00e9cadas.<\/p>\n
O seu cart\u00e3o de membro do clube priorit\u00e1rio utiliza um desenho concetual da manga <\/strong>que joga com o seu ramo de atividade - a lavandaria. Quando o cart\u00e3o est\u00e1 na manga, a m\u00e1quina est\u00e1 cheia e quando o cart\u00e3o \u00e9 retirado, est\u00e1 vazia.<\/p>\n
Trata-se de um cart\u00e3o de fideliza\u00e7\u00e3o inovador, que os seus clientes provavelmente ter\u00e3o sempre \u00e0 m\u00e3o.<\/p>\n
 <\/p>\n
4. Cart\u00e3o de membro do FOTA Wildlife Park<\/strong><\/h2>\n
\"O<\/p>\n
Fonte da imagem: Pinterest<\/a><\/pre>\n
Este parque de vida selvagem na Irlanda utiliza fotografias impressionantes para criar um cart\u00e3o de membro apelativo.<\/p>\n
Mais uma vez, isto mant\u00e9m a ideia de que o seu cart\u00e3o deve refletir o que faz enquanto empresa. \u00c9 tamb\u00e9m um exemplo fant\u00e1stico de como a fotografia profissional pode ser impressionante quando utilizada em todo o seu potencial.<\/p>\n
O cart\u00e3o, que se tornou \u00fanico gra\u00e7as \u00e0 fotografia em grande plano, inclui tamb\u00e9m o log\u00f3tipo e o nome do parque de vida selvagem, bem como o p\u00fablico a que se destina.<\/p>\n
 <\/p>\n
5. Cart\u00e3o de membro da Cadbury's Curly Wurly<\/strong><\/h2>\n
\"Cart\u00e3o<\/p>\n
Fonte da imagem: Cadbury's \/ Pinterest<\/a><\/pre>\n
Este cart\u00e3o de membro do Cadbury's Curly Wurly Club de 1982 apresenta a inclus\u00e3o da regras do clube\" sem papas na l\u00edngua<\/strong> e uma \"garantia\" fora do comum que a torna memor\u00e1vel.<\/p>\n
N\u00e3o s\u00f3 tem como objetivo a divers\u00e3o, que \u00e9 exatamente aquilo a que o p\u00fablico-alvo deste cart\u00e3o estaria recetivo, mas o design do cart\u00e3o de membro tamb\u00e9m est\u00e1 de acordo com a marca.<\/p>\n
Desde que a sua marca seja forte, aproveite as oportunidades para ser um pouco diferente, pois isso pode ajud\u00e1-lo a destacar-se da concorr\u00eancia.<\/p>\n
 <\/p>\n
6. Cart\u00e3o de membro eVIP Brandon Styles<\/strong><\/h2>\n
\"Design<\/p>\n
Com o estilo dos cart\u00f5es de cr\u00e9dito topo de gama, este cart\u00e3o de membro do artista de variedades Brandon Styles far\u00e1 com que qualquer pessoa se sinta um VIP.<\/p>\n
Utilizar um sistema escalonado de preto e dourado<\/strong> os cart\u00f5es oferecem um valor extra ao destinat\u00e1rio, fazendo-o sentir-se parte de um grupo de elite.<\/p>\n
Apresentamos designs que oferecem diferentes sistemas de recompensa<\/strong> acrescenta valor adicional \u00e0 sua marca e transmite-o aos seus clientes.<\/p>\n
 <\/p>\n
7. Cart\u00e3o de fidelidade Caffe Nero<\/strong><\/h2>\n
\"Cart\u00e3o<\/a><\/p>\n
Fonte da imagem: Caf\u00e9 Nero<\/a><\/pre>\n
Embora as aplica\u00e7\u00f5es digitais de fideliza\u00e7\u00e3o sejam perfeitas para os smartphones, os tradicionais cart\u00f5es com selos podem continuar a incentivar os clientes habituais.<\/p>\n
De facto, o m\u00e9todo mais eficaz de criar um sistema de recompensas \u00e9 incorporar tanto o digital como a impress\u00e3o<\/strong> cart\u00f5es.<\/p>\n
Veja-se o caso do Caffe Nero. Os clientes podem continuar a utilizar os seus cart\u00f5es de fidelidade com carimbo na loja e depois transferir as recompensas acumuladas para a aplica\u00e7\u00e3o.<\/p>\n
Desta forma, podem manter a marca com as cores da empresa e as ch\u00e1venas de caf\u00e9, online e offline. Afinal de contas, uma selo f\u00edsico de reconhecimento<\/strong> \u00e9 por vezes mais satisfat\u00f3rio para o cliente.<\/p>\n
O Nero utiliza um design de cart\u00e3o de fideliza\u00e7\u00e3o que \u00e9 arrojado e f\u00e1cil de compreender - tornando-o algo que resistiu ao teste do tempo.<\/p>\n
 <\/p>\n
8. Cart\u00e3o de fidelidade do caf\u00e9<\/strong><\/h2>\n
\"Cart\u00e3o<\/a><\/p>\n
<\/div>\n
Para as empresas mais pequenas, desenvolver a sua pr\u00f3pria aplica\u00e7\u00e3o de fideliza\u00e7\u00e3o pode n\u00e3o ser vi\u00e1vel. Isso significa que um cart\u00e3o de fideliza\u00e7\u00e3o com carimbo bem concebido \u00e9 a melhor op\u00e7\u00e3o.<\/p>\n
Para al\u00e9m de criar um cart\u00e3o que seja fiel \u00e0 sua marca, \u00e9 importante dar \u00e0 sua empresa uma vantagem competitiva, oferecendo incentivos para os seus clientes<\/strong> para se manterem leais.<\/p>\n
No exemplo acima, cada vez que um cliente preenche e obt\u00e9m um novo cart\u00e3o de fidelidade, tamb\u00e9m recebe 10% de desconto numa compra.<\/p>\n
Impresso num rebordo perfurado, o cart\u00e3o mant\u00e9m a sua forma compacta, do tamanho de uma carteira, depois de aplicado o desconto.<\/p>\n
 <\/p>\n
9. Cart\u00e3o de membro do Tate<\/strong><\/h2>\n
\"Cart\u00e3o<\/a><\/p>\n
Fonte da imagem: Tate<\/a><\/pre>\n
Se h\u00e1 organiza\u00e7\u00e3o que tem o design como elemento central da arte do seu cart\u00e3o de membro, essa organiza\u00e7\u00e3o \u00e9 a Tate.<\/p>\n
A ic\u00f3nica galeria muda regularmente a arte dos seus cart\u00f5es para refletir as exposi\u00e7\u00f5es actuais ou os destaques.<\/p>\n
O exemplo acima \u00e9 abstrato e totalmente \u00fanico<\/strong>O cart\u00e3o de cr\u00e9dito \u00e9 um cart\u00e3o de cr\u00e9dito de alta qualidade, que \u00e9 imposs\u00edvel de perder no meio da multid\u00e3o de cart\u00f5es dentro de uma carteira ou bolsa.<\/p>\n
Embora a criatividade seja uma forma segura de captar a aten\u00e7\u00e3o de um cliente fiel, \u00e9 importante manter-se fiel aos valores da marca<\/strong> tamb\u00e9m. Embora este cart\u00e3o seja perfeito para a Tate, pareceria estranho aos membros da Galeria Uffizi.<\/p>\n
 <\/p>\n
10. Cart\u00f5es de membro do World of Hyatt<\/strong><\/h2>\n
\"Cart\u00f5es<\/a><\/p>\n
Fonte da imagem: Hyatt<\/a><\/pre>\n
Os cart\u00f5es de membro apresentados acima da empresa de hot\u00e9is de luxo Hyatt est\u00e3o dispon\u00edveis em quatro n\u00edveis diferentes, para agradar a todos os tipos de viajantes.<\/p>\n
Come\u00e7ando como membro, aqueles que se inscrevem s\u00e3o encorajados a acumular pontos de recompensa<\/strong> para subir na classifica\u00e7\u00e3o. Estes quatro desenhos evocam um sentimento de realiza\u00e7\u00e3o sempre que um membro atinge um novo n\u00edvel e recebe o seu cart\u00e3o.<\/p>\n
Os cart\u00f5es de membro tamb\u00e9m n\u00e3o t\u00eam de ser sempre chamados assim, a utiliza\u00e7\u00e3o de diferentes substantivos relacionados com viagens d\u00e1 ao Hyatt um sentido de autoridade e aos seus membros um sentido de orgulho.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":60977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[839],"class_list":{"0":"post-18633","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-loyalty-cards"},"acf":[],"yoast_head":"\n10 Membership Card Design Ideas | Solopress<\/title>\n<meta name=\"description\" content=\"Looking for loyalty card design inspiration? Need some tips on membership card design? 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