{"id":21191,"date":"2014-07-22T12:06:42","date_gmt":"2014-07-22T11:06:42","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=21191"},"modified":"2019-05-29T21:31:59","modified_gmt":"2019-05-29T20:31:59","slug":"jogos-da-comunidade","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/commonwealth-games\/","title":{"rendered":"Mais de uma d\u00e9cada de marketing - os Jogos da Commonwealth"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Que o <strong>jogos<\/strong> come\u00e7ar! Como <strong>Glasgow<\/strong> prepara-se para 11 dias de <strong>hist\u00f3ria do desporto<\/strong>, analisamos a sua <strong>hist\u00f3ria do marketing;<\/strong>\u00a0passado e presente.<\/em><\/h3>\n<p><a href=\"https:\/\/thecgf.com\/\"><strong>Os Jogos da Commonwealth<\/strong><\/a>: um dos <strong>os eventos desportivos mais emblem\u00e1ticos do mundo<\/strong> que se realizar\u00e1 de 4 em 4 anos, est\u00e1 prestes a arrancar em <strong>Glasgow;<\/strong>\u00a0mas como \u00e9 que a sua <strong>marketing<\/strong> at\u00e9 agora comprovada em compara\u00e7\u00e3o com as de outros pa\u00edses <strong>acolhimento dos jogos<\/strong>\u00a0? Vamos dar uma olhadela.<\/p>\n<p>De acordo com a MarketingWeek, os patrocinadores dos Jogos da Commonwealth de 2014 est\u00e3o prontos para apostar nos pr\u00f3ximos eventos, depois de terem tido algumas d\u00favidas na sequ\u00eancia dos Jogos de Deli de 2010, que foram, sem d\u00favida, um fracasso de marketing.<\/p>\n<p>Glasgow est\u00e1 a lutar para rejuvenescer a paix\u00e3o pelo desporto, agora que o Campeonato do Mundo no Brasil terminou. Os l\u00edderes mundiais em marketing, como a Adidas, atingiram 1,6 mil milh\u00f5es de libras em vendas na sequ\u00eancia dos seus an\u00fancios desportivos durante o torneio.<\/p>\n<p>Ser\u00e1 que isto exige um anticl\u00edmax na prepara\u00e7\u00e3o para Glasgow? Qu\u00e3o entusiasmado <em>\u00e9<\/em> o mundo por isto? Tal como foi noticiado em muitos meios de comunica\u00e7\u00e3o social, a motiva\u00e7\u00e3o na Esc\u00f3cia est\u00e1 a subir em flecha, com flash mobs, empresas locais a entrarem no esp\u00edrito e muitas participa\u00e7\u00f5es no The One Show da BBC.<\/p>\n<h2>Jogos da Commonwealth: Glasgow 2014<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21195\" style=\"text-align: center; background-color: transparent;\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/glasgow-commonwealth-games-2014-poster.jpg\" alt=\"Uma imagem do log\u00f3tipo e da faixa de marketing dos Jogos da Commonwealth de Glasgow 2014 tem um fundo branco e fotografias pixelizadas de atletas famosos que ir\u00e3o provavelmente competir. \" width=\"600\" height=\"250\" \/><\/p>\n<figure id=\"attachment_21197\" aria-describedby=\"caption-attachment-21197\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21197\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Advert.jpg\" alt=\"Cartaz dos Jogos da Commonwealth em Glasgow 2014 com Jessica Ennis e Nicola Adams como rostos na fachada da arena.\" width=\"600\" height=\"308\" \/><figcaption id=\"caption-attachment-21197\" class=\"wp-caption-text\">Cartaz oficial dos Jogos da Commonwealth Glasgow 2014<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/itMWcgwRSgA\" width=\"600\" height=\"390\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>Jogos da Commonwealth: Deli 2010<\/h2>\n<figure id=\"attachment_21199\" aria-describedby=\"caption-attachment-21199\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21199\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Delhi-2010-Logo.jpg\" alt=\"O log\u00f3tipo dos Jogos da Commonwealth em Deli 2010 apresenta-se sobre um fundo branco com uma espiral composta por pessoas de v\u00e1rias cores\" width=\"600\" height=\"848\" \/><figcaption id=\"caption-attachment-21199\" class=\"wp-caption-text\">Jogos da Commonwealth: Logotipo oficial de Delhi 2010<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/irL7QhrpF8s?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<figure id=\"attachment_21205\" aria-describedby=\"caption-attachment-21205\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21205 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Delhi-2010-Billboard.jpg\" alt=\"Um cartaz oficial de Deli 2010, com fundo azul escuro, mostra uma equipa de ciclistas a pedalar atrav\u00e9s de um arco\" width=\"600\" height=\"465\" \/><figcaption id=\"caption-attachment-21205\" class=\"wp-caption-text\">Cartaz oficial dos Jogos da Commonwealth Delhi 2010<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/BYWDlO6VmBI?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>Jogos da Commonwealth: Melbourne 2006<\/h2>\n<figure id=\"attachment_21208\" aria-describedby=\"caption-attachment-21208\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21208\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Melbourne-2006-Logo.jpg\" alt=\"O log\u00f3tipo oficial dos Jogos da Commonwealth em Melbourne 2006 tem um fundo azul claro e duas figuras n\u00edtidas no meio do desporto\" width=\"600\" height=\"876\" \/><figcaption id=\"caption-attachment-21208\" class=\"wp-caption-text\">Log\u00f3tipo oficial dos Jogos da Commonwealth em Melbourne 2006<\/figcaption><\/figure>\n<figure id=\"attachment_21215\" aria-describedby=\"caption-attachment-21215\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21215\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Melbourne-2006-Postcard.jpg\" alt=\"O postal colorido dos Jogos da Commonwealth em Melbourne mostra a cidade \u00e0 noite a partir do n\u00edvel da \u00e1gua\" width=\"600\" height=\"398\" \/><figcaption id=\"caption-attachment-21215\" class=\"wp-caption-text\">Cart\u00e3o postal dos Jogos da Commonwealth 2006 em Melbourne<\/figcaption><\/figure>\n<h2>Os Jogos da Commonwealth: Manchester 2002<\/h2>\n<figure id=\"attachment_21233\" aria-describedby=\"caption-attachment-21233\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21233\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-2002-Manchester.jpg\" alt=\"O log\u00f3tipo dos Jogos da Commonwealth, realizados em Manchester em 2002, tem um s\u00edmbolo de tr\u00eas figuras de cores diferentes, todas de m\u00e3os levantadas\" width=\"600\" height=\"651\" \/><figcaption id=\"caption-attachment-21233\" class=\"wp-caption-text\">O log\u00f3tipo oficial de Manchester dos Jogos da Commonwealth 2002<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/CGG1INuQUZE?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>Os Jogos da Commonwealth: Kuala Lumpur 1998<\/h2>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/wXuaos2Acvc?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":21197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-21191","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Over A Decade Of Marketing - The Commonwealth Games | Solopress<\/title>\n<meta name=\"description\" content=\"Let the games begin! 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