{"id":22396,"date":"2019-05-06T14:48:56","date_gmt":"2019-05-06T13:48:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=22396"},"modified":"2019-07-23T16:39:09","modified_gmt":"2019-07-23T15:39:09","slug":"dicas-de-marketing-para-o-verao","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/summer-marketing-tips\/","title":{"rendered":"Dicas de marketing para o ver\u00e3o"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<p><em>Algumas empresas prosperam durante o ver\u00e3o, enquanto noutros sectores o trabalho abranda e as vendas diminuem quando todos v\u00e3o de f\u00e9rias. Independentemente de a sua geladaria estar a fervilhar ou de o seu servi\u00e7o de repara\u00e7\u00e3o de caldeiras estar calmo, aqui ficam algumas sugest\u00f5es de marketing para o ver\u00e3o.<\/em><\/p>\n<h2>Marketing exterior<\/h2>\n<p>Com o tempo bonito e quente, porque n\u00e3o aproveitar a oportunidade para desfrutar do ar livre enquanto promove a sua empresa? O ver\u00e3o \u00e9 uma \u00f3ptima altura para passear <a title=\"Impress\u00e3o de faixas Solopress\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/vinyl-banners\/\" target=\"_blank\" rel=\"noopener noreferrer\">novos banners<\/a> e afixar cartazes por toda a cidade para se manter na mente dos seus clientes.<\/p>\n<p>Durante os meses de junho, julho e agosto, pode tamb\u00e9m aproveitar a oportunidade para desfrutar do sol enquanto distribui amostras e cup\u00f5es, <a title=\"Autocolantes Solopress\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/autocolantes-rotulos\/\" target=\"_blank\" rel=\"noopener noreferrer\">autocolantes<\/a> ou artigos promocionais como viseiras e garrafas de \u00e1gua fria com r\u00f3tulos de marca.<\/p>\n<p>Dependendo do tipo de empresa que dirige, pode tamb\u00e9m querer atrair uma multid\u00e3o para a sua loja com algumas actividades. Por exemplo, a sua loja de roupa pode organizar um mini desfile de moda no passeio, ou a sua loja de brinquedos pode colocar um membro da equipa \u00e0 porta com alguns jogos ou brinquedos para experimentar com os transeuntes. Qualquer coisa que ponha as pessoas a sorrir e a falar, e que n\u00e3o seja um discurso de vendas direto, ser\u00e1 provavelmente eficaz e atrair\u00e1 as pessoas para a porta.<\/p>\n<h2>Marketing de eventos<\/h2>\n<p>O ver\u00e3o \u00e9 tamb\u00e9m uma \u00f3ptima altura para promo\u00e7\u00f5es baseadas em eventos, com muitas feiras e festivais diferentes a decorrer. Se est\u00e1 \u00e0 procura de uma oportunidade para passar o dia ao ar livre e, ao mesmo tempo, publicitar a sua empresa, porque n\u00e3o montar um stand num evento local? Divertir-se-\u00e1, apanhar\u00e1 ar fresco e estabelecer\u00e1 contacto com um p\u00fablico novo que poder\u00e1 ter um novo apre\u00e7o pelo que faz.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/shutterstock_607338533-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62867\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/shutterstock_607338533-1.jpg\" alt=\"Tenda no festival\" width=\"900\" height=\"600\" \/><\/a><\/p>\n<h2>Marketing porta a porta<\/h2>\n<p>Poder\u00e1 n\u00e3o estar num sector em que a venda direta ao domic\u00edlio - pense em angariar clientes para a instala\u00e7\u00e3o de pain\u00e9is solares - seja eficaz ou relevante, mas existem outras formas de fazer marketing junto das pessoas no local onde vivem. Os folhetos impressos ou os folhetos que passam pela caixa de correio s\u00e3o mais \u00fateis do que muitos empres\u00e1rios pensam, uma vez que os estudos demonstraram que 56% dos consumidores consideram os meios de comunica\u00e7\u00e3o impressos mais fi\u00e1veis e 79% dos agregados familiares l\u00eaem ou, pelo menos, l\u00eaem os an\u00fancios de correio direto.<\/p>\n<h2>Marketing nas redes sociais<\/h2>\n<p>As redes sociais s\u00e3o uma excelente forma de aumentar a sua presen\u00e7a online e de se relacionar com os clientes durante todo o ano, mas s\u00e3o especialmente \u00fateis durante os meses de ver\u00e3o. Por um lado, podem ser utilizadas de forma totalmente gratuita. Para muitas empresas que passam por per\u00edodos de abrandamento durante o ver\u00e3o, os or\u00e7amentos diminuem em conformidade, pelo que a publicidade gratuita se torna uma op\u00e7\u00e3o cada vez mais apelativa.<\/p>\n<p>As redes sociais s\u00e3o tamb\u00e9m ideais para os per\u00edodos em que pode estar de f\u00e9rias, uma vez que ferramentas como <a href=\"https:\/\/hootsuite.com\/en-gb\/\">Hootsuite<\/a>O Tweetdeck e at\u00e9 o pr\u00f3prio Facebook permitem-lhe agendar publica\u00e7\u00f5es com anteced\u00eancia. Isto n\u00e3o quer dizer que deva adquirir o h\u00e1bito de \"definir e esquecer\", pois a chave do sucesso \u00e9 interagir com outras pessoas nas suas redes sociais e oferecer alguma promo\u00e7\u00e3o m\u00fatua. No entanto, a maioria dos seus blogues e publica\u00e7\u00f5es pode ser pesquisada, escrita e programada com anteced\u00eancia, deixando-o a si (ou a um membro da equipa designado) apenas alguns minutos por dia para verificar as respostas.<\/p>\n<p>Embora o ver\u00e3o seja uma excelente altura para tirar partido de algumas t\u00e9cnicas de marketing diferentes, tamb\u00e9m \u00e9 importante que fa\u00e7a uma pausa para si pr\u00f3prio. Quer seja propriet\u00e1rio de uma pequena empresa, freelancer ou diretor executivo, todos merecem descansar e ter a oportunidade de recarregar as baterias. Tal como o esfor\u00e7o que dedica ao seu neg\u00f3cio o ajudar\u00e1 a crescer, os seus esfor\u00e7os de marketing tamb\u00e9m beneficiar\u00e3o se se afastar deles durante alguns dias.<\/p>\n<p>O descanso e a descontra\u00e7\u00e3o v\u00e3o refrescar o seu c\u00e9rebro e vai regressar ao trabalho sentindo-se mais criativo e cheio de ideias do que h\u00e1 muito tempo. Por isso, n\u00e3o se esque\u00e7a - por muito que esteja a fazer marketing para quem est\u00e1 de f\u00e9rias este ver\u00e3o, tamb\u00e9m deve ter umas pequenas f\u00e9rias.\u00a0<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":62861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-22396","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Summer Marketing Tips | Solopress<\/title>\n<meta name=\"description\" content=\"Don&#039;t let your business go into &#039;holiday mode&#039; with these summer marketing tips 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