{"id":23108,"date":"2014-08-15T13:39:19","date_gmt":"2014-08-15T12:39:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=23108"},"modified":"2021-10-06T15:28:44","modified_gmt":"2021-10-06T14:28:44","slug":"campanhas-politicamente-incorrectas","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/politically-incorrect-campaigns\/","title":{"rendered":"Uma s\u00e9rie de campanhas de marketing politicamente incorrectas"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><i>Com o objetivo de chocar, inspirar e receber o aceno de cabe\u00e7a socialmente aceit\u00e1vel, est\u00e3o as seguintes campanhas de marketing. O problema \u00e9 que todas elas s\u00e3o politicamente incorrectas.<\/i><\/h3>\n<h2><strong>1. Barbie Sal\u00e1rio M\u00ednimo<\/strong><\/h2>\n<p>Presumo que o objetivo inicial era encorajar as jovens a aspirar a ser melhores do que a Barbie - o que isto poderia ter acabado por fazer era destruir sonhos em todo o mundo. Coment\u00e1rios feitos num post sobre <a title=\"Barbie Sal\u00e1rio M\u00ednimo | Perco tanto tempo\" href=\"https:\/\/iwastesomuchtime.com\/41256\" target=\"_blank\" rel=\"noopener noreferrer\">Perco tanto tempo<\/a> foi uma discuss\u00e3o e tanto:<\/p>\n<p><em>\"Bubbles\": Meu, eu tinha uma Barbie do McDonalds quando era pequeno! N\u00e3o subestimes a Barbie, ela \u00e9 a mulher maravilha... pode ser qualquer coisa, desde um trabalhador com sal\u00e1rio m\u00ednimo at\u00e9 um astronauta.\"<\/em><\/p>\n<p><em>\"HKP2KSK: O mais triste \u00e9 que, mesmo com um diploma, isto continua a acontecer \u00e0s pessoas devido \u00e0 economia atual.<\/em><\/p>\n<p><em>\"trinitybird: Hoje em dia, um emprego no McDonalds \u00e9 melhor do que nada. Pelo menos mostra que est\u00e3o a tentar fazer alguma coisa.\"<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23111\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/minimum-wage-barbie-597x1024.jpg\" alt=\"Imagem da Barbie Sal\u00e1rio M\u00ednimo na sua caixa original, com um uniforme e avental da McDonald&#039;s, rodeada de adere\u00e7os da McDonalds\" width=\"600\" height=\"1029\" \/><\/p>\n<h2><strong>2. Celofane<\/strong><\/h2>\n<p>H\u00e1 mais de 70 anos, foi lan\u00e7ada uma s\u00e9rie de an\u00fancios de celofane com imagens bastante controversas de beb\u00e9s embrulhados em celofane. Outros cartazes ostentavam como <em>'as mulheres delicadas preferem o vestu\u00e1rio \u00edntimo em \"celofane\"'<\/em> e aquele celofane <em>assegura o prazer de fumar<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23116\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/cellophane-advert.jpg\" alt=\"Dois beb\u00e9s sentados embrulhados em celofane como um presente com a legenda &quot;as coisas boas s\u00e3o duas vezes melhores em celofane\" width=\"600\" height=\"809\" \/><\/p>\n<h2><strong>3. Lysol<\/strong><\/h2>\n<p>A s\u00e9rio, estou sem palavras. O que \u00e9 que significa \"duvidar\" da sua higiene feminina, exatamente?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23121\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/politically-incorrect-advert.jpg\" alt=\"A campanha de marketing da Lysol anuncia \u00e0s mulheres que devem manter a sua higiene feminina\" width=\"600\" height=\"1209\" \/><\/p>\n<h2><strong>4. Picador de alimentos universal Magnet's<\/strong><\/h2>\n<p>Consigo literalmente sentir os vegetarianos a contorcerem-se por todo o mundo. Um porco de verdade est\u00e1 a ser cortado, com um par de cordeiros a segui-lo. Aquele helic\u00f3ptero \u00e9 mesmo potente?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23125\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/magnet-food-chopper-advert.jpg\" alt=\"O cartaz para o picador de alimentos universal da MAGNET mostra um grupo de animais e legumes em redemoinho que circulam em dire\u00e7\u00e3o ao picador de alimentos, com um porco a entrar de cabe\u00e7a.\" width=\"600\" height=\"805\" \/><\/p>\n<h2><strong>5. Colt<\/strong><\/h2>\n<p>N\u00e3o consigo ver uma luz ao fundo do t\u00fanel, isto <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/natalicio\/\">Natal<\/a>? N\u00e3o se preocupe, de acordo com a Colt, pode presentear-se com a sua pr\u00f3pria arma.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23129\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/colt-politically-incorrect-advert.jpg\" alt=\"O an\u00fancio da Colt mostra uma arma de fogo junto a uma etiqueta que diz &quot;n\u00e3o est\u00e1 na altura de se oferecer uma prenda de Natal? \" width=\"600\" height=\"855\" \/><\/p>\n<h2><strong>6. Porto Tawny<\/strong><\/h2>\n<p>A Tawny Port tinha o cora\u00e7\u00e3o no s\u00edtio certo, mas a cabe\u00e7a noutro. Curar um v\u00edcio com outro v\u00edcio n\u00e3o ajuda ningu\u00e9m!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23146\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/tawny-cocaine-bottle-ad.jpg\" alt=\"Cartaz destinado a alco\u00f3licos substitui a bebida por drogas como &quot;cura\" width=\"600\" height=\"839\" \/><\/p>\n<h2><strong>7. Motorola<\/strong><\/h2>\n<p>Provavelmente uma das campanhas de marketing menos ofensivas do pacote, mas, nos tempos modernos, \u00e9 muito pouco prov\u00e1vel que a Motorola volte a utilizar esta t\u00e1tica para vender televisores. \u00c9 bom ver o <em>'trabalhos de casa agora, televis\u00e3o depois'<\/em> A t\u00e1tica continua a funcionar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23156\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/campaign-motorola.jpg\" alt=\"Cartaz vintage de publicidade da Motorola Television sugere que a televis\u00e3o \u00e9 um \u00f3timo recurso de aprendizagem para os seus filhos\" width=\"600\" height=\"832\" \/><\/p>\n<h2><strong>8. Banha de porco<\/strong><\/h2>\n<p>Oh, aben\u00e7oadas sejam as suas meias de algod\u00e3o - s\u00e3o jovens e est\u00e3o apaixonados. Mas esperem - est\u00e3o prestes a sofrer um ataque card\u00edaco 20 anos mais tarde quando descobrirem que comer banha de porco em grandes quantidades pode matar. Mesmo assim, <em>assim<\/em> giro.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23159\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/lard-politically-incorrect-ad.jpg\" alt=\"Cartaz vintage a publicitar banha de porco: &quot;s\u00e3o jovens, est\u00e3o apaixonados, comem banha de porco&quot; com um casal a segurar dois copos\" width=\"600\" height=\"451\" \/><\/p>\n<h2><strong>9. Uni\u00e3o Desportiva Dinamarquesa de Frisbee<\/strong><\/h2>\n<p>Embora a mensagem seja verdadeira - a vida parece mais divertida quando h\u00e1 frisbees envolvidos - n\u00e3o posso deixar de ignorar a \u00f3bvia incorre\u00e7\u00e3o pol\u00edtica do an\u00fancio da Uni\u00e3o Dinamarquesa de Desportos de Frisbee.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23162\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/frisbee-advert.png\" alt=\"O an\u00fancio politicamente incorreto mostra uma fotografia de Hitler a fazer o sinal com a m\u00e3o enquanto um disco voa\" width=\"600\" height=\"854\" \/><\/p>\n<h2><strong>10. T\u00f3nico do bosque<\/strong><\/h2>\n<p>Se algu\u00e9m souber qual a relev\u00e2ncia da cabe\u00e7a de um beb\u00e9 ser colada num porco, por favor, diga-me.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23165\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/grove-socially-unacceptable-ad.jpg\" alt=\"O cartaz de 1800 mostra o rosto de uma crian\u00e7a colocado no corpo de um porco com a legenda &quot;torna as crian\u00e7as e os adultos t\u00e3o gordos como os porcos&quot; - an\u00fancio ao t\u00f3nico de Grove\" width=\"600\" height=\"866\" \/><\/p>\n<h2><strong>11. A\u00e7\u00e3o contra o cancro do p\u00e2ncreas<\/strong><\/h2>\n<p>Com a inten\u00e7\u00e3o de chocar, o cartaz da Pancreatic Cancer Action causou pol\u00e9mica em 2014 com o seu <em>\"Quem me dera ter cancro da mama\"<\/em> campanha. O an\u00fancio foi alvo de uma s\u00e9rie de queixas relacionadas com a suposi\u00e7\u00e3o de que ter cancro da mama era melhor do que ter cancro do p\u00e2ncreas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23167\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/controversial-cancer-ad.png\" alt=\"An\u00fancio pol\u00e9mico de 2014 diz &quot;quem me dera ter cancro da mama\" width=\"600\" height=\"347\" \/><\/p>\n<h2><strong>12. Leite e produtos l\u00e1cteos<\/strong><\/h2>\n<p>Se utilizaram uma \"diva\" branca para os seus an\u00fancios de chocolate branco, \u00e9 f\u00e1cil perceber a pol\u00e9mica que se gerou na sequ\u00eancia desta campanha de marketing dirigida \u00e0 supermodelo Naomi Campbell.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23179\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/dairy-milk-controversial-poster.jpg\" alt=\"Cartaz publicit\u00e1rio da barra Bliss da Dairy Milk. O texto diz: &quot;Passa \u00e0 frente da Naomi, h\u00e1 uma nova diva na cidade&quot;.\" width=\"600\" height=\"754\" \/><\/p>\n<h2><strong>13. Ford<\/strong><\/h2>\n<p>Este an\u00fancio destinava-se ao mercado indiano e foi rapidamente alvo de uma pol\u00e9mica generalizada. Outras imagens inclu\u00edam tr\u00eas mulheres escondidas no porta-bagagens e amarradas - pelo que a Ford foi acusada de discrimina\u00e7\u00e3o sexual. A Ford foi ent\u00e3o acusada de discrimina\u00e7\u00e3o sexual, o que levou a Ford a retirar totalmente a campanha e a admitir que esta nunca deveria ter sido publicada.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23184\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/formula-1-ford-advert.jpg\" alt=\"Arte gr\u00e1fica de uma bagageira do Ford Figo com Jenson Button e Lewis Hamilton amarrados na bagageira\" width=\"600\" height=\"442\" \/><\/p>\n<h2><strong>14. Pepsi<\/strong><\/h2>\n<p>O boneco de vudu era, na realidade, Cristiano Ronaldo neste an\u00fancio da Pepsi Max. O an\u00fancio foi transmitido na televis\u00e3o e os adeptos do Real Madrid reagiram amea\u00e7ando boicotar a bebida.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23187\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Heres-controversial-ads-soft-drink-giant.jpg\" alt=\"Imagem de um an\u00fancio pol\u00e9mico da Pepsi mostra um boneco de vudu feito para se parecer com Cristiano Ronaldo deitado em carris de comboio\" width=\"600\" height=\"600\" \/><\/p>\n<h2><strong>15. Nike<\/strong><\/h2>\n<p>O an\u00fancio foi apresentado antes do julgamento do assass\u00ednio da sua \u00faltima namorada, Reeva Steenkamp. Posteriormente, a Nike retirou o an\u00fancio de todas as fontes oficiais. O an\u00fancio deixou de ser considerado apropriado devido ao texto do cartaz, que dizia o seguinte <em>\"Eu sou a bala na c\u00e2mara\"<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23191\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/oscar-nike-advert.jpg\" alt=\"Cartaz retirado pela Nike na sequ\u00eancia do julgamento por homic\u00eddio de Oscar Pistorius. O an\u00fancio da Nike dizia: &quot;Eu sou a bala na c\u00e2mara&quot;.\" width=\"600\" height=\"338\" \/><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":23191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-23108","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Series Of Politically Incorrect Marketing Campaigns | Solopress<\/title>\n<meta name=\"description\" content=\"Check out these politically incorrect marketing campaigns from the past from minimum wage Barbie to a bound and gagged Lewis Hamilton!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/campanhas-politicamente-incorrectas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Series Of Politically Incorrect Marketing Campaigns | Solopress\" \/>\n<meta property=\"og:description\" content=\"Check out these politically incorrect marketing campaigns from the past from minimum wage Barbie to a bound and gagged Lewis Hamilton!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/campanhas-politicamente-incorrectas\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-15T12:39:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-06T14:28:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/oscar-nike-advert.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/politically-incorrect-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/politically-incorrect-campaigns\\\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"A series of politically incorrect marketing campaigns\",\"datePublished\":\"2014-08-15T12:39:19+00:00\",\"dateModified\":\"2021-10-06T14:28:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/politically-incorrect-campaigns\\\/\"},\"wordCount\":636,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/politically-incorrect-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/oscar-nike-advert.jpg\",\"articleSection\":[\"Business &amp; 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