{"id":26792,"date":"2014-10-30T11:12:10","date_gmt":"2014-10-30T11:12:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=26792"},"modified":"2021-06-24T14:30:04","modified_gmt":"2021-06-24T13:30:04","slug":"tipos-de-letra-para-o-sector-da-saude-e-fitness","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/copywriting-typography\/fonts-for-the-health-and-fitness-industry\/","title":{"rendered":"Tipos de letra fant\u00e1sticos para a ind\u00fastria da sa\u00fade e do fitness"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Criar a marca de um gin\u00e1sio, de uma empresa de suplementos ou de um neg\u00f3cio semelhante?<\/em><\/h3>\n<p>\u00c9 poss\u00edvel que j\u00e1 tenha ideias em mente para as cores e o estilo geral do design - mas e o tipo de letra? Se est\u00e1 \u00e0 procura de inspira\u00e7\u00e3o para escolher <strong>fontes para o sector da sa\u00fade e do fitness<\/strong>n\u00e3o precisa de procurar mais.<\/p>\n<h2>Exemplos de tipos de letra<\/h2>\n<h3><strong>Realista<\/strong><\/h3>\n<p>Apresentado neste exemplo pela ag\u00eancia de design alem\u00e3 WDV, este tipo de letra \u00e9 ideal para utiliza\u00e7\u00e3o em revistas com temas de sa\u00fade e estilo de vida. Bleib Gesund, ou \"Mantenha-se saud\u00e1vel\", \u00e9 uma publica\u00e7\u00e3o peri\u00f3dica da AOK, do sector alem\u00e3o de seguros de sa\u00fade. Redondo, amig\u00e1vel e simples, \u00e9 muito leg\u00edvel sem ser aborrecido.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-26794\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/10\/DSC_0011.jpeg\" alt=\"as fontes para o sector da sa\u00fade e do bem-estar s\u00e3o apresentadas neste exemplo da alemanha\" width=\"600\" height=\"401\" \/><\/p>\n<h3><strong>Meran<\/strong><\/h3>\n<p><a title=\"factum design Rom\u00e9nia\" href=\"http:\/\/www.factumdesign.com\/\">Design Factum<\/a> da Rom\u00e9nia utilizou este tipo de letra no seu design de embalagem para o Xalinat, um medicamento utilizado para tratar a doen\u00e7a de Alzheimer. Distintamente vis\u00edvel e memor\u00e1vel, \u00e9 um tipo de letra com grande personalidade. Quando utilizado na ind\u00fastria da sa\u00fade e do fitness, este tipo de letra transmite uma sensa\u00e7\u00e3o de otimismo e parece simples e honesto - exatamente o que \u00e9 necess\u00e1rio para um produto desta natureza.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-26795\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/10\/BgRIDNgCAAASpJR.jpeg\" alt=\"A factum design escolheu estas melhores fontes para o sector da sa\u00fade e do fitness\" width=\"600\" height=\"400\" \/><\/p>\n<h3><strong>FF Cocon<\/strong><\/h3>\n<p>Utilizado pela ag\u00eancia de design californiana Truf na sua marca para Lela Buttery, uma consultora alimentar e ecol\u00f3gica, este tipo de letra \u00e9 criativo e elegante. Ao mesmo tempo, n\u00e3o \u00e9 ornamentado ou complexo e continua a parecer fresco para utiliza\u00e7\u00e3o na ind\u00fastria da sa\u00fade e da boa forma.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-26797\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/10\/buttery_logocarrotts2_988.jpeg\" alt=\"lela buttery eleita a melhor fonte para o sector da sa\u00fade e do fitness\" width=\"600\" height=\"394\" \/><\/p>\n<h2>Pontos a considerar<\/h2>\n<p>Ao selecionar os tipos de letra mais adequados para a ind\u00fastria da sa\u00fade e do fitness, h\u00e1 que ter em conta v\u00e1rios pontos-chave. Embora cada uma delas possua um estilo \u00fanico, em geral devem ser arrojadas, limpas e confiantes. Os tipos de letra para gin\u00e1sios e est\u00fadios de fitness, em especial, devem ter um \"impacto\" saud\u00e1vel e ativo. Se estiver com dificuldades em encontrar um tipo de letra ou uma marca para uma empresa relacionada, pode come\u00e7ar por alinhar visualmente o seu design com o de grandes marcas desportivas ou de bem-estar - sem copiar o seu aspeto, claro.<\/p>\n<p>N\u00e3o hesite em utilizar cores arrojadas e em fazer uma afirma\u00e7\u00e3o, desde que o aspeto geral seja simples. Lembre-se de que a ind\u00fastria da sa\u00fade e do fitness tem tudo a ver com o progresso pessoal e o bem-estar, por isso, qualquer tipo de letra que utilize deve indicar \"melhoria\". Um excelente exemplo disto \u00e9 a nova marca e tipo de letra da cadeia de lojas de bem-estar <a title=\"fitness first branding\" href=\"https:\/\/www.underconsideration.com\/brandnew\/archives\/new_logo_and_identity_for_fitness_first_by_the_clearing.php#.VFIBxPSsVZE\">Fitness First<\/a>. Visto aqui nos seus cart\u00f5es de membro, o visual tem sido utilizado de forma consistente em tudo o que \u00e9 comercializado pela empresa, desde os log\u00f3tipos decorativos nas paredes de cada instala\u00e7\u00e3o at\u00e9 \u00e0s roupas de gin\u00e1sio compradas pelos seus membros.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-26799\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/10\/fitness_first_cards.jpg\" alt=\"fitness first tipo de letra e marca\" width=\"600\" height=\"297\" \/><\/p>\n<h2>A vantagem da Solopress<\/h2>\n<p>Se estiver a conceber a marca e os materiais de marketing para um gin\u00e1sio, uma empresa de vitaminas, um est\u00fadio de aer\u00f3bica ou algo semelhante, n\u00f3s podemos ajudar. Transmita a sensa\u00e7\u00e3o de frescura e motiva\u00e7\u00e3o que desenvolveu na perfei\u00e7\u00e3o com a nossa vasta gama de materiais de impress\u00e3o, incluindo <a title=\"cart\u00f5es de visita luxe lux de camada tripla\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/cartoes-de-visita\/triple-layer\/\" target=\"_blank\" rel=\"noopener noreferrer\">cart\u00f5es de visita luxuosos de camada tripla<\/a> e <a title=\"solopress folhetos dobrados baratos entrega gratuita em Portugal\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/folded-flyers-leaflets\/\">folhetos dobrados baratos<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":26797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[549],"tags":[],"class_list":{"0":"post-26792","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-copywriting-typography"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Awesome Fonts For The Health And Fitness Industry | Solopress<\/title>\n<meta name=\"description\" content=\"Creating branding for a gym? 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