{"id":27222,"date":"2014-12-15T14:45:54","date_gmt":"2014-12-15T14:45:54","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=27222"},"modified":"2019-03-04T16:14:52","modified_gmt":"2019-03-04T16:14:52","slug":"repensar-a-embalagem","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/print-inspiration\/rethinking-packaging\/","title":{"rendered":"Repensar a embalagem: Utilidade e estilo"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Mais do que nunca, os consumidores est\u00e3o a fazer compras na Internet e, \u00e0 medida que as compras online se tornam predominantes, as marcas est\u00e3o a repensar as embalagens.\u00a0<\/em><\/h3>\n<p>\u00c9 protetor? \u00c9 amigo do ambiente? \u00c9 rent\u00e1vel? Estes e outros aspectos s\u00e3o excelentes pontos a considerar quando se trata de embalar produtos vendidos em linha.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27227\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/12\/The-Rapid-Packing-Container-alternate-image.jpg\" alt=\"repensar o acondicionamento r\u00e1pido\" width=\"400\" height=\"267\" \/><\/p>\n<h2>Considere a sua marca<\/h2>\n<p>Ao selecionar a embalagem para a sua empresa, tenha em conta que esta diz algo sobre si e sobre a sua marca. A embalagem \u00e9 mais do que apenas funcional, \u00e9 uma oportunidade para comunicar com os seus clientes e recordar-lhes porque escolheram comprar consigo. Boas pr\u00e1ticas de embalagem e envio incentivam a fidelidade do cliente. Para que a sua seja um sucesso, ponha-se no lugar dos seus clientes. O que \u00e9 que acha que eles gostariam de ver no correio e o que deveria ser inclu\u00eddo?<\/p>\n<p>Considerar incluir:<\/p>\n<ul>\n<li>Um recibo<\/li>\n<li><a title=\"notas de agradecimento\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/cartoes-de-felicitacoes\/\" target=\"_blank\" rel=\"noopener noreferrer\">Uma nota de agradecimento<\/a><\/li>\n<li>Um cart\u00e3o de visita<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-27225\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/12\/344_2l.jpg\" alt=\"repensar a embalagem das notas de encomenda\" width=\"400\" height=\"316\" \/><\/p>\n<p>Juntamente com os artigos comprados. Embora o ideal seja que a embalagem tenha estilo, reflicta a sua marca e proteja o que est\u00e1 a publicar, tamb\u00e9m deve refletir a sensa\u00e7\u00e3o e a personalidade da sua marca e da sua loja. Dependendo do seu or\u00e7amento e do tipo de neg\u00f3cio que gere, pode at\u00e9 querer experimentar embalagens caseiras, uma vez que podem ser uma op\u00e7\u00e3o econ\u00f3mica e \u00fanica.<\/p>\n<h2>Embalagens reutiliz\u00e1veis fant\u00e1sticas<\/h2>\n<p>As embalagens reutiliz\u00e1veis e retorn\u00e1veis tamb\u00e9m est\u00e3o a ganhar popularidade. Algumas empresas est\u00e3o a come\u00e7ar a criar contentores de transporte e embalagens, como sacos de m\u00e3o, pacotes de manga e caixas, a partir de materiais resistentes como o coroplast. Estas embalagens podem ser devolvidas aos centros de expedi\u00e7\u00e3o ou atrav\u00e9s de estafetas e reutilizadas em encomendas futuras. Embora as embalagens reutiliz\u00e1veis possam ser um investimento mais significativo inicialmente, a longo prazo podem poupar dinheiro \u00e0s empresas, j\u00e1 para n\u00e3o falar do facto de serem melhores para o ambiente.<\/p>\n<h2>Grandes exemplos<\/h2>\n<p>\"Fragile\" \u00e9 um \u00f3timo exemplo de como as marcas s\u00e3o <strong>repensar a embalagem<\/strong> para a era dos compradores em linha. J\u00e1 n\u00e3o s\u00e3o apenas os livros e os DVDs que compramos online; at\u00e9 os artigos para a casa e outros objectos delicados s\u00e3o encomendados pela Internet. Um contentor de transporte semelhante a um casulo, possui uma pele flex\u00edvel e protetora que se molda a tudo o que nele \u00e9 colocado. Esticada dentro de duas arma\u00e7\u00f5es para formar uma estrutura semelhante a uma mala, a membrana parece aconchegar-se ao que l\u00e1 est\u00e1 contido. \u00c9 depois colocada numa caixa de transporte convencional. Este design inovador faz da Fragile uma escolha resistente e duradoura para o envio de objectos com formas estranhas.<\/p>\n<p>Outra nova carater\u00edstica criativa de algumas embalagens \u00e9 a <a title=\"embalagem com cord\u00e3o de rasgar\" href=\"http:\/\/designtaxi.com\/news\/364682\/Packing-Tape-With-Cords-That-Let-You-Open-Boxes-More-Easily\/?interstital_shown=1\" target=\"_blank\" rel=\"noopener noreferrer\">corda de rasgar<\/a>O cordel \u00e9 utilizado para facilitar a abertura. O cordel \u00e9 colado \u00e0 fita que sela a caixa e a extremidade fica entre as abas da caixa para facilitar o acesso. Atualmente em desenvolvimento pela Quirky, \u00e9 um produto que, se receber votos e aten\u00e7\u00e3o suficientes, poder\u00e1 ser produzido em massa no futuro.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-27226\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/12\/Fragile-by-Mireia-Gordi-Vila_dezeen_sqc.jpg\" alt=\"embalagens fr\u00e1geis repensadas\" width=\"400\" height=\"400\" \/><\/p>\n<h2>Os 4 R's da embalagem<\/h2>\n<p>Sempre que estiver <strong>repensar a embalagem<\/strong>Quer se trate de um novo design ou do material utilizado, \u00e9 aconselh\u00e1vel ter em mente os \"4 R's\".<\/p>\n<ul>\n<li>Reduzir: Consolidar encomendas para entregar mais produtos em menos embalagens<\/li>\n<li>Reutilizar: Utilizar novamente as embalagens, especialmente as caixas de transporte e os materiais de amortecimento<\/li>\n<li>Devolu\u00e7\u00e3o: Trazer ou enviar a embalagem de volta para as lojas ou pontos de venda locais<\/li>\n<li>Reciclar: O cart\u00e3o canelado e outros materiais, incluindo as pel\u00edculas de polietileno, podem ser decompostos e transformados em algo novo<\/li>\n<\/ul>\n<p>\u2014<\/p>\n<p>Com estes exemplos e ideias em mente, h\u00e1 muito a considerar relativamente \u00e0 embalagem e expedi\u00e7\u00e3o de produtos vendidos online. Mesmo que n\u00e3o haja tempo para p\u00f4r estas ideias em pr\u00e1tica nesta \u00e9poca de compras natal\u00edcias, pode sempre implement\u00e1-las no novo ano!<\/p>\n<h2>\u00d3timo para o seu neg\u00f3cio<\/h2>\n<p>Imprimir facturas, notas ou <a title=\"notas de encomenda solopress\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/artigos-de-papelaria-para-empresas\/compliment-slips\/\" target=\"_blank\" rel=\"noopener noreferrer\">deslizes de elogios<\/a> para incluir nas suas encomendas e dar aquele toque extra e profissional.\u00a0<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":27226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-27222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rethinking Packaging: Usefulness And Style<\/title>\n<meta name=\"description\" content=\"More consumers are shopping on the Internet now than ever before, and as online shopping becomes prevalent, brands are rethinking packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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