{"id":2915,"date":"2019-03-27T20:00:24","date_gmt":"2019-03-27T20:00:24","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=2915"},"modified":"2022-09-16T16:01:44","modified_gmt":"2022-09-16T15:01:44","slug":"as-melhores-formas-de-distribuir-os-seus-folhetos-e-panfletos","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/the-best-ways-to-distribute-your-leaflets-and-flyers\/","title":{"rendered":"Como distribuir folhetos e prospectos"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/folhetos-folhetos\/\" target=\"_blank\" rel=\"noopener noreferrer\">Folhetos<\/a> e os folhetos s\u00e3o um dos melhores e mais econ\u00f3micos tipos de publicidade. Mas para obter o maior impacto poss\u00edvel, precisa de uma estrat\u00e9gia s\u00f3lida de distribui\u00e7\u00e3o de folhetos. Esta ajud\u00e1-lo-\u00e1 a estabelecer...<\/p>\n<ul>\n<li><strong>Como <\/strong>distribui os seus folhetos<\/li>\n<li><strong>Onde <\/strong>e quando \u00e9 que as vais apagar<\/li>\n<li><strong>Quem<\/strong> ajud\u00e1-lo-\u00e1 a fazer passar a sua mensagem<\/li>\n<\/ul>\n<p>Saiba como distribuir folhetos com o nosso guia passo-a-passo.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Como \u00e9 que posso distribuir os meus folhetos e panfletos?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/01\/shutterstock_1203400762.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61058\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/01\/shutterstock_1203400762.jpg\" alt=\"Pessoa com folheto na m\u00e3o\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p>Em primeiro lugar, \u00e9 necess\u00e1rio escolher a empresa certa para distribuir os seus folhetos, se n\u00e3o estiver a tratar disso internamente.<\/p>\n<p>Come\u00e7ar por <strong>Pesquisa \"Distribui\u00e7\u00e3o de folhetos\" no Google<\/strong>juntamente com o(s) c\u00f3digo(s) postal(is) do local onde pretende distribuir os seus panfletos ou folhetos. A sua pesquisa ir\u00e1 normalmente revelar alguns fornecedores diferentes que oferecem tr\u00eas servi\u00e7os de distribui\u00e7\u00e3o principais:<\/p>\n<h3><strong>Porta a porta<\/strong><\/h3>\n<p>A forma cl\u00e1ssica de fazer chegar um folheto e um panfleto \u00e0s m\u00e3os dos seus clientes \u00e9 atrav\u00e9s das suas caixas de correio, atrav\u00e9s de uma entrega \u00e0 porta.<\/p>\n<p>Cerca de 60,5% dos ocupantes dos agregados familiares leriam um folheto colocado \u00e0 sua porta <a href=\"https:\/\/dma.org.uk\/article\/2018-direct-mail-facts-figures\" target=\"_blank\" rel=\"noopener noreferrer\">Associa\u00e7\u00e3o de Marketing Direto<\/a>.<\/p>\n<p>Coisas a ter em conta no porta a porta <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/door-to-door-leaflet-distribution\/\">Distribui\u00e7\u00e3o de folhetos<\/a>:<\/p>\n<ul>\n<li><strong>Localiza\u00e7\u00e3o:<\/strong> Pretende chegar a ruas e zonas espec\u00edficas? Verifique se a empresa adapta as suas entregas \u00e0s suas necessidades.<\/li>\n<li><strong>Custo:<\/strong> Com planos ligeiramente mais baratos, \u00e9 prov\u00e1vel que o seu folheto ou panfleto seja entregue juntamente com folhetos e panfletos de outras empresas. Se a redu\u00e7\u00e3o de custos \u00e9 uma prioridade para si, considere encomendar <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;cheap flyer printing&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:11}\">impress\u00e3o de folhetos baratos.<\/span><\/li>\n<li><strong>Imprensa local:<\/strong> Considere tamb\u00e9m a possibilidade de distribuir os seus folhetos ou panfletos nos jornais locais gratuitos entregues nas suas casas.<\/li>\n<\/ul>\n<h3><strong>Frente a frente<\/strong><\/h3>\n<p>Os seus folhetos e desdobr\u00e1veis s\u00e3o colocados diretamente nas m\u00e3os de potenciais clientes. Eis alguns aspectos a ter em conta na distribui\u00e7\u00e3o presencial de folhetos:<\/p>\n<ul>\n<li><strong>Hor\u00e1rio e local:<\/strong> Considere a possibilidade de distribuir folhetos na cidade ao fim de semana ou \u00e0 porta dos centros de transportes p\u00fablicos durante a hora de ponta.<\/li>\n<li><strong>Vantagem adicional:<\/strong> O pessoal de distribui\u00e7\u00e3o de algumas empresas faz um pequeno discurso de vendas ou responde a perguntas enquanto distribui os seus folhetos.<\/li>\n<li><strong>Ocasi\u00f5es especiais:<\/strong> Identifique eventos que possam ser populares entre o seu p\u00fablico-alvo e distribua folhetos nessa altura - poder\u00e1 ter de pagar uma taxa para o fazer.<\/li>\n<\/ul>\n<h3><strong>Empresa a empresa<\/strong><\/h3>\n<p>Dependendo dos produtos e servi\u00e7os que est\u00e1 a publicitar, entregar diretamente a outras empresas pode fazer mais sentido do que distribuir a resid\u00eancias.<\/p>\n<p>H\u00e1 duas abordagens principais a considerar:<\/p>\n<ul>\n<li><strong>Membros do pessoal: <\/strong>Dirija os seus folhetos a pessoas que trabalham num determinado sector ou que correspondem a um determinado grupo demogr\u00e1fico.<\/li>\n<li><strong>Pessoas que utilizam os servi\u00e7os: <\/strong>Entrega de Flyers em locais p\u00fablicos como bibliotecas, consult\u00f3rios m\u00e9dicos e centros desportivos.<\/li>\n<li><strong>Clientes:<\/strong> Partilhe os seus folhetos com empresas que espera que o seu p\u00fablico-alvo utilize - por exemplo, oficinas de autom\u00f3veis, lojas de discos ou sal\u00f5es de cabeleireiro.<\/li>\n<\/ul>\n<p><em><strong>O poder do quadro de avisos<br \/>\n<\/strong>Os seus folhetos e desdobr\u00e1veis podem acabar na parede de um escrit\u00f3rio ou de uma sala de espera. Em m\u00e9dia, os folhetos e desdobr\u00e1veis s\u00e3o <strong>revisitado por algu\u00e9m 3,6 vezes<\/strong> - de acordo com o <a href=\"https:\/\/dma.org.uk\/article\/2018-direct-mail-facts-figures\" target=\"_blank\" rel=\"noopener noreferrer\">Associa\u00e7\u00e3o de Marketing Direto<\/a>.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Como \u00e9 que escolho a empresa de distribui\u00e7\u00e3o de folhetos certa?<\/strong><\/h2>\n<p>Depois de ter encontrado a sua lista de candidatos prov\u00e1veis \u00e0 distribui\u00e7\u00e3o de Flyers, consulte os s\u00edtios Web das suas empresas. Parecem-lhe profissionais, fi\u00e1veis e acess\u00edveis? H\u00e1 quanto tempo est\u00e3o no ativo?<\/p>\n<p>Alguns aspectos a ter em conta incluem:<\/p>\n<ul>\n<li><strong>Volume:<\/strong> Existe uma quantidade m\u00ednima ou m\u00e1xima de folhetos que ser\u00e3o entregues por si?<\/li>\n<li><strong>Tamanho:<\/strong> Que <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/inspiracao-para-impressao\/a-guia-para-tamanhos-de-flyer-dimensoes\/\">Tamanhos de folhetos<\/a> distribuir\u00e1 em seu nome? <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/folhetos-folhetos\/a5\/\">Folhetos A5<\/a> s\u00e3o o tamanho mais comum, mas existem muitas outras alternativas.<\/li>\n<li><strong>Processos:<\/strong> Efectuam um controlo por amostragem para se certificarem de que o seu pessoal de entregas est\u00e1 a fazer o seu trabalho corretamente?<\/li>\n<li><strong>Cole\u00e7\u00e3o:<\/strong> Podem recolher os seus folhetos e panfletos, ou ter\u00e1 de os enviar?<\/li>\n<li><strong>Coment\u00e1rios:<\/strong> Veja o que os clientes dizem sobre eles na sec\u00e7\u00e3o de testemunhos e cr\u00edticas do seu s\u00edtio Web.<\/li>\n<li><strong>Social:<\/strong> Analise os seus coment\u00e1rios nas redes sociais - at\u00e9 que ponto lidam bem com o servi\u00e7o de apoio ao cliente?<\/li>\n<\/ul>\n<p>Quando um servi\u00e7o de distribui\u00e7\u00e3o de folhetos preencher todos estes requisitos, pe\u00e7a-lhe um or\u00e7amento gratuito e sem compromisso; depois compare os pre\u00e7os e os servi\u00e7os que todos eles oferecem. S\u00f3 ent\u00e3o poder\u00e1 escolher o melhor para as suas necessidades e or\u00e7amento.<\/p>\n<h3><strong>Preciso de autoriza\u00e7\u00e3o para distribuir folhetos?<\/strong><\/h3>\n<p>Quando se trata de distribuir folhetos e panfletos, h\u00e1 leis e regras a considerar. Os folhetos e prospectos s\u00e3o abrangidos pela classifica\u00e7\u00e3o governamental de material impresso gratuito.<\/p>\n<ul>\n<li><strong>Licen\u00e7a<\/strong>: Poder\u00e1 ter de solicitar uma licen\u00e7a. Para tal, poder\u00e1 ter de usar um crach\u00e1 quando distribuir folhetos.<\/li>\n<li><strong>Taxas:<\/strong> Poder\u00e1 ter de pagar taxas para distribuir folhetos num evento - no entanto, as taxas podem ser reduzidas para eventos comunit\u00e1rios.<\/li>\n<\/ul>\n<h3><strong>Onde posso distribuir os meus folhetos?<\/strong><\/h3>\n<p>As diferentes autoridades locais do Reino Unido t\u00eam regulamenta\u00e7\u00f5es distintas relativamente \u00e0 distribui\u00e7\u00e3o de materiais impressos. Utilize a <a href=\"https:\/\/www.gov.uk\/permission-to-distribute-leaflets\" target=\"_blank\" rel=\"noopener noreferrer\">verificador de c\u00f3digo postal em GOV.UK<\/a> para conhecer as leis relativas ao licenciamento e \u00e0s taxas que afectam a sua \u00e1rea.<\/p>\n<h3><strong>Quando \u00e9 que n\u00e3o preciso de autoriza\u00e7\u00e3o para distribuir folhetos? <\/strong><\/h3>\n<p>Os \u00fanicos casos em que n\u00e3o precisa de autoriza\u00e7\u00e3o incluem:<\/p>\n<ul>\n<li>Coloca\u00e7\u00e3o de cartazes em caixas de correio<\/li>\n<li>Distribui\u00e7\u00e3o no interior de um edif\u00edcio<\/li>\n<li>Distribuir para uma institui\u00e7\u00e3o de caridade<\/li>\n<li>Distribui\u00e7\u00e3o de material pol\u00edtico ou religioso<\/li>\n<\/ul>\n<h3><strong>Ignorar as regras e enfrentar uma coima<\/strong><\/h3>\n<p>Vale a pena lembrar que pode incorrer numa multa fixa de at\u00e9 \u00a380, ou numa multa de at\u00e9 \u00a32.500, se distribuir os seus Flyers e Folhetos sem uma licen\u00e7a v\u00e1lida. Certifique-se de que verifica previamente onde est\u00e1 a distribuir e as regras de distribui\u00e7\u00e3o de folhetos da \u00e1rea espec\u00edfica.<\/p>\n<h3><strong>As empresas de distribui\u00e7\u00e3o de folhetos e a lei<\/strong><\/h3>\n<p>As empresas de distribui\u00e7\u00e3o de folhetos devem cumprir todos os regulamentos governamentais locais. No entanto, se n\u00e3o tiver a certeza de alguma coisa, informe-se junto da empresa.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Como posso acompanhar o sucesso dos meus folhetos e panfletos?<\/strong><\/h2>\n<p>Depois de ter distribu\u00eddo os seus folhetos e panfletos, certifique-se de que controla a taxa de resposta dos clientes. Isto pode ser conseguido de v\u00e1rias formas, tais como:<\/p>\n<h3><strong>Ofertas e descontos especiais<\/strong><\/h3>\n<p>A inclus\u00e3o de uma oferta especial, por tempo limitado, ou de um cup\u00e3o de desconto que inclua promo\u00e7\u00f5es BOGOF ou de desconto em dinheiro d\u00e1 ao leitor um incentivo para guardar o seu Flyer. O seu <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/tutoriais\/como-redigir-um-folheto\/\" target=\"_blank\" rel=\"noopener noreferrer\">Estrutura do folheto<\/a> ter\u00e1 de destacar este apelo \u00e0 a\u00e7\u00e3o de forma proeminente, o que \u00e9 algo a considerar durante a fase de conce\u00e7\u00e3o gr\u00e1fica.<\/p>\n<h3><strong>C\u00f3digos QR e URLs \u00fanicos<\/strong><\/h3>\n<p>Acrescentar um <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/theyre-back-a-marketers-guide-to-cracking-the-qr-code\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00f3digo QR<\/a> no desdobr\u00e1vel\/folheto, que liga a uma p\u00e1gina do seu s\u00edtio Web, permite-lhe acompanhar o n\u00famero de pessoas que digitalizaram o seu desdobr\u00e1vel. Tamb\u00e9m pode adicionar um URL \u00fanico, ao qual s\u00f3 quem tem o desdobr\u00e1vel pode aceder, o que lhe permite acompanhar as convers\u00f5es.<\/p>\n<h3><strong>Chamadas telef\u00f3nicas, interac\u00e7\u00f5es sociais e tr\u00e1fego na Web<\/strong><\/h3>\n<p>Verifique se houve um aumento no n\u00famero de interac\u00e7\u00f5es com a sua empresa ap\u00f3s a distribui\u00e7\u00e3o dos seus folhetos. Pode ser o resultado da sua promo\u00e7\u00e3o. Esta informa\u00e7\u00e3o tamb\u00e9m o ajudar\u00e1 a afinar quaisquer promo\u00e7\u00f5es futuras.<\/p>","protected":false},"excerpt":{"rendered":"<p>Leaflets and Flyers are one of the best and most cost-effective types of advertising. But to get the most impact from them you need a solid Leaflet distribution strategy. This will help you to establish\u2026 How you distribute your Leaflets Where and when you\u2019ll put them out Who will help you get your message out [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":61055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[634],"class_list":{"0":"post-2915","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Distribute Flyers And Leaflets - Solopress UK<\/title>\n<meta name=\"description\" content=\"Follow our Leaflet distribution guide to reach the right people at the right time with your message. 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