{"id":30476,"date":"2015-04-14T12:09:34","date_gmt":"2015-04-14T11:09:34","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=30476"},"modified":"2019-07-02T14:12:16","modified_gmt":"2019-07-02T13:12:16","slug":"pantone-ou-processo","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/print-inspiration\/pantone-or-process\/","title":{"rendered":"Pantone ou processo?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>CMYK ou Pantone? N\u00e3o tem a certeza do formato de cor de que necessita para o seu trabalho? Vamos dar uma vista de olhos para explicar as diferen\u00e7as e onde s\u00e3o todos necess\u00e1rios.<\/em><\/h3>\n<h2>CMYK<\/h2>\n<p>Como explicado no nosso\u00a0<a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/support-guides\/\">Guia de suporte de cores<\/a>O CMYK \u00e9 a paleta de cores padr\u00e3o para documentos de impress\u00e3o comercial. \u00c9 tamb\u00e9m o termo para as quatro tintas utilizadas: ciano, magenta, amarelo e chave (preto). Na maioria das empresas de impress\u00e3o, a tinta \u00e9 normalmente adicionada pela ordem designada pela abreviatura. A abreviatura de preto \u00e9 K para \"chave\" porque as outras cores s\u00e3o alinhadas, ou chaveadas, com a placa de chave preta.<\/p>\n<p>Quando se imprime em CMYK, as cores s\u00e3o separadas em quatro cores e recriadas atrav\u00e9s de tonalidades compostas por pequenos pontos que s\u00e3o aplicados em \u00e2ngulos diferentes ao processo de quatro cores. As imagens de cores separadas s\u00e3o ent\u00e3o transferidas para uma chapa diferente para cada cor do processo e impressas uma ap\u00f3s a outra para produzir a imagem completa.<\/p>\n<h2>Pantone<\/h2>\n<p>O m\u00e9todo PMS (Pantone Matching System) ou de cor direta utiliza f\u00f3rmulas de cor pr\u00e9-definidas para criar um vasto espetro de cores de tinta e a principal diferen\u00e7a em rela\u00e7\u00e3o ao m\u00e9todo <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/inspiracao-para-impressao\/trabalhos-em-cmyk\/\">CMYK<\/a> \u00e9 o facto de trazer a normaliza\u00e7\u00e3o para a mesa e garantir a produ\u00e7\u00e3o da mesma cor e a sua correspond\u00eancia se for impressa em locais diferentes. \u00c9 importante notar que a cor Pantone, tal como o CMYK, ter\u00e1 um aspeto diferente se for impressa em diferentes tipos de papel e ser\u00e1 visivelmente mais escura se for impressa num papel n\u00e3o revestido em compara\u00e7\u00e3o com um papel brilhante ou de seda.<\/p>\n<h2>Pr\u00f3s da utiliza\u00e7\u00e3o das cores Pantone<\/h2>\n<p>A impress\u00e3o Pantone de cor direta \u00e9 ideal para manter a consist\u00eancia com a marca; a utiliza\u00e7\u00e3o da impress\u00e3o Pantone Matched \u00e9 a forma perfeita de estabelecer uma marca como o verde do Starbucks ou o roxo da Cadbury. Existem algumas cores, como o laranja brilhante, que simplesmente n\u00e3o podem ser criadas em CMYK, juntamente com cores fluorescentes e met\u00e1licas.<\/p>\n<h2>Contras da utiliza\u00e7\u00e3o das cores Pantone<\/h2>\n<p>A correspond\u00eancia de cores Pantone exige que os trabalhos sejam impressos litograficamente para incorporar a(s) cor(es) direta(s), o que n\u00e3o \u00e9 t\u00e3o rent\u00e1vel para pequenas tiragens devido aos custos de configura\u00e7\u00e3o. A necessidade de \"lavar\" e mudar as cores na prensa tamb\u00e9m acarreta custos de produ\u00e7\u00e3o adicionais, especialmente quando \u00e9 utilizada mais do que uma cor Pantone. Como o CMYK utiliza as mesmas cores de base como padr\u00e3o, \u00e9 muito mais econ\u00f3mico.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":30480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-30476","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pantone Or Process? | Solopress<\/title>\n<meta name=\"description\" content=\"CMYK or Pantone? Unsure of which colour format you need for the job? 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