{"id":39619,"date":"2018-05-02T12:21:33","date_gmt":"2018-05-02T11:21:33","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=39619"},"modified":"2019-06-20T15:41:58","modified_gmt":"2019-06-20T14:41:58","slug":"como-manter-os-seus-materiais-de-marketing-actualizados","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/","title":{"rendered":"Como manter os seus materiais de marketing actualizados"},"content":{"rendered":"
<\/div>

Renovar os seus materiais de marketing \u00e9 como comprar roupa nova ou mudar de penteado. Fundamentalmente, \u00e9 a mesma pessoa, mas apenas deu um toque especial ao exterior. Todas as tend\u00eancias t\u00eam um prazo de validade e os seus materiais de marketing s\u00e3o a mesma coisa. N\u00e3o se pode dar ao luxo de ficarem obsoletos e de se tornarem ineficazes. A \u00fanica forma de combater isto \u00e9 atrav\u00e9s de uma remodela\u00e7\u00e3o do marketing.<\/p>\n

Uma remodela\u00e7\u00e3o de marketing n\u00e3o significa necessariamente uma reformula\u00e7\u00e3o completa da marca (embora, nalguns casos, uma reformula\u00e7\u00e3o da marca seja ben\u00e9fica). Em vez disso, envolve a melhoria dos materiais para dar uma nova vida \u00e0s suas comunica\u00e7\u00f5es. A revis\u00e3o do seu marketing pode incluir uma variedade de altera\u00e7\u00f5es em todos os seus pontos de contacto, como cart\u00f5es de visita redesenhados ou uma nova campanha de correio direto.<\/p>\n

H\u00e1 muitas raz\u00f5es e oportunidades diferentes para manter os seus materiais de marketing actualizados, mas, em \u00faltima an\u00e1lise, tudo se resume ao que pretende alcan\u00e7ar como empresa. H\u00e1 v\u00e1rios factores que podem fazer com que se aperceba de que chegou o momento certo, como se indica a seguir.<\/p>\n

 <\/p>\n

Problemas em captar a aten\u00e7\u00e3o do cliente?<\/strong><\/h2>\n

Naturalmente, a raz\u00e3o mais \u00f3bvia para atualizar os seus materiais de marketing \u00e9 quando estes j\u00e1 n\u00e3o cumprem a sua fun\u00e7\u00e3o. Tudo evolui com o tempo, e os seus clientes tamb\u00e9m. Se continuar a transmitir exatamente a mesma mensagem \u00e0s mesmas pessoas, exatamente da mesma forma, ao fim de algum tempo, a mensagem tornar-se-\u00e1 um ru\u00eddo branco e ser\u00e1 ignorada.<\/p>\n

Se achar que a sua mensagem j\u00e1 n\u00e3o est\u00e1 a ter impacto, ent\u00e3o ter\u00e1 de misturar as coisas e encontrar algo que o fa\u00e7a. Uma mudan\u00e7a chama a aten\u00e7\u00e3o das pessoas que est\u00e3o habituadas a ver a mesma coisa e incentiva-as a olhar novamente. S\u00edtios como o\u00a0Pinterest<\/a> s\u00e3o \u00f3ptimas para encontrar inspira\u00e7\u00e3o para refrescar um pouco as coisas.<\/p>\n

 <\/p>\n

Personalidades m\u00faltiplas<\/strong> \u00a0<\/em><\/h2>\n

Pode acontecer que, em v\u00e1rios canais de marketing, utilize um tom de voz diferente ou d\u00ea uma impress\u00e3o diferente, o que permite que a sua marca seja interpretada de v\u00e1rias formas. Isto deve-se frequentemente ao facto de v\u00e1rios membros de uma equipa trabalharem em v\u00e1rios projectos.<\/p>\n

A cria\u00e7\u00e3o de uma identidade de marca eficaz ajudar\u00e1 a construir um estilo coerente e consistente, independentemente de quem est\u00e1 a criar ou a ler o material. Pode determinar a voz da sua marca por si pr\u00f3prio ou contratar um gestor de marca para o fazer por si.<\/p>\n

 <\/p>\n

Sem personalidade <\/strong><\/h2>\n

S\u00f3 h\u00e1 uma coisa pior do que ter v\u00e1rias personalidades de marca - n\u00e3o ter personalidade nenhuma.<\/p>\n

Tente imaginar a sua marca como uma pessoa. Como \u00e9 que ela seria? Que coisas \u00e9 que ela gostaria de fazer? Como \u00e9 que ela falaria? Com que tipo de pessoas gostaria de conviver? Se n\u00e3o conseguir responder a estas perguntas (ou se as respostas forem incrivelmente aborrecidas), ent\u00e3o \u00e9 necess\u00e1rio fazer uma atualiza\u00e7\u00e3o.<\/p>\n

O utilizador deve querer conviver com a sua marca e o mesmo deve acontecer com outras pessoas que pensam da mesma forma. Se n\u00e3o gosta da sua marca, ent\u00e3o porque \u00e9 que a tem?<\/p>\n

 <\/p>\n

N\u00e3o h\u00e1 nada que diga que os materiais de marketing est\u00e3o frescos como as esta\u00e7\u00f5es do ano<\/strong><\/h2>\n

Muitas marcas consideram a mudan\u00e7a de esta\u00e7\u00e3o como uma boa altura para atualizar o trabalho art\u00edstico, especialmente quando os seus produtos variam sazonalmente.<\/p>\n

Mudan\u00e7as subtis, como a paleta de cores ou o tema, podem fazer toda a diferen\u00e7a quando se adapta a uma nova esta\u00e7\u00e3o. Por exemplo, no pico do ver\u00e3o, as suas comunica\u00e7\u00f5es devem ser claras e arejadas, em vez de escuras e invernosas, e vice-versa.<\/p>\n

 <\/p>\n

Inveja da marca<\/strong><\/h2>\n

Se olhar para outras marcas semelhantes \u00e0 sua e sentir inveja da forma como s\u00e3o retratadas ou se sentir um pouco bloqueado e deixado para tr\u00e1s, talvez seja porque n\u00e3o est\u00e1 a atingir esse n\u00edvel.<\/p>\n

N\u00e3o se esque\u00e7a de que \u00e9 muito importante manter-se fiel aos seus pr\u00f3prios valores fundamentais e n\u00e3o copiar outras marcas. Em vez disso, deixe que elas o inspirem a atingir o pr\u00f3ximo n\u00edvel.<\/p>\n

 <\/p>\n

Lembra-lhe alguma coisa?<\/strong><\/h2>\n

Se algum dos pontos acima lhe soa familiar, ent\u00e3o uma remodela\u00e7\u00e3o do marketing \u00e9 exatamente o que precisa.<\/p>\n

Os benef\u00edcios de uma revis\u00e3o dos seus materiais de marketing ultrapassam largamente os custos. Renovar a sua apar\u00eancia dar\u00e1 uma \u00f3ptima impress\u00e3o aos seus clientes e p\u00fablico-alvo, pois mostra que \u00e9 capaz de acompanhar os tempos e tem orgulho na sua marca. Al\u00e9m disso, mostra que est\u00e1 a esfor\u00e7ar-se por ser o melhor que pode ser e, por sua vez, trabalhar\u00e1 arduamente para ser o melhor para eles. O compromisso com a sua pr\u00f3pria marca \u00e9 a melhor forma de mostrar compromisso com os seus clientes.\u00a0<\/em><\/p>\n

Executar uma atualiza\u00e7\u00e3o de marketing \u00e9 mais simples do que se possa pensar. Mais uma vez, estamos a falar estritamente de uma remodela\u00e7\u00e3o, n\u00e3o de uma reformula\u00e7\u00e3o da marca. As cores, os log\u00f3tipos, os tipos de letra e o tom de voz podem permanecer os mesmos, uma vez que isso cria uma identidade reconhec\u00edvel. Mas h\u00e1 mudan\u00e7as no trabalho art\u00edstico e no estilo que podem ser feitas para ajudar a manter as coisas frescas.<\/p>\n

Um novo cart\u00e3o de visita pode fazer toda a diferen\u00e7a, mesmo para algu\u00e9m que j\u00e1 conhece. A utiliza\u00e7\u00e3o de sinal\u00e9tica diferente pode chamar a aten\u00e7\u00e3o de algu\u00e9m e ajud\u00e1-la a captar uma mensagem que lhe poderia ter passado despercebida. E um folheto bem concebido e com um aspeto fresco destacar-se-\u00e1 da multid\u00e3o.<\/p>\n

Ao dar uma impress\u00e3o melhor e mais clara de quem \u00e9 realmente a sua empresa, ir\u00e1 repercutir-se nos potenciais clientes, o que os far\u00e1 acreditar que \u00e9 a empresa certa para eles. A sua marca mostra quem voc\u00ea \u00e9 na sua ess\u00eancia e mostra ao seu cliente porque \u00e9 que ele precisa de si - se n\u00e3o mostrar quem voc\u00ea \u00e9 (ou mostrar o \"eu\" errado), desencorajar\u00e1 as pessoas de entrar em contacto consigo. Por isso, refresque os seus materiais de marketing e veja a diferen\u00e7a que isso faz.<\/p>\n

 <\/p>\n

N\u00f3s podemos ajudar<\/strong><\/h2>\n

Sente-se inspirado e pronto para fazer uma mudan\u00e7a, mas n\u00e3o sabe bem por onde come\u00e7ar? Temos uma vasta gama de produtos que continua a crescer todas as semanas. Desde os materiais habituais, como folhetos<\/a> e cartazes<\/a>, a artigos mais exclusivos, tais como canetas promocionais<\/a>, \u00edmanes<\/a> e Pen drives<\/a>. \u00c9 garantido que oferecem a plataforma perfeita para real\u00e7ar a sua nova e fresca imagem.<\/p>","protected":false},"excerpt":{"rendered":"

Refreshing your marketing materials is like buying new clothes or changing your hair. Fundamentally you are the same, but you\u2019ve just jazzed things up a little on the outside. All trends have a shelf life, and your marketing materials are the same. You can\u2019t afford for them to go stale and become ineffective. The only […]<\/p>\n","protected":false},"author":23,"featured_media":39703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-39619","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nHow To Keep Your Marketing Materials Fresh | Solopress<\/title>\n<meta name=\"description\" content=\"Struggling to keep your marketing material fresh? Not to worry, we've created a guide to freshening up your marketing materials.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/como-manter-os-seus-materiais-de-marketing-actualizados\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Keep Your Marketing Materials Fresh | Solopress\" \/>\n<meta property=\"og:description\" content=\"Struggling to keep your marketing material fresh? Not to worry, we've created a guide to freshening up your marketing materials.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/como-manter-os-seus-materiais-de-marketing-actualizados\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-02T11:21:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-20T14:41:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"How to keep your marketing materials fresh\",\"datePublished\":\"2018-05-02T11:21:33+00:00\",\"dateModified\":\"2019-06-20T14:41:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/\"},\"wordCount\":993,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg\",\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/\",\"name\":\"How To Keep Your Marketing Materials Fresh | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg\",\"datePublished\":\"2018-05-02T11:21:33+00:00\",\"dateModified\":\"2019-06-20T14:41:58+00:00\",\"description\":\"Struggling to keep your marketing material fresh? 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