{"id":39718,"date":"2018-05-18T08:00:38","date_gmt":"2018-05-18T07:00:38","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=39718"},"modified":"2019-05-29T12:15:22","modified_gmt":"2019-05-29T11:15:22","slug":"pantone-colours-vs-cmyk-colours","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/print-inspiration\/pantone-colours-vs-cmyk-colours\/","title":{"rendered":"Cores Pantone vs CMYK - quais s\u00e3o as melhores para impress\u00e3o?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><h2><strong>O processo de impress\u00e3o<\/strong><\/h2>\n<p>Quando um ficheiro \u00e9 preparado para impress\u00e3o, \u00e9 configurado utilizando um sistema de quatro cores conhecido como <a href=\"https:\/\/en.wikipedia.org\/wiki\/CMYK_color_model\" target=\"_blank\" rel=\"noopener noreferrer\">CMYK<\/a> (ciano, magenta, amarelo e preto). No entanto, as cores Pantone tamb\u00e9m podem ser consideradas para determinados requisitos.<\/p>\n<p>Na impress\u00e3o, uma imagem \u00e9 composta por centenas de combina\u00e7\u00f5es diferentes destas cores. Estas s\u00e3o constru\u00eddas atrav\u00e9s da passagem por uma prensa, que capta as diferentes cores individualmente para formar a tonalidade desejada. Quer se trate de uma impressora digital ou de uma impressora litogr\u00e1fica offset, as cores s\u00e3o compostas exclusivamente por CMYK, tamb\u00e9m conhecido como quadricromia ou impress\u00e3o por processo.<\/p>\n<p>Mas h\u00e1 algumas cores que simplesmente n\u00e3o podem ser recriadas utilizando o processo de cor CMYK. Para estas, pode optar por utilizar uma cor direta ou cores Pantone.<\/p>\n<h2><strong>Cores Pantone<\/strong><\/h2>\n<p>As cores Pantone s\u00e3o muito semelhantes \u00e0s amostras de tinta que v\u00ea nas lojas de bricolage. Existem centenas de tonalidades e profundidades de cores diferentes, cada uma com um n\u00famero atribu\u00eddo para identifica\u00e7\u00e3o. Estas tonalidades s\u00e3o criadas atrav\u00e9s da mistura de uma paleta de 14 cores de base - como misturar tinta, mas o processo \u00e9 muito espec\u00edfico. Cada cor tem uma receita espec\u00edfica que implica que a tinta seja pesada numa quantidade exacta e numa determinada ordem e misturada \u00e0 m\u00e3o pelo operador de impress\u00e3o. Em alternativa, a maioria das cores pode ser adquirida pr\u00e9-misturada.<\/p>\n<h2><strong>Pr\u00f3s e contras<\/strong><\/h2>\n<p>Para criar cores, uma m\u00e1quina de impress\u00e3o precisa de saber o equil\u00edbrio exato de CMYK para criar a tonalidade correcta. Uma das vantagens da utiliza\u00e7\u00e3o das cores Pantone \u00e9 que a adivinha\u00e7\u00e3o \u00e9 completamente eliminada, uma vez que j\u00e1 est\u00e1 misturada e imprimir\u00e1 a tonalidade exacta desejada. A normaliza\u00e7\u00e3o das cores significa que, de uma impressora para outra, pode ter a certeza da consist\u00eancia e continuidade das suas impress\u00f5es, especialmente se utilizar uma tonalidade espec\u00edfica. Isto n\u00e3o quer dizer que a impress\u00e3o CMYK seja inferior. Como a tecnologia de impress\u00e3o se tornou t\u00e3o avan\u00e7ada, \u00e9 f\u00e1cil para a CMYK acertar na maioria dos casos.<\/p>\n<p>As cores directas s\u00e3o ben\u00e9ficas se quiser criar um aspeto espec\u00edfico da marca. Tomemos como exemplo a McDonald's - o vermelho vivo utilizado na sua marca \u00e9 uma cor direta. Isto torna o seu log\u00f3tipo facilmente reconhec\u00edvel. Ao utilizar cores directas na sua marca, pode criar uma paleta de cores definitiva que seja consistente em toda a linha.<\/p>\n<p>A desvantagem da utiliza\u00e7\u00e3o das cores Pantone \u00e9 que, devido aos materiais e procedimentos necess\u00e1rios para as utilizar, o seu custo \u00e9 significativamente superior ao da impress\u00e3o a quatro cores e pode prolongar os prazos de entrega. Na Solopress, acreditamos na impress\u00e3o de baixo custo e na rapidez de execu\u00e7\u00e3o. Sempre que poss\u00edvel, tentaremos recriar as cores Pantone utilizando CMYK. \u00c9 perfeitamente poss\u00edvel, mas \u00e9 pouco prov\u00e1vel que a cor seja exatamente a mesma. Oferecemos um servi\u00e7o de prova, para que possa ver a nossa correspond\u00eancia de cores antes de avan\u00e7ar com a sua encomenda.<\/p>\n<h2 class=\"mcntmsonormal1\"><strong>Para si<\/strong><\/h2>\n<p class=\"mcntmsonormal1\">A decis\u00e3o de utilizar cores Pantone ou CMYK n\u00e3o \u00e9 f\u00e1cil. H\u00e1 vantagens e desvantagens em ambos. O Pantone tem um custo mais elevado, enquanto o CMYK n\u00e3o pode garantir a exatid\u00e3o total da cor. Se tiver d\u00favidas ou quiser saber mais sobre a utiliza\u00e7\u00e3o do sistema de correspond\u00eancia de cores Pantone, <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/contact-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">entrar em contacto<\/a> com a equipa, que ter\u00e1 todo o prazer em o aconselhar.<\/p>","protected":false},"excerpt":{"rendered":"<p>The print process When a file is prepared for print, it\u2019s set up using a four-colour system known as CMYK (cyan, magenta, yellow and black). But, Pantone colours can also be considered for certain requirements. When printing, an image is made up of hundreds of different combinations of these colours. They\u2019re built up by passing [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":39769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-39718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pantone Colours vs CMYK Colours - Which Are Best For Print? | Solopress<\/title>\n<meta name=\"description\" content=\"Choosing the right colour process for your print is not easy. We compare Pantone colours &amp; CMYK colours to help you decide what the best fit is for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/inspiracao-para-impressao\/pantone-colours-vs-cmyk-colours\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pantone colours vs CMYK colours - Which are best for printing?\" \/>\n<meta property=\"og:description\" content=\"Choosing the right colour process for your requirements is often not an easy task. From the colour accuracy on Pantone colours to the affordability of using CMYK colours, there are plenty of options to consider. We pit Pantone colours &amp; CMYK colours against each other to help you decide what the best fit is for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/inspiracao-para-impressao\/pantone-colours-vs-cmyk-colours\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-18T07:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-29T11:15:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/rendered.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"643\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/pantone-colours-vs-cmyk-colours\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/pantone-colours-vs-cmyk-colours\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Pantone colours vs CMYK &#8211; which are best for printing?\",\"datePublished\":\"2018-05-18T07:00:38+00:00\",\"dateModified\":\"2019-05-29T11:15:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/pantone-colours-vs-cmyk-colours\/\"},\"wordCount\":539,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/pantone-colours-vs-cmyk-colours\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/rendered.jpg\",\"articleSection\":[\"Print Inspiration\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/print-inspiration\/pantone-colours-vs-cmyk-colours\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/pantone-colours-vs-cmyk-colours\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/pantone-colours-vs-cmyk-colours\/\",\"name\":\"Pantone Colours vs CMYK Colours - Which Are Best For Print? | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/pantone-colours-vs-cmyk-colours\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/pantone-colours-vs-cmyk-colours\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/rendered.jpg\",\"datePublished\":\"2018-05-18T07:00:38+00:00\",\"dateModified\":\"2019-05-29T11:15:22+00:00\",\"description\":\"Choosing the right colour process for your print is not easy. 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