{"id":46459,"date":"2018-12-10T10:36:26","date_gmt":"2018-12-10T10:36:26","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=46459"},"modified":"2019-06-26T08:36:05","modified_gmt":"2019-06-26T07:36:05","slug":"10-ideias-de-comercializacao-de-natal","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/special-occasions\/10-christmas-marketing-ideas\/","title":{"rendered":"10 ideias de marketing para o Natal"},"content":{"rendered":"
<\/div>\r\n

Quer se trate da oferta de presentes ou da partilha de uma refei\u00e7\u00e3o especialmente preparada, o Natal tende a atrair os grandes gastadores. Mas criar um burburinho em torno dos seus produtos e servi\u00e7os \u00e9 mais dif\u00edcil nesta altura do ano - quando todas as marcas e empresas est\u00e3o a clamar pela aten\u00e7\u00e3o das pessoas.<\/p>\r\n\r\n\r\n\r\n

Eis 10 ideias de marketing para promover a sua empresa, produtos e servi\u00e7os neste Natal.<\/p>\r\n\r\n\r\n\r\n

1. Crie um burburinho com teasers<\/strong><\/h2>\r\n\r\n\r\n\r\n

A chave para uma campanha eficaz \u00e9 manter a \"tenta\u00e7\u00e3o natal\u00edcia\" com modera\u00e7\u00e3o. Se estiver a preparar uma promo\u00e7\u00e3o forte, mantenha os clientes na expetativa com algumas dicas subtis sobre o que tem planeado durante o per\u00edodo. Crie algum burburinho em torno de uma grande revela\u00e7\u00e3o, como uma p\u00e1gina de destino totalmente nova, completa com ofertas especiais.<\/p>\r\n\r\n\r\n\r\n

2. Criar guias de ofertas para manter as pessoas envolvidas <\/strong><\/h2>\r\n\r\n\r\n\r\n

Crie guias de oferta orientados para o utilizador que realcem as caracter\u00edsticas e vantagens dos seus produtos e servi\u00e7os atrav\u00e9s de um texto bem escrito e de um design inteligente. Combine vers\u00f5es digitais e em papel para levar a mensagem dos seus principais produtos e ofertas de desconto ao seu p\u00fablico - seja atrav\u00e9s do Google ou do Royal Mail. <\/p>\r\n\r\n\r\n\r\n

3. Criar uma \u00e1rea promocional na loja <\/strong><\/h2>\r\n\r\n\r\n\r\n

Uma \u00e1rea de estilo pop-up experimental na loja pode criar um burburinho e atrair clientes para os seus principais produtos. Tenha membros do pessoal bem informados no stand para falar sobre as principais vantagens dos produtos e responder a perguntas. Encomende um faixa em rolo<\/a> um expositor que chame a aten\u00e7\u00e3o dos clientes e combine-o com um expositor adequadamente atrativo cartazes<\/a> para manter os clientes em suspense antes do dia do lan\u00e7amento.<\/p>\r\n\r\n\r\n\r\n

4. Chame a aten\u00e7\u00e3o com embalagens promocionais<\/strong><\/h2>\r\n\r\n\r\n\r\n

Para a \u00e9poca festiva, mude as suas embalagens com a impress\u00e3o personalizada. Ao alterar as cores habituais da sua embalagem para algo adequadamente sazonal, pode dar aos clientes uma pequena amostra das festividades que se avizinham.<\/p>\r\n\r\n\r\n\r\n

Para ir mais longe, d\u00ea um toque personalizado a cada entrega. Uma nota escrita \u00e0 m\u00e3o para agradecer aos clientes, ou uma fita personalizada<\/a>ser\u00e1 a cereja no topo do bolo de Natal.<\/p>\r\n\r\n\r\n\r\n

5. Informe os clientes sobre as suas principais datas <\/strong><\/h2>\r\n\r\n\r\n\r\n

\u00c0 medida que as suas encomendas aumentam durante a \u00e9poca pr\u00e9-natal\u00edcia, utilize um folheto para informar os clientes sobre as datas importantes desta \u00e9poca, incluindo o prazo de entrega das encomendas.<\/p>\r\n\r\n\r\n\r\n

Aproveite esta oportunidade para fazer um \u00faltimo esfor\u00e7o promocional, talvez aproveitando uma oferta especial. Os clientes v\u00e3o gostar de ser informados sobre a data limite para as encomendas.<\/p>\r\n\r\n\r\n\r\n

6. Atraia os seus clientes com ofertas<\/strong><\/h2>\r\n\r\n\r\n\r\n

Ajude a aumentar o entusiasmo dos seus clientes e a manter a sua empresa na mem\u00f3ria deles com ofertas durante o m\u00eas de dezembro. Mantenha estes c\u00f3digos exclusivos para aqueles que subscrevem o seu boletim informativo por correio eletr\u00f3nico ou ofere\u00e7a-os no seu s\u00edtio Web por um per\u00edodo limitado. <\/p>\r\n\r\n\r\n\r\n

7. Distribuir folhetos para todas as suas ofertas<\/strong><\/h2>\r\n\r\n\r\n\r\n

Isto pode ser inclu\u00eddo como parte dos seus guias de oferta ou criado separadamente. De qualquer modo, os dois activos andam de m\u00e3os dadas - o guia de ofertas envolve o seu cliente com as raz\u00f5es para acreditar num determinado produto ou servi\u00e7o. Depois, o folheto de ofertas d\u00e1-lhes uma raz\u00e3o para comprar agora - quando os dois s\u00e3o combinados, os resultados podem ser convincentes. <\/p>\r\n\r\n\r\n\r\n

8. Recompense os seus clientes fi\u00e9is<\/strong><\/h2>\r\n\r\n\r\n\r\n

\u00c0 medida que o ano se aproxima do fim, pode querer agradecer aos seus clientes, tanto novos como antigos, pelo seu apoio. Com um esquema de escal\u00f5es, pode oferecer aos novos clientes um incentivo para fazerem compras consigo e recompensar os que j\u00e1 est\u00e3o inscritos. Isto pode ser feito atrav\u00e9s de diferentes t\u00e9cnicas, por exemplo, o acesso antecipado \u00e0s suas ofertas di\u00e1rias ou recompensas quando indicam um amigo ou familiar. <\/p>\r\n\r\n\r\n\r\n

9. Criar um passatempo social<\/strong><\/h2>\r\n\r\n\r\n\r\n

O Natal \u00e9 a \u00e9poca perfeita para retribuir aos seus clientes. Organize um concurso atrav\u00e9s das redes sociais para criar um verdadeiro burburinho - \u00e9 uma \u00f3ptima forma de aumentar o seu n\u00famero de seguidores nas redes sociais. Incluir uma liga\u00e7\u00e3o direta para o seu s\u00edtio Web tamb\u00e9m pode ajudar a gerar vendas e aumentar o conhecimento da sua marca.<\/p>\r\n\r\n\r\n\r\n

10. Reunir tudo num boletim informativo<\/strong><\/h2>\r\n\r\n\r\n\r\n

Seja inteligente com todo o conte\u00fado que criou com um boletim informativo por correio eletr\u00f3nico que possa reunir tudo num \u00fanico local. Crie um e-mail concebido para refletir o percurso do utilizador - apresente os guias ao lado das ofertas, com liga\u00e7\u00f5es para a p\u00e1gina onde podem comprar. Combine-os com conte\u00fados perenes n\u00e3o promocionais que n\u00e3o \u00e9<\/em> n\u00e3o est\u00e1 a tentar vender nada, mas sim a ajud\u00e1-los a compreender as tecnologias ou a fornecer as \u00faltimas not\u00edcias relacionadas com a sua atividade.<\/p>","protected":false},"excerpt":{"rendered":"

Whether it\u2019s the giving of gifts or sharing a specially prepared meal, Christmas tends to bring out the big spenders. But creating a buzz around your products and services is more difficult at this time of the year \u2013 when every brand and business is clamouring for people\u2019s attention. Here are 10 marketing ideas to […]<\/p>\n","protected":false},"author":23,"featured_media":46465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[553],"tags":[896],"class_list":{"0":"post-46459","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-special-occasions","8":"tag-christmas"},"acf":[],"yoast_head":"\nChristmas marketing ideas | Solopress<\/title>\n<meta name=\"description\" content=\"Create buzz around your products and services with 10 Christmas marketing tips. Get the ideas today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/ocasioes-especiais-2\/10-ideias-de-comercializacao-de-natal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christmas marketing ideas | Solopress\" \/>\n<meta property=\"og:description\" content=\"Create buzz around your products and services with 10 Christmas marketing tips. Get the ideas today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/ocasioes-especiais-2\/10-ideias-de-comercializacao-de-natal\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-10T10:36:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-26T07:36:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/12\/Christmas-Marketing-Ideas-Header-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"10 Christmas marketing ideas\",\"datePublished\":\"2018-12-10T10:36:26+00:00\",\"dateModified\":\"2019-06-26T07:36:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/\"},\"wordCount\":693,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/12\/Christmas-Marketing-Ideas-Header-Image.jpg\",\"keywords\":[\"Christmas\"],\"articleSection\":[\"Special Occasions\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/\",\"name\":\"Christmas marketing ideas | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/12\/Christmas-Marketing-Ideas-Header-Image.jpg\",\"datePublished\":\"2018-12-10T10:36:26+00:00\",\"dateModified\":\"2019-06-26T07:36:05+00:00\",\"description\":\"Create buzz around your products and services with 10 Christmas marketing tips. 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