{"id":53735,"date":"2019-02-01T14:54:00","date_gmt":"2019-02-01T14:54:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=53735"},"modified":"2023-05-25T21:23:21","modified_gmt":"2023-05-25T20:23:21","slug":"5-beneficios-dos-cartoes-de-fidelidade-para-as-empresas","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/","title":{"rendered":"5 vantagens dos cart\u00f5es de fideliza\u00e7\u00e3o para as empresas"},"content":{"rendered":"
<\/div>\r\n

Cart\u00f5es de fidelidade<\/a> pode ser um ativo inestim\u00e1vel para a sua empresa - e agora os n\u00fameros provam-no. De acordo com um estudo recente da YouGov, tr\u00eas quartos dos consumidores brit\u00e2nicos est\u00e3o atualmente inscritos num programa de fideliza\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n

Ent\u00e3o, qual \u00e9 o segredo do seu sucesso? E porque \u00e9 que as marcas os devem utilizar? A resposta a ambas as perguntas \u00e9 simples: ao recompensar o cliente por fazer compras com a sua marca atrav\u00e9s de um programa de fideliza\u00e7\u00e3o, aumenta as hip\u00f3teses de ele permanecer fiel \u00e0 sua empresa, o que ajuda a gerar neg\u00f3cios repetidos.<\/p>\r\n\r\n\r\n\r\n

No entanto, estes n\u00e3o s\u00e3o os \u00fanicos benef\u00edcios. H\u00e1 muitas raz\u00f5es para considerar a cria\u00e7\u00e3o de um esquema para a sua empresa. Este artigo pretende explorar as cinco principais. Mas primeiro, uma breve introdu\u00e7\u00e3o sobre como os cart\u00f5es de fideliza\u00e7\u00e3o come\u00e7aram.<\/p>\r\n\r\n\r\n\r\n

Como \u00e9 que os cart\u00f5es de fideliza\u00e7\u00e3o come\u00e7aram?<\/strong><\/h2>\r\n\r\n\r\n\r\n

A ideia de recompensar os clientes j\u00e1 existe h\u00e1 algum tempo, mas s\u00f3 em 1995 \u00e9 que surgiu o primeiro cart\u00e3o de fideliza\u00e7\u00e3o no sector retalhista do Reino Unido.<\/p>\r\n\r\n\r\n\r\n

O Tesco Clubcard abriu caminho, criando um esquema de descontos personalizado para gerar lealdade \u00e0 marca. Rapidamente come\u00e7ou a dar frutos, com um incr\u00edvel aumento de 28% nas despesas dos titulares do cart\u00e3o apenas um ano depois.<\/p>\r\n\r\n\r\n\r\n

Rapidamente, outras grandes marcas seguiram o exemplo e, atualmente, quase todas as grandes empresas oferecem algum tipo de programa de fideliza\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n

\r\n
\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

1. Estabelece uma rela\u00e7\u00e3o duradoura entre o cliente e a marca<\/strong><\/p>\r\n\r\n\r\n\r\n

A premissa de um programa de fideliza\u00e7\u00e3o \u00e9 atrair os clientes de volta \u00e0 sua empresa para que se tornem clientes habituais, utilizando ofertas e promo\u00e7\u00f5es para criar uma rela\u00e7\u00e3o duradoura.<\/p>\r\n\r\n\r\n\r\n

Esta pr\u00e1tica n\u00e3o s\u00f3 \u00e9 altamente eficaz na reten\u00e7\u00e3o de clientes, como tamb\u00e9m cria um envolvimento mais profundo em toda a empresa, uma vez que os clientes se tornam mais interessados na marca.<\/p>\r\n\r\n\r\n\r\n

2. Surpreender e encantar os clientes<\/strong><\/p>\r\n\r\n\r\n\r\n

Os clientes j\u00e1 n\u00e3o procuram acumular pontos. Em vez disso, querem algo novo, excitante e din\u00e2mico quando decidem inscrever-se num programa de fideliza\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n

Muitas marcas responderam a esta mudan\u00e7a e est\u00e3o a introduzir servi\u00e7os de cart\u00f5es de fideliza\u00e7\u00e3o personalizados, normalmente atrav\u00e9s de aplica\u00e7\u00f5es interactivas. Utilizam dados sobre os interesses individuais e as compras anteriores dos clientes para criar ofertas direccionadas que lhes s\u00e3o exclusivas. Esta forma de estabelecer uma rela\u00e7\u00e3o mais profunda com os consumidores pode criar uma rela\u00e7\u00e3o mais profunda com eles.<\/p>\r\n\r\n\r\n\r\n

3. Cria uma excelente experi\u00eancia para o cliente <\/strong><\/p>\r\n\r\n\r\n\r\n

O cen\u00e1rio de procura de clientes em constante mudan\u00e7a significa que os consumidores procuram agora recompensas instant\u00e2neas dos seus esquemas de fideliza\u00e7\u00e3o - em vez do tradicional sistema de acumula\u00e7\u00e3o a longo prazo. Encontrar o equil\u00edbrio perfeito \u00e9 crucial.<\/p>\r\n\r\n\r\n\r\n

Os programas de fideliza\u00e7\u00e3o que oferecem uma recompensa mais pr\u00f3xima da compra - como um b\u00f3nus de inscri\u00e7\u00e3o ou um desconto imediato na pr\u00f3xima compra - podem incentiv\u00e1-los a regressar. Isto pode colocar a sua empresa acima das outras, evitando taxas de inscri\u00e7\u00e3o ou custos de ades\u00e3o.<\/p>\r\n\r\n\r\n\r\n

4. Transformar os clientes em defensores da marca
<\/strong><\/p>\r\n\r\n\r\n\r\n

O marketing boca-a-boca \u00e9 uma das ferramentas mais poderosas para promover a sua marca. Os esquemas como os cart\u00f5es de fideliza\u00e7\u00e3o d\u00e3o \u00e0 sua empresa uma maior probabilidade de os membros divulgarem a sua empresa junto da fam\u00edlia e dos amigos.<\/p>\r\n\r\n\r\n\r\n

Isto faz com que mais pessoas falem da sua marca, que mais consumidores se inscrevam no seu programa e que haja tamb\u00e9m potenciais benef\u00edcios como o aumento das vendas.<\/p>\r\n\r\n\r\n\r\n

5. Construir uma comunidade <\/strong><\/p>\r\n\r\n\r\n\r\n

Os clientes actuais gastam, em m\u00e9dia, mais 67% do que os novos, o que ilustra a import\u00e2ncia de manter os seus clientes fi\u00e9is. Al\u00e9m disso, \u00e9 muito mais prov\u00e1vel que as pessoas se mantenham fi\u00e9is a uma empresa com base nas suas cren\u00e7as e valores do que nos pr\u00f3prios produtos.<\/p>\r\n\r\n\r\n\r\n

As empresas est\u00e3o a tirar partido desta situa\u00e7\u00e3o, associando-se a outras empresas locais para criar esquemas de fideliza\u00e7\u00e3o conjunta que proporcionam ofertas com tudo inclu\u00eddo que podem ser resgatadas em todos os retalhistas desse grupo. \u00c9 uma forma fant\u00e1stica de criar uma mini-comunidade onde a lealdade \u00e9 partilhada.<\/p>\r\n\r\n\r\n\r\n

Sistemas de cart\u00f5es de fideliza\u00e7\u00e3o bem sucedidos: Recompensas My Starbucks<\/strong><\/h2>\r\n\r\n\r\n\r\n

Em 2012, a Starbucks substituiu o seu cart\u00e3o de membro pr\u00e9-pago no Reino Unido pelo sistema My Starbucks Rewards. Este sistema transformou a experi\u00eancia do cliente e aumentou a sua fidelidade, transformando as visitas em recompensas atrav\u00e9s de um sistema r\u00e1pido de recolha de pontos.<\/p>\r\n\r\n\r\n\r\n

Paralelamente, lan\u00e7aram tamb\u00e9m uma aplica\u00e7\u00e3o de acompanhamento. Esta tornou-se rapidamente uma das aplica\u00e7\u00f5es de fideliza\u00e7\u00e3o mais utilizadas no mercado, permitindo aos clientes aceder facilmente aos seus pontos em qualquer lugar. Por sua vez, este facto fez disparar o seu envolvimento digital com os clientes e trouxe para a era digital uma t\u00e9cnica comprovada de fideliza\u00e7\u00e3o de clientes baseada em pontos.<\/p>\r\n\r\n\r\n\r\n

Para encorajar ainda mais os clientes a utilizarem o seu programa de recompensas, associaram-se recentemente ao Spotify para oferecer aos utilizadores fi\u00e9is a oportunidade de reproduzir gratuitamente m\u00fasica tocada no Starbucks - demonstrando a efic\u00e1cia da colabora\u00e7\u00e3o entre marcas num sistema de cart\u00f5es de fideliza\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n

Depois de ter decidido introduzir um programa de cart\u00f5es de fideliza\u00e7\u00e3o para a sua empresa, comece a pensar no seu design. A Solopress pode imprimir cart\u00f5es de fideliza\u00e7\u00e3o \u00e0 medida, com uma gama de diferentes tamanhos de cart\u00f5es e tipos de papel dispon\u00edveis. Comece hoje mesmo a criar cart\u00f5es que os seus clientes v\u00e3o adorar.<\/p>","protected":false},"excerpt":{"rendered":"

Loyalty Cards can be an invaluable asset to your business – and now the figures are in to prove it. According to a recent study by YouGov, three-quarters of British consumers are now signed onto a loyalty scheme. So, what is the secret to their success? And why should brands use them? The answer to […]<\/p>\n","protected":false},"author":23,"featured_media":53804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[839],"class_list":{"0":"post-53735","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-loyalty-cards"},"acf":[],"yoast_head":"\n5 Benefits Of Loyalty Cards For Businesses | Solopress<\/title>\n<meta name=\"description\" content=\"Loyalty cards can do wonders for your brand, boosting repeat sales and customer satisfaction. Discover their five biggest benefits and create yours today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/5-beneficios-dos-cartoes-de-fidelidade-para-as-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Benefits Of Loyalty Cards For Businesses | Solopress\" \/>\n<meta property=\"og:description\" content=\"Loyalty cards can do wonders for your brand, boosting repeat sales and customer satisfaction. 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