{"id":5428,"date":"2012-10-18T12:13:23","date_gmt":"2012-10-18T11:13:23","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=5428"},"modified":"2020-02-26T16:45:21","modified_gmt":"2020-02-26T16:45:21","slug":"design-insight-os-posteres-anti-fumo-mais-chocantes-ja-feitos","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/print-inspiration\/design-insight-the-most-shocking-anti-smoking-posters-ever-made\/","title":{"rendered":"Os cartazes anti-tabagismo mais chocantes de sempre"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>No primeiro artigo da nossa nova s\u00e9rie de artigos do blogue Design Insight, a Solopress analisa os cartazes anti-tabagismo mais chocantes alguma vez feitos...<\/em><\/h3>\n<p>Como est\u00e1 a lidar com a situa\u00e7\u00e3o agora que estamos a meio do Stoptober, o desafio deste m\u00eas apoiado pelo NHS para deixar de fumar? Aguente-se e n\u00e3o ceda \u00e0 tenta\u00e7\u00e3o do tabaco ou \u00e0 sua necessidade de nicotina, porque a investiga\u00e7\u00e3o m\u00e9dica mostra que as pessoas que inicialmente deixam de fumar durante 28 dias t\u00eam 5 vezes mais probabilidades de se manterem sem fumar a longo prazo. \u00c9 uma estat\u00edstica aterradora o facto de o tabagismo ser respons\u00e1vel por mais de 100.000 mortes s\u00f3 no Reino Unido - e metade de todos os fumadores de longa dura\u00e7\u00e3o morrer\u00e3o prematuramente de uma doen\u00e7a provocada pelo tabaco.<\/p>\n<p>Ser\u00e1 que a publicidade extrema ou perturbadora tamb\u00e9m ajuda as pessoas a deixarem de fumar? Eis a nossa sele\u00e7\u00e3o dos 5 cartazes anti-tabaco mais chocantes de todos os tempos:<\/p>\n<h2>5. \"Hooked\"<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5430\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-nhs-hooked.jpg\" alt=\"Solopress Design Insight NHS hooked cartaz anti-tabagismo\" width=\"650\" height=\"325\" \/><\/p>\n<pre>Fonte da imagem: A Sala de Inspira\u00e7\u00e3o<\/pre>\n<p>Esta controversa campanha do Servi\u00e7o Nacional de Sa\u00fade (NHS) de 2007 - que mostrava imagens de fumadores literalmente \"enganchados\" em anz\u00f3is pelo seu v\u00edcio de fumar - foi apresentada na televis\u00e3o, em cartazes, jornais, revistas, an\u00fancios em linha e noutros locais. Enquanto os cartazes publicit\u00e1rios mantinham as imagens cruas, os an\u00fancios televisivos tamb\u00e9m mostravam um lado positivo, com os fumadores a conseguirem libertar-se do seu v\u00edcio. Foi uma das campanhas publicit\u00e1rias mais famosas de todo o ano, atraindo um n\u00famero impressionante de 90% de sensibiliza\u00e7\u00e3o entre os fumadores e o maior volume de respostas de sempre de qualquer campanha anti-tabaco anteriormente levada a cabo pelo Minist\u00e9rio da Sa\u00fade. Este facto ajuda provavelmente a explicar por que raz\u00e3o a Autoridade para as Normas Publicit\u00e1rias recebeu 774 queixas sobre o seu conte\u00fado angustiante e ofensivo. A ASA deu provimento a parte da queixa e proibiu os cartazes perto das escolas por serem considerados inadequados para serem vistos por crian\u00e7as pequenas. No entanto, o NHS riu-se por \u00faltimo. Para al\u00e9m do sucesso fenomenal da campanha junto do seu p\u00fablico-alvo, \"Hooked\" ganhou o pr\u00e9mio de Melhor Campanha do Ano da Marketing Week em 2008.<\/p>\n<p>Ler mais:<br \/>\n<a title=\"http:\/\/news.bbc.co.uk\/1\/hi\/uk\/6658335.stm\" href=\"http:\/\/news.bbc.co.uk\/1\/hi\/uk\/6658335.stm\" target=\"_blank\" rel=\"noopener noreferrer\">Os an\u00fancios de tabaco para fumadores \"infringem as regras<\/a><\/p>\n<h2>4. \"Fumer, C'est Etre L'Esclave Du Tabac\"<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5432\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-oral-sex-spoof.jpg\" alt=\"Solopress Design Insight cartaz antitabagismo falso sobre sexo oral\" width=\"600\" height=\"349\" \/><\/p>\n<pre>Fonte da imagem: Jornal Digital<\/pre>\n<p>Traduzidos grosseiramente como \"fumar \u00e9 ser escravo do tabaco\", estes provocantes cartazes anti-tabaco - com a \u00f3bvia conota\u00e7\u00e3o sexual de um rapaz e uma rapariga adolescentes a fazerem sexo oral a um homem mais velho - causaram grande agita\u00e7\u00e3o em 2010. Mostrados em bares, discotecas e jornais de toda a Fran\u00e7a, os an\u00fancios foram produzidos em nome do grupo de campanha Les Droits des Non-Fumeurs (Os Direitos dos N\u00e3o-Fumadores). O presidente da campanha DNF, G\u00e9rard Audureau, foi citado no jornal The Independent como tendo dito que os jovens pensam que s\u00e3o imortais e que o medo da explora\u00e7\u00e3o sexual os preocupa muito mais do que a doen\u00e7a. Na altura, outros activistas franceses, como o grupo de press\u00e3o feminista Chiennes de Garde (Cabras da Guarda), discordaram veementemente da utiliza\u00e7\u00e3o de imagens que implicavam sexo com menores, mesmo que os an\u00fancios fossem em nome de uma boa causa, como a luta contra o tabagismo. Embora estes cartazes sejam impressionantes, criados pela ag\u00eancia de publicidade francesa BDDP et Fils, \u00e9 dif\u00edcil para a maioria de n\u00f3s fazer a liga\u00e7\u00e3o entre sexo oral e fumar.<\/p>\n<p>Ler mais:<br \/>\n<a title=\"http:\/\/digitaljournal.com\/article\/288049\" href=\"http:\/\/www.digitaljournal.com\/article\/288049\" target=\"_blank\" rel=\"noopener noreferrer\">Cartaz franc\u00eas anti-tabagismo associa o h\u00e1bito ao sexo oral<\/a><\/p>\n<h2>3. \"Fight Back\"<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5434\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-nhs-gbh.jpg\" alt=\"Cartaz antitabagismo da Solopress Design Insight NHS GBH\" width=\"468\" height=\"234\" \/><\/p>\n<pre>Fonte da imagem: Osocio<\/pre>\n<p>Dirigida aos homens que fumam, a campanha Fight Back foi lan\u00e7ada pelo NHS Birmingham East and North em 2009. Inclu\u00eda imagens de homens ensanguentados e espancados com slogans como \"Smoking. GBH to your Insides\" e \"Os cigarros atacam-te. Mas de formas que nem sempre se v\u00eaem\". Os cartazes e folhetos foram vistos e distribu\u00eddos em centros comerciais, em dias de jogos dos clubes de futebol Aston Villa e Birmingham City e em mais de 900 outros locais. Estes foram apoiados por um pequeno v\u00eddeo, realizado pelo fot\u00f3grafo de celebridades Rankin e pelo co-realizador Chris Cottam, que foi publicado no YouTube. \"As pessoas t\u00eam visto an\u00fancios para deixar de fumar durante toda a sua vida e todos sabem que \u00e9 mau para elas. \u00c9 uma not\u00edcia antiga. Se n\u00e3o dermos \u00e0s pessoas uma nova perspetiva sobre o assunto, elas n\u00e3o v\u00e3o prestar aten\u00e7\u00e3o\", explica Joanna Mawtus, directora criativa da Dr Foster, a empresa por detr\u00e1s dos an\u00fancios. \"Pensamos que esta ideia faz isso. \u00c9 bastante chocante, mas tamb\u00e9m o s\u00e3o os danos causados pelo tabaco\". Como resultado desta campanha premiada, a taxa de pessoas que deixaram de fumar na cidade aumentou uns incr\u00edveis 67%.<\/p>\n<p>Ler mais:<br \/>\n<a title=\"http:\/\/www.guardian.co.uk\/media\/2009\/sep\/21\/rankin-nhs-viral-ad\" href=\"https:\/\/www.theguardian.com\/media\/2009\/sep\/21\/rankin-nhs-viral-ad\" target=\"_blank\" rel=\"noopener noreferrer\"> Birmingham NHS Trust lan\u00e7a an\u00fancio viral anti-tabagismo Rankin<\/a><\/p>\n<h2>2. \"Castanho\"<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5437\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-chile-passive.jpg\" alt=\"Solopress Design Insight Chile Cartaz antitabagismo passivo\" width=\"390\" height=\"650\" \/><\/p>\n<pre>Fonte da imagem: Wallpaper4free<\/pre>\n<p>O simples t\u00edtulo \"Brown\" fazia parte da campanha anti-tabaco de 2008 da CONAC (Corpora\u00e7\u00e3o Chilena Contra o Cancro), que mostrava imagens de crian\u00e7as em perigo, numa tentativa de alertar as pessoas para os perigos do tabagismo passivo. O slogan da campanha diz: \"Fumar n\u00e3o \u00e9 apenas suic\u00eddio. \u00c9 um assass\u00ednio\". A ag\u00eancia de publicidade Draft FCB n\u00e3o fez prisioneiros com estes an\u00fancios, as imagens s\u00e3o brutais. Embora alguns espectadores tenham observado que a crian\u00e7a parece estar a fazer uma birra e n\u00e3o a sufocar devido ao fumo. O que \u00e9 que acha?<\/p>\n<h2>1. \"Cancro da boca\"<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5438\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-mouth-cancer.jpg\" alt=\"Solopress Design Cartaz antitabagismo sobre o cancro da boca\" width=\"290\" height=\"163\" \/><\/p>\n<pre>Fonte da imagem: Funda\u00e7\u00e3o Mundial do Pulm\u00e3o<\/pre>\n<p>Sendo a fotografia mais extrema e perturbadora da nossa sele\u00e7\u00e3o de chocantes antitabaco, reduzimos deliberadamente o tamanho deste an\u00fancio \"Fumar causa cancro na boca e na garganta\". O governo australiano come\u00e7ou a colocar avisos gr\u00e1ficos de sa\u00fade como este, juntamente com um n\u00famero de telefone da Quitline, nos pr\u00f3prios ma\u00e7os de cigarros em 2006. Esta foto perturbadora fez com que muitos fumadores e n\u00e3o fumadores pensassem na possibilidade de contrair cancro da boca e da garganta. \u00c9 f\u00e1cil perceber porque \u00e9 que funcionou. Continuar a fumar e a sua boca poder ficar com este aspeto \u00e9 um argumento convincente para deixar imediatamente de fumar. A campanha australiana de advert\u00eancias sanit\u00e1rias gr\u00e1ficas inclu\u00eda tamb\u00e9m an\u00fancios na televis\u00e3o, em pain\u00e9is publicit\u00e1rios e na Internet. Em 2008, foi efectuada uma avalia\u00e7\u00e3o da efic\u00e1cia da campanha e, no estudo de acompanhamento, a imagem \"nojenta\" do cancro da boca preocupou especialmente os jovens, com idades compreendidas entre os 15 e os 24 anos. Se a rapariga da can\u00e7\u00e3o da Katy Perry tivesse um conjunto de dentes nojentos como este, n\u00e3o sabemos se a cantora teria gostado tanto daquele beijo de mulher com mulher!<\/p>\n<p>Ler mais:<br \/>\n<a title=\"http:\/\/www.quitnow.gov.au\/internet\/quitnow\/publishing.nsf\/Content\/warnings-lp\" href=\"https:\/\/beta.health.gov.au\/health-topics\/smoking-and-tobacco\/how-to-quit-smoking?utm_source=quitnow.gov.au&amp;utm_medium=redirect&amp;utm_campaign=digital_transformation\" target=\"_blank\" rel=\"noopener noreferrer\">Campanha de advert\u00eancias sanit\u00e1rias (2006)<\/a><\/p>\n<h2><strong>Opini\u00e3o de especialistas em design<\/strong><\/h2>\n<p>\"Um antitabagismo memor\u00e1vel <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/cartazes\/\">cartaz<\/a> transmite a mensagem sem necessitar de qualquer c\u00f3pia, apenas uma imagem marcante para dizer tudo. As que est\u00e3o no nosso Top 5 t\u00eam todas um valor de choque e chamam a aten\u00e7\u00e3o de imediato, utilizando a nossa pr\u00f3pria imagina\u00e7\u00e3o. \u00c9 uma publicidade inteligente, simples e direta\", diz Julie Simpkins, uma das designers gr\u00e1ficas profissionais do est\u00fadio de design interno da Solopress. \"No entanto, um cartaz que n\u00e3o me agrada muito \u00e9 o 'Smoking Batters You Inside'. Para mim, a imagem n\u00e3o mostra imediatamente o objetivo do an\u00fancio, sendo necess\u00e1rio um texto para explicar a raz\u00e3o da cara maltratada. A imagem n\u00e3o parece ser t\u00e3o relevante\".<\/p>\n<h2>Quer deixar de fumar?<\/h2>\n<p>Ainda n\u00e3o \u00e9 demasiado tarde. Apague o cigarro e deixe de fumar agora. O <a href=\"https:\/\/www.nhs.uk\/oneyou\/for-your-body\/quit-smoking\/stoptober\/\">S\u00edtio Web do Stoptober<\/a>\u00a0tem todos os recursos para o ajudar a deixar de fumar, incluindo aconselhamento especializado, mensagens de texto motivacionais di\u00e1rias, uma aplica\u00e7\u00e3o para smartphone e o apoio de outros ex-fumadores.<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":5430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[805],"class_list":{"0":"post-5428","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-posters"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Most Shocking Anti-Smoking Posters Ever Made | Solopress<\/title>\n<meta name=\"description\" content=\"Stoptober: How do I stop smoking? 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