{"id":54785,"date":"2019-03-06T08:55:02","date_gmt":"2019-03-06T08:55:02","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=54785"},"modified":"2019-06-26T08:31:49","modified_gmt":"2019-06-26T07:31:49","slug":"como-relancar-a-sua-empresa","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/how-to-rebrand-your-business\/","title":{"rendered":"Como mudar a marca da sua empresa"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n<p>A reformula\u00e7\u00e3o da marca da sua empresa \u00e9 mais do que escrever uma nova declara\u00e7\u00e3o de miss\u00e3o. \u00c9 redesenhar o seu log\u00f3tipo, mudar as cores, escolher um tipo de letra diferente e refletir isso nos seus bens promocionais.<\/p>\r\n\r\n\r\n\r\n<p>Junt\u00e1mo-nos a dois especialistas em branding para lhe fornecer os passos pr\u00e1ticos para criar uma nova identidade visual para a sua empresa.<\/p>\r\n\r\n\r\n\r\n<p><strong><a href=\"https:\/\/www.brandnu.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Radim Malinic (abre num novo separador)\">Radim Malinic<\/a><\/strong> \u00e9 um diretor criativo e designer gr\u00e1fico freelancer premiado, sediado em Londres. Ele vai dar dicas juntamente com <strong><a href=\"http:\/\/adri.mdx.ac.uk.contentcurator.net\/phil-cleaver\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Phil Cleaver, (abre num novo separador)\">Phil Cleaver<\/a><\/strong>Professor de Ind\u00fastrias Criativas na Escola de Arte e Design da Universidade de Middlesex.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Quem s\u00e3o voc\u00eas?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Antes de qualquer coisa, defina quem \u00e9 a sua empresa. Isto \u00e9 essencial para o processo de rebranding, uma vez que informa a imagem que pretende transmitir aos seus clientes.<\/p>\r\n\r\n\r\n\r\n<p>Todas as empresas s\u00e3o centradas no cliente, com o objetivo de oferecer uma boa rela\u00e7\u00e3o qualidade\/pre\u00e7o e fornecer um produto ou servi\u00e7o \u00fatil. Mas para tornar o rebranding pessoal para a sua empresa, fa\u00e7a a si pr\u00f3prio algumas perguntas:<\/p>\r\n\r\n\r\n\r\n<p><strong>Quem \u00e9 o seu p\u00fablico?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>A sua base de clientes e o seu p\u00fablico-alvo s\u00e3o a for\u00e7a vital da sua empresa. Faz sentido t\u00ea-los em mente quando se faz um rebranding, uma vez que s\u00e3o eles a principal raz\u00e3o pela qual o est\u00e1 a fazer.<\/p>\r\n\r\n\r\n\r\n<p>Pergunte a si pr\u00f3prio a que \u00e9 que eles seriam mais receptivos e apreciariam mais a renova\u00e7\u00e3o da sua marca.<\/p>\r\n\r\n\r\n\r\n<p>Phil acredita que elementos como os log\u00f3tipos s\u00e3o cruciais para a efic\u00e1cia da marca de uma empresa: \"O s\u00edmbolo deve ter um desempenho bem-sucedido em rela\u00e7\u00e3o a um conjunto de qualidades listadas para conquistar o p\u00fablico de que necessita\", afirma. <\/p>\r\n\r\n\r\n\r\n<p><strong>Qual \u00e9 o seu sector de atividade?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Certos elementos de marca adequam-se a certos sectores. Para se diferenciar de outros operadores no seu mercado, veja primeiro o que eles est\u00e3o a fazer com a sua marca.<\/p>\r\n\r\n\r\n\r\n<p>Radim explica: \"H\u00e1 not\u00edcias semanais de actualiza\u00e7\u00f5es de marcas das principais empresas, que fazem tudo o que podem para se manterem relevantes.\"<\/p>\r\n\r\n\r\n\r\n<p>Esteja ciente dos padr\u00f5es de marca do seu sector e tente cultivar a sua pr\u00f3pria personalidade para se destacar.<\/p>\r\n\r\n\r\n\r\n<p><strong>Como quer que a sua marca seja retratada?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Pense no aspeto que pretende dar \u00e0 sua marca. Que emo\u00e7\u00f5es quer que as pessoas sintam quando se relacionam consigo: Confian\u00e7a? Fiabilidade? Inova\u00e7\u00e3o?<\/p>\r\n\r\n\r\n\r\n<p>A sua reformula\u00e7\u00e3o da marca deve refletir os seus ideais e cren\u00e7as mais profundos enquanto organiza\u00e7\u00e3o. Phil utiliza o exemplo de quando <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/politics-rebranded\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"partidos pol\u00edticos com nova marca (abre num novo separador)\">partidos pol\u00edticos reformulam a sua marca<\/a> \u00a0a fim de alterar a perce\u00e7\u00e3o que as pessoas t\u00eam deles. Ele sugere: \"Investir num design que pode durar muitos anos \u00e9, antes de mais, uma verdadeira express\u00e3o visual das suas ideias e cren\u00e7as.\"<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>O que \u00e9 que oferecem?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Identifique e analise os seus USPs e utilize a sua marca para mostrar o que o distingue dos seus concorrentes. Phil explica: \"Num mercado repleto de marcas, as pessoas valorizam muito a perce\u00e7\u00e3o de autenticidade. \"O design de uma marca \u00e9 um processo cuidadoso que deve apresentar as suas qualidades projectadas de uma forma visual acess\u00edvel.\"<\/p>\r\n\r\n\r\n\r\n<p><strong>Em que \u00e9 que \u00e9 bom?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>O vosso servi\u00e7o ao cliente \u00e9 inigual\u00e1vel? E o seu produto? Satisfazem sempre as necessidades dos vossos clientes?<\/p>\r\n\r\n\r\n\r\n<p>Retratar os seus pontos fortes na sua marca refor\u00e7a os seus atributos positivos na mente dos seus clientes. Radim aconselha-o a tirar uma li\u00e7\u00e3o das empresas emergentes: \"Muitas das novas empresas de sucesso s\u00e3o orientadas para o design - todas elas mostram o seu ADN\", explica.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>P\u00f4r em pr\u00e1tica<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Phil e Radim oferecem aconselhamento especializado em \u00e1reas espec\u00edficas de uma reformula\u00e7\u00e3o da marca: log\u00f3tipo, cores da marca e tipografia.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Log\u00f3tipo<\/strong><\/h3>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">\"Nada parece t\u00e3o distinto como um s\u00edmbolo bem concebido e isto \u00e9 um facto que muitas marcas est\u00e3o a perceber\", diz Phil. <\/p>\r\n\r\n\r\n\r\n<p>A simplicidade \u00e9 muitas vezes a chave. Um bom exemplo \u00e9 a recente reformula\u00e7\u00e3o da marca Mastercard. A empresa eliminou todas as palavras do seu log\u00f3tipo, deixando apenas os dois c\u00edrculos que se intersectam.<\/p>\r\n\r\n\r\n\r\n<p>\"Quando uma marca tem uma marca que a representa com tanto sucesso... n\u00e3o \u00e9 necess\u00e1rio mais contexto\".<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Cores da marca<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\"Introduzir harmonias de cores e aumentar a vibra\u00e7\u00e3o da cor significa que pode aumentar a energia e o atrativo\", diz Radim.<\/p>\r\n\r\n\r\n\r\n<p>As remarca\u00e7\u00f5es de empresas t\u00eam como objetivo revigorar uma empresa e revitalizar o interesse por ela. A sele\u00e7\u00e3o das cores certas pode ajudar.<\/p>\r\n\r\n\r\n\r\n<p>\"Seja ousado, brilhante, direto, simp\u00e1tico e cativante\", acrescenta Radim.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Tipografia<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\"Tal como o s\u00edmbolo, o tipo de letra deve ser... avaliado em rela\u00e7\u00e3o \u00e0s qualidades projectadas da marca.\"<\/p>\r\n\r\n\r\n\r\n<p>Phil sugere que, ao mudar a marca, seleccione a tipografia de acordo com a forma como pretende que a imagem da sua empresa seja reflectida.<\/p>\r\n\r\n\r\n\r\n<p>\"Nos \u00faltimos anos, as identidades visuais t\u00eam-se apoiado muito na tipografia para transportar a sua marca\", acrescenta Phil. <\/p>\r\n\r\n\r\n\r\n<p>Quando a sua reformula\u00e7\u00e3o da marca estiver em curso, a Solopress pode ajudar com os recursos visuais de que necessita - desde cart\u00f5es de visita a papel timbrado.<\/p>","protected":false},"excerpt":{"rendered":"<p>Rebranding your business is about more than writing a new mission statement. It\u2019s redesigning your logo, changing your colours, picking a different font and reflecting this in your promotional assets. We\u2019ve teamed up with two branding experts to provide you with the actionable steps to create a new visual identity for your company. Radim Malinic [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":54788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[890],"class_list":{"0":"post-54785","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Rebrand Your Business | Solopress<\/title>\n<meta name=\"description\" content=\"From logos to fonts, colours and graphics \u2013 redefine your company image and transform your promotional output with our guide to rebranding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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