{"id":55145,"date":"2019-04-13T20:15:22","date_gmt":"2019-04-13T19:15:22","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=55145"},"modified":"2019-05-24T15:33:15","modified_gmt":"2019-05-24T14:33:15","slug":"10-vantagens-do-marketing-offline","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/10-advantages-of-offline-marketing\/","title":{"rendered":"10 vantagens do marketing offline"},"content":{"rendered":"
<\/div>

As empresas est\u00e3o a utilizar cada vez mais a impress\u00e3o para complementar o seu marketing digital, com a publicidade impressa a aumentar pela primeira vez desde 2010. de acordo com os \u00faltimos estudos<\/a>.<\/p>\n

Para refletir esta mudan\u00e7a de tend\u00eancias, compil\u00e1mos uma lista das principais vantagens do marketing offline.<\/p>\n

1. Facilidade de encomenda a curto prazo<\/b><\/h2>\n

Quando se est\u00e1 a preparar para uma feira comercial ou para o lan\u00e7amento de um produto, h\u00e1 muitas partes em movimento. Os materiais impressos podem ser concebidos e encomendados com prazos de entrega r\u00e1pidos - ideais para eventos de \u00faltima hora e promo\u00e7\u00f5es limitadas no tempo, ou se simplesmente se esqueceu de encomendar mais cedo.<\/p>\n

2. Perfeito para campanhas pol\u00edticas<\/b><\/h2>\n

Os materiais de marketing impressos s\u00e3o uma pedra angular de qualquer campanha pol\u00edtica, juntamente com os m\u00e9todos digitais, como a publicidade no Facebook e o correio eletr\u00f3nico. Tanto os partidos locais como os nacionais podem colher os benef\u00edcios do marketing impresso no per\u00edodo que antecede as elei\u00e7\u00f5es, criando um burburinho em torno da sua campanha.<\/p>\n

Existem v\u00e1rias formas de promover a sua campanha. Desde folhetos informativos e panfletos a cartas personalizadas - quando combinados com uma distribui\u00e7\u00e3o inteligente, pode enquadrar as mensagens certas para as pessoas certas no momento certo.<\/p>\n

3. Encomendar exatamente o que precisa<\/b><\/h2>\n

Ao optar pelo marketing impresso, tem o controlo da quantidade que encomenda. Pode selecionar a quantidade de que necessita, o que significa menos desperd\u00edcio de papel e nenhum stock em excesso armazenado nas suas instala\u00e7\u00f5es.<\/p>\n

N\u00e3o s\u00f3 isso, como \u00e9 uma forma mais inteligente de gastar o seu or\u00e7amento de marketing. Por exemplo, pode poupar o dinheiro que teria gasto em 50 folhetos que n\u00e3o seriam distribu\u00eddos em 25 brochuras que o seriam.<\/p>\n

4. Criar stands de exposi\u00e7\u00e3o impressionantes<\/b><\/h2>\n

O marketing de impress\u00e3o deve estar no centro do seu planeamento para qualquer exposi\u00e7\u00e3o ou feira comercial. Invista tempo e esfor\u00e7o para o fazer corretamente para se destacar da concorr\u00eancia.<\/p>\n

Um stand com um design marcante, com v\u00e1rios materiais de impress\u00e3o, tais como banners em rolo e expositores pop-up, pode ajud\u00e1-lo a superar o ru\u00eddo e a mostrar algumas das suas principais promo\u00e7\u00f5es.<\/p>\n

Misture o offline e o online no seu stand. Por exemplo, incorpore um ecr\u00e3 no interior do seu expositor pop-up para apresentar tweets em direto do evento.<\/p>\n

Mantenha-se junto das pessoas ap\u00f3s o evento com cart\u00f5es de visita e folhetos bem concebidos para fechar vendas e criar rela\u00e7\u00f5es nas semanas seguintes.<\/p>\n

5. Valioso para promover programas de fideliza\u00e7\u00e3o<\/b><\/h2>\n

\"\"<\/p>\n

Poder\u00e1 n\u00e3o ter or\u00e7amento para uma aplica\u00e7\u00e3o de fideliza\u00e7\u00e3o integrada como as que se encontram nas grandes superf\u00edcies comerciais. Mas uma sistema de cart\u00f5es de fideliza\u00e7\u00e3o em papel<\/a> ainda pode trazer benef\u00edcios reais.<\/p>\n

Pode oferecer incentivos semelhantes aos das aplica\u00e7\u00f5es digitais, como caf\u00e9s ou servi\u00e7os gratuitos ap\u00f3s tantas compras. S\u00e3o uma \u00f3ptima forma de criar confian\u00e7a e sensibiliza\u00e7\u00e3o e s\u00e3o f\u00e1ceis de imprimir e distribuir.<\/p>\n

Escolha um carimbo cl\u00e1ssico e ganhe um cart\u00e3o, ou inclua um vale ou uma oferta no seu pr\u00f3ximo lote de folhetos. Em qualquer dos casos, os clientes n\u00e3o tardar\u00e3o a pedir o seu pr\u00e9mio.<\/p>\n

6. Diversos m\u00e9todos de distribui\u00e7\u00e3o<\/b><\/h2>\n

Outra grande vantagem do offline s\u00e3o as muitas op\u00e7\u00f5es de distribui\u00e7\u00e3o. Coloque uma promo\u00e7\u00e3o diretamente nas caixas de correio, exponha os seus folhetos no interior de outras empresas locais ou tenha um cart\u00e3o de visita bem concebido pronto a ser distribu\u00eddo em eventos.<\/p>\n

N\u00e3o se esque\u00e7a de incluir um apelo \u00e0 a\u00e7\u00e3o. Pode ser, por exemplo, uma oferta que pode ser resgatada ao apresentar o folheto na loja. Pode at\u00e9 incluir uma hiperliga\u00e7\u00e3o para o seu s\u00edtio Web ou para as redes sociais.<\/p>\n

7. D\u00e1 aos seus clientes algo tang\u00edvel<\/b><\/h2>\n

A impress\u00e3o d\u00e1 ao seu p\u00fablico algo que ele pode segurar, sentir e associar \u00e0 sua marca.
\nIsto pode mudar os seus esfor\u00e7os de marketing de algo passivo e facilmente ignorado para uma experi\u00eancia ativa e aut\u00eantica que os clientes actuais e potenciais ir\u00e3o recordar. V\u00e1 ainda mais longe e inclua brindes e artigos promocionais que continuem a apresentar o seu log\u00f3tipo, para suscitar uma associa\u00e7\u00e3o positiva.<\/p>\n

8. Cria rela\u00e7\u00f5es quando trabalha em rede<\/b><\/h2>\n

Outra vantagem do marketing offline \u00e9 a oportunidade \u00fanica de conhecer o seu consumidor. Com as interac\u00e7\u00f5es cara a cara atrav\u00e9s do trabalho em rede, pode comunicar diretamente com o seu p\u00fablico.<\/p>\n

Os cart\u00f5es de visita ou folhetos s\u00e3o ideais para estas situa\u00e7\u00f5es. Isto n\u00e3o s\u00f3 cria confian\u00e7a entre si e os seus potenciais clientes, como tamb\u00e9m facilita o contacto ap\u00f3s a reuni\u00e3o.<\/p>\n

9. Causa impacto num espa\u00e7o lotado<\/b><\/h2>\n

\u00c0 medida que o digital cresce, tamb\u00e9m cresce o n\u00famero de an\u00fancios e pop-ups que os seus clientes v\u00eaem todos os dias. Isto significa que \u00e9 mais dif\u00edcil do que nunca dar nas vistas e incentivar os seus clientes a agir.<\/p>\n

Os folhetos impressos distribu\u00eddos de forma inteligente podem colocar a sua mensagem \u00e0 frente do cliente no momento certo. A mensagem certa para os inspirar a saber mais.<\/p>\n

10. Mant\u00e9m-se com o seu p\u00fablico durante mais tempo<\/b><\/h2>\n

Atualmente, as pessoas apagam uma mensagem de correio eletr\u00f3nico sem sequer lhe darem uma segunda vista de olhos, enquanto um folheto bem concebido pode ficar em casa durante meses. Podem n\u00e3o estar a olhar para ele constantemente, mas serve como uma lembran\u00e7a da sua empresa.<\/p>\n

Seja criativo e ofere\u00e7a aos seus clientes algo novo e excitante, como um \u00edman ou uma caneta, e a sua marca ser\u00e1 exibida nas suas casas durante muito tempo.<\/p>\n

Pronto para come\u00e7ar? Encontre tudo o que precisa para o seu marketing de impress\u00e3o<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Businesses are increasingly using print to complement their digital marketing, with print advertising rising for the first time since 2010 \u2013 according to latest research. To reflect this shift in trends, we\u2019ve compiled a list of the top advantages of offline marketing. 1. Easily-ordered at short notice When you\u2019re preparing for a trade show or […]<\/p>\n","protected":false},"author":23,"featured_media":55619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-55145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\n10 Advantages Of Offline Marketing | Solopress<\/title>\n<meta name=\"description\" content=\"Personal, tangible and trustworthy, discover the top 10 advantages of offline marketing. 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Boost your product launch, event or store opening with Solopress.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/10-vantagens-do-marketing-offline\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-13T19:15:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-24T14:33:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/04\/Advantages-of-offline-marketing-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Offline marketing is on the rise. 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