{"id":56498,"date":"2019-04-30T12:14:25","date_gmt":"2019-04-30T11:14:25","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=56498"},"modified":"2021-06-24T16:15:53","modified_gmt":"2021-06-24T15:15:53","slug":"porque-e-que-a-impressao-e-importante-para-as-campanhas-politicas","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/why-print-matters-for-political-campaigns\/","title":{"rendered":"Porque \u00e9 que a imprensa escrita \u00e9 importante para as campanhas pol\u00edticas"},"content":{"rendered":"
<\/div>

Pense em campanhas pol\u00edticas. Que imagens lhe v\u00eam \u00e0 cabe\u00e7a? Multid\u00f5es de pessoas a acenar com cartazes? Conselheiros locais a baterem \u00e0 sua porta? Cartazes enormes com mensagens de manifesto - como o famoso cartaz \"Hope\" de Barack Obama...<\/p>\n

Porque \u00e9 que nos lembramos de tais coisas? Estas imagens ic\u00f3nicas enchem os nossos jornais e ecr\u00e3s de televis\u00e3o, as nossas outdoors e autocarros<\/strong>. Tornam-se o pr\u00f3prio tecido da nossa hist\u00f3ria social e cultural. Do Brexit de hoje, ao Barack Obama de ontem.<\/p>\n

A \u00fanica constante de tudo isto? Imprimir.<\/p>\n

O digital \u00e9 extremamente importante para as campanhas pol\u00edticas. Mas com a impress\u00e3o \u00e9 poss\u00edvel criar algo tang\u00edvel<\/strong> - algo que os seus apoiantes possam segurar sobre as suas cabe\u00e7as ou afixar nas suas janelas.<\/p>\n

Explore esta e outras vantagens do marketing offline - informadas por especialistas criativos, o Professor das Ind\u00fastrias Criativas Phil Cleaver, e Radim Malinic, diretor criativo da Brand Nu.<\/p>\n

Ou mergulhe diretamente na nossa p\u00e1gina de impress\u00e3o de elei\u00e7\u00f5es<\/a> hoje.<\/p>\n

Mostre o seu empenho com folhetos<\/strong><\/h2>\n

Os conselheiros locais entregam regularmente em m\u00e3o folhetos impressos<\/a> no seu bairro, para manter os residentes informados sobre o que t\u00eam feito - tanto no per\u00edodo que antecede as elei\u00e7\u00f5es como ao longo do ano. Isto mostra que est\u00e3o activos na comunidade durante todo o ano. Entrega de folhetos em m\u00e3o<\/strong> tamb\u00e9m proporciona a oportunidade de falar com os eleitores.<\/p>\n

Mais impacto do que as mensagens n\u00e3o abertas<\/strong><\/h2>\n

Um folheto deixado cair \u00e0 porta pode ter um impacto muito maior do que um e-mail n\u00e3o aberto. Pelo menos, algu\u00e9m o apanhar\u00e1 do ch\u00e3o. Se o design e o conte\u00fado forem correctos, esperamos que ler o folheto<\/strong> para saber mais sobre a sua campanha.<\/p>\n

As pessoas podem segur\u00e1-lo e senti-lo <\/strong><\/h2>\n

Quem tiver o seu folheto na m\u00e3o ver\u00e1 o esfor\u00e7o que foi feito na sua conce\u00e7\u00e3o, impress\u00e3o e entrega. N\u00e3o se esque\u00e7a de investir tempo na produ\u00e7\u00e3o de algo com qualidade<\/strong> - dir\u00e1 muito sobre o vosso partido.<\/p>\n

\"Ganhar a confian\u00e7a das pessoas com uma apresenta\u00e7\u00e3o aut\u00eantica da sua pol\u00edtica \u00e9 agora um esfor\u00e7o vital para qualquer partido\", diz Phil Cleaver.<\/p>\n

Como distribuir folhetos - o nosso guia<\/a><\/p>\n

Criar presen\u00e7a atrav\u00e9s de cartazes <\/strong><\/h2>\n

J\u00e1 mencion\u00e1mos a import\u00e2ncia de cartazes<\/a> para a campanha pol\u00edtica - e o impacto de um em particular: o cartaz \"Hope\" de Barack Obama.<\/p>\n

O O cartaz de Obama captou a imagina\u00e7\u00e3o<\/strong> de milh\u00f5es de pessoas em 2008 e ajudou-o a chegar ao poder, tornando-se um fen\u00f3meno cultural.<\/p>\n

Podem n\u00e3o se tornar um fen\u00f3meno cultural. Mas, a n\u00edvel local, os cartazes podem realmente ajudar a manter o nome, o rosto e as mensagens da sua campanha eleitoral na mente das pessoas no per\u00edodo que antecede a vota\u00e7\u00e3o.<\/p>\n

Na altura das elei\u00e7\u00f5es, os cartazes s\u00e3o afixados n\u00e3o s\u00f3 no c\u00edrculo eleitoral em causa, mas tamb\u00e9m publicado em apoiantes<\/strong> \u00a0para as expor na sua montra.<\/p>\n

Combinar a impress\u00e3o e o digital para criar um burburinho<\/strong><\/h2>\n

O digital transformou completamente o panorama das campanhas pol\u00edticas. N\u00e3o estamos de forma alguma a negar esse facto. Mas para obter o m\u00e1ximo impacto, a impress\u00e3o e o digital devem ser combinados.<\/p>\n

Temos de estar em todo o lado, para estarmos sempre na mente de todos\", diz Radim Malinic.<\/p>\n

S\u00f3 se aproveitar o poder da impress\u00e3o e do digital \u00e9 que o pode fazer eficazmente.<\/p>\n

Vejamos novamente o cartaz de Obama. Este come\u00e7ou por ser impresso - criado por O artista de Los Angeles Shepard Fairey<\/a>. Apareceu em T-shirts, canecas e, claro, em cartazes.<\/p>\n

Mas s\u00f3 atingiu o seu verdadeiro potencial quando foi partilhado online, tornando-se viral e transformando-se num fen\u00f3meno cultural.<\/p>\n

\"\u00c9 importante que os cartazes sejam concebidos tendo em conta o mundo digital\", afirma Phil Cleaver.<\/p>\n

\"A partilha nas redes sociais \u00e9 extremamente importante para as campanhas pol\u00edticas e, para manter a coer\u00eancia, \u00e9 melhor que o mesmo design seja utilizado tanto online como em cartazes f\u00edsicos.\"<\/p>\n

Aumente a visibilidade da sua marca<\/strong><\/h2>\n

Os partidos pol\u00edticos s\u00e3o essencialmente marcas. O objetivo de qualquer marca \u00e9 aumentar a visibilidade, impulsionar as vendas e dominar o mercado. Para al\u00e9m das vendas, as campanhas pol\u00edticas t\u00eam os mesmos objectivos e a impress\u00e3o pode ajudar a atingi-los.<\/p>\n

Em com\u00edcios e eventos de campanha<\/strong>, materiais impressos f\u00edsicos como faixas largas em rolo<\/a> e os sinais est\u00e3o sempre presentes. Estes identificam-se instantaneamente com as pessoas e as c\u00e2maras de televis\u00e3o podem captar os desenhos mais criativos e apelativos, enquanto as fotografias e os v\u00eddeos se tornam por vezes virais na Internet.<\/p>\n

Uma abordagem mais subtil \u00e9 a distribui\u00e7\u00e3o de cart\u00f5es de visita<\/a> em eventos comunit\u00e1rios e de cria\u00e7\u00e3o de redes. Estes podem ser marcados com as cores e informa\u00e7\u00f5es do partido, para que as pessoas possam entrar em contacto para saber mais.<\/p>\n

Mais uma vez, um cart\u00e3o de visita tem de ser fisicamente deitado fora e, muito provavelmente, vai parar a um quadro de afixa\u00e7\u00e3o ou a um a bandeja de algu\u00e9m<\/strong> - sempre ao alcance. Isso \u00e9 mais do que se pode dizer de um e-mail apagado.<\/p>\n

A consist\u00eancia \u00e9 fundamental para causar impacto<\/strong><\/h2>\n

Fal\u00e1mos de diferentes m\u00e9todos para chegar ao seu p\u00fablico. Desde cart\u00f5es de visita e cartazes, a folhetos e at\u00e9 publica\u00e7\u00f5es nas redes sociais.<\/p>\n

H\u00e1 muita coisa a acontecer aqui, e a consist\u00eancia \u00e9 fundamental.<\/p>\n

Phil Cleaver diz criar um estilo familiar<\/strong> em todos os activos \u00e9 crucial para criar autenticidade. \"\u00c9 mais prov\u00e1vel que as pessoas confiem em algo que parece coeso\", explica.<\/p>\n

Pronto para come\u00e7ar?<\/strong><\/h2>\n

Na Solopress, imprimimos cartazes, folhetos, faixas e sinais - tudo com entrega standard gratuita em Portugal. Encontre tudo o que precisa no nosso p\u00e1gina de impress\u00e3o eleitoral espec\u00edfica<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Think of political campaigns. What images spring to mind? Crowds of people waving placards? Local councillors knocking on your door? Huge posters emblazoned with manifesto messages \u2013 such as Barack Obama\u2019s famous \u2018Hope\u2019 poster\u2026 Why do we remember such things? These iconic images fill our newspapers and TV screens, our billboards and buses. They become […]<\/p>\n","protected":false},"author":23,"featured_media":56522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-56498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nWhy Print Matters For Political Campaigns | Solopress<\/title>\n<meta name=\"description\" content=\"Political parties have embraced digital. 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