{"id":61067,"date":"2019-06-17T09:00:43","date_gmt":"2019-06-17T08:00:43","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=61067"},"modified":"2022-08-27T20:18:05","modified_gmt":"2022-08-27T19:18:05","slug":"os-folhetos-ainda-sao-eficazes","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/are-flyers-still-effective\/","title":{"rendered":"Os folhetos ainda s\u00e3o eficazes?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Durante d\u00e9cadas, <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/folhetos-folhetos\/\">Voadores<\/a> t\u00eam sido utilizados, com grande sucesso, para ajudar as empresas a promover os seus produtos e servi\u00e7os. Mas ser\u00e1 que os Flyers s\u00e3o eficazes na era digital?<\/p>\n<p>As estat\u00edsticas oficiais da DMA sugerem que sim, mostrando que quase 50% de pessoas l\u00eaem correio endere\u00e7ado e mais de 60% l\u00eaem os envios de porta.<\/p>\n<p>Vamos aprofundar o que faz deles uma ferramenta de marketing inestim\u00e1vel.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>O que \u00e9 um folheto?<\/strong><\/h2>\n<p>Um Flyer \u00e9 um an\u00fancio em papel, frequentemente impresso em grandes quantidades para distribui\u00e7\u00e3o em larga escala em locais p\u00fablicos, atrav\u00e9s do correio ou diretamente entregue. O <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/o-que-e-um-folheto-10-perguntas-essenciais-sobre-folhetos\/\" target=\"_blank\" rel=\"noopener noreferrer\">objetivo de um folheto<\/a> \u00e9 frequentemente para promover uma empresa, um servi\u00e7o ou um evento.<\/p>\n<p>J\u00e1 descrevemos as estat\u00edsticas de entrega de porta e de correio endere\u00e7ado, mas o que \u00e9 que estes termos significam?<\/p>\n<p>Estes s\u00e3o os dois principais tipos de Flyers:<\/p>\n<ul>\n<li><strong>Porta cai -<\/strong> Estes Flyers n\u00e3o t\u00eam um endere\u00e7o e n\u00e3o s\u00e3o dirigidos a um \"propriet\u00e1rio\" ou \"ocupante\".<\/li>\n<li><strong>Correio endere\u00e7ado - <\/strong>Este tipo de folheto \u00e9 um objeto de correio dirigido a uma pessoa espec\u00edfica do agregado familiar.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Hist\u00f3ria dos panfletos e folhetos <\/strong><\/h2>\n<p>O <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/inspiracao-para-impressao\/a-incrivel-e-unica-historia-de-600-anos-de-design-de-folhetos-e-panfletos\/\">hist\u00f3ria dos Flyers<\/a> remonta a muitos anos atr\u00e1s e \u00e9 uma hist\u00f3ria fascinante.<\/p>\n<p>Antes da inven\u00e7\u00e3o da impress\u00e3o, os mercadores ricos da It\u00e1lia renascentista escreviam informa\u00e7\u00f5es importantes em boletins de papel manuscritos. Estes boletins eram passados de m\u00e3o em m\u00e3o, com as \u00faltimas not\u00edcias sobre as guerras e a economia.<\/p>\n<p>Logo que a impress\u00e3o foi inventada, os activistas come\u00e7aram a utilizar materiais impressos para comunicar.<\/p>\n<p>Os panfletos e folhetos tamb\u00e9m foram utilizados na luta pelo sufr\u00e1gio feminino no in\u00edcio do s\u00e9culo XX, quando os activistas faziam campanha pelo voto feminino. A melhoria da tecnologia tornou os panfletos mais f\u00e1ceis de imprimir e distribuir.<\/p>\n<p>Esta evolu\u00e7\u00e3o continuou em meados da d\u00e9cada de 20<sup>th<\/sup> desde a propaganda em tempo de guerra e a informa\u00e7\u00e3o de servi\u00e7o p\u00fablico at\u00e9 aos fanzines DIY da m\u00fasica punk na d\u00e9cada de 1970.<\/p>\n<p>Andy Simons, Curador das Colec\u00e7\u00f5es Brit\u00e2nicas Modernas da Biblioteca Brit\u00e2nica, afirmou: \"Durante a d\u00e9cada de 1970, a fotoc\u00f3pia atingiu a maioridade e tornou mais f\u00e1cil para aqueles que tinham algo a dizer utilizarem material impresso para o fazer\".<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Os Flyers funcionam?<\/strong><\/h2>\n<p>Em poucas palavras, sim. De acordo com <a href=\"https:\/\/dma.org.uk\/article\/2018-direct-mail-facts-figures\">Estat\u00edsticas de DMA<\/a>Os folhetos continuam a ser uma ferramenta de marketing eficaz, tanto atrav\u00e9s do correio endere\u00e7ado como atrav\u00e9s dos m\u00e9todos de distribui\u00e7\u00e3o de folhetos \u00e0 porta, para atingir o seu p\u00fablico-alvo. Aqui est\u00e3o os grandes n\u00fameros que o confirmam.<\/p>\n<h3><strong>Correio endere\u00e7ado<\/strong><\/h3>\n<ul>\n<li><strong>57%<\/strong> das pessoas abriram um Flyer endere\u00e7ado quando este acabou de chegar<\/li>\n<li><strong>8%<\/strong> o abriu num per\u00edodo de 28 dias<\/li>\n<li><strong>5%<\/strong> leu\/olhou\/olhou para ele e <strong>23%<\/strong> o fez num per\u00edodo de 28 dias<\/li>\n<li>Os folhetos e desdobr\u00e1veis s\u00e3o revisitados <strong>6 vezes<\/strong>, em m\u00e9dia<\/li>\n<\/ul>\n<h3><strong>Porta cai<\/strong><\/h3>\n<ul>\n<li><strong>5%<\/strong> leram\/olharam\/olharam para um folheto n\u00e3o endere\u00e7ado que entrou pela sua porta<\/li>\n<li><strong>16%<\/strong> guard\u00e1-lo para ver mais tarde<\/li>\n<\/ul>\n<p>Para al\u00e9m da sua capacidade de chamar a aten\u00e7\u00e3o para a sua empresa, produto ou servi\u00e7o, os panfletos tamb\u00e9m o s\u00e3o:<\/p>\n<ul>\n<li>Rent\u00e1vel<\/li>\n<li>Dispon\u00edvel numa gama de diferentes <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/tutoriais\/um-guia-para-tamanhos-de-folhetos-estilos-e-tipos-de-papel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tamanhos dos folhetos<\/a><\/li>\n<li>Permite-lhe ser criativo com o seu design<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Quem utiliza os Flyers atualmente?<\/strong><\/h2>\n<p>Atualmente, n\u00e3o s\u00e3o apenas os promotores de clubes que utilizam o marketing de flyers. As grandes e pequenas empresas, os empres\u00e1rios individuais, as organiza\u00e7\u00f5es sem fins lucrativos e os pol\u00edticos utilizam-nos todos para marketing.<\/p>\n<p>\u00c9 f\u00e1cil perceber porqu\u00ea. N\u00e3o s\u00f3 s\u00e3o uma forma econ\u00f3mica de fazer chegar as mensagens-chave ao seu p\u00fablico, como tamb\u00e9m podem ser dirigidas a grupos demogr\u00e1ficos espec\u00edficos e s\u00e3o f\u00e1ceis de ler.<\/p>\n<p>Eis apenas alguns exemplos de como a impress\u00e3o de flyers pode ser utilizada:<\/p>\n<ul>\n<li><strong>Caf\u00e9s<\/strong> distribuir panfletos em \u00e1reas movimentadas para desviar as pessoas na sua dire\u00e7\u00e3o. Inclua informa\u00e7\u00f5es como a localiza\u00e7\u00e3o e descontos.<\/li>\n<li><strong>Cabeleireiros<\/strong> As empresas que oferecem novos servi\u00e7os utilizam frequentemente o envio de folhetos para oferecer ao destinat\u00e1rio uma oferta introdut\u00f3ria especial.<\/li>\n<li><strong>Tatuadores<\/strong> utilizar materiais promocionais, como panfletos, n\u00e3o s\u00f3 para promover a sua loja e ofertas, mas tamb\u00e9m para mostrar a sua arte.<\/li>\n<li><strong>Pol\u00edticos locais<\/strong> utilizam frequentemente <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/inspiracao-para-impressao\/folhetos-eleitorais-melhores-exemplos-de-concecao\/\">Folhetos da campanha<\/a> para comunicar claramente as suas pol\u00edticas e mostrar aos eleitores que s\u00e3o activos na comunidade.<\/li>\n<li><strong>Personal trainers<\/strong> utilizar os Flyers para promover um novo programa, campos de treino ou para publicitar as suas qualifica\u00e7\u00f5es e servi\u00e7os.<\/li>\n<\/ul>\n<p>Um folheto bem concebido tem um valor inestim\u00e1vel para a promo\u00e7\u00e3o do seu neg\u00f3cio. Se investir tempo no planeamento do conte\u00fado e do design, garantir\u00e1 que o folheto \u00e9 visualmente deslumbrante e tem uma elevada legibilidade.<\/p>\n<p>Uma excelente forma de maximizar o impacto do seu folheto \u00e9 incluir uma oferta apelativa e um apelo \u00e0 a\u00e7\u00e3o - encontre mais informa\u00e7\u00f5es \u00fateis no nosso guia sobre <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;how to create a leaflet&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:11}\"><a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/tutoriais\/como-conceber-folhetos-e-panfletos\/\">como criar um folheto<\/a>, escrito pela nossa equipa de designers gr\u00e1ficos experientes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Porqu\u00ea utilizar folhetos? <\/strong><\/h2>\n<p>Existem v\u00e1rias raz\u00f5es pelas quais os panfletos podem ser extremamente eficazes na promo\u00e7\u00e3o da sua empresa, evento, produto ou servi\u00e7o.<\/p>\n<ul>\n<li><strong>Uma forma econ\u00f3mica de promover - <\/strong>Os folhetos comerciais s\u00e3o uma forma econ\u00f3mica de divulgar a mensagem da sua marca - s\u00e3o baratos de imprimir e distribuir.<\/li>\n<li><strong>R\u00e1pida resposta - <\/strong>Podem ser impressos num curto espa\u00e7o de tempo. Partilhe novas ofertas ou not\u00edcias importantes com as pessoas que precisam de saber rapidamente.<\/li>\n<li><strong>\u00d3timo para a abertura de novas lojas - <\/strong>Informe a popula\u00e7\u00e3o local que est\u00e1 a abrir nas proximidades. Utilize um folheto bem concebido para se apresentar aos potenciais clientes.<\/li>\n<li><strong>Perfeito para eventos - <\/strong>Promover um evento pr\u00f3ximo num curto espa\u00e7o de tempo - por exemplo, uma reuni\u00e3o inesperada de um partido pol\u00edtico local ou um jogo de futebol de benefic\u00eancia.<\/li>\n<li><strong>Complementa o digital - <\/strong>Os meios de comunica\u00e7\u00e3o impressos podem trabalhar em conjunto com o seu marketing digital, refor\u00e7ando cada um a mensagem do outro. As redes sociais s\u00e3o uma forma particularmente eficaz de juntar as suas estrat\u00e9gias de marketing online e offline.<\/li>\n<li><strong>F\u00e1cil de medir o sucesso - <\/strong>Os c\u00f3digos QR, URLs espec\u00edficos e n\u00fameros de folhetos podem ser todos monitorizados, tornando-os numa forma mensur\u00e1vel de marketing.<\/li>\n<li><strong>A parte f\u00edsica da sua marca - <\/strong>Os folhetos s\u00e3o algo em que as pessoas podem tocar. Material de marketing tang\u00edvel que n\u00e3o se perder\u00e1 numa pasta cheia de e-mails.<\/li>\n<\/ul>\n<p>Aprendeu as vantagens dos Flyers na era digital. Mas antes de divulgar a sua mensagem, precisa de uma estrat\u00e9gia de distribui\u00e7\u00e3o - explore <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/as-melhores-formas-de-distribuir-os-seus-folhetos-e-panfletos\/\">como distribuir folhetos<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>For decades, Flyers have been used, with great success, to help businesses promote their products and services. But are Flyers effective in the digital age? Official DMA stats suggest they are, showing almost 50% of people read addressed mail and more than 60% read door drops. Let\u2019s delve deeper into what makes them a priceless [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":61055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[634],"class_list":{"0":"post-61067","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are flyers still effective? | Solopress<\/title>\n<meta name=\"description\" content=\"Flyers have been used by everyone from punk bands to campaigning politicians. But are flyers still effective in the digital age? 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