{"id":61148,"date":"2019-07-11T08:30:15","date_gmt":"2019-07-11T07:30:15","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=61148"},"modified":"2020-09-24T11:29:44","modified_gmt":"2020-09-24T10:29:44","slug":"10-passos-para-folhetos-e-panfletos-que-geram-negocios","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/10-steps-to-flyers-and-leaflets-that-earn-business\/","title":{"rendered":"10 passos para folhetos e panfletos que geram neg\u00f3cios"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>No mundo atual das redes sociais, os folhetos e panfletos podem parecer um pouco \"antiquados\" para promover a sua empresa, mas quando se trata de passar a palavra, ainda podem ser muito eficazes. Se o fizer corretamente, \u00e9 claro.<\/p>\n<p>Aqui, em 10 passos f\u00e1ceis de seguir, aprender\u00e1 como criar folhetos e panfletos pode ajudar a gerar neg\u00f3cios de uma forma que a promo\u00e7\u00e3o online n\u00e3o consegue igualar.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1. Selecionar uma mensagem<\/strong><\/h2>\n<p>Antes mesmo de pensar em trabalhar no design, precisa de saber o que pretende publicitar. Pretende que o seu folheto ou panfleto apresente uma breve descri\u00e7\u00e3o da sua empresa? Pretende que venda um servi\u00e7o espec\u00edfico ou que anuncie uma oferta especial ou um evento? Saber o que quer dizer \u00e9 fundamental para conceber o folheto ou panfleto perfeito.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>2. Identificar o seu p\u00fablico<\/strong><\/h2>\n<p>Pense a quem se destina o folheto. \u00c9 preciso ter em conta:<\/p>\n<ul>\n<li><strong>De onde vem o p\u00fablico<\/strong> - local, regional, nacional ou global?<\/li>\n<li><strong>Interesses<\/strong> - qual \u00e9 o nicho espec\u00edfico que pretende atingir?<\/li>\n<li><strong>Necessidades<\/strong> - o que \u00e9 que o leitor pretende aprender com o folheto? Informa\u00e7\u00f5es? Dados de contacto?<\/li>\n<li><strong>Acessibilidade<\/strong> - alguns leitores t\u00eam necessidades espec\u00edficas em termos de esquemas de cores, espa\u00e7amento de texto e tipos de letra?<\/li>\n<li><strong>Formato da informa\u00e7\u00e3o<\/strong> - par\u00e1grafos, marcadores, imagens ou um pouco de tudo?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>3. Folheto ou panfleto?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61151\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-1.jpg\" alt=\"Sele\u00e7\u00e3o de folhetos\" width=\"900\" height=\"216\" \/><\/a><\/p>\n<p>Em seguida, \u00e9 necess\u00e1rio saber o que se pretende dizer. Isto determinar\u00e1 se um flyer (que \u00e9 uma folha de papel de uma ou duas faces) ou um folheto (geralmente um peda\u00e7o de papel dobrado de duas faces) \u00e9 o ve\u00edculo adequado para a sua mensagem e qual o tamanho que deve escolher. Deve saber que:<\/p>\n<ul>\n<li>Os folhetos s\u00e3o melhores para causar impacto - s\u00e3o um \u00f3timo meio para captar a aten\u00e7\u00e3o de uma s\u00f3 vez. Pense em eventos, vendas e publicidade de servi\u00e7os espec\u00edficos e aut\u00f3nomos.<\/li>\n<li>Os folhetos s\u00e3o ideais para informar - se tiver algo mais extenso a dizer, como a promo\u00e7\u00e3o de uma gama de produtos ou servi\u00e7os, vai querer o espa\u00e7o extra em papel e o tempo adicional que as pessoas provavelmente dedicar\u00e3o \u00e0 sua leitura.<\/li>\n<li>Escolha o tamanho e a forma correctos do papel - isto n\u00e3o s\u00f3 definir\u00e1 o que pode dizer, como tamb\u00e9m pode chamar a aten\u00e7\u00e3o. Na Solopress, por exemplo, fazemos tudo, desde o simples A5 at\u00e9 \u00e0s tiras e quadrados.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>4. Redigir as suas ideias<\/strong><\/h2>\n<p>Utilizando um bloco de desenho e caneta\/l\u00e1pis ou digitalizando e criando um plano b\u00e1sico ou um <a href=\"https:\/\/www.experienceux.co.uk\/faqs\/what-is-wireframing\/\">estrutura de arame<\/a>Se quiser fazer um esbo\u00e7o do produto final, pode ser criativo ou mais contido, para ter uma ideia melhor do que e de quanto vai precisar em termos de texto e imagens - e tamb\u00e9m se pode fazer o trabalho art\u00edstico sozinho ou se precisa de outra pessoa para o fazer. Se poss\u00edvel, fa\u00e7a v\u00e1rios esbo\u00e7os para ter mais possibilidades de escolha quando chegar a altura de desenhar.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>5. Trabalhe na sua c\u00f3pia<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61154\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-2.jpg\" alt=\"Folheto dobrado\" width=\"900\" height=\"216\" \/><\/a><\/p>\n<p>Antes de ter o design final dos seus novos folhetos ou panfletos brilhantes, vale a pena ter o conte\u00fado escrito pronto. Ao fazer isso, deve:<\/p>\n<ul>\n<li>Torne o seu texto persuasivo; explique porque \u00e9 que o que est\u00e1 a anunciar ir\u00e1 beneficiar o leitor.<\/li>\n<li>Crie um t\u00edtulo que chame imediatamente a aten\u00e7\u00e3o das pessoas.<\/li>\n<li>Assegure-se de que o seu texto \u00e9 f\u00e1cil de compreender, de modo a atrair o maior n\u00famero poss\u00edvel de pessoas.<\/li>\n<li>Tente dividir qualquer texto longo com subt\u00edtulos para facilitar a sua digest\u00e3o.<\/li>\n<li>Tenha em conta o local para onde as imagens podem ir.<\/li>\n<li>Termine com um apelo \u00e0 a\u00e7\u00e3o para incentivar as pessoas a fazerem o que est\u00e1 a pedir, por exemplo, \"entre em contacto\" ou \"apare\u00e7a\".<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>6. Reveja o seu conte\u00fado<\/strong><\/h2>\n<p>Isto \u00e9 extremamente importante. No processo de revis\u00e3o, deve verificar se existem erros ortogr\u00e1ficos e gramaticais e se o tom de voz utilizado corresponde \u00e0 marca da sua empresa. \u00c9 uma boa ideia ler tudo em voz alta para verificar se faz sentido. Mesmo que ache que j\u00e1 terminou, reveja-o novamente, corrigindo quaisquer erros, e pe\u00e7a a outra pessoa para o ler tamb\u00e9m. N\u00e3o vai querer receber centenas de novos folhetos apenas para detetar uma gralha.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>7. Iniciar o seu desenho<\/strong><\/h2>\n<p>Em primeiro lugar, o que \u00e9 dolorosamente \u00f3bvio: garantir que tem bom aspeto. Ou seja, algo que tenha um layout apelativo, utilize imagens ou gr\u00e1ficos de qualidade e pare\u00e7a profissional.<\/p>\n<p>Se n\u00e3o tiver a certeza de que as suas capacidades est\u00e3o \u00e0 altura da tarefa, pe\u00e7a a algu\u00e9m que saiba o que est\u00e1 a fazer para o fazer por si. Isso pode significar contratar um designer ou utilizar um servi\u00e7o de impress\u00e3o que ofere\u00e7a servi\u00e7os de layout. \u00c9 algo que fazemos na Solopress, mas pode descobrir que outros tamb\u00e9m o fazem.<\/p>\n<p>Se estiver a trabalhar sozinho ou se tiver algu\u00e9m que o fa\u00e7a por si e quiser verificar o design antes de o imprimir, deve considerar a possibilidade de o fazer:<\/p>\n<ul>\n<li><strong>O que vai para onde<\/strong> - certificar-se de que tudo flui e est\u00e1 na ordem correcta.<\/li>\n<li><strong>Cores<\/strong> - Idealmente, devem estar de acordo com a marca da sua empresa ou com o tom do seu folheto e panfletos. Por exemplo, o vermelho sugere urg\u00eancia, o que pode ser \u00f3timo se pretender que as pessoas actuem numa oferta de tempo limitado.<\/li>\n<li><strong>Fontes<\/strong> - Mais uma vez, estes devem estar de acordo com a sua marca, bem como com o que est\u00e1 a tentar vender.<\/li>\n<li><strong>Imagens<\/strong> - fotos de boa qualidade est\u00e3o na ordem do dia. Se forem \u00fanicas, em vez de fotografias de arquivo, ainda melhor.<\/li>\n<\/ul>\n<p>Assegure-se tamb\u00e9m de que as coisas n\u00e3o se tornam demasiado complicadas. Isto inclui o texto e o design. Para o conseguir, n\u00e3o utilize mais do que tr\u00eas tipos de letra diferentes - mais do que isso tornaria o texto confuso para muitos leitores. Opte por frases e par\u00e1grafos curtos e f\u00e1ceis de digerir e evite a utiliza\u00e7\u00e3o de jarg\u00e3o e palavras longas, uma vez que podem desmotivar algumas pessoas. Da mesma forma, n\u00e3o utilize demasiadas cores - isto pode tornar o design demasiado ocupado. Pode utilizar o nosso\u00a0<a class=\"a2\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/create-your-own\/\"><strong>Crie o seu pr\u00f3prio<\/strong><\/a>\u00a0ferramenta de desenho para come\u00e7ar.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>8. N\u00e3o esquecer<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61157\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-3.jpg\" alt=\"Folheto com rasg\u00e3o\" width=\"900\" height=\"216\" \/><\/a><\/p>\n<p>Os detalhes de contacto s\u00e3o t\u00e3o importantes como o que est\u00e1 a tentar promover. Se as pessoas n\u00e3o souberem qual \u00e9 o seu endere\u00e7o Web, onde se situa a sua loja f\u00edsica ou como entrar em contacto para fazer uma reserva, os seus panfletos n\u00e3o v\u00e3o conseguir angariar nenhum neg\u00f3cio. Deve incluir:<\/p>\n<ul>\n<li>Endere\u00e7o de correio eletr\u00f3nico.<\/li>\n<li>Endere\u00e7o do s\u00edtio Web.<\/li>\n<li>N\u00famero de telefone.<\/li>\n<li>Liga\u00e7\u00f5es sociais, por exemplo, Facebook, Twitter, Instagram, YouTube, etc.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>9. Adicionar um formul\u00e1rio\/cup\u00e3o destac\u00e1vel<\/strong><\/h2>\n<p>Juntamente com os dados de contacto, pode valer a pena acrescentar um cup\u00e3o ou um formul\u00e1rio para as pessoas preencherem. Um formul\u00e1rio pode convidar as pessoas a participarem num concurso, a inscreverem-se em ofertas especiais ou mesmo a inscreverem-se como membros. Os cup\u00f5es podem funcionar como incentivos para que os clientes se desloquem \u00e0s suas instala\u00e7\u00f5es e tamb\u00e9m podem tornar o seu <strong>folhetos perfurados<\/strong>\u00a0destacar-se. Mais uma vez, esta \u00e9 uma op\u00e7\u00e3o que n\u00f3s na Solopress oferecemos. Se optar por outra tipografia, verifique se ela o pode fazer antes de efetuar a encomenda.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>10. Fazer com que sejam notados<\/strong><\/h2>\n<p>Depois de os ter concebido, revisto e impresso, o \u00faltimo passo \u00e9 fazer com que os seus folhetos e panfletos sejam vistos. Se tem uma loja ou um escrit\u00f3rio, coloque-os num local onde os clientes possam v\u00ea-los, por exemplo, \u00e0 entrada ou na caixa. Se n\u00e3o tiver, tente coloc\u00e1-los em locais onde os seus potenciais clientes possam estar, como lojas ou salas de espera. Distribu\u00ed-los na rua ou em eventos tamb\u00e9m pode ser eficaz.<\/p>\n<p>Estes passos podem dar-lhe tudo o que \u00e9 necess\u00e1rio para criar uma\u00a0<strong><a class=\"a2\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/folhetos-folhetos\/\">folheto ou panfleto<\/a><\/strong>\u00a0que ajudar\u00e3o a gerar essas vendas extra. Por um pequeno custo, poder\u00e1 assistir a um aumento do neg\u00f3cio e a um aumento da notoriedade da marca que o marketing em linha n\u00e3o consegue proporcionar.<\/p>","protected":false},"excerpt":{"rendered":"<p>In today\u2019s world of social media, leaflets and flyers may seem a little \u2018old hat\u2019 for promoting your company, but when it comes to getting the word out, they can still be very effective. If you do it right, that is. Here, in 10 easy-to-follow steps, you\u2019ll learn how creating leaflets and flyers can help [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":61163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[634],"class_list":{"0":"post-61148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Steps To Flyers And Leaflets That Earn Business | Solopress<\/title>\n<meta name=\"description\" content=\"How can flyers and leaflets drive sales for your business? We have 10 steps to make yours a great marketing tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/10-passos-para-folhetos-e-panfletos-que-geram-negocios\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Steps To Flyers And Leaflets That Earn Business | Solopress\" \/>\n<meta property=\"og:description\" content=\"How can flyers and leaflets drive sales for your business? 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