{"id":61190,"date":"2019-08-01T08:30:31","date_gmt":"2019-08-01T07:30:31","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=61190"},"modified":"2023-05-25T21:19:57","modified_gmt":"2023-05-25T20:19:57","slug":"como-ganhar-mais-clientes-que-se-repetem","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/how-to-gain-more-repeat-customers\/","title":{"rendered":"Como obter mais clientes habituais"},"content":{"rendered":"
<\/div>

\u00c9 um erro de principiante: partir do princ\u00edpio de que, uma vez efectuada a venda, o seu trabalho est\u00e1 feito.<\/p>\n

Mas o que faz depois de um cliente sair da sua empresa \u00e9 t\u00e3o importante como o que faz para o atrair. E se quiser que as pessoas satisfeitas continuem a voltar, h\u00e1 alguns aspectos essenciais que deve considerar. Veja estas ideias para ganhar clientes habituais.<\/p>\n

 <\/p>\n

Construir rela\u00e7\u00f5es<\/strong><\/h2>\n

A angaria\u00e7\u00e3o de uma base leal de clientes recorrentes deve-se principalmente \u00e0 constru\u00e7\u00e3o de rela\u00e7\u00f5es. Come\u00e7a quando os seus esfor\u00e7os de marketing os atraem para a sua empresa pela primeira vez, bem como a forma como s\u00e3o tratados durante a transa\u00e7\u00e3o inicial consigo. E n\u00e3o termina certamente quando pagam o primeiro artigo e saem pela porta. Continuar a cultivar essa rela\u00e7\u00e3o manter\u00e1 os clientes interessados em oportunidades futuras.<\/p>\n

 <\/p>\n

Como o fazer<\/strong><\/h2>\n

A constru\u00e7\u00e3o da confian\u00e7a dos clientes e o aumento da probabilidade de vendas futuras s\u00e3o factores que se resumem a um excelente servi\u00e7o ao cliente. De certa forma, deve tratar os seus clientes como se fossem seus amigos. Mantenha-se em contacto com eles e respeite-os como seres humanos e n\u00e3o apenas como uma fonte de receitas. Em suma, trate os seus clientes exatamente como gostaria que as outras empresas o tratassem.<\/p>\n

Quando um cliente optar por fazer neg\u00f3cio consigo, manifeste sempre o seu apre\u00e7o. Isto contribuir\u00e1 muito para incentivar a repeti\u00e7\u00e3o do neg\u00f3cio. N\u00e3o precisa de fazer nada de extremo para mostrar o seu agradecimento; at\u00e9 mesmo um e-mail ou um cart\u00e3o de agradecimento \u00e9 suficiente para que os clientes habituais saibam que s\u00e3o valorizados. Se um amigo fizesse algo simp\u00e1tico por si, agradeceria; isto n\u00e3o \u00e9 diferente.<\/p>\n

Outra forma de criar rela\u00e7\u00f5es com os clientes habituais \u00e9 responder prontamente \u00e0s suas perguntas. Quer tenham uma pergunta sobre um produto ou precisem de fazer uma reclama\u00e7\u00e3o, o facto de reconhecer e responder ao que os seus clientes t\u00eam a dizer mostra-lhes que valoriza o seu neg\u00f3cio e as suas opini\u00f5es. Isto vai de par com um esfor\u00e7o concertado para ser \u00fatil aos outros; eles ir\u00e3o apreci\u00e1-lo e sentir-se-\u00e3o inclinados a voltar a utilizar a sua empresa.<\/p>\n

 <\/p>\n

Vantagens da oferta<\/strong><\/h2>\n

Para al\u00e9m de desenvolver uma rela\u00e7\u00e3o de confian\u00e7a para obter clientes habituais, pode tamb\u00e9m considerar a possibilidade de lhes oferecer um incentivo para os atrair mais uma vez. As especificidades dependem de si, mas algumas ideias comuns incluem c\u00f3digos de desconto para compras futuras, actualiza\u00e7\u00f5es ocasionais para o n\u00edvel seguinte de servi\u00e7o sem custos adicionais, convites para eventos exclusivos e cart\u00f5es de fidelidade<\/a>.<\/p>\n

Embora inicialmente possa haver uma pequena despesa da sua parte para oferecer regalias a clientes habituais, \u00e9 um investimento que vale totalmente a pena. Por esse pequeno custo, pode oferecer aos seus clientes um \"obrigado\" tang\u00edvel que, provavelmente, far\u00e1 com que gastem mais consigo e n\u00e3o venham apenas pelo artigo gratuito. Os benef\u00edcios s\u00e3o uma forma brilhante de mostrar aos clientes que valoriza o que eles fizeram pela sua empresa, oferecendo-lhes algo que \u00e9 valioso para eles.<\/p>\n

 <\/p>\n

Envolver o seu pessoal<\/strong><\/h2>\n

\"Pessoal<\/a><\/p>\n

Muitas vezes menos consideradas do que outras formas de obter clientes recorrentes, pare e pense em como o seu pessoal pode fazer com que isso aconte\u00e7a para a empresa. Eles s\u00e3o talvez os seus melhores defensores! Algumas empresas optam por se envolver em programas formais de recomenda\u00e7\u00e3o, que oferecem b\u00f3nus financeiros aos funcion\u00e1rios que recomendam neg\u00f3cios. Pode optar por essa via, mas n\u00e3o \u00e9 obrigado a faz\u00ea-lo.<\/p>\n

Se tratar os seus empregados com a mesma aten\u00e7\u00e3o e cuidado que os seus clientes, fazendo-os saber que s\u00e3o valorizados pelas suas contribui\u00e7\u00f5es, ficar\u00e1 surpreendido com o facto de eles cantarem alegremente os louvores da sua empresa aos seus amigos e familiares. O facto de saber que uma empresa trata os seus funcion\u00e1rios com respeito e gentileza encorajar\u00e1 muitas pessoas a darem-lhe a sua aten\u00e7\u00e3o.<\/p>\n

Outra forma de a sua equipa adquirir clientes habituais \u00e9 conhecer os seus produtos ou servi\u00e7os melhor do que qualquer outra pessoa no mercado. As empresas maiores podem oferecer algo semelhante, mas quando se estabelecer como especialista na sua \u00e1rea, os clientes vir\u00e3o ter consigo pelo seu conhecimento e experi\u00eancia.<\/p>\n

 <\/p>\n

Ver o concurso<\/strong><\/h2>\n

Pode ser o especialista na sua \u00e1rea, com uma lista crescente de clientes satisfeitos, mas isso n\u00e3o \u00e9 desculpa para ignorar a concorr\u00eancia. Se quiser obter v\u00e1rios fluxos de clientes recorrentes, tem de saber o que os outros no seu sector est\u00e3o a fazer. Saiba quais os produtos e servi\u00e7os que est\u00e3o a oferecer e como os est\u00e3o a fixar. Consulte as redes sociais para ver como as pessoas est\u00e3o a reagir a eles ou que quest\u00f5es levantaram. E veja como \u00e9 que os seus concorrentes lidam com as queixas ou cr\u00edticas quando estas surgem online.<\/p>\n

Ao analisar o que os outros na sua \u00e1rea est\u00e3o a fazer, pode comparar as suas pr\u00f3prias ofertas e identificar oportunidades de auto-aperfei\u00e7oamento. Deste modo, ter\u00e1 mais probabilidades de ganhar clientes habituais, que ser\u00e3o atra\u00eddos pelos seus pre\u00e7os competitivos e pelo seu servi\u00e7o simp\u00e1tico.<\/p>\n

 <\/p>\n

Para terminar<\/strong><\/h2>\n

Em conclus\u00e3o, ganhar clientes repetidos resume-se principalmente a apreciar as pessoas e oferecer-lhes benef\u00edcios que elas querem e precisam. Ao valorizar a vida de toda uma rela\u00e7\u00e3o com um cliente em detrimento de uma \u00fanica transa\u00e7\u00e3o, far\u00e1 com que as pessoas voltem sempre e a sua empresa florescer\u00e1.<\/p>","protected":false},"excerpt":{"rendered":"

It\u2019s a rookie mistake; assuming that once you\u2019ve made that sale, your job is done. But what you do after a customer leaves your business is just as important as what you do to draw them there in the first place. And if you want happy folks to continue coming back, there are a few […]<\/p>\n","protected":false},"author":23,"featured_media":61193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[839],"class_list":{"0":"post-61190","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-loyalty-cards"},"acf":[],"yoast_head":"\nHow To Gain More Repeat Customers | Solopress<\/title>\n<meta name=\"description\" content=\"It's a rookie mistake; assuming that once you've made that sale, your job is done. Take a look at our blog to help gain more repeat customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/como-ganhar-mais-clientes-que-se-repetem\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Gain More Repeat Customers | Solopress\" \/>\n<meta property=\"og:description\" content=\"It's a rookie mistake; assuming that once you've made that sale, your job is done. Take a look at our blog to help gain more repeat customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/como-ganhar-mais-clientes-que-se-repetem\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-01T07:30:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-25T20:19:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/shutterstock_429510046.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-gain-more-repeat-customers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-gain-more-repeat-customers\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"How to gain more repeat customers\",\"datePublished\":\"2019-08-01T07:30:31+00:00\",\"dateModified\":\"2023-05-25T20:19:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-gain-more-repeat-customers\/\"},\"wordCount\":885,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-gain-more-repeat-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/shutterstock_429510046.jpg\",\"keywords\":[\"Loyalty Cards\"],\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-gain-more-repeat-customers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-gain-more-repeat-customers\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-gain-more-repeat-customers\/\",\"name\":\"How To Gain More Repeat Customers | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-gain-more-repeat-customers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-gain-more-repeat-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/shutterstock_429510046.jpg\",\"datePublished\":\"2019-08-01T07:30:31+00:00\",\"dateModified\":\"2023-05-25T20:19:57+00:00\",\"description\":\"It's a rookie mistake; assuming that once you've made that sale, your job is done. 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