{"id":61223,"date":"2022-06-22T11:30:04","date_gmt":"2022-06-22T10:30:04","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=61223"},"modified":"2022-06-22T15:05:53","modified_gmt":"2022-06-22T14:05:53","slug":"revisao-dos-desenhos-dos-cartazes-de-glastonbury","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/art-design\/glastonbury-poster-designs-reviewed\/","title":{"rendered":"Revis\u00e3o dos cartazes de Glastonbury"},"content":{"rendered":"
<\/div>

Desde a sua cria\u00e7\u00e3o em 1970, Glastonbury estabeleceu-se firmemente como um dos maiores festivais do mundo, com Michael Eavis a trazer a cr\u00e8me de la cr\u00e8me do mundo da m\u00fasica para Somerset de forma consistente.<\/p>\n

Para se associar ao festival deste ano, pedimos \u00e0 nossa equipa de design que se debru\u00e7asse sobre algumas das cartazes ic\u00f3nicos do alinhamento de Glastonbury<\/b> que foram produzidas ao longo dos anos.<\/p>\n

Introdu\u00e7\u00e3o<\/strong><\/h2>\n

Glastonbury 2022 acaba de abrir os port\u00f5es \u00e0 multid\u00e3o de fi\u00e9is frequentadores do festival que, desde 2019, n\u00e3o t\u00eam podido ir \u00e0 Worthy Farm. O festival chegou mesmo a perder a festa do seu 50\u00ba anivers\u00e1rio em 2020 devido \u00e0 pandemia do coronav\u00edrus. No entanto, a aus\u00eancia faz o cora\u00e7\u00e3o crescer e o festival deste ano - com o sol a brilhar e Sir Paul McCartney a ocupar o lugar de destaque no s\u00e1bado - dever\u00e1 revelar-se um cl\u00e1ssico de sempre.<\/p>\n

Por isso, que melhor altura para fazer uma retrospetiva do passado e do presente da marca do festival e ver como o famoso cartaz de Glastonbury evoluiu ao longo do \u00faltimo meio s\u00e9culo?<\/p>\n

As tend\u00eancias podem mudar rapidamente e os estilos gr\u00e1ficos tendem a ficar desactualizados com o passar dos anos. Mas se a hist\u00f3ria dos cartazes de Glastonbury serve de refer\u00eancia, os seus identidade visual atrav\u00e9s da conce\u00e7\u00e3o de cartazes<\/strong> est\u00e1 protegida da passagem do tempo pela sua capacidade de trazer de volta mem\u00f3rias fant\u00e1sticas a qualquer frequentador \u00e1vido de concertos.<\/p>\n

Glastonbury comentou a sua identidade visual: \"Temos muitos artistas e 47 anos de hist\u00f3ria, por isso, normalmente, n\u00e3o destacamos nenhum designer\/artista. \u00c9 tudo um trabalho de grupo!\". Isto pode explicar a falta de aten\u00e7\u00e3o dada ao elemento de design gr\u00e1fico do festival ao longo dos anos.<\/p>\n

Quais s\u00e3o os cartazes que se destacam e quais s\u00e3o os que falharam completamente?<\/p>\n

 <\/p>\n

1982 - Sucesso<\/strong><\/h2>\n

\"Cartaz<\/p>\n

Van Morrison \u00e9 o cabe\u00e7a de cartaz e este \u00e9 um fant\u00e1stico cartaz de dois tons que oferece um \u00f3timo equil\u00edbrio entre tipo e imagem. Uma simples imagem reflectida d\u00e1 a este cartaz forte simetria<\/strong> com a ilustra\u00e7\u00e3o do pav\u00e3o e o palco Pyramid a lan\u00e7ar um raio para o c\u00e9u noturno. Todos os actos t\u00eam espa\u00e7o no cartaz para poderem respirar e distinguir entre as tr\u00eas categorias de m\u00fasica, cinema e teatro.<\/p>\n

 <\/p>\n

1986 - Sucesso<\/strong><\/h2>\n

\"Cartaz<\/p>\n

Paz e amor, p\u00e1. Olhando para 1986, consigo perceber em que \u00e9 que este desenho se distingue dos restantes. Promovendo cores vibrantes<\/strong>O festival \u00e9 um dos mais importantes do mundo, com um conceito de log\u00f3tipo realmente forte, que se afasta de quaisquer tentativas anteriores de \"marcar\" o festival. Historicamente, sabe-se que marcar um festival pode ter as suas complica\u00e7\u00f5es, pois muitas bandas parecem demasiado uma marca em vez de uma atua\u00e7\u00e3o. Por isso, este cartaz tem uma grande mistura entre o estilo de Glastonbury e a sua f\u00e1cil digest\u00e3o.<\/p>\n

 <\/p>\n

1989 - Menina<\/strong><\/h2>\n

\"Cartaz<\/p>\n

Como \u00e9 que se enganaram tanto com apenas 3 anos de diferen\u00e7a? Uma mudan\u00e7a enorme de 1986, com um take f\u00e1cil de ver, para esta letra question\u00e1vel, com um aspeto de obra de arte.<\/p>\n

O designer de 1987 deitou completamente fora o livro de regras sobre as melhores pr\u00e1ticas. Esta \u00e9 uma design pregui\u00e7oso<\/strong> se estou a ser cr\u00edtico. O mais dececionante de tudo \u00e9 que todos os actos foram reunidos no mesmo tamanho de letra, que depois foi alinhado centralmente e continuamente ao longo da p\u00e1gina. O suficiente para fazer com que os meus olhos se desliguem completamente e concentrem a minha aten\u00e7\u00e3o noutra coisa. A seguir!<\/p>\n

 <\/p>\n

1993 - Menina<\/strong><\/h2>\n

\"Cartaz<\/p>\n

Oh, os anos noventa. Que d\u00e9cada que nos deu actua\u00e7\u00f5es dos Red Hot Chilli Peppers, Radiohead, Blur, Bob Dylan, Morrissey e muito mais. O que n\u00e3o pode ser dito como memor\u00e1vel s\u00e3o os cartazes tipicamente maus concebidos ao longo dos anos 90?<\/p>\n

Apesar de o cartaz de 93 ser mau, \u00e9 provavelmente a melhor escolha do grupo em termos de ter algum car\u00e1cter adicionado ao design, em vez de colocar todos os actos num estilo de par\u00e1grafo.<\/p>\n

Embora eu aprecie o facto de o nome do festival ser colocado num local maior e mais fonte divertida desenhada \u00e0 m\u00e3o<\/strong> que utiliza as cores da marca do \u00edcone de Glastonbury. Para al\u00e9m disso, o resto do cartaz \u00e9 facilmente esquec\u00edvel.<\/p>\n

Ent\u00e3o, vamos ao que interessa.<\/p>\n

 <\/p>\n

2003 - Acerto<\/strong><\/h2>\n

\"Cartaz<\/p>\n

Uma d\u00e9cada mais tarde e com 2003 a ser o Glastonbury mais rapidamente vendido at\u00e9 \u00e0 data, com todos os bilhetes a esgotarem-se em 24 horas. Este cartaz chegou definitivamente \u00e0 cena de alguma forma, o que, olhando para tr\u00e1s, foi uma mudan\u00e7a bem-vinda em rela\u00e7\u00e3o ao trabalho art\u00edstico mais antigo, que se tornou visivelmente desatualizado em t\u00e3o pouco tempo.<\/p>\n

Este cartaz d\u00e1 as boas-vindas a uma nova mudan\u00e7a. Tipografia maior<\/strong>que ajudava as actua\u00e7\u00f5es a destacarem-se umas das outras, at\u00e9 um paleta de cores mais forte<\/strong>.<\/p>\n

O homem respons\u00e1vel por estas mudan\u00e7as \u00e9 Stanley Donwood<\/a>O artista \u00e9 conhecido por ter criado toda a arte dos Radiohead. Al\u00e9m disso, deve ser mencionado que ele assumiu a responsabilidade pelos desenhos dos cartazes e ilustra\u00e7\u00f5es de Glastonbury desde o in\u00edcio dos anos 00.<\/p>\n

 <\/p>\n

2015 at\u00e9 \u00e0 atualidade - Hit<\/strong><\/h2>\n

\"Cartaz<\/p>\n

Desde 2015, Glastonbury adaptou um tema multicolorido e mais l\u00fadico, como mostra este exemplo de 2019. Desde ent\u00e3o, cada cartaz tem apresentado uma varia\u00e7\u00e3o do tema - a \u00fanica coisa que foi significativamente ajustada e alterada neste per\u00edodo foram os nomes dos artistas.<\/p>\n

O facto de o estilo n\u00e3o ter mudado em 4 anos \u00e9 uma prova do seu sucesso como design. Afinal de contas, se n\u00e3o est\u00e1 estragado, n\u00e3o o arranje. Todos os cabe\u00e7as de cartaz podem ser vistos claramente a partir da linha superior e, descendo na lista, est\u00e3o os artistas que actuar\u00e3o noutros palcos. A hierarquia \u00e9 boa e a utiliza\u00e7\u00e3o de texto colorido funciona bem. A cor de fundo manteve-se preta desde 2016, permitindo que o texto colorido se destaque.<\/p>\n

A tenta\u00e7\u00e3o para o primeiro festival desde a pandemia pode ter sido a de fazer uma mudan\u00e7a no design do cartaz. Na verdade, \u00e9 \u00f3timo ver o regresso de algo t\u00e3o familiar. Como se pode ver no cartaz de 2022, todos os elementos de sucesso est\u00e3o presentes, com uma moldura ajustada e o fundo preto suavizado para um azul meia-noite. O facto de ser reconhec\u00edvel a partir de desenhos anteriores \u00e0 pandemia refor\u00e7a a ideia de um regresso triunfante \u00e0 normalidade.<\/p>\n

\"\"<\/a><\/p>\n

Talvez chegue a altura de mudar a abordagem do festival ao design dos cartazes, e suspeitamos que essa altura possa chegar em breve. Mas, por agora, \u00e9 \u00f3timo ver esta institui\u00e7\u00e3o cultural a restabelecer-se num estilo que \u00e9 simultaneamente bem sucedido e familiar.<\/p>\n

Sente-se inspirado?<\/strong><\/em><\/p>\n

Aqui na Solopress, n\u00f3s imprimir cartazes<\/strong> para festivais e espect\u00e1culos em todo o pa\u00eds. Veja o nosso impress\u00e3o de cartazes<\/a> op\u00e7\u00f5es aqui.<\/p>\n

\"Impress\u00e3o<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Since its inception in 1970, Glastonbury has firmly established itself as one of the biggest festivals in the world, with Michael Eavis bringing the cr\u00e8me de la cr\u00e8me of the music world to Somerset on a consistent basis. To tie in with this year’s festival, we asked our design team to cast their expert eyes […]<\/p>\n","protected":false},"author":23,"featured_media":61226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[805],"class_list":{"0":"post-61223","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"tag-posters"},"acf":[],"yoast_head":"\nGlastonbury Poster Designs Reviewed | Solopress<\/title>\n<meta name=\"description\" content=\"With 2022's festival under way, we asked our design team to cast a critical eye over the hit Glastonbury poster designs, and the misses...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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