{"id":62831,"date":"2019-07-29T08:30:05","date_gmt":"2019-07-29T07:30:05","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=62831"},"modified":"2023-03-17T16:36:01","modified_gmt":"2023-03-17T16:36:01","slug":"quem-inventou-os-cartoes-comerciais","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/print-inspiration\/who-invented-business-cards\/","title":{"rendered":"Quem inventou os cart\u00f5es de visita?"},"content":{"rendered":"
<\/div>

Durante centenas de anos, Cart\u00f5es de visita<\/a> t\u00eam sido um instrumento de marketing integral para os comerciantes e o com\u00e9rcio.<\/p>\n

Desde os primeiros origens na China antiga<\/strong> at\u00e9 aos prim\u00f3rdios do que se poderia designar como um cart\u00e3o de visita reconhec\u00edvel, na \u00e9poca vitoriana.<\/p>\n

Estamos a tra\u00e7ar a hist\u00f3ria do cart\u00e3o de visita e a explicar como \u00e9 que este passou de um in\u00edcio humilde para se tornar um elemento b\u00e1sico das empresas e dos profissionais de todo o mundo.<\/p>\n

 <\/p>\n

Quando \u00e9 que o cart\u00e3o de visita foi inventado?<\/strong><\/h2>\n

O cart\u00e3o de visita tem ra\u00edzes que remontam \u00e0 China do s\u00e9culo XV, de acordo com este artigo do Economist.<\/p>\n

Os antigos chineses utilizavam estas cartas primitivas para avisar as pessoas que estavam a chegar<\/strong> antes de chegarem a casa ou ao local de trabalho. Este facto sugere que os primeiros cart\u00f5es de visita eram utilizados da mesma forma que n\u00f3s utilizamos Mensagens do WhatsApp e do Facebook<\/strong> hoje em dia - como chamadas de cortesia antes de visitar um amigo ou um conhecido.<\/p>\n

Eram tamb\u00e9m utilizados - de forma mais formal - para anunciar visita da realeza<\/strong>. Estes cart\u00f5es, produzidos antes de uma visita real, eram conhecidos como Meshi.<\/strong> Foram apresentados com cerim\u00f3nias que ainda se encontram em Etiqueta dos cart\u00f5es de visita<\/a> na China contempor\u00e2nea.<\/p>\n

Ainda hoje, o cart\u00e3o \u00e9 segurado com as duas m\u00e3os entre o polegar e o indicador<\/strong>\u00a0e \u00e9 passado para a outra pessoa, que o recebe da mesma forma.<\/p>\n

 <\/p>\n

Quando \u00e9 que os cart\u00f5es de visita come\u00e7aram a ser amplamente utilizados?<\/strong><\/h2>\n

A chegada do que ficou conhecido como \"cart\u00f5es comerciais\" em 17th<\/sup> Na Inglaterra do s\u00e9culo XX, utilizavam-se peda\u00e7os quadrados de papel ou cart\u00e3o para publicitar bens ou servi\u00e7os.<\/p>\n

Os comerciantes distribu\u00edram cart\u00f5es comerciais com informa\u00e7\u00f5es sobre nome da empresa, servi\u00e7os prestados<\/strong> e pormenores sobre as localiza\u00e7\u00f5es - muitas vezes utilizando um mapa para o apresentar.<\/p>\n

Este artigo na Collectors Weekly<\/a> descreve em pormenor os avan\u00e7os na impress\u00e3o que deram in\u00edcio a \"uma era de ouro\" nos cart\u00f5es comerciais para publicitar tudo, desde viagens de longo curso em transatl\u00e2nticos a kits de costura.<\/p>\n

Estas primeiras vers\u00f5es dos cart\u00f5es de visita tinham as mesmas caracter\u00edsticas que as utilizadas atualmente, fornecendo informa\u00e7\u00f5es essenciais para a realiza\u00e7\u00e3o de neg\u00f3cios.<\/p>\n

 <\/p>\n

Como \u00e9 que a etiqueta dos cart\u00f5es de visita evoluiu?<\/strong><\/h2>\n

A etiqueta do baralho de neg\u00f3cios transformou-se ao longo dos s\u00e9culos. Nos anos 17th<\/sup> No s\u00e9culo XX, fazia parte de uma troca formal - quase cerimonial - para anunciar a chegada da realeza. Na \u00e9poca vitoriana, tinha-se tornado uma instrumento de com\u00e9rcio<\/strong> e a ind\u00fastria publicit\u00e1ria embrion\u00e1ria, anterior \u00e0 imprensa, que impulsionou o com\u00e9rcio durante a Revolu\u00e7\u00e3o Industrial.<\/p>\n

O cart\u00e3o de visita moderno \u00e9 distribu\u00eddo em qualquer altura e em qualquer lugar. S\u00e3o frequentemente entregues antes, durante ou depois das reuni\u00f5es<\/strong>em eventos de contacto ou feiras comerciais ou mesmo simplesmente num ambiente informal, quando for relevante e adequado.<\/p>\n

Em feiras e eventos, os cart\u00f5es de visita s\u00e3o frequentemente anexados a outros produtos impressos, como brochuras ou folhetos, para criar um conjunto de material promocional.<\/p>\n

Simon Cooper, Diretor-Geral da Solopress, afirma que a troca de cart\u00f5es de visita se tornou um ritual das reuni\u00f5es de neg\u00f3cios.<\/p>\n

\"S\u00e3o um excelente ponto de intera\u00e7\u00e3o... um excelente quebra-gelo\", diz ele.<\/p>\n

Para Simon, o cart\u00e3o de visita tamb\u00e9m fica na mem\u00f3ria - \u00e9 algo que se pode realmente segurar numa era em que a maioria das interac\u00e7\u00f5es s\u00e3o virtuais.<\/p>\n

\"Geralmente, lembro-me de que algu\u00e9m me entregou um cart\u00e3o em algum momento no passado\", diz ele. \"No entanto, n\u00e3o me vou lembrar de aceitar uma liga\u00e7\u00e3o do LinkedIn.\"<\/p>\n

 <\/p>\n

Como \u00e9 que o design dos cart\u00f5es de visita mudou?<\/strong><\/h2>\n

H\u00e1 s\u00e9culos, os desenhos originais e cl\u00e1ssicos baseavam-se na utiliza\u00e7\u00e3o de caligrafia<\/strong> - com vers\u00f5es mais ornamentadas gravadas a ouro.<\/p>\n

A era vitoriana assistiu a avan\u00e7os na impress\u00e3o, com a ent\u00e3olitografia pioneira<\/strong> que deu in\u00edcio \u00e0 primeira vaga de produ\u00e7\u00e3o em massa de cart\u00f5es de visita.<\/p>\n

Mais tarde, no 20th<\/sup> s\u00e9culo <\/strong>e o cart\u00e3o de visita tinha evolu\u00eddo para o formato que ainda conhecemos nos dias de hoje. Dados de contacto, cargos, qualifica\u00e7\u00f5es - tudo num cart\u00e3o compacto.<\/p>\n

Os cart\u00f5es de visita t\u00eam at\u00e9 desempenhado o seu papel na cultura popular. O famoso Psicopata Americano<\/strong> Cart\u00e3o de visita<\/a> \u00c9 conhecida a cena em que os banqueiros da grande cidade Patrick Bateman, David Van Patten, Timothy Bryce e Paul Allen trocam cartas. As personagens fict\u00edcias do O drama publicit\u00e1rio dos anos 60 Mad Men<\/strong> tamb\u00e9m receberam os seus pr\u00f3prios cart\u00f5es de visita, no \u00e2mbito de um campanha nas redes sociais da ag\u00eancia McCann<\/a>.<\/p>\n

A arte imita a vida <\/strong><\/h3>\n

Os desenhos simples e limpos vistos no cart\u00e3o McCann\/Mad Men ainda s\u00e3o amplamente utilizados atualmente, apresentando o tipo de letra preto carater\u00edstico num cart\u00e3o branco.<\/p>\n

No entanto, os desenhos arrojados est\u00e3o a tornar-se cada vez mais frequentes.<\/p>\n

Com uma concorr\u00eancia cada vez maior, a necessidade de se destacar da multid\u00e3o levou ao aparecimento de designs mais invulgares.<\/p>\n

Algumas empresas afastaram-se do cart\u00e3o retangular padr\u00e3o e est\u00e3o a utilizar formas interessantes<\/strong>ou estilos coloridos apelativos. As imagens tornaram-se mais comuns e os gr\u00e1ficos s\u00e3o utilizados com grande efic\u00e1cia.<\/p>\n

Com mais liberdade criativa, os cart\u00f5es de visita est\u00e3o a ser utilizados para apresentar a marca<\/strong> - como uma montra para o design, bem como para a transmiss\u00e3o de informa\u00e7\u00f5es.<\/p>\n

Simon explica: \"Uma das benef\u00edcios dos cart\u00f5es de visita<\/a> \u00e9 que t\u00eam a capacidade de transmitir muito sobre a sua organiza\u00e7\u00e3o e o que ela representa. Por isso, funcionam como uma mini demonstra\u00e7\u00e3o ou apresenta\u00e7\u00e3o do que \u00e9 a sua marca.\"<\/p>\n

Actualize o seu stock imprimindo um novo conjunto de cart\u00f5es de visita com a Solopress. Desenhe o seu pr\u00f3prio trabalho art\u00edstico ou utilize os nossos designers internos para criar o cart\u00e3o perfeito para si.<\/p>","protected":false},"excerpt":{"rendered":"

For hundreds of years, Business Cards have been an integral marketing tool for tradespeople and commerce. From the earliest origins in ancient China to the beginnings of what could be called recognisable Business Card design in Victorian times. We\u2019re tracing the history of the Business Card and explaining how it rose from humble beginnings to […]<\/p>\n","protected":false},"author":23,"featured_media":62837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[604],"class_list":{"0":"post-62831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-business-cards"},"acf":[],"yoast_head":"\nWho Invented Business Cards? - Solopress UK<\/title>\n<meta name=\"description\" content=\"Business Cards have been around since the days of ancient China. Learn about the history of the Business Card \u2013 from the 15th century to today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/inspiracao-para-impressao\/quem-inventou-os-cartoes-comerciais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Invented Business Cards? - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Business Cards have been around since the days of ancient China. Learn about the history of the Business Card \u2013 from the 15th century to today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/inspiracao-para-impressao\/quem-inventou-os-cartoes-comerciais\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-29T07:30:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-17T16:36:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_722062336.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Business cards have been around for hundreds of years. Discover this rich history and see how they\u2019ve changed from 15th century China to today.\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Who invented Business Cards?\",\"datePublished\":\"2019-07-29T07:30:05+00:00\",\"dateModified\":\"2023-03-17T16:36:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/\"},\"wordCount\":859,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_722062336.jpg\",\"keywords\":[\"Business Cards\"],\"articleSection\":[\"Print Inspiration\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/\",\"name\":\"Who Invented Business Cards? - Solopress UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_722062336.jpg\",\"datePublished\":\"2019-07-29T07:30:05+00:00\",\"dateModified\":\"2023-03-17T16:36:01+00:00\",\"description\":\"Business Cards have been around since the days of ancient China. 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