{"id":63080,"date":"2019-08-26T09:00:39","date_gmt":"2019-08-26T08:00:39","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=63080"},"modified":"2022-09-16T16:10:24","modified_gmt":"2022-09-16T15:10:24","slug":"o-que-e-um-folheto-10-perguntas-essenciais-sobre-folhetos","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/what-is-a-leaflet-10-essential-questions-about-leaflets\/","title":{"rendered":"O que \u00e9 um folheto? 10 perguntas essenciais sobre folhetos"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><table width=\"553\">\n<tbody>\n<tr>\n<td width=\"402\"><a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/folhetos-folhetos\/\">Impress\u00e3o de folhetos<\/a> \u00e9 uma forma simples e econ\u00f3mica de fazer chegar a sua mensagem aos clientes actuais e potenciais. O nosso guia responde \u00e0s 10 perguntas-chave sobre folhetos que poder\u00e1 ter antes de encomendar um lote para a sua empresa.<\/p>\n<h2><strong>O que \u00e9 um folheto?<\/strong><\/h2>\n<p>Um folheto \u00e9 uma pequena folha de papel impressa que transmite uma mensagem curta de forma clara e concisa.<\/p>\n<p>As empresas utilizam os folhetos para publicitar os seus produtos e servi\u00e7os como parte da sua estrat\u00e9gia de marketing. Tamb\u00e9m s\u00e3o frequentemente utilizados para informar as pessoas sobre novas lojas, ofertas especiais e eventos.<\/p>\n<ul>\n<li>Podem ser:<\/li>\n<li>Distribui\u00e7\u00e3o presencial<\/li>\n<li>Entregue aos clientes atrav\u00e9s da caixa de correio<\/li>\n<li>Agrafado a uma brochura e passado adiante<\/li>\n<\/ul>\n<h2><strong>Qual \u00e9 a diferen\u00e7a entre folhetos e panfletos?<\/strong><\/h2>\n<p>Historicamente, as palavras \"Flyer\" e \"Leaflet\" t\u00eam tido significados diferentes:<\/p>\n<ul>\n<li><strong>Voadores:<\/strong> Uma \u00fanica folha de papel, com uma p\u00e1gina de rosto e outra de verso - frequentemente utilizada para promover eventos e noites de clube<\/li>\n<li><strong>Folhetos:<\/strong> Uma folha dobrada, dobrada para criar o efeito de v\u00e1rias p\u00e1ginas e proporcionar espa\u00e7o para mais conte\u00fado<\/li>\n<\/ul>\n<p>No entanto, com o passar do tempo, estes dois termos tornaram-se mais permut\u00e1veis e, atualmente, s\u00e3o geralmente considerados como a mesma coisa.<\/p>\n<h2><strong>Qual \u00e9 o tamanho normal de um folheto?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/folhetos-folhetos\/a5\/\">Folhetos A5<\/a> s\u00e3o os tamanhos mais frequentemente encomendados pelos nossos clientes, medindo 148 x 210 mm.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/folhetos-folhetos\/dl\/\">Folhetos DL<\/a> s\u00e3o uma escolha popular, pois t\u00eam um design alto e fino que funciona bem para muitos tipos de neg\u00f3cios. Deixa um amplo espa\u00e7o para texto e espa\u00e7o para imagens - a combina\u00e7\u00e3o perfeita. O <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/tutoriais\/a-complete-dl-size-guide-what-is-dl-solopress\/\">Folhetos de tamanho DL<\/a> medem 99 x 210 mm.<\/p>\n<p>No entanto, \u00e9 poss\u00edvel encomendar uma gama completa de tamanhos, dependendo das suas necessidades e do objetivo dos folhetos que pretende produzir. Isto \u00e9 especialmente \u00fatil se pretender coloc\u00e1-los numa embalagem espec\u00edfica, caso sejam enviados aos seus clientes como parte de um pacote mais vasto.<\/p>\n<p>Oferecemos v\u00e1rios <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/tutoriais\/um-guia-para-tamanhos-de-folhetos-estilos-e-tipos-de-papel\/\">Dimens\u00f5es do folheto<\/a> que v\u00e3o de A7 a A2 - bem como a nossa ousada <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/folhetos-folhetos\/square\/\">Flyers quadrados<\/a> que s\u00e3o perfeitas para pe\u00e7as de aspeto contempor\u00e2neo e de design.<\/p>\n<h2><strong>Os folhetos s\u00e3o uma boa forma de publicidade?<\/strong><\/h2>\n<p>Os folhetos s\u00e3o uma forma econ\u00f3mica de promover a sua empresa, anunciando os seus produtos e servi\u00e7os a potenciais clientes. S\u00e3o um m\u00e9todo r\u00e1pido de transmitir uma mensagem clara a um vasto p\u00fablico.<\/p>\n<p>Tamb\u00e9m lhe oferecem a oportunidade de ser criativo numa campanha de marketing. Aproveite a oportunidade para mostrar as suas capacidades de design, criando uma pe\u00e7a promocional deslumbrante que impressione todas as pessoas certas.<\/p>\n<p>Os folhetos tamb\u00e9m s\u00e3o suscept\u00edveis de serem guardados pelos destinat\u00e1rios, sendo prov\u00e1vel que 45% das pessoas que recebem um folheto pelo correio o guardem num quadro ou numa gaveta da cozinha. <a href=\"https:\/\/dma.org.uk\/article\/what-is-the-response-rate-from-leaflet-distribution\">de acordo com um estudo da DMA.<\/a><\/p>\n<h2><strong>O que devo incluir num folheto?<\/strong><\/h2>\n<p>O aspeto mais importante a ter em conta quando <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/tutoriais\/como-conceber-folhetos-e-panfletos\/\">conce\u00e7\u00e3o de um folheto<\/a> \u00e9 a seguinte: ser\u00e1 que vai atrair o leitor e ser\u00e1 que ele vai perceber do que se trata \u00e0 primeira vista? Se a resposta for negativa, ent\u00e3o volte \u00e0 prancheta de desenho.<\/p>\n<p>Ao considerar <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/tutoriais\/como-redigir-um-folheto\/\">como redigir um folheto<\/a>Pense na mensagem que quer que o leitor retire. Os bons folhetos precisam de:<\/p>\n<ul>\n<li><strong>Orientado para as presta\u00e7\u00f5es<\/strong> e manchetes de interesse<\/li>\n<li>Mensagem-chave ou tema<\/li>\n<li>C\u00f3pia escrita em <strong>ingl\u00eas simples<\/strong><\/li>\n<li>Design dividido em subt\u00edtulos<\/li>\n<li><strong>Pontos de refer\u00eancia<\/strong> para pormenorizar informa\u00e7\u00f5es essenciais<\/li>\n<li><strong>Apelo \u00e0 a\u00e7\u00e3o: <\/strong>O que \u00e9 que quer que eles fa\u00e7am?<\/li>\n<li><strong>Detalhes importantes: <\/strong>N\u00famero de telefone \/ s\u00edtio Web \/ endere\u00e7o eletr\u00f3nico \/ etiquetas sociais<\/li>\n<\/ul>\n<p>Os dados de contacto devem ser <strong>claramente apresentado<\/strong> para que as pessoas saibam como obter mais informa\u00e7\u00f5es. Inclua um mapa com a sua localiza\u00e7\u00e3o destacada para guiar os clientes at\u00e9 \u00e0s suas instala\u00e7\u00f5es.<\/p>\n<p>Da mesma forma, n\u00e3o se esque\u00e7a <strong>imagens<\/strong> para mostrar os seus produtos e aumentar a atra\u00e7\u00e3o visual do seu Flyer. Quanto mais visual for o seu neg\u00f3cio, mais deve concentrar-se nas imagens.<\/p>\n<h2><strong>Qual \u00e9 o melhor tipo de letra para folhetos?<\/strong><\/h2>\n<p>\u00c9 f\u00e1cil deixar-se levar pela escolha de um tipo de letra, que \u00e9 importante do ponto de vista est\u00e9tico, mas certifique-se de que o seu texto \u00e9 leg\u00edvel.<\/p>\n<p>Utilizar um <strong>tipo de letra f\u00e1cil de ler<\/strong> para quaisquer blocos de texto, tais como descri\u00e7\u00f5es de produtos ou servi\u00e7os, \u00e9 essencial.<\/p>\n<p><strong>Helv\u00e9tica<\/strong> \u00e9 uma boa escolha para um Flyer. \u00c9 um tipo de letra sem serifa simples que apresenta informa\u00e7\u00f5es de uma forma limpa e eficaz.<\/p>\n<p>A \"fam\u00edlia\" Helvetica inclui diferentes componentes, tais como <strong>Helvetica Bold<\/strong> - ideal para os seus cabe\u00e7alhos e mensagens-chave.<\/p>\n<p>\u00c9 melhor n\u00e3o enlouquecer com o n\u00famero de tipos de letra que utiliza. Se der por si a utilizar 3 ou mais num \u00fanico folheto ou panfleto, talvez deva perguntar a si pr\u00f3prio se precisa mesmo de tantos.<\/p>\n<h2><strong>Quanto tempo demora a impress\u00e3o de folhetos?<\/strong><\/h2>\n<p>A impress\u00e3o de folhetos tem um prazo de entrega r\u00e1pido ap\u00f3s a finaliza\u00e7\u00e3o do seu trabalho art\u00edstico.<\/p>\n<p>Na Solopress, compreendemos a necessidade de rapidez e oferecemos <strong>entrega gratuita no dia seguinte<\/strong> no Reino Unido, nas encomendas Flyer.<\/p>\n<p>Isto \u00e9 especialmente \u00fatil se estiver a expor numa feira ou evento e precisar de folhetos de \u00faltima hora, ou em qualquer ocasi\u00e3o em que um prazo dif\u00edcil signifique que tem de produzir material promocional sem demora.<\/p>\n<h2><strong>Qual \u00e9 a melhor forma de distribuir folhetos?<\/strong><\/h2>\n<p>Depois de imprimir os seus folhetos, tem v\u00e1rias formas de os distribuir.<\/p>\n<p>Pode distribu\u00ed-los diretamente, certificando-se de que tem a devida autoriza\u00e7\u00e3o, ou pagar a um profissional <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/door-to-door-leaflet-distribution\/\">Distribui\u00e7\u00e3o de folhetos<\/a> empresa.<\/p>\n<p>Esta pode ser uma forma eficaz de atrair pessoas a partir de uma rua movimentada ou de aumentar a visibilidade noutra \u00e1rea - mais afastada, mas com grande aflu\u00eancia de pessoas.<\/p>\n<p>Em alternativa, pode envi\u00e1-los aos clientes. Tem algumas op\u00e7\u00f5es:<\/p>\n<ul>\n<li><strong>Porta cai - <\/strong>entrega em massa de folhetos e panfletos n\u00e3o endere\u00e7ados atrav\u00e9s de caixas de correio<\/li>\n<li><strong>Correio endere\u00e7ado -<\/strong> enviando-os diretamente para endere\u00e7os da sua base de dados de contactos aprovada<\/li>\n<li><strong>Enviar pacotes - <\/strong>incluir folhetos na embalagem dos produtos que envia aos clientes<\/li>\n<\/ul>\n<h2><strong>Preciso de autoriza\u00e7\u00e3o para distribuir folhetos?<\/strong><\/h2>\n<p>Informe-se junto do seu munic\u00edpio para saber se necessita de uma licen\u00e7a para distribuir folhetos gratuitos, uma vez que esta pode variar de cidade para cidade.<\/p>\n<p>Introduza o seu c\u00f3digo postal no campo <a href=\"https:\/\/www.gov.uk\/permission-to-distribute-leaflets\">S\u00edtio Web do Governo<\/a> para obter uma imagem exacta dos regulamentos da sua \u00e1rea local.<\/p>\n<p>Poder\u00e1 ser necess\u00e1rio obter uma licen\u00e7a que abranja <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/as-melhores-formas-de-distribuir-os-seus-folhetos-e-panfletos\/\">distribui\u00e7\u00e3o de folhetos<\/a> na rua. No entanto, se estiver a colocar os cartazes em caixas de correio ou a deix\u00e1-los num edif\u00edcio para que as pessoas os recolham, n\u00e3o precisa de autoriza\u00e7\u00e3o para o fazer, a n\u00e3o ser que essas instala\u00e7\u00f5es sejam privadas.<\/p>\n<h2><strong>Como posso conceber os meus pr\u00f3prios folhetos?<\/strong><\/h2>\n<p>Pode assumir um papel proactivo na cria\u00e7\u00e3o dos seus pr\u00f3prios folhetos, enviando-nos desenhos de alta qualidade utilizando o Photoshop ou o InDesign.<\/p>\n<p>Se n\u00e3o tiver experi\u00eancia com software de desenho, pode utilizar o nosso <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/create-your-own\/\">Criador de folhetos<\/a> em linha, seleccionando a partir de uma vasta gama de desenhos apelativos e introduzindo as suas pr\u00f3prias informa\u00e7\u00f5es e imagens.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p>Leaflet printing is a simple and cost-effective way for you to get your message out to current and prospective customers. Our guide answers the 10 key Leaflet questions you might have before ordering a batch for your business. What is a Leaflet? A Leaflet is a small sheet of printed paper that puts across a [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":63134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[634],"class_list":{"0":"post-63080","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Questions About Leaflets | Solopress UK<\/title>\n<meta name=\"description\" content=\"What is a leaflet? What are the best fonts to use? And how do you distribute them? Discover the questions and answers you need to know in our Q&amp;A guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/o-que-e-um-folheto-10-perguntas-essenciais-sobre-folhetos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Questions About Leaflets | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"What is a leaflet? What are the best fonts to use? And how do you distribute them? Discover the questions and answers you need to know in our Q&amp;A guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/o-que-e-um-folheto-10-perguntas-essenciais-sobre-folhetos\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-26T08:00:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-16T15:10:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/shutterstock_521629840.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/what-is-a-leaflet-10-essential-questions-about-leaflets\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/what-is-a-leaflet-10-essential-questions-about-leaflets\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"What is a Leaflet? 10 essential questions about Leaflets\",\"datePublished\":\"2019-08-26T08:00:39+00:00\",\"dateModified\":\"2022-09-16T15:10:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/what-is-a-leaflet-10-essential-questions-about-leaflets\/\"},\"wordCount\":1094,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/what-is-a-leaflet-10-essential-questions-about-leaflets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/shutterstock_521629840.jpg\",\"keywords\":[\"Flyers &amp; Leaflets\"],\"articleSection\":[\"Business &amp; Marketing\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/what-is-a-leaflet-10-essential-questions-about-leaflets\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/what-is-a-leaflet-10-essential-questions-about-leaflets\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/what-is-a-leaflet-10-essential-questions-about-leaflets\/\",\"name\":\"10 Questions About Leaflets | Solopress UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/what-is-a-leaflet-10-essential-questions-about-leaflets\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/what-is-a-leaflet-10-essential-questions-about-leaflets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/shutterstock_521629840.jpg\",\"datePublished\":\"2019-08-26T08:00:39+00:00\",\"dateModified\":\"2022-09-16T15:10:24+00:00\",\"description\":\"What is a leaflet? 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