{"id":63206,"date":"2019-09-02T07:48:10","date_gmt":"2019-09-02T06:48:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=63206"},"modified":"2023-10-28T20:07:56","modified_gmt":"2023-10-28T19:07:56","slug":"promocao-da-musica-ao-vivo-com-impressao","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/live-music-promoting-with-print\/","title":{"rendered":"M\u00fasica ao vivo - promo\u00e7\u00e3o com impress\u00e3o"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Haver\u00e1 alguma ind\u00fastria em que a rela\u00e7\u00e3o entre os suportes f\u00edsicos e digitais tenha sido mais dif\u00edcil do que a do Rock &amp; Roll? N\u00f3s achamos que n\u00e3o. E embora o digital possa estar a ganhar em termos da forma como consumimos m\u00fasica gravada, a m\u00fasica ao vivo tem tudo a ver com estar presente.<\/p>\n<p>\u00c9 a liga\u00e7\u00e3o que se estabelece quando se assiste a um artista a fazer o seu trabalho em palco que tem um apelo t\u00e3o m\u00e1gico. \u00c9 dif\u00edcil imaginar algo que tome o seu lugar para os f\u00e3s da experi\u00eancia da m\u00fasica ao vivo.<\/p>\n<p>Ent\u00e3o, o que poderia ser mais apropriado para promover a m\u00fasica ao vivo do que algo f\u00edsico? Um pedacinho da sua criatividade, gravado em papel, para o seu p\u00fablico ver ou levar consigo.<\/p>\n<p>Quer seja um artista a solo, membro de uma banda ou promotor de m\u00fasica ao vivo - publicitar o seu evento \u00e9 vital para passar a palavra. Produzir material de marketing estar\u00e1 no topo da sua lista, por isso, aqui est\u00e1 o guia Solopress para impress\u00e3o promocional que o vai fazer embalar.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Amplificar com folhetos<\/strong><\/h2>\n<p>Com o seu evento a aproximar-se no calend\u00e1rio, \u00e9 altura de come\u00e7ar a promover. A <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/folhetos-folhetos\/\">folheto<\/a> \u00e9 a pe\u00e7a cl\u00e1ssica de marketing para pressionar nas palmas das m\u00e3os de potenciais frequentadores de espect\u00e1culos.<\/p>\n<p>O \u00e2ngulo local \u00e9 vital quando se est\u00e1 a visar uma cena espec\u00edfica. Sabe onde o seu p\u00fablico se re\u00fane em busca de entretenimento noturno. Pode chegar a esses locais com confian\u00e7a utilizando folhetos.<\/p>\n<p>Quer esteja a organizar uma batalha de rap ou um ch\u00e1 dan\u00e7ante, isto permite-lhe concentrar os seus esfor\u00e7os nas \u00e1reas culturais e geogr\u00e1ficas certas. Um folheto \u00e9 algo que essas pessoas podem levar consigo e utilizar como lembran\u00e7a do seu pr\u00f3ximo evento.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Cartazes profissionais<\/strong><\/h2>\n<p>Alguma vez desenhaste os cartazes das tuas bandas em crian\u00e7a? N\u00e3o deixes esse mi\u00fado ficar mal! Tornar esse sonho realidade pode ser mais barato do que pensa com <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/cartazes\/\">impress\u00e3o de cartazes<\/a> da Solopress.<\/p>\n<p>A utiliza\u00e7\u00e3o de A3, A2 ou maior n\u00e3o s\u00f3 aumenta o impacto dos seus cartazes devido ao seu tamanho, como tamb\u00e9m o diferencia dos artistas e eventos que optaram pela impress\u00e3o caseira amadora.<\/p>\n<p>Afinal de contas, parecer\u00e1 muito mais profissional num grande cartaz a cores do que numa folha A4 a preto e branco!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Apenas o bilhete<\/strong><\/h2>\n<p>Embora os bilhetes electr\u00f3nicos estejam na moda, nem toda a gente tem acesso a uma impressora. Para al\u00e9m disso, h\u00e1 algo de especial num bilhete com um trabalho art\u00edstico feito \u00e0 medida. Ajudam a criar expetativa e os participantes podem guard\u00e1-los como recorda\u00e7\u00e3o ap\u00f3s o evento.<\/p>\n<p>Para locais que n\u00e3o disp\u00f5em necessariamente de pessoal de portaria com leitores de c\u00f3digos de barras, <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/event-tickets\/\">bilhetes impressos<\/a> tamb\u00e9m protegem contra a falsifica\u00e7\u00e3o. Isto ajud\u00e1-lo-\u00e1 a ter a certeza de que apenas admite clientes desej\u00e1veis e pagantes.<\/p>\n<p>No entanto, o tempo \u00e9 essencial, como a Factory Records de Manchester aprendeu \u00e0 sua custa. O patr\u00e3o da editora, Tony Wilson, contratou o artista gr\u00e1fico notoriamente moroso, <a href=\"https:\/\/www.theguardian.com\/artanddesign\/2002\/nov\/25\/architecture.artsfeatures1\">Peter Saville desenha os bilhetes para a noite de abertura do clube noturno Ha\u00e7ienda<\/a>. Para seu cr\u00e9dito, Saville entregou um design ic\u00f3nico - infelizmente, alguns dias ap\u00f3s a realiza\u00e7\u00e3o do evento!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>O sucesso est\u00e1 \u00e0 vista<\/strong><\/h2>\n<p>A <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/cartoes-de-visita\/\">cart\u00e3o de visita<\/a> podem n\u00e3o parecer o item mais Rock 'n' Roll do mundo, mas podem ser inestim\u00e1veis para garantir trabalhos posteriores, especialmente para bandas funcionais ou tributos. S\u00e3o quase t\u00e3o solicitados como o Wonderwall e s\u00e3o, sem d\u00favida, a sua pe\u00e7a mais \u00fatil de material promocional ap\u00f3s um espet\u00e1culo.<\/p>\n<p>Imagine que acabou de sair do palco e o DJ ligou o sistema de som. \u00c9 muito mais simples entregar um cart\u00e3o do que tentar gritar ou rabiscar os seus dados de contacto a um potencial cliente que o queira contratar.<\/p>\n<p>E se esse potencial cliente continuar a divertir-se durante a noite, pode descobrir o seu cart\u00e3o no bolso na manh\u00e3 seguinte. Perfeito se a mem\u00f3ria do vosso encontro for um pouco nebulosa...<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Das impressoras para os clientes...<\/strong><\/h2>\n<p>Independentemente de ser voc\u00ea a promover ou a atuar, nada melhor do que desembrulhar o seu material acabado de imprimir. \u00c9 um momento de valida\u00e7\u00e3o para si, mas tamb\u00e9m confere uma sensa\u00e7\u00e3o de legitimidade e profissionalismo ao seu evento. Quando o seu p\u00fablico v\u00ea a sua campanha promocional perfeitamente impressa e concebida, sabe que est\u00e1 a falar a s\u00e9rio - e que vai ter uma grande noite.<\/p>","protected":false},"excerpt":{"rendered":"<p>Is there an industry that\u2019s seen a rockier relationship between physical and digital media than Rock &amp; Roll? We don\u2019t think so. And although digital may be winning through in terms of how we consume recorded music, live music is all about being there. It\u2019s that connection you get through watching an artist do their [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":63212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-63206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live Music: Promoting with Print | Solopress<\/title>\n<meta name=\"description\" content=\"Whether you\u2019re a solo artist, band member or live music promoter \u2013 advertising your event is vital. Read our guide to promotional print that will have you packing them in.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/promocao-da-musica-ao-vivo-com-impressao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live Music: Promoting with Print | Solopress\" \/>\n<meta property=\"og:description\" content=\"Whether you\u2019re a solo artist, band member or live music promoter \u2013 advertising your event is vital. Read our guide to promotional print that will have you packing them in.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/promocao-da-musica-ao-vivo-com-impressao\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-02T06:48:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-28T19:07:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/Live-Music-Blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Live music &#8211; promoting with print\",\"datePublished\":\"2019-09-02T06:48:10+00:00\",\"dateModified\":\"2023-10-28T19:07:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\"},\"wordCount\":719,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/Live-Music-Blog.jpg\",\"articleSection\":[\"Business &amp; Marketing\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\",\"name\":\"Live Music: Promoting with Print | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/Live-Music-Blog.jpg\",\"datePublished\":\"2019-09-02T06:48:10+00:00\",\"dateModified\":\"2023-10-28T19:07:56+00:00\",\"description\":\"Whether you\u2019re a solo artist, band member or live music promoter \u2013 advertising your event is vital. 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