{"id":63728,"date":"2019-10-07T15:13:40","date_gmt":"2019-10-07T14:13:40","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=63728"},"modified":"2019-10-08T14:36:24","modified_gmt":"2019-10-08T13:36:24","slug":"inquerito-sobre-acessibilidade-da-impressao-solopress","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/print-industry-news\/print-accessibility-survey-solopress\/","title":{"rendered":"Empresas brit\u00e2nicas \"ignoram a acessibilidade na conce\u00e7\u00e3o de impressos"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div><span style=\"font-weight: 400;\">Pergunt\u00e1mos \u00e0s empresas do Reino Unido se consideram as quest\u00f5es de acessibilidade do design quando criam impress\u00f5es - e os resultados mostram que h\u00e1 mais empresas a ignorar a acessibilidade do que aquelas que a consideram.<\/span><\/div>\n<div><\/div>\n<p><span style=\"font-weight: 400;\">Mais de metade (56%) das empresas n\u00e3o tem em considera\u00e7\u00e3o <\/span><span style=\"font-weight: 400;\">necessidades de acessibilidade<\/span><span style=\"font-weight: 400;\"> relacionadas com doen\u00e7as como a dislexia, o daltonismo e a dem\u00eancia precoce - de acordo com o nosso inqu\u00e9rito a 622 empresas do Reino Unido.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Isto significa que mais de metade de todos os materiais de marketing impressos pela British <\/span><b>as empresas n\u00e3o reconhecem as necessidades de acessibilidade <\/b><span style=\"font-weight: 400;\">de milh\u00f5es de pessoas no Reino Unido.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mas nem tudo s\u00e3o m\u00e1s not\u00edcias para <\/span><span style=\"font-weight: 400;\">conce\u00e7\u00e3o acess\u00edvel<\/span><span style=\"font-weight: 400;\">. A nossa investiga\u00e7\u00e3o mostra que 44% das empresas t\u00eam em considera\u00e7\u00e3o pelo menos um problema de acessibilidade quando criam designs impressos. E 60% das empresas acreditam que devem ter em considera\u00e7\u00e3o as quest\u00f5es de acessibilidade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em resposta \u00e0s conclus\u00f5es, trabalh\u00e1mos com peritos em usabilidade para criar um conjunto de <\/span><span style=\"font-weight: 400;\">conce\u00e7\u00e3o acess\u00edvel<\/span><span style=\"font-weight: 400;\"> modelos - lan\u00e7ados para coincidir com a Semana de Sensibiliza\u00e7\u00e3o para a Dislexia de 2019 (7 a 13 de outubro).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O nosso diretor-geral Simon Cooper afirma que \"\u00e9 necess\u00e1ria mais educa\u00e7\u00e3o\" para real\u00e7ar a quest\u00e3o da acessibilidade na conce\u00e7\u00e3o.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>O problema da acessibilidade<\/b><b><br \/>\n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Atualmente, cerca de 21 milh\u00f5es de pessoas no Reino Unido vivem com dificuldades visuais, cognitivas ou de aprendizagem. Isto inclui pessoas com doen\u00e7as como a dislexia, bem como pessoas com problemas b\u00e1sicos de literacia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Existem directrizes governamentais que definem as melhores pr\u00e1ticas para <a href=\"https:\/\/www.gov.uk\/government\/publications\/inclusive-communication\/accessible-communication-formats#easy-read-and-makaton\" target=\"_blank\" rel=\"noopener noreferrer\">criar materiais impressos acess\u00edveis<\/a>. Estas directrizes fazem recomenda\u00e7\u00f5es, tais como o tamanho m\u00ednimo do tipo de letra, para a conce\u00e7\u00e3o de projectos destinados a pessoas com problemas de acessibilidade. Organiza\u00e7\u00f5es como a British Dyslexia Association tamb\u00e9m publicam <a href=\"https:\/\/www.bdadyslexia.org.uk\/advice\/employers\/creating-a-dyslexia-friendly-workplace\/dyslexia-friendly-style-guide\" target=\"_blank\" rel=\"noopener noreferrer\">orienta\u00e7\u00f5es sobre a conce\u00e7\u00e3o da acessibilidade<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No entanto, 56% das empresas n\u00e3o t\u00eam em considera\u00e7\u00e3o as quest\u00f5es de acessibilidade relacionadas com:<\/span><\/p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">Dislexia - uma estimativa<\/span> <span style=\"font-weight: 400;\">6,6 milh\u00f5es de pessoas no Reino Unido sofrem de dislexia de diferentes graus de gravidade, segundo a <\/span><a href=\"https:\/\/www.nhs.uk\/conditions\/dyslexia\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SNS<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/b><\/li>\n<li><span style=\"font-weight: 400;\">Daltonismo<\/span> <span style=\"font-weight: 400;\">- 3 milh\u00f5es de pessoas s\u00e3o <\/span><a href=\"http:\/\/www.colourblindawareness.org\/colour-blindness\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">dalt\u00f3nico<\/span><\/a><span style=\"font-weight: 400;\"> no Reino Unido.\u00a0<\/span><b><span style=\"font-weight: 400;\">Defici\u00eancias visuais<\/span><span style=\"font-weight: 400;\"> \u2013 <\/span><span style=\"font-weight: 400;\">2 milh\u00f5es de pessoas vivem com <\/span><a href=\"https:\/\/www.sightadvicefaq.org.uk\/newly-diagnosed-registration\/statistics\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">defici\u00eancias visuais<\/span><\/a><span style=\"font-weight: 400;\"> que afectam a sua vida quotidiana.<\/span> <\/b><\/li>\n<li>Dem\u00eancia precoce - 850.000 pessoas no Reino Unido vivem atualmente com <a href=\"https:\/\/www.alzheimers.org.uk\/about-us\/policy-and-influencing\/dementia-uk-report\" target=\"_blank\" rel=\"noopener noreferrer\">dem\u00eancia<\/a>.<\/li>\n<li><span style=\"font-weight: 400;\">Perturba\u00e7\u00f5es relacionadas (PHDA\/ problemas de mem\u00f3ria)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Problemas de literacia b\u00e1sica - estima-se que 8,7 milh\u00f5es de pessoas no Reino Unido t\u00eam <\/span><a href=\"https:\/\/literacytrust.org.uk\/information\/what-is-literacy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">quest\u00f5es liter\u00e1rias fundamentais<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">.<\/span><\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<h2><b>Porque \u00e9 que as empresas ignoram a acessibilidade<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Quando questionados sobre a raz\u00e3o pela qual a sua empresa n\u00e3o teve em considera\u00e7\u00e3o quest\u00f5es relacionadas com <\/span><span style=\"font-weight: 400;\">conce\u00e7\u00e3o acess\u00edvel<\/span><span style=\"font-weight: 400;\">Os inquiridos deram respostas variadas - desde restri\u00e7\u00f5es de tempo at\u00e9 ao p\u00fablico-alvo. Quase metade dos inquiridos (46%) afirmou que <\/span><b>simplesmente n\u00e3o pensar nisso.<\/b><span style=\"font-weight: 400;\"> Apresentamos mais algumas raz\u00f5es que se baseiam nas nossas conclus\u00f5es:<\/span><\/p>\n<ul>\n<li><b>1% <span style=\"font-weight: 400;\">disse que exige demasiado tempo e dinheiro<br \/>\n<\/span><\/b><\/li>\n<li><b>43% <span style=\"font-weight: 400;\">disse que esses dados demogr\u00e1ficos n\u00e3o s\u00e3o o nosso p\u00fablico-alvo \/ n\u00e3o constituem uma grande parte da nossa base de clientes<\/span>\u00a0<\/b><\/li>\n<li><strong>9%<\/strong> <span style=\"font-weight: 400;\">disse que n\u00e3o conhe\u00e7o ningu\u00e9m nessa faixa demogr\u00e1fica<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A nossa investiga\u00e7\u00e3o revelou que os directores de marketing s\u00e3o os mais propensos a ignorar a acessibilidade. Cerca de dois ter\u00e7os (62%) afirmaram que n\u00e3o t\u00eam em conta as pessoas com necessidades de acessibilidade antes de aprovarem os projectos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Empresas que fazem a diferen\u00e7a <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Embora muitas empresas n\u00e3o se concentrem na acessibilidade, h\u00e1 muitas que o fazem. O nosso inqu\u00e9rito revelou que dois quintos das empresas (44%) t\u00eam em conta as necessidades de acessibilidade na conce\u00e7\u00e3o da impress\u00e3o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quando lhes foi perguntado por que raz\u00e3o estavam a fazer estas altera\u00e7\u00f5es, quase tr\u00eas quartos das empresas disseram que queriam chegar ao maior n\u00famero poss\u00edvel de pessoas com os seus materiais impressos, tais como cartazes, folhetos e panfletos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>As cinco principais raz\u00f5es pelas quais as empresas consideram a acessibilidade<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pretendem que os seus materiais sejam t\u00e3o acess\u00edveis quanto poss\u00edvel - 72%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00eam amigos\/familiares que s\u00e3o afectados por estas quest\u00f5es - 28%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Acreditam que o seu p\u00fablico-alvo \u00e9 afetado por estas quest\u00f5es - 28%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Querem ser vistos como uma empresa com vis\u00e3o de futuro - 27%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u00e3o pessoalmente afectados por uma destas quest\u00f5es - 13%<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Isto acontece numa altura em que a conce\u00e7\u00e3o da acessibilidade \u00e9 uma quest\u00e3o atual. Com as pessoas a acederem cada vez mais a servi\u00e7os em linha, organiza\u00e7\u00f5es como a <a href=\"https:\/\/gds.blog.gov.uk\/category\/accessibility\/\" target=\"_blank\" rel=\"noopener noreferrer\">Servi\u00e7o Digital do Governo<\/a> (GDS) colocaram os servi\u00e7os p\u00fablicos em linha, centrando-se na cria\u00e7\u00e3o de conte\u00fados que satisfa\u00e7am as necessidades dos utilizadores.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Que quest\u00f5es \u00e9 que as empresas consideram?<\/b><\/h2>\n<div><span style=\"font-weight: 400;\">Entre as empresas que consideram quest\u00f5es de acessibilidade, s\u00e3o as compet\u00eancias b\u00e1sicas de literacia que s\u00e3o mais tidas em conta (60%). O daltonismo (50%) e a dislexia (42%) s\u00e3o a segunda e terceira quest\u00f5es mais frequentemente consideradas.<\/span><\/div>\n<div><\/div>\n<div><\/div>\n<h2><b>Acessibilidade econ\u00f3mica: Acabar com o mito<br \/>\n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Um pequeno n\u00famero de inquiridos manifestou preocupa\u00e7\u00e3o com os custos e o tempo envolvidos na cria\u00e7\u00e3o de uma conce\u00e7\u00e3o acess\u00edvel. Mas entre as empresas j\u00e1 <\/span><span style=\"font-weight: 400;\">conce\u00e7\u00e3o para a acessibilidade<\/span><span style=\"font-weight: 400;\">Em 70% dos projectos, 60% afirmaram que n\u00e3o lhes custava dinheiro extra desenhar desta forma. Descobrimos que a cria\u00e7\u00e3o de impress\u00f5es acess\u00edveis custa menos de \u00a3100 em 70% dos projectos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Criar um design acess\u00edvel<br \/>\n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Os nossos modelos de design descrevem como criar cart\u00f5es de visita, folhetos e cartazes acess\u00edveis. Cri\u00e1mos os modelos utilizando as directrizes de usabilidade do governo e informa\u00e7\u00f5es da British Dyslexia Association (BDA). A BDA concedeu-nos o estatuto de 'Assured' - reconhecendo os nossos modelos de design como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Eficaz no apoio a pessoas com dislexia<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Desenvolvido com base numa ci\u00eancia bem estabelecida<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As nossas afirma\u00e7\u00f5es reflectem com exatid\u00e3o o que o utilizador espera<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, tamb\u00e9m est\u00e3o listados no s\u00edtio Web da British Dyslexia Association.<\/span><\/p>\n<p>Conceba os seus materiais impressos acess\u00edveis utilizando os nossos modelos de conce\u00e7\u00e3o. <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/inspiracao-para-impressao\/conceber-para-a-acessibilidade-como-criamos-modelos-aprovados-por-especialistas\/\">Saiba mais aqui<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>We asked UK businesses whether they consider design accessibility issues when creating print \u2013 and the results show that more businesses are ignoring accessibility compared to those considering it. More than half (56%) of businesses fail to take into consideration accessibility needs related to conditions such as dyslexia, colour blindness and early dementia \u2013 according [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":63746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[550],"tags":[],"class_list":{"0":"post-63728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-industry-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Print Accessibility Survey | Solopress<\/title>\n<meta name=\"description\" content=\"Accessibility is a big deal in design. Yet many businesses are ignoring it. Read our report on what UK businesses think about design accessibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/noticias-do-sector-da-impressao-2\/inquerito-sobre-acessibilidade-da-impressao-solopress\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Print Accessibility Survey | Solopress\" \/>\n<meta property=\"og:description\" content=\"Accessibility is a big deal in design. Yet many businesses are ignoring it. Read our report on what UK businesses think about design accessibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/noticias-do-sector-da-impressao-2\/inquerito-sobre-acessibilidade-da-impressao-solopress\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-07T14:13:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-08T13:36:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/shutterstock_365392142.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-industry-news\/print-accessibility-survey-solopress\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-industry-news\/print-accessibility-survey-solopress\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"British businesses \u2018ignoring accessibility in print design\u2019\",\"datePublished\":\"2019-10-07T14:13:40+00:00\",\"dateModified\":\"2019-10-08T13:36:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-industry-news\/print-accessibility-survey-solopress\/\"},\"wordCount\":786,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-industry-news\/print-accessibility-survey-solopress\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/shutterstock_365392142.jpg\",\"articleSection\":[\"Print Industry News\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/print-industry-news\/print-accessibility-survey-solopress\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-industry-news\/print-accessibility-survey-solopress\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/print-industry-news\/print-accessibility-survey-solopress\/\",\"name\":\"Print Accessibility Survey | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-industry-news\/print-accessibility-survey-solopress\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-industry-news\/print-accessibility-survey-solopress\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/shutterstock_365392142.jpg\",\"datePublished\":\"2019-10-07T14:13:40+00:00\",\"dateModified\":\"2019-10-08T13:36:24+00:00\",\"description\":\"Accessibility is a big deal in design. 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