{"id":64034,"date":"2019-10-24T08:30:18","date_gmt":"2019-10-24T07:30:18","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=64034"},"modified":"2020-01-07T15:35:01","modified_gmt":"2020-01-07T15:35:01","slug":"conteudo-de-natal-o-que-fazer-e-o-que-nao-fazer","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/special-occasions\/christmas-content-dos-and-donts\/","title":{"rendered":"O que fazer e o que n\u00e3o fazer com o conte\u00fado de Natal"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Neste v\u00eddeo, discutimos o que fazer e o que n\u00e3o fazer relativamente ao conte\u00fado que a sua marca publica na altura do Natal.<\/p>\n<p>O nosso v\u00eddeo explora a forma como o seu tom de voz se adapta durante a \u00e9poca festiva. Discutimos como um conte\u00fado bem avaliado pode captar o esp\u00edrito da \u00e9poca, bem como a imagina\u00e7\u00e3o do seu p\u00fablico.<\/p>\n<p>Tamb\u00e9m discutiremos a import\u00e2ncia de um bom timing, as \u00e1reas sens\u00edveis que devem ser evitadas e a forma como o humor inadequado pode sair pela culatra. Veja o nosso v\u00eddeo para saber tudo o que deve e n\u00e3o deve fazer.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"zAPV88BLPME\"><iframe loading=\"lazy\" title=\"O que fazer e o que n\u00e3o fazer no marketing de Natal | 12 Guias de Natal\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/zAPV88BLPME?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>","protected":false},"excerpt":{"rendered":"<p>In this video, we\u2019re discussing the DOs and DON\u2019Ts around the content your brand puts out at Christmas time. Our video explores how your tone of voice adapts during the holiday season. We discuss how well-judged content can capture the spirit of the season as well as your audience\u2019s imagination. We\u2019ll also discuss the importance [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":65888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,553],"tags":[896],"class_list":{"0":"post-64034","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-special-occasions","9":"tag-christmas"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Christmas Content Dos and Don&#039;ts | Business Guide | Solopress<\/title>\n<meta name=\"description\" content=\"You need to adapt your tone of voice over Christmas without losing sight of your core brand identity. Here&#039;s our video guide to the DOs and DON&#039;Ts of Christmas content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/ocasioes-especiais-2\/conteudo-de-natal-o-que-fazer-e-o-que-nao-fazer\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christmas Content Dos and Don&#039;ts | Business Guide | Solopress\" \/>\n<meta property=\"og:description\" content=\"You need to adapt your tone of voice over Christmas without losing sight of your core brand identity. Here&#039;s our video guide to the DOs and DON&#039;Ts of Christmas content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/ocasioes-especiais-2\/conteudo-de-natal-o-que-fazer-e-o-que-nao-fazer\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-24T07:30:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-07T15:35:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/christmas-content.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"522\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"The DOs and DON\u2019Ts of Christmas content\",\"datePublished\":\"2019-10-24T07:30:18+00:00\",\"dateModified\":\"2020-01-07T15:35:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/\"},\"wordCount\":104,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/christmas-content.jpg\",\"keywords\":[\"Christmas\"],\"articleSection\":[\"Business &amp; Marketing\",\"Special Occasions\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/\",\"name\":\"Christmas Content Dos and Don'ts | Business Guide | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/christmas-content.jpg\",\"datePublished\":\"2019-10-24T07:30:18+00:00\",\"dateModified\":\"2020-01-07T15:35:01+00:00\",\"description\":\"You need to adapt your tone of voice over Christmas without losing sight of your core brand identity. Here's our video guide to the DOs and DON'Ts of Christmas content.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/#primaryimage\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/christmas-content.jpg\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/christmas-content.jpg\",\"width\":696,\"height\":522,\"caption\":\"Christmas Content\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.solopress.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The DOs and DON\u2019Ts of Christmas content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.solopress.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Solopress\",\"https:\/\/x.com\/solopress\",\"https:\/\/instagram.com\/solopress\/\",\"https:\/\/www.linkedin.com\/company\/solopress\",\"https:\/\/uk.pinterest.com\/solopress\/\",\"https:\/\/www.youtube.com\/user\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\",\"name\":\"Danny Powell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"caption\":\"Danny Powell\"},\"description\":\"With over two decades in marketing, Danny Powell is a Senior Copywriter at Solopress, one of the UK\u2019s leading online printers. Having worked on the print buying, agency and sales sides of the industry, he brings a well-rounded perspective to his writing on print, design and sustainability.\",\"url\":\"https:\/\/www.solopress.com\/blog\/pt-pt\/author\/danny-powell\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O que fazer e o que n\u00e3o fazer com os conte\u00fados de Natal | Guia para Empresas | Solopress","description":"\u00c9 necess\u00e1rio adaptar o seu tom de voz durante o Natal sem perder de vista a identidade da sua marca. Aqui est\u00e1 o nosso guia em v\u00eddeo sobre o que fazer e o que n\u00e3o fazer nos conte\u00fados de Natal.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/pt-pt\/ocasioes-especiais-2\/conteudo-de-natal-o-que-fazer-e-o-que-nao-fazer\/","og_locale":"pt_PT","og_type":"article","og_title":"Christmas Content Dos and Don'ts | Business Guide | Solopress","og_description":"You need to adapt your tone of voice over Christmas without losing sight of your core brand identity. Here's our video guide to the DOs and DON'Ts of Christmas content.","og_url":"https:\/\/www.solopress.com\/blog\/pt-pt\/ocasioes-especiais-2\/conteudo-de-natal-o-que-fazer-e-o-que-nao-fazer\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2019-10-24T07:30:18+00:00","article_modified_time":"2020-01-07T15:35:01+00:00","og_image":[{"width":696,"height":522,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/christmas-content.jpg","type":"image\/jpeg"}],"author":"Danny Powell","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Escrito por":"Danny Powell"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/"},"author":{"name":"Danny Powell","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09"},"headline":"The DOs and DON\u2019Ts of Christmas content","datePublished":"2019-10-24T07:30:18+00:00","dateModified":"2020-01-07T15:35:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/"},"wordCount":104,"commentCount":0,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/christmas-content.jpg","keywords":["Christmas"],"articleSection":["Business &amp; Marketing","Special Occasions"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/","url":"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/","name":"O que fazer e o que n\u00e3o fazer com os conte\u00fados de Natal | Guia para Empresas | Solopress","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/christmas-content.jpg","datePublished":"2019-10-24T07:30:18+00:00","dateModified":"2020-01-07T15:35:01+00:00","description":"\u00c9 necess\u00e1rio adaptar o seu tom de voz durante o Natal sem perder de vista a identidade da sua marca. Aqui est\u00e1 o nosso guia em v\u00eddeo sobre o que fazer e o que n\u00e3o fazer nos conte\u00fados de Natal.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/christmas-content.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/christmas-content.jpg","width":696,"height":522,"caption":"Christmas Content"},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-content-dos-and-donts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The DOs and DON\u2019Ts of Christmas content"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"As \u00faltimas not\u00edcias sobre impress\u00e3o e design | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09","name":"Danny Powell","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","caption":"Danny Powell"},"description":"Com mais de duas d\u00e9cadas de experi\u00eancia em marketing, Danny Powell \u00e9 redator s\u00e9nior na Solopress, uma das principais gr\u00e1ficas online do Reino Unido. Tendo trabalhado no sector da impress\u00e3o, em ag\u00eancias e em vendas, traz uma perspetiva abrangente para os seus textos sobre impress\u00e3o, design e sustentabilidade.","url":"https:\/\/www.solopress.com\/blog\/pt-pt\/author\/danny-powell\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/christmas-content.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/pt-pt\/wp-json\/wp\/v2\/posts\/64034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pt-pt\/wp-json\/wp\/v2\/users\/134"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pt-pt\/wp-json\/wp\/v2\/comments?post=64034"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/pt-pt\/wp-json\/wp\/v2\/posts\/64034\/revisions"}],"predecessor-version":[{"id":65912,"href":"https:\/\/www.solopress.com\/blog\/pt-pt\/wp-json\/wp\/v2\/posts\/64034\/revisions\/65912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pt-pt\/wp-json\/wp\/v2\/media\/65888"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/pt-pt\/wp-json\/wp\/v2\/media?parent=64034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pt-pt\/wp-json\/wp\/v2\/categories?post=64034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pt-pt\/wp-json\/wp\/v2\/tags?post=64034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}