{"id":65063,"date":"2019-11-26T08:30:19","date_gmt":"2019-11-26T08:30:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=65063"},"modified":"2022-11-10T15:16:18","modified_gmt":"2022-11-10T15:16:18","slug":"realizar-um-evento-de-natal","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/special-occasions\/holding-a-christmas-event\/","title":{"rendered":"Realiza\u00e7\u00e3o de um evento de Natal"},"content":{"rendered":"
<\/div>

No inqu\u00e9rito de Natal da Solopress*, 57% dos compradores afirmaram ter participado num evento de Natal organizado por uma empresa. Com este n\u00edvel de participa\u00e7\u00e3o, vale certamente a pena considerar a hip\u00f3tese de organizar um Natal<\/a> A realiza\u00e7\u00e3o de um evento em benef\u00edcio dos clientes e do p\u00fablico em geral pode ajudar a cimentar rela\u00e7\u00f5es e at\u00e9 a criar novas rela\u00e7\u00f5es.<\/p>\n

Superestrela da gruta<\/strong><\/h3>\n

O homem em pessoa vai visitar a sua loja ou local de venda em dezembro? Organizar uma Gruta do Pai Natal no seu local de trabalho \u00e9 um cl\u00e1ssico de Natal, e por boas raz\u00f5es. Pode atrair multid\u00f5es e, por vezes, at\u00e9 cobrar por esse privil\u00e9gio.<\/p>\n

No entanto, certifique-se de que os seus vizinhos mais pr\u00f3ximos n\u00e3o est\u00e3o a planear a mesma ideia. Ter dois Natais do Pai muito pr\u00f3ximos pode confundir as mentes jovens e dar origem a perguntas dif\u00edceis para as m\u00e3es e os pais responderem.<\/p>\n

Outros perigos da gruta s\u00e3o igualmente conhecidos. Basta dizer que o pessoal sazonal, de confian\u00e7a e com conhecimentos actualizados Controlos DBS<\/a> e uma higiene pessoal impec\u00e1vel s\u00e3o absolutamente indispens\u00e1veis. Mas se o fizer corretamente, poder\u00e1 criar o seu pr\u00f3prio Milagre no 34th<\/sup> Rua<\/a>!<\/p>\n


\nAbrir as portas<\/strong><\/h3>\n

Se \u00e9 uma empresa que n\u00e3o atrai naturalmente uma grande aflu\u00eancia de pessoas, pode abrir as suas portas na \u00e9poca da boa vontade. Um simples evento que ofere\u00e7a refrescos pode funcionar bem para um advogado, agente imobili\u00e1rio ou outro escrit\u00f3rio de rua - basta oferecer um copo de espumante e uma ou duas tartes de carne picada.<\/p>\n

Podem entrar para se aquecerem um pouco e acabar por iniciar conversas que conduzam a oportunidades de neg\u00f3cio frutuosas. Dependendo do seu modelo de neg\u00f3cio, podem sair com uma compra, um brochura<\/a>um folheto ou um cart\u00e3o de fidelidade. No m\u00ednimo, ter\u00e1 subido uns degraus na sua estima por ter mostrado alguma hospitalidade.<\/p>\n


\nParticipar no desfile<\/strong><\/h3>\n

\"\"<\/a><\/p>\n

Se estiver numa rua principal ou perto dela, poder\u00e1 ter \u00eaxito se aproveitar um evento local, como a liga\u00e7\u00e3o das luzes de Natal ou um desfile de Natal. Aproveite a oportunidade para organizar uma rece\u00e7\u00e3o com bebidas ou um evento especial de abertura \u00e0 noite. Poder\u00e1 tirar partido do aumento do tr\u00e1fego pedonal e da atmosfera especial criada pela noite.<\/p>\n

Um evento VIP<\/strong><\/h3>\n

\"\"<\/a><\/p>\n

Se o seu local de atividade for uma loja ou um showroom, poder\u00e1 considerar a possibilidade de organizar um evento de compras VIP exclusivo, fora do hor\u00e1rio de expediente. Se oferecer artigos de valor elevado, artigos de luxo, produtos de nicho ou alta costura, poder\u00e1 querer convidar alguns clientes valiosos.<\/p>\n

O seu evento permitir-lhes-\u00e1 evitar as multid\u00f5es, experimentar compras pessoais, provar os seus produtos ou desfrutar de bebidas. Aumente a expetativa com bilhetes dourados ou ouro Convites em folha<\/a>.<\/p>\n


\n<\/strong>Divulgar o seu evento de Natal<\/strong><\/h2>\n

Pergunt\u00e1mos a mais de mil clientes como tinham sido informados de que uma empresa estava a organizar um evento de Natal. As pessoas podiam escolher mais do que uma op\u00e7\u00e3o - eis as suas respostas:<\/p>\n

\"\"<\/a>Vitrina<\/strong><\/h3>\n

Profissional impress\u00e3o de cartazes<\/a> reflectir\u00e1 quase de certeza melhor o seu evento do que algo escrito \u00e0 m\u00e3o ou em A4 impresso a preto e branco. A impress\u00e3o de cartazes visa perfeitamente as pessoas que passam regularmente pelas suas instala\u00e7\u00f5es. Uma montra forte anunciar\u00e1 o seu evento de Natal em grande estilo, tanto como pr\u00e9-sensibiliza\u00e7\u00e3o como no pr\u00f3prio dia.<\/p>\n

 <\/p>\n

Um folheto\u00a0<\/strong><\/h3>\n

\"\"<\/p>\n

Voadores<\/a> s\u00e3o r\u00e1pidos, f\u00e1ceis e baratos de imprimir. Tamb\u00e9m pode ser inteligente sobre quando e onde os distribui para atingir o seu p\u00fablico perfeito. Comece a coloc\u00e1-los em sacos e embalagens cerca de uma semana antes do evento. N\u00e3o se esque\u00e7a de incluir pormenores sobre eventuais amostras ou bebidas gratuitas para os atrair. Um vale de desconto ou um cup\u00e3o recortado ajudar\u00e1 ainda mais a atrair os visitantes no dia do evento.<\/p>\n

 <\/p>\n

\"\"<\/a>Imprensa local<\/strong><\/h3>\n

Contacte os jornalistas locais para os informar de que o seu evento est\u00e1 a decorrer - e, claro, convide-os a participar! Se vai doar algum produto a uma institui\u00e7\u00e3o de caridade, n\u00e3o se esque\u00e7a de o mencionar, pois isso pode refor\u00e7ar o seu caso para cobertura.<\/p>\n

 <\/p>\n

<\/h3>\n

Boca a boca\"\"<\/a> <\/strong><\/h3>\n

Embora o boca-a-boca seja um canal dif\u00edcil de planear, \u00e9 certamente verdade que as hist\u00f3rias sobre o seu pr\u00f3ximo evento tiveram quase de certeza origem num dos canais que est\u00e1 a visar - por isso, continue o bom trabalho!<\/p>\n

 <\/p>\n

\"56%<\/a>Em linha\u00a0 \u00a0<\/strong>\u00a0<\/strong><\/h3>\n

O seu pr\u00f3prio s\u00edtio Web, as suas redes sociais e as listas locais s\u00e3o excelentes formas de promover um evento gratuitamente. No entanto, se quiser investir algum do seu or\u00e7amento digital, um an\u00fancio pago no Twitter, Facebook ou LinkedIn pode ser especificamente direcionado para a sua \u00e1rea geogr\u00e1fica.<\/p>\n

 <\/p>\n


\nReparei por acaso que
\no evento estava a decorrer<\/strong>\u00a0 \u00a0 \u00a0\"\"<\/a> <\/strong><\/h3>\n

Para captar a aten\u00e7\u00e3o dos transeuntes no dia do evento, certifique-se de que faz um grande alarido com os materiais de exposi\u00e7\u00e3o nas montras e nas \u00e1reas de entrada. Se as suas montras e folhetos estiverem a criar um burburinho suficiente, os transeuntes ficar\u00e3o certamente curiosos e far\u00e3o uma visita.<\/p>\n

\u00a0<\/strong><\/p>\n

 <\/p>\n

Se quiser entrar em contacto connosco para saber como pode promover o seu evento empresarial neste Natal, teremos todo o gosto em discutir as op\u00e7\u00f5es. Ligue-nos para o 01702 460047 ou utilize o Live Chat agora.<\/strong><\/p>\n

*Todos os dados num\u00e9ricos apresentados nas nossas rodas de percentagem foram recolhidos como parte do Inqu\u00e9rito de Natal Solopress 2019. Todas as estat\u00edsticas apresentadas baseiam-se nas respostas de 100% dos 1204 inquiridos. Os dados recolhidos atrav\u00e9s do inqu\u00e9rito continuam a ser propriedade da AGA Printing Ltd, que actua como Solopress Ltd, e n\u00e3o podem ser reproduzidos sem reconhecimento atrav\u00e9s de uma hiperliga\u00e7\u00e3o. Todos os direitos de autor e outros direitos de propriedade intelectual est\u00e3o reservados.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

In the Solopress Christmas survey*, 57% of shoppers said they\u2019d attended a Christmas event hosted by a business. With this level of participation, it\u2019s certainly worth considering whether putting on a Christmas event for the benefit of customers, clients and the wider public might help cement relationships and even create new ones. Grotto superstar Will […]<\/p>\n","protected":false},"author":134,"featured_media":65798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,553],"tags":[896],"class_list":{"0":"post-65063","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-special-occasions","9":"tag-christmas"},"acf":[],"yoast_head":"\nHolding A Christmas Event | Business Guide | Solopress UK<\/title>\n<meta name=\"description\" content=\"In the Solopress Christmas survey, 57% of shoppers said they\u2019d attended a Christmas event hosted by a business. 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