{"id":65546,"date":"2019-12-05T07:56:12","date_gmt":"2019-12-05T07:56:12","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=65546"},"modified":"2022-12-21T18:30:01","modified_gmt":"2022-12-21T18:30:01","slug":"gratidao-marketing-no-natal","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/special-occasions\/gratitude-marketing-at-christmas\/","title":{"rendered":"Marketing de gratid\u00e3o no Natal"},"content":{"rendered":"
<\/div>

Eis o nosso guia sobre a import\u00e2ncia do marketing de gratid\u00e3o no Natal, bem como sobre as oportunidades de neg\u00f3cio que oferece.<\/p>\n

A import\u00e2ncia do marketing da gratid\u00e3o<\/strong><\/h2>\n

Dizer simplesmente obrigado, especialmente durante o Natal e o Ano Novo, \u00e9 um gesto importante para a sua base de clientes.<\/p>\n

\"72%\"<\/a><\/p>\n

72% das pessoas inquiridas consideraram que uma mensagem de agradecimento de uma empresa continua a ter significado, quer seja ou n\u00e3o acompanhada de um desconto ou de um presente, pelo que nem sempre \u00e9 necess\u00e1rio gastar muito dinheiro em brindes. Por vezes, o que conta \u00e9 mesmo o pensamento.<\/p>\n

 <\/p>\n

Gratid\u00e3o e fidelidade \u00e0 marca<\/strong><\/h2>\n

A fidelidade \u00e0 marca \u00e9 um fator importante na reten\u00e7\u00e3o de clientes. A cria\u00e7\u00e3o de rela\u00e7\u00f5es \u00e9 uma parte importante da fideliza\u00e7\u00e3o e da reten\u00e7\u00e3o, especialmente para as empresas B2B. Quanto mais isto for reconhecido e reconhecido atrav\u00e9s de interac\u00e7\u00f5es que funcionem a n\u00edvel social, bem como a n\u00edvel empresarial, mais estreitos ser\u00e3o esses la\u00e7os. A representa\u00e7\u00e3o perfeita deste facto no Natal \u00e9 um postal de Natal.<\/p>\n


\nCart\u00f5es de Natal<\/strong><\/h2>\n

Afinal, \u00e9 Natal e um cart\u00e3o \u00e9 a oportunidade ideal para mostrar o seu apre\u00e7o e refor\u00e7ar as rela\u00e7\u00f5es comerciais.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

44% das pessoas que inquirimos N\u00c3O concordaram que um e-mail fosse um substituto v\u00e1lido para um cart\u00e3o de uma empresa. Portanto, \u00e9 uma parte consider\u00e1vel da sua base de clientes que ESTAR\u00c1 \u00e0 espera de um cart\u00e3o seu.<\/p>\n

 <\/p>\n

\"69%<\/a><\/p>\n

 <\/p>\n

Al\u00e9m disso, 92% do correio tradicional \u00e9 aberto, pelo que \u00e9 mais prov\u00e1vel que os seus clientes abram um cart\u00e3o f\u00edsico do que um e-mail de agradecimento.<\/p>\n

 <\/p>\n

Se a sua empresa envia uma Cart\u00e3o de Natal<\/a>, consulte\u00a0o nosso v\u00eddeo<\/a>. Nele, ficar\u00e1 a saber tudo o que deve ter em conta no que diz respeito a imagens, mensagens, materiais de papel e acabamento de impress\u00e3o.<\/p>\n


\nMostre o seu lado humano<\/strong><\/h2>\n

O seu postal de Natal pode fazer parte de um esfor\u00e7o de marketing de gratid\u00e3o que se baseia nas pessoas da sua organiza\u00e7\u00e3o. Para se afastar das estrat\u00e9gias centradas nos produtos, pode utilizar Natal<\/a> como uma oportunidade para centrar a sua mensagem no esfor\u00e7o pessoal que \u00e9 feito nos bens e servi\u00e7os que fornece. Coloque a t\u00f3nica nas vidas reais e nos meios de subsist\u00eancia que prosperam em resultado do neg\u00f3cio que fazem juntos. Uma campanha deste tipo incentiva os clientes a continuarem a fazer o que \u00e9 bom, mantendo-se fi\u00e9is ao seu pessoal e \u00e0 sua marca.<\/p>\n

Uma promo\u00e7\u00e3o de pre\u00e7os que mostra a sua autenticidade<\/strong><\/h2>\n

Com tanta atividade de marketing com o tema do Natal, \u00e9 importante garantir que a sua mensagem de agradecimento n\u00e3o seja interpretada como palavras vazias. \u00c9 necess\u00e1rio expressar a sua gratid\u00e3o com um gesto aut\u00eantico que ultrapasse o ru\u00eddo do Natal.<\/p>\n

Se quer parecer genu\u00edno, experimente fazer uma promo\u00e7\u00e3o de pre\u00e7os. Fa\u00e7a-lhes uma oferta que seja \u00fatil e valiosa.<\/p>\n

Marketing de gratid\u00e3o direcionado<\/strong><\/h2>\n

Para se certificar de que est\u00e1 a mostrar a sua gratid\u00e3o \u00e0s pessoas que interessam, porque n\u00e3o utilizar os dados da empresa para segmentar, por exemplo, os seus clientes mais valiosos? Se tiver uma lista de subscritores saud\u00e1vel, enviar um c\u00f3digo de voucher por correio eletr\u00f3nico \u00e9 simples e direto. Mas para dar um toque pessoal, envie um \"bilhete dourado\" por correio aos seus melhores clientes, dando-lhes direito a um desconto.
\n\"marketing<\/a><\/p>\n

A gratid\u00e3o como oportunidade de redireccionamento<\/strong><\/h2>\n

Se j\u00e1 n\u00e3o tem not\u00edcias de um cliente h\u00e1 algum tempo, escreva-lhe para saber como est\u00e1 a correr o per\u00edodo festivo. Pode ser que ele se lembre da sua empresa. A maioria das empresas possui dados que lhes permitem segmentar os clientes que n\u00e3o fizeram encomendas num determinado per\u00edodo. Se tiver algo de novo para oferecer desde a \u00faltima visita, porque n\u00e3o aproveitar a oportunidade para o assinalar e, ao mesmo tempo, saudar a \u00e9poca?<\/p>\n

No entanto, tenha o cuidado de respeitar os regulamentos que regem o armazenamento e a prote\u00e7\u00e3o de dados. O incumprimento destes regulamentos pode levar \u00e0 perda de boa vontade e \u00e0 aplica\u00e7\u00e3o de san\u00e7\u00f5es por parte das autoridades.<\/p>\n

Promo\u00e7\u00e3o \"obrigado\" de janeiro para B2B <\/strong><\/h2>\n

Se estiver a pensar em oferecer uma oferta de janeiro, pode marc\u00e1-la como uma oferta de agradecimento - especialmente se for uma empresa B2B ou se n\u00e3o pertencer a um sector que tradicionalmente realiza uma venda em janeiro.<\/p>\n

Desta forma, a sua mensagem de promo\u00e7\u00e3o passa a ter mais a ver com a oferta de um pre\u00e7o mais baixo em reconhecimento do seu valioso cliente ao longo do \u00faltimo ano - e menos com uma mensagem insistente que tem como objetivo impulsionar as vendas.<\/p>\n

Um concurso no Natal<\/strong><\/h2>\n

Uma \u00f3ptima forma de aumentar a divers\u00e3o festiva e, ao mesmo tempo, dar algo em troca \u00e9 organizar um concurso de Natal. Se quiser saber mais sobre este assunto, consulte a nossa publica\u00e7\u00e3o no blogue sobre organizar um concurso de Natal<\/a> que inclui algumas dicas \u00fateis.<\/p>\n

Brindes promocionais<\/strong><\/h2>\n

O marketing de gratid\u00e3o tem tudo a ver com gratid\u00e3o - mas tamb\u00e9m tem a ver com marketing. Um presente com um pouco de branding \u00e9 uma boa forma de atingir ambos os objectivos. Se distribuir presentes aos clientes, a utiliza\u00e7\u00e3o de artigos promocionais pode aumentar a notoriedade.<\/p>\n

\"67%<\/a>67% das pessoas inquiridas consideram que os presentes de marca ajudam a recordar a empresa para al\u00e9m do Natal<\/p>\n

O truque \u00e9 escolher um artigo promocional<\/a> que seja t\u00e3o diabolicamente \u00fatil que eles queiram t\u00ea-lo sempre \u00e0 m\u00e3o. Qualquer log\u00f3tipo ou c\u00f3pia que consiga aplicar ao artigo aumentar\u00e1 a notoriedade da marca sempre que o virem. Se o objeto for particularmente indispens\u00e1vel para eles, pode tamb\u00e9m criar associa\u00e7\u00f5es positivas para a sua marca.<\/p>\n

A calend\u00e1rio de secret\u00e1ria<\/a> \u00e9 uma forma cl\u00e1ssica de reivindicar um espa\u00e7o valioso na superf\u00edcie de trabalho dos seus clientes, mantendo a sua marca na linha de vis\u00e3o deles durante 12 meses.<\/p>\n

Se quiser explorar a forma como os artigos promocionais e a impress\u00e3o podem ajud\u00e1-lo a expressar a sua gratid\u00e3o ao seu pr\u00f3prio p\u00fablico, visite-nos em www.solopress.com ou contacte-nos atrav\u00e9s do n\u00famero 01702 460047.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Here\u2019s our guide to the importance of gratitude marketing at Christmas \u2013 as well as the business opportunities it offers. The importance of gratitude marketing Simply saying thank you, especially over Christmas and new year is an important gesture to make to your client base. 72% of people surveyed felt that a message of gratitude […]<\/p>\n","protected":false},"author":134,"featured_media":65870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,553],"tags":[896],"class_list":{"0":"post-65546","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-special-occasions","9":"tag-christmas"},"acf":[],"yoast_head":"\nGratitude Marketing at Christmas - Business Guide - Solopress UK<\/title>\n<meta name=\"description\" content=\"Saying thank you is important at Christmas. 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Here\u2019s our guide to gratitude marketing, how to tackle it and the business opportunities it offers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/ocasioes-especiais-2\/gratidao-marketing-no-natal\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-05T07:56:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-21T18:30:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/gratitude-marketing-christmas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"522\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/gratitude-marketing-at-christmas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/gratitude-marketing-at-christmas\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Gratitude marketing at Christmas\",\"datePublished\":\"2019-12-05T07:56:12+00:00\",\"dateModified\":\"2022-12-21T18:30:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/gratitude-marketing-at-christmas\/\"},\"wordCount\":959,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/gratitude-marketing-at-christmas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/gratitude-marketing-christmas.jpg\",\"keywords\":[\"Christmas\"],\"articleSection\":[\"Business & Marketing\",\"Special Occasions\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/special-occasions\/gratitude-marketing-at-christmas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/gratitude-marketing-at-christmas\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/gratitude-marketing-at-christmas\/\",\"name\":\"Gratitude Marketing at Christmas - Business Guide - Solopress UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/gratitude-marketing-at-christmas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/gratitude-marketing-at-christmas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/gratitude-marketing-christmas.jpg\",\"datePublished\":\"2019-12-05T07:56:12+00:00\",\"dateModified\":\"2022-12-21T18:30:01+00:00\",\"description\":\"Saying thank you is important at Christmas. 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