{"id":69862,"date":"2020-11-02T19:51:04","date_gmt":"2020-11-02T19:51:04","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=69862"},"modified":"2023-05-12T12:24:53","modified_gmt":"2023-05-12T11:24:53","slug":"o-que-e-o-lorem-ipsum-e-porque-e-utilizado","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/copywriting-typography\/what-is-lorem-ipsum-and-why-is-it-used\/","title":{"rendered":"O que \u00e9 o Lorem Ipsum e porque \u00e9 utilizado?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Lorem Ipsum \u00e9 um peda\u00e7o de texto, utilizado pelos designers para preencher um espa\u00e7o onde o conte\u00fado acabar\u00e1 por ficar. Ajuda a mostrar o aspeto que o texto ter\u00e1 quando o conte\u00fado estiver conclu\u00eddo, durante a fase de planeamento.<\/p>\n<p>O texto de preenchimento tem sido amplamente utilizado h\u00e1 s\u00e9culos, pelo que a maioria das pessoas est\u00e1 familiarizada com o facto de ver texto Lorem Ipsum num modelo de design. Isto significa que, quando um designer envia o seu modelo a um cliente, este n\u00e3o se distrai com o texto na p\u00e1gina.<\/p>\n<p>Continue a ler para saber o que significa Lorem Ipsum, porque \u00e9 que o utilizamos e como come\u00e7ar a criar um texto Lorem Ipsum no seu design.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>O que \u00e9 Lorem Ipsum?<\/strong><\/h2>\n<p>Lorem Ipsum, por vezes designado por \"lipsum\", \u00e9 o texto de preenchimento utilizado no design para criar conte\u00fados. Ajuda os designers a planear onde o conte\u00fado ser\u00e1 colocado, sem necessidade de esperar que o conte\u00fado seja escrito e aprovado.<\/p>\n<p>Originalmente, vem de um texto em latim, mas para o leitor atual, \u00e9 visto como uma algaraviada. Esta \u00e9 a parte inteligente, pois ajuda a mostrar como ser\u00e1 o texto na p\u00e1gina - sem distrair o foco principal, o design geral.<\/p>\n<h3><strong>Onde \u00e9 utilizada a Lorem Ipsum?<\/strong><\/h3>\n<p>Tradicionalmente, o texto Lorem Ipsum era utilizado para pap\u00e9is de amostra na ind\u00fastria gr\u00e1fica. Depois, com o desenvolvimento da ind\u00fastria, o texto come\u00e7ou a aparecer em folhas de transfer\u00eancia e em processadores de texto.<\/p>\n<p>Atualmente, o texto pode ser utilizado para qualquer c\u00f3pia, tanto impressa como digital. Isto pode incluir:<\/p>\n<ul>\n<li>Cabe\u00e7alhos de cartas<\/li>\n<li>Descri\u00e7\u00f5es de produtos<\/li>\n<li>Biografias das marcas<\/li>\n<li>Dados de contacto<\/li>\n<li>P\u00e1ginas Web<\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/redacao-tipografia\/como-construir-um-apelo-a-acao\/\"><strong>Apelos \u00e0 a\u00e7\u00e3o<\/strong><\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-69871\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/11\/Brochure-Design.jpg\" alt=\"Design de brochuras\" width=\"900\" height=\"675\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><strong>A c\u00f3pia do texto Lorem Ipsum<\/strong><\/h2>\n<p>A passagem Lorem Ipsum padr\u00e3o \u00e9:<\/p>\n<p><em>Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.<\/em><\/p>\n<p>O seu objetivo \u00e9 reproduzir o fluxo da l\u00edngua inglesa, da\u00ed que n\u00e3o seja uma c\u00f3pia completa do latim. Em vez disso, h\u00e1 uma mistura de palavras latinas, bem como alguns termos inventados.<\/p>\n<h3><strong>Qual \u00e9 a tradu\u00e7\u00e3o de Lorem Ipsum em ingl\u00eas?<\/strong><\/h3>\n<p>O Lorem Ipsum foi originalmente retirado de um texto latino do fil\u00f3sofo romano C\u00edcero, uma liga\u00e7\u00e3o que o acad\u00e9mico latino Richard McClintock fez na d\u00e9cada de 1980. Sofreu altera\u00e7\u00f5es significativas ao longo dos s\u00e9culos, com palavras a serem retiradas, encurtadas e acrescentadas. A palavra \"lorem\", por exemplo, n\u00e3o \u00e9 uma palavra latina verdadeira, \u00e9 uma vers\u00e3o abreviada da palavra \"dolorem\", que significa dor.<\/p>\n<p>Isto torna o texto fict\u00edcio atual imposs\u00edvel de traduzir para ingl\u00eas. No entanto, a fonte original foi traduzida em 1914 para significar:<\/p>\n<p><em>\"Tamb\u00e9m n\u00e3o h\u00e1 ningu\u00e9m que ame, persiga ou deseje obter a dor em si mesma, porque \u00e9 dor, mas ocasionalmente ocorrem circunst\u00e2ncias em que o trabalho e a dor lhe podem proporcionar um grande prazer.\"<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Porque \u00e9 que usamos o texto Lorem Ipsum?<\/strong><\/h2>\n<p>Em suma, utilizamos texto Lorem Ipsum porque n\u00e3o faz sentido. \u00c9 simplesmente um texto de preenchimento, pelo que n\u00e3o precisa de conter qualquer mensagem significativa.<\/p>\n<p>O conte\u00fado destina-se a destacar-se numa p\u00e1gina. Assim, se um designer ou cliente estiver a analisar um modelo e a sua disposi\u00e7\u00e3o, pode facilmente distrair-se com a escrita e perder a aten\u00e7\u00e3o do pr\u00f3prio design.<\/p>\n<p>Tamb\u00e9m tem um aspeto e uma leitura mais naturais do que a simples repeti\u00e7\u00e3o de uma frase como \"conte\u00fado aqui\" ou \"exemplo de conte\u00fado\". A adi\u00e7\u00e3o de um texto de preenchimento Lorem Ipsum d\u00e1 simplesmente uma ideia do aspeto que a p\u00e1gina final poder\u00e1 ter.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Qual \u00e9 a origem da Lorem Ipsum?<\/strong><\/h2>\n<p>A origem do texto remonta \u00e0 Roma antiga. Muitas das palavras e frases da atual c\u00f3pia da Lorem Ipsum podem ser encontradas num livro sobre \u00e9tica de 45 a.C., escrito pelo fil\u00f3sofo romano C\u00edcero.<\/p>\n<p>No entanto, os investigadores acreditam que o texto n\u00e3o foi realmente utilizado como um marcador de lugar na sua forma atual at\u00e9 ao ano de 1500. Foi quando um tip\u00f3grafo pegou no texto original e baralhou a sua ordem, para fazer um livro de amostras.<\/p>\n<p>Mesmo quando desenvolvemos novas tecnologias nos anos 20<sup>th<\/sup> e 21<sup>st<\/sup> Durante s\u00e9culos, o Lorem Ipsum manteve-se como o nosso texto de preenchimento preferido. Nos anos 60, o texto foi impresso em folhas de transfer\u00eancia a seco e utilizado por arquitectos e publicit\u00e1rios. Depois, na d\u00e9cada de 1980, foi adotado em modelos de processamento de texto em computadores de secret\u00e1ria.<\/p>\n<p>Hoje em dia, pode encontrar este texto fict\u00edcio em quase todos os programas concebidos para escritores ou designers, desde os modelos do Microsoft Word at\u00e9 aos projectos Web do WordPress e ao Google Docs. Uma grande viagem no tempo desde o seu humilde in\u00edcio!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Como criar uma c\u00f3pia Lorem Ipsum<\/strong><\/h2>\n<p>Existem <strong>Geradores de Lorem Ipsum<\/strong> Existem v\u00e1rios fornecedores dispon\u00edveis que podem criar diferentes vers\u00f5es do Lorem Ipsum tradicional para alterar o seu conte\u00fado simulado. Podem simplesmente misturar as ordens ou mesmo acrescentar sec\u00e7\u00f5es humor\u00edsticas de texto em latim.<\/p>\n<p>Se tiver apenas um pequeno espa\u00e7o para preencher no seu design, pode simplesmente copiar o texto Lorem Ipsum acima e col\u00e1-lo no seu modelo.<\/p>\n<p>Para conte\u00fados mais longos, pode criar texto adicional sem sentido numa variedade de s\u00edtios Web externos, tais como <a href=\"https:\/\/www.lipsum.com\/\">lipsum.com<\/a>. Basta selecionar os par\u00e1grafos e a extens\u00e3o das palavras, quer necessite em HTML ou em texto, e criar a sua pr\u00f3pria c\u00f3pia Lorem Ipsum.<\/p>\n<h3><strong>Como adicionar texto Lorem Ipsum no Photoshop<\/strong><\/h3>\n<p>As vers\u00f5es mais recentes do Photoshop incluem agora um gerador de Lorem Ipsum incorporado. Para adicionar isto ao seu desenho, basta:<\/p>\n<ol>\n<li><strong>Selecionar a ferramenta de texto<\/strong> e arraste a caixa de texto para se ajustar ao local onde o seu conte\u00fado vai ficar.<\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/tutoriais\/como-adicionar-tipos-de-letra-no-photoshop\/\"><strong>Escolha o seu tipo de letra<\/strong><\/a>incluindo o tamanho, a face e a cor.<\/li>\n<li><strong>Clique em Tipo <\/strong>na barra superior e selecionar <em>Colar Lorem Ipsum<\/em>.<\/li>\n<li><strong>Repetir o processo<\/strong> at\u00e9 ter texto suficiente para o seu marcador de posi\u00e7\u00e3o.<\/li>\n<\/ol>\n<h3><strong>Como adicionar Lorem Ipsum no InDesign<\/strong><\/h3>\n<p>O Adobe InDesign tamb\u00e9m tem uma ferramenta incorporada para criar uma c\u00f3pia de espa\u00e7o reservado. Para o fazer:<\/p>\n<ol>\n<li><strong>Desenhar uma caixa de texto<\/strong> seleccionando <em>tipo de texto<\/em> na sua barra lateral ou clicando em T no seu teclado.<\/li>\n<li><strong>Clique com o bot\u00e3o direito do rato no interior da caixa <\/strong>e selecionar <em>Preencher com texto de marcador de posi\u00e7\u00e3o.<\/em><\/li>\n<li><strong>Repetir o processo <\/strong>at\u00e9 ter texto Lorem Ipsum suficiente.<\/li>\n<li><strong>Aplicar os seus estilos de letra<\/strong>.<\/li>\n<\/ol>\n<p>Est\u00e1 \u00e0 procura de mais formas de utilizar o InDesign? Consulte o nosso guia para <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/tutoriais\/como-adicionar-pontos-de-baliza-em-indesign\/\"><strong>adicionar marcadores ao seu texto<\/strong><\/a>.<\/p>\n<h3><strong>Como adicionar texto Lorem Ipsum no Illustrator<\/strong><\/h3>\n<p>Pode fazer com que qualquer caixa de texto seja automaticamente preenchida com texto Lorem Ipsum no Adobe Illustrator. Veja como:<\/p>\n<ol>\n<li><strong>Seleccione Illustrator CC<\/strong> na sua barra superior e clique em <em>Prefer\u00eancias<\/em> - <em>Tipo<\/em>.<\/li>\n<li><strong>Carra\u00e7a <em>Preencher novos objectos de tipo com texto de marcador de posi\u00e7\u00e3o<\/em><\/strong> e clique em OK.<\/li>\n<li><strong>Clicar <em>Tipo de ferramenta<\/em> <\/strong>na barra esquerda e clicar na p\u00e1gina.<\/li>\n<li><strong>Para adicionar mais, seleccione <em>Tipo<\/em> <\/strong>e clicar em <em>Preencher com texto de marcador de posi\u00e7\u00e3o.<\/em><\/li>\n<li><strong>Escolha os seus estilos de letra <\/strong>e posicione o texto de acordo com o seu desenho.<\/li>\n<\/ol>\n<p>Ainda na fase de planeamento? Aprender <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/tutoriais\/como-criar-uma-linha-pontilhada-no-illustrator\/\"><strong>como adicionar linhas pontilhadas no Illustrator<\/strong><\/a> para delinear os seus infogr\u00e1ficos e muito mais.<\/p>\n<p>Agora que j\u00e1 sabe o significado de Lorem Ipsum, comece a adicionar texto aos seus pr\u00f3prios desenhos com <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/\"><strong>Solopress<\/strong><\/a>. Oferecemos tudo, desde <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/brochuras-papeis\/\"><strong>brochuras<\/strong><\/a> para <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/cartoes-de-visita\/\"><strong>cart\u00f5es de visita<\/strong><\/a>pronto para a sua pr\u00f3xima campanha de marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>Lorem Ipsum is a piece of text, used by designers to fill a space where the content will eventually sit. It helps show how text will look once a piece of content is finished, during the planning phase. Filler text has been widely used for centuries, so most people are familiar with seeing Lorem Ipsum [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":69865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[549],"tags":[],"class_list":{"0":"post-69862","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-copywriting-typography"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Lorem Ipsum and Why Is It Used? - Solopress UK<\/title>\n<meta name=\"description\" content=\"Lorem Ipsum copy has been used as placeholder text in design for generations. Discover what Lorem Ipsum means and how it\u2019s used in print and digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/redacao-tipografia\/o-que-e-o-lorem-ipsum-e-porque-e-utilizado\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Lorem Ipsum and Why Is It Used? - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Lorem Ipsum copy has been used as placeholder text in design for generations. Discover what Lorem Ipsum means and how it\u2019s used in print and digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/redacao-tipografia\/o-que-e-o-lorem-ipsum-e-porque-e-utilizado\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-02T19:51:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-12T11:24:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/11\/Lorem-Ipsum.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"665\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/copywriting-typography\/what-is-lorem-ipsum-and-why-is-it-used\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/copywriting-typography\/what-is-lorem-ipsum-and-why-is-it-used\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"What is Lorem Ipsum and why is it used?\",\"datePublished\":\"2020-11-02T19:51:04+00:00\",\"dateModified\":\"2023-05-12T11:24:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/copywriting-typography\/what-is-lorem-ipsum-and-why-is-it-used\/\"},\"wordCount\":1190,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/copywriting-typography\/what-is-lorem-ipsum-and-why-is-it-used\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/11\/Lorem-Ipsum.jpg\",\"articleSection\":[\"Copywriting &amp; Typography\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/copywriting-typography\/what-is-lorem-ipsum-and-why-is-it-used\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/copywriting-typography\/what-is-lorem-ipsum-and-why-is-it-used\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/copywriting-typography\/what-is-lorem-ipsum-and-why-is-it-used\/\",\"name\":\"What Is Lorem Ipsum and Why Is It Used? - Solopress UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/copywriting-typography\/what-is-lorem-ipsum-and-why-is-it-used\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/copywriting-typography\/what-is-lorem-ipsum-and-why-is-it-used\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/11\/Lorem-Ipsum.jpg\",\"datePublished\":\"2020-11-02T19:51:04+00:00\",\"dateModified\":\"2023-05-12T11:24:53+00:00\",\"description\":\"Lorem Ipsum copy has been used as placeholder text in design for generations. 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