{"id":71853,"date":"2022-01-27T19:22:11","date_gmt":"2022-01-27T19:22:11","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71853"},"modified":"2022-02-03T14:14:29","modified_gmt":"2022-02-03T14:14:29","slug":"empresas-do-reino-unido-optimistas-em-relacao-a-2022","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/","title":{"rendered":"Empresas brit\u00e2nicas optimistas em rela\u00e7\u00e3o a 2022"},"content":{"rendered":"
<\/div>

Tal como muitas empresas, a Solopress entra em 2022 com um otimismo cauteloso. Todos n\u00f3s j\u00e1 temos alguns anos de experi\u00eancia com pandemias e o terreno em que nos encontramos come\u00e7a a parecer um pouco mais s\u00f3lido. Com planos comprovados em vigor e um calend\u00e1rio empolgante de novas estrat\u00e9gias e produtos, o futuro parece muito mais seguro.<\/p>\n

Tendo isso em mente, est\u00e1vamos curiosos em saber como os recentes acontecimentos afectaram os nossos clientes e parceiros comerciais B2B e que factores influenciaram os seus planos para 2022. Decidimos contact\u00e1-los com um inqu\u00e9rito que abrangia aspectos como o recrutamento, as pr\u00e1ticas de trabalho, o marketing e os seus planos de crescimento. Para al\u00e9m de satisfazermos a nossa pr\u00f3pria curiosidade, sab\u00edamos que os dados forneceriam algumas informa\u00e7\u00f5es interessantes aos nossos clientes empresariais.<\/p>\n

Os resultados foram encorajadores, com empresas de todas as dimens\u00f5es a entrarem em 2022 optimistas. As nossas descobertas fascinantes tamb\u00e9m desafiaram algumas no\u00e7\u00f5es generalizadas sobre a supress\u00e3o do recrutamento, do desempenho e da atividade de marketing. Aqui est\u00e3o alguns destaques not\u00e1veis dos dados.<\/p>\n

Recrutamento e pr\u00e1ticas de trabalho<\/strong><\/h2>\n

Parece popular afirmar que o recrutamento \u00e9 praticamente imposs\u00edvel neste momento. No entanto, enquanto 40% dos nossos inquiridos s\u00e3o<\/em> consideram o recrutamento um desafio maior agora do que antes da pandemia, um s\u00f3lido 60% consideram-no mais f\u00e1cil ou igual.<\/p>\n

\"\"<\/a>\"\"<\/a>Quando pergunt\u00e1mos quais os m\u00e9todos que as entidades patronais est\u00e3o a utilizar para atrair novos recrutas, verific\u00e1mos que o \"trabalho flex\u00edvel\" teve um grande destaque. As mudan\u00e7as generalizadas nas pr\u00e1ticas de trabalho durante a pandemia ensinaram aos empregadores que \u00e9 poss\u00edvel oferecer uma flexibilidade muito maior sem comprometer a produtividade. Um b\u00f3nus adicional \u00e9 o facto de as pr\u00e1ticas de trabalho flex\u00edveis serem uma excelente forma de atrair candidatos a emprego. \"\"<\/a>
\n\"\"<\/a>Ao propor o trabalho \u00e0 dist\u00e2ncia, os recrutadores podem alargar a sua rede a uma \u00e1rea geogr\u00e1fica muito maior. Um n\u00famero surpreendente de 90% dos nossos inquiridos introduziu o teletrabalho durante a pandemia, sendo que 77% desses inquiridos consideraram que tal beneficiou a sua empresa como um todo.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Embora o teletrabalho tenha sido uma hist\u00f3ria de sucesso surpreendente, gra\u00e7as aos benef\u00edcios em termos de flexibilidade e recrutamento, a maioria das empresas com quem fal\u00e1mos tem gostado de receber os colegas de volta ao escrit\u00f3rio.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Quando pergunt\u00e1mos de que forma o regresso ao trabalho afectou a moral e a criatividade, obtivemos uma resposta positiva, embora ligeiramente mista. O pr\u00f3ximo passo para os empregadores poderia ser avaliar os casos em que o trabalho remoto foi bem sucedido e os benef\u00edcios obtidos com o regresso aos espa\u00e7os de trabalho partilhados. A boa not\u00edcia \u00e9 que muitas empresas est\u00e3o agora numa posi\u00e7\u00e3o informada para encontrar o equil\u00edbrio perfeito entre o trabalho em casa e o trabalho no local.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Procura dos clientes<\/strong><\/h2>\n

\u00c9 claro que os acontecimentos dos \u00faltimos dois anos tiveram um impacto muito vasto no desempenho das empresas de muitos sectores. No entanto, fic\u00e1mos satisfeitos por constatar que a maior parte dos inquiridos no nosso estudo se mostrou bastante otimista em rela\u00e7\u00e3o ao futuro.<\/p>\n

N\u00e3o foi surpresa ouvir que a procura foi suprimida durante a pandemia.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Felizmente, mais de metade das empresas inquiridas comunicaram uma recupera\u00e7\u00e3o ap\u00f3s o levantamento das restri\u00e7\u00f5es.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Para al\u00e9m da recupera\u00e7\u00e3o, a 59% viu a oportunidade de fazer crescer ainda mais as suas empresas ap\u00f3s a pandemia.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Oportunidades e inova\u00e7\u00e3o<\/strong><\/h2>\n

Para as empresas din\u00e2micas, os desafios trazidos pela pandemia trouxeram oportunidades de adapta\u00e7\u00e3o e diversifica\u00e7\u00e3o. 81% das empresas inquiridas consideram que a pandemia as levou a aproveitar novas oportunidades.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

O 69% sentiu mesmo que os acontecimentos recentes o tinham levado a tornar-se ainda mais inovador.\"\"<\/a>\"\"<\/a>
\nMarketing<\/strong><\/h2>\n

Com o aumento da procura e o florescimento da inova\u00e7\u00e3o, as empresas precisam de manter os canais atrav\u00e9s dos quais comunicam com os seus p\u00fablicos. De facto, 74% dos nossos inquiridos prev\u00eaem um aumento da atividade de marketing no pr\u00f3ximo ano.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Foi encorajador verificar que 79% dos inquiridos afirmaram que atualmente consideram a sustentabilidade quando analisam a sua atividade de marketing.\"\"<\/a>\"\"<\/a><\/p>\n

O que \u00e9 ainda mais encorajador \u00e9 o facto de a 87% estar a planear dar ainda mais prioridade \u00e0 sustentabilidade no futuro.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Ambi\u00e7\u00f5es futuras<\/strong><\/h2>\n

Com uma recess\u00e3o global induzida por uma pandemia ainda em curso, as empresas podem ser perdoadas por assumirem uma posi\u00e7\u00e3o defensiva. Por isso, \u00e9 encorajador constatar que 81% das empresas inquiridas t\u00eam ambi\u00e7\u00f5es de expans\u00e3o.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

E quando lhes perguntaram quais eram as suas resolu\u00e7\u00f5es de Ano Novo, o nosso grupo provou ser um grupo am\u00e1vel e atencioso, colocando o bem-estar do pessoal no topo da agenda!<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

H\u00e1 muitos motivos para nos alegrarmos com a entrada em 2022. Para os trabalhadores, este parece ser um ano prometedor, pois s\u00e3o cortejados pelos recrutadores, beneficiam de hor\u00e1rios flex\u00edveis e de condi\u00e7\u00f5es de trabalho favor\u00e1veis. E, para os empregadores, \u00e9 um ano ambicioso, com uma procura renovada, uma atividade de marketing revitalizada e novas aspira\u00e7\u00f5es de crescimento.<\/p>","protected":false},"excerpt":{"rendered":"

Like many businesses, Solopress heads into 2022 with cautious optimism. We all have a couple of years of pandemic experience under our belts now, and the ground we stand on is beginning to feel a little more solid. With proven plans in place, and an exciting schedule of new strategies and products lined-up, the future […]<\/p>\n","protected":false},"author":134,"featured_media":71896,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-71853","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nUK Businesses Optimistic Heading into 2022 - Solopress UK<\/title>\n<meta name=\"description\" content=\"The results of our UK business survey show companies of all sizes heading into 2022 with an optimistic spring in their step.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/empresas-do-reino-unido-optimistas-em-relacao-a-2022\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK Businesses Optimistic Heading into 2022 - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"The results of our UK business survey show companies of all sizes heading into 2022 with an optimistic spring in their step.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/empresas-do-reino-unido-optimistas-em-relacao-a-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-27T19:22:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-03T14:14:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/01\/Survey-blog-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"UK businesses optimistic heading into 2022\",\"datePublished\":\"2022-01-27T19:22:11+00:00\",\"dateModified\":\"2022-02-03T14:14:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/\"},\"wordCount\":769,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/01\/Survey-blog-header.png\",\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/\",\"name\":\"UK Businesses Optimistic Heading into 2022 - 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