{"id":71958,"date":"2022-02-20T20:20:47","date_gmt":"2022-02-20T20:20:47","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71958"},"modified":"2023-10-07T11:13:44","modified_gmt":"2023-10-07T10:13:44","slug":"ancoats-guitars-prepara-se-para-imprimir","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/entrepreneurs\/ancoats-guitars-gears-up-for-print\/","title":{"rendered":"Hist\u00f3rias de start-ups: Ancoats Guitars prepara-se para imprimir"},"content":{"rendered":"
<\/div>

No nosso primeiro Blogue \"Hist\u00f3rias de empresas em fase de arranque<\/a>No dia 1 de fevereiro, apresent\u00e1mos Dave Roberts e a sua nova empresa, Ancoats Guitars. Estabelecemos uma parceria com Dave para o podermos acompanhar nos desafios e aventuras do seu primeiro ano de atividade e apoiar a empresa com impress\u00f5es de alta qualidade.<\/span><\/p>\n

No segundo m\u00eas, as coisas est\u00e3o a ficar excitantes. No horizonte est\u00e3o as nomea\u00e7\u00f5es para os meios de comunica\u00e7\u00e3o social, o desenvolvimento de novos produtos, novos artigos de papelaria, marca\u00e7\u00f5es para feiras comerciais e muito mais. No entanto, antes de se entusiasmar, Dave tinha um pouco mais de trabalho a fazer para estabelecer uma identidade de marca e um estilo pr\u00f3prio para a Ancoats Guitars.<\/span><\/p>\n

Aperfei\u00e7oar o log\u00f3tipo<\/b><\/h2>\n

A Ancoats Guitars \u00e9 uma empresa nova, mas, tal como a maioria dos empres\u00e1rios, Dave tinha uma boa ideia do aspeto do seu log\u00f3tipo e da sua marca desde o in\u00edcio. Tal como referido no final de <\/span>o nosso \u00faltimo blogue<\/span><\/a>O log\u00f3tipo de Dave era forte, mas necessitava de alguns desenvolvimentos menores, mas essenciais, antes de poder cumprir todas as fun\u00e7\u00f5es que lhe s\u00e3o exigidas.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Atrav\u00e9s de discuss\u00f5es com o designer gr\u00e1fico Matt Bruty da Solopress, Dave e Matt conseguiram aperfei\u00e7oar o log\u00f3tipo, bem como adapt\u00e1-lo a uma s\u00e9rie de aplica\u00e7\u00f5es essenciais.\u00a0<\/span><\/p>\n

Estas aplica\u00e7\u00f5es foram t\u00e3o diversas como a cria\u00e7\u00e3o da marca do s\u00edtio Web da empresa em ancoatsguitars.co.uk, a representa\u00e7\u00e3o da empresa como avatares nas redes sociais e a apresenta\u00e7\u00e3o como decalques nas pr\u00f3prias guitarras. E, claro, tamb\u00e9m apareceram em materiais impressos de pequeno e grande formato.<\/span><\/p>\n

Um s\u00edtio melhor<\/b><\/h2>\n

Com o trabalho nas itera\u00e7\u00f5es do log\u00f3tipo conclu\u00eddo, havia uma base s\u00f3lida para construir uma identidade de marca mais ampla, come\u00e7ando pelo s\u00edtio Web. Dave conseguiu pegar no trabalho de Matt e aplic\u00e1-lo em cada p\u00e1gina web. O resultado foi um site inteligente e renovado, com um estilo consistente em todas as p\u00e1ginas.<\/span><\/p>\n

\"\"<\/a>
Imagens de cabe\u00e7alho em ancoatsguitars.co.uk<\/figcaption><\/figure>\n

A tomada de decis\u00f5es e o desenvolvimento que foram necess\u00e1rios para o redesenho das p\u00e1ginas Web tamb\u00e9m ajudaram a cristalizar a no\u00e7\u00e3o de Dave sobre o que quer e o que n\u00e3o quer do aspeto e da sensa\u00e7\u00e3o da marca. Vamos ent\u00e3o aprofundar a import\u00e2ncia do design para esta empresa e as influ\u00eancias que ajudaram a determinar a sua dire\u00e7\u00e3o at\u00e9 agora.<\/span><\/p>\n

Defini\u00e7\u00e3o de um estilo<\/b><\/h2>\n

O design de excel\u00eancia \u00e9 um ponto de diferen\u00e7a t\u00e3o grande para a Ancoats Guitars que era essencial que a paleta de cores, os elementos gr\u00e1ficos e os floreios estil\u00edsticos que comp\u00f5em os instrumentos fossem tamb\u00e9m integrados na marca da empresa. O objetivo deste m\u00eas foi estabelecer uma abordagem visual para todos os projectos de impress\u00e3o que temos pela frente.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Uma grande influ\u00eancia na est\u00e9tica da Ancoats Guitars \u00e9 o design modernista europeu de casas de arte. O trabalho que surgiu dos movimentos Art Deco e Bauhaus informa muitas das cores, linhas e formas que aparecem nas pr\u00f3prias guitarras. Fazia sentido fazer refer\u00eancia a estes estilos tamb\u00e9m no design da marca.<\/span><\/p>\n

Diretamente dos blocos<\/b><\/h2>\n

Um motivo de design recorrente que Dave e o designer da Solopress, Matt, escolheram foi uma disposi\u00e7\u00e3o inspirada na Bauhaus de blocos semi-transparentes vermelhos, amarelos e azuis que podiam servir como dispositivos de suporte para elementos gr\u00e1ficos, tanto online como impressos.\u00a0<\/span><\/p>\n

A Bauhaus foi uma escola de arte em Weimar, Alemanha, fundada em 1919 pelo arquiteto Walter Gropius. O corpo docente era composto por personalidades como o pintor russo Wassily Kandinsky e o arquiteto Ludwig Mies van der Rohe.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

A escola combinava arte, design e arquitetura para desenvolver um estilo de modernismo angular com linhas limpas, formas simples e frequentemente cores vivas. At\u00e9 1933, quando um antigo artista austr\u00edaco, com uma vis\u00e3o bastante diferente da Alemanha, tomou o poder em Berlim e obrigou a escola a fechar definitivamente.<\/span><\/p>\n

De modernista a moderno<\/b><\/h2>\n

As formas geom\u00e9tricas e as cores prim\u00e1rias que caracterizam a marca Ancoats Guitars podem ter sido inspiradas pelo movimento Bauhaus do s\u00e9culo passado, mas tamb\u00e9m t\u00eam uma resson\u00e2ncia oportuna com a localiza\u00e7\u00e3o contempor\u00e2nea da empresa.<\/span><\/p>\n

\"\"<\/a>Dave opera a partir de um contentor de transporte reaproveitado, com vista para os edif\u00edcios monol\u00edticos dos moinhos pelos quais o distrito de Ancoats \u00e9 conhecido. A combina\u00e7\u00e3o destas formas brutais com as cores vivas associadas \u00e0 cena musical da cidade cria um visual que \u00e9 distintamente mancuniano.<\/span><\/p>\n

Ao evocar esta potente combina\u00e7\u00e3o de patrim\u00f3nio, localiza\u00e7\u00e3o, design e, claro, m\u00fasica, Matt e Dave criaram um visual e uma sensa\u00e7\u00e3o que s\u00e3o simultaneamente frescos e conscientes das suas ra\u00edzes.<\/span><\/p>\n

A marca expande-se<\/b><\/h2>\n

O que \u00e9 muito bonito, mas ser\u00e1 que se pode p\u00f4r tudo isso numa Cart\u00e3o de visita<\/a>? De certa forma, pensamos que sim...<\/span><\/p>\n

Para qualquer nova empresa que pretenda ser levada a s\u00e9rio, um conjunto inteligente de artigos de papelaria \u00e9 uma \u00f3ptima maneira de parecer profissional e empresarial.<\/span><\/p>\n

Mas isso n\u00e3o significa que estes elementos tenham de ser abafados e formais, especialmente com um produto que \u00e9 t\u00e3o excitante como as guitarras el\u00e9ctricas. Quando se pretende exprimir uma marca divertida ou arrojada, mas tamb\u00e9m \u00e9 necess\u00e1rio exprimir a seriedade da empresa, \u00e9 necess\u00e1rio encontrar um equil\u00edbrio delicado.<\/span><\/p>\n

Inclua sempre os pormenores de design que fazem da sua marca aquilo que ela \u00e9, mas n\u00e3o tente reinventar a roda. Afinal de contas, as pessoas de neg\u00f3cios t\u00eam determinadas expectativas e requisitos relativamente ao papel de carta que utiliza.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Nesta cole\u00e7\u00e3o de elementos concebidos por Dave e Matt, eles conseguiram colocar a marca distintiva Ancoats Guitars no centro das aten\u00e7\u00f5es, criando ao mesmo tempo um conjunto funcional e profissional de Artigos de papelaria para empresas<\/a>.<\/span><\/p>\n

Folhetos, cartazes e muito mais<\/b><\/h2>\n

No entanto, quando se trata de materiais promocionais, Matt e Dave conseguiram tirar o p\u00e9 do trav\u00e3o e criar alguns designs mais arrojados que se adequavam melhor a este tipo de impress\u00e3o.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Os designs a que chegaram incorporam o novo log\u00f3tipo e marca de palavra, os blocos de cor Bauhaus, e h\u00e1 algo na utiliza\u00e7\u00e3o da cor e da repeti\u00e7\u00e3o que se sente muito bem na cena musical de Manchester.<\/span><\/p>\n

Desligar para imprimir<\/b><\/h2>\n

Estamos ent\u00e3o muito orgulhosos por, ap\u00f3s este per\u00edodo inicial de conce\u00e7\u00e3o e prepara\u00e7\u00e3o, estarmos a enviar os nossos primeiros elementos para impress\u00e3o. Fique atento \u00e0 nossa pr\u00f3xima edi\u00e7\u00e3o das \"Hist\u00f3rias de empresas em fase de arranque\", em que veremos como, porqu\u00ea e onde o Dave vai utilizar os seus materiais impressos para promover a sua empresa. Guitarras Ancoats<\/a>.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

In our first \u2018Start-up Stories\u2019 blog, we introduced Dave Roberts and his brand new company, Ancoats Guitars. We\u2019ve teamed up with Dave so that we can follow him through the challenges and adventures of his first year in business and support the company with top-quality print. In month two, things are getting exciting. On the […]<\/p>\n","protected":false},"author":134,"featured_media":71972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955],"tags":[],"class_list":{"0":"post-71958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs"},"acf":[],"yoast_head":"\nStart-up Stories: Ancoats Guitars gears up for print | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/empresarios\/ancoats-guitars-prepara-se-para-imprimir\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start-up Stories: Ancoats Guitars gears up for print | The Latest Print and Design News | Solopress\" \/>\n<meta property=\"og:description\" content=\"In our first \u2018Start-up Stories\u2019 blog, we introduced Dave Roberts and his brand new company, Ancoats Guitars. 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