{"id":72810,"date":"2022-09-12T15:26:36","date_gmt":"2022-09-12T14:26:36","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=72810"},"modified":"2023-11-06T14:00:03","modified_gmt":"2023-11-06T14:00:03","slug":"cartoes-comerciais-no-ecra-os-exitos-e-os-fracassos","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/print-inspiration\/business-cards-on-screen-the-hits-and-the-misses\/","title":{"rendered":"Cart\u00f5es de visita no ecr\u00e3 - os acertos e os erros"},"content":{"rendered":"
<\/div>

Uma personagem de fic\u00e7\u00e3o bem estruturada \u00e9 aquela que habita plenamente o seu mundo. Muitas vezes, t\u00eam uma hist\u00f3ria elaborada que inclui o papel que desempenham na sua sociedade. Assim, desde que sejam seres humanos ou semelhantes, vivendo a dois ou tr\u00eas s\u00e9culos dos dias de hoje, porque \u00e9 que n\u00e3o h\u00e3o-de ter Cart\u00f5es de visita<\/a>?<\/span><\/p>\n

No entanto, \u00e9 importante que o fa\u00e7a corretamente. Tal como no mundo real, algumas personagens do cinema acertam em cheio nos seus cart\u00f5es de visita e outras falham o alvo. Analisamos alguns exemplos no ecr\u00e3 e decidimos o que \u00e9 um <\/span>HIT<\/b> e o que \u00e9 um <\/span>MISS<\/b>.<\/span><\/p>\n

Squid Games (2021) <\/span>HIT<\/b><\/h2>\n

\"\"
\nCom o seu distinto trio de formas e a promessa de al\u00edvio da d\u00edvida, o cart\u00e3o de visita dos Squid Games enviava uma mensagem simples, mas com consequ\u00eancias sinistras. O cart\u00e3o n\u00e3o s\u00f3 foi bem sucedido na hist\u00f3ria, atraindo hordas de esperan\u00e7osos endividados para se inscreverem, como tamb\u00e9m se tornou um adere\u00e7o ic\u00f3nico na s\u00e9rie global de maior sucesso de sempre da Netflix. Independentemente do resultado arrepiante, n\u00e3o se pode negar o n\u00edvel de envolvimento!<\/span><\/p>\n

Psicopata Americano (2000) <\/span>MISS<\/b><\/h2>\n

\"Psicopata
\n\"Cart\u00e3o
\nNuma das cenas mais memor\u00e1veis do filme, a personagem de Christian Bale fica praticamente em \u00faltimo lugar na batalha dos cart\u00f5es de visita de American Psycho. O cart\u00e3o de Van Patten \u00e9 casca de ovo com tipo Romalian. Timothy Bryce tem letras em relevo num branco nimbus p\u00e1lido. O cart\u00e3o de visita de Paul Allen at\u00e9 tem uma marca de \u00e1gua! O cart\u00e3o de visita de Patrick Bateman \u00e9 um MISS e ele sabe-o. Cuidado, Paul Allen!
\n<\/span><\/p>\n

Clube de Combate (1999) <\/span>HIT<\/b><\/h2>\n

\"\"\"Clube
\n\"Tu n\u00e3o \u00e9s o conte\u00fado da tua carteira\" proclamou Tyler Durden, mas ele faz um bom trabalho ao resumir a sua empresa de cosm\u00e9ticos no seu cart\u00e3o de visita. Tem marca, USPs, imagens e detalhes de contacto claros. A primeira regra dos cart\u00f5es de visita? Falar sobre o seu neg\u00f3cio.
\n<\/span><\/p>\n

Rushmore (1998) <\/span>HIT<\/b><\/h2>\n

\"Max<\/a>\"Cart\u00e3o
\n<\/span>Este cl\u00e1ssico de Wes Anderson segue Max Fischer, interpretado por Jason Schwartzman, enquanto este se esfor\u00e7a por perpetuar a sua frequ\u00eancia na Academia Rushmore. O pr\u00f3prio facto de este eterno aluno do liceu ter um cart\u00e3o de visita diz muito mais sobre a personagem do que o texto que apresenta. No entanto, apesar da escassa informa\u00e7\u00e3o, a sua simples clareza brilha.<\/span>
\n<\/span><\/p>\n

Inimigo do Estado (1998)<\/span> MISS<\/b><\/h2>\n
\"Erro
Imagem cuidada de moviemistakes.com<\/figcaption><\/figure>\n

Quando se trata de cart\u00f5es de visita, a exatid\u00e3o \u00e9 fundamental. Vale sempre a pena rever o seu conte\u00fado depois de fazer uma pausa ou pedir a um colega que o verifique por si. Isto tamb\u00e9m se aplica ao mundo da fic\u00e7\u00e3o. De certeza que n\u00e3o quer acabar em <\/span>moviemistakes.com<\/span><\/a> como no filme de Tony Scott de 1998, Inimigo do Estado, em que a personagem de Will Smith, Robert Dean Clayton, parece n\u00e3o ter a certeza do seu pr\u00f3prio endere\u00e7o eletr\u00f3nico.<\/span><\/p>\n

O Cavaleiro das Trevas (2008) <\/span>MISS<\/b><\/h2>\n

\"Carta
\nZero pontos pelo esfor\u00e7o. Os detalhes de contacto n\u00e3o s\u00e3o provavelmente a prioridade quando se pretende fugir \u00e0 pol\u00edcia. Por outro lado, \u00e9 imediatamente reconhec\u00edvel por qualquer pessoa que o veja. Mas mesmo assim, e a personaliza\u00e7\u00e3o? Personaliza\u00e7\u00e3o? Design \u00fanico? Esta solu\u00e7\u00e3o de prateleira n\u00e3o s\u00f3 carece de individualidade como estraga um conjunto de cartas de jogar. \u00c9 \u00f3bvio que ele n\u00e3o leu o nosso guia sobre o que incluir num cart\u00e3o de visita<\/a>! <\/span>Desculpa Joker, mas esta n\u00e3o acertou.<\/span><\/p>\n

Ace Ventura: Detetive de Animais (1994) <\/span>HIT<\/b><\/h2>\n

\"Cart\u00e3o
\nAtraente, ilustrativo e colorido, este cart\u00e3o \u00e9 uma representa\u00e7\u00e3o arrojada e exacta dos servi\u00e7os do Sr. Ventura. Os detalhes de contacto n\u00e3o est\u00e3o presentes na frente do cart\u00e3o, por isso temos de esperar que estejam no verso. No entanto, para al\u00e9m de um cart\u00e3o de visita de sucesso, Ace Ventura n\u00e3o envelheceu bem. Muitos dos envolvidos na realiza\u00e7\u00e3o do filme expressaram desde ent\u00e3o o seu pesar pelo facto de o filme ter sido feito em casa. <\/span>representa\u00e7\u00e3o de pessoas transg\u00e9nero<\/span><\/a>.<\/span><\/p>\n

A Rede Social (2010) <\/span>MISS<\/b><\/h2>\n

\"Jesse
\n\"Cart\u00e3o
\n<\/span>\u00c9 bom saber que at\u00e9 o rei das redes online sabe o valor de um cart\u00e3o de visita. \u00c9 uma pena que ele n\u00e3o tenha conseguido manter a classe. Infelizmente, a \"piada\" no cart\u00e3o, que o Mark Zuckerberg da vida real j\u00e1 teve, confirma o que j\u00e1 se suspeitava sobre o sentido de humor e as capacidades sociais do fundador do Facebook.<\/span><\/p>\n

Deslumbrados (2000) <\/span>HIT<\/b><\/h2>\n

\"Filme
\n\"Cart\u00e3o
\nA personagem infernal de Liz Hurley em Bedazzled n\u00e3o brinca em servi\u00e7o. \u00c9 exatamente este tipo de auto-confian\u00e7a que o cart\u00e3o de Zuckerberg pretende e falha. E embora a \u00e9tica profissional do Sinistro possa ocasionalmente ficar aqu\u00e9m da do magnata das redes sociais, o jogo do seu cart\u00e3o de visita \u00e9 definitivamente mais correto.<\/span><\/p>\n

Homens de Preto (1997) <\/span>MISS<\/b><\/h2>\n

\"Cart\u00e3o
\n\"Agente
\nContinuando com o tema minimalista, o agente K de Homens de Negro deixa cair este esfor\u00e7o espartano sobre o James de Will Smith por causa de um chin\u00eas atrevido. Enquanto todos sabemos onde vive o Diabo (ver acima, ou dever\u00edamos dizer abaixo?), K teve de escrever \u00e0 m\u00e3o um endere\u00e7o nesta ocasi\u00e3o. Embora dar um toque pessoal seja uma \u00f3ptima ideia, faz\u00ea-lo como uma reflex\u00e3o tardia n\u00e3o \u00e9 a melhor forma de o fazer. Para al\u00e9m disso, o cart\u00e3o apenas apresenta as iniciais da sua organiza\u00e7\u00e3o e n\u00e3o indica o seu nome. \u00c9 de perguntar porque \u00e9 que ele se preocupa com cart\u00f5es de visita!<\/span><\/p>\n

Os Simpsons (a partir de 1989) <\/span>MISS<\/b><\/h2>\n

\"\"<\/p>\n

Tal como o Agente K, Lionel Hutz, o infeliz advogado de Os Simpsons, tamb\u00e9m levou uma caneta ao seu cart\u00e3o de visita. No caso de Lionel Hutz Vs. the Business Card, uma pitada de pontua\u00e7\u00e3o muda completamente o significado da sua mensagem. Para al\u00e9m de exigir dinheiro adiantado, o cart\u00e3o tamb\u00e9m parece estar rasgado nas bordas e sem um canto. Obje\u00e7\u00e3o!<\/p>\n

Better Call Saul (2015-2022) <\/span>HIT<\/b><\/h2>\n

\"\"<\/p>\n

Mantendo as coisas legais, passamos ao advogado Jimmy McGill, tamb\u00e9m conhecido por Saul Goodman e ao seu cart\u00e3o de visita de Better Call Saul. Este n\u00e3o \u00e9 certamente o cart\u00e3o com o melhor gosto ou design que alguma vez vimos, mas tem muitos atributos inegavelmente poderosos a seu favor. N\u00e3o podia ser mais claro o servi\u00e7o que est\u00e1 a ser oferecido aqui. A imagem \u00e9 cativante, com o Sr. Goodman a adotar a pose de Lord Kitchener. E, claro, o mais eficaz de todos \u00e9 aquele slogan potente e memor\u00e1vel: Better Call Saul!<\/p>\n

Se \u00e9 f\u00e3 da s\u00e9rie, vai gostar de ler sobre este g\u00e9nio Marketing de Better Call Saul<\/a> campanha que a Netflix lan\u00e7ou para o promover.<\/p>\n

Roadrunner (a partir de 1949) <\/span>MISS<\/b><\/h2>\n

\"Cart\u00e3o
\nO antigo antagonista deste desenho animado de longa dura\u00e7\u00e3o \u00e9 um coiote, um canino carn\u00edvoro nativo da Am\u00e9rica do Norte. Embora tenham c\u00e9rebro, s\u00e3o um pouco mais pequenos do que os lobos e n\u00e3o se sabe se a esp\u00e9cie migra - factos que parecem minar as afirma\u00e7\u00f5es feitas no cart\u00e3o de visita do Sr. Coiote. Al\u00e9m disso, o Sr. Coiote n\u00e3o apresenta qualquer informa\u00e7\u00e3o espec\u00edfica ou dados de contacto - o c\u00famulo da insensatez.<\/span><\/p>\n

Seinfeld (1989-1998) <\/span>HIT<\/b><\/h2>\n

\"Cart\u00e3o
\nO amigo de Jerry Seinfeld, que rompe os limites, tem um Cart\u00e3o de visita com canto redondo<\/a> que consegue ser ao mesmo tempo sem sentido e sem sentido. A anteceder os t\u00edtulos de emprego do s\u00e9culo XXI, Cosmo Kramer identifica-se como \"t\u00e9cnico de bagels\", uma posi\u00e7\u00e3o que se pode facilmente imaginar anunciada neste momento em indeed.com. Pioneiro.<\/span><\/p>\n

De volta \u00e0 realidade...<\/strong><\/h2>\n

Esperamos que tenha gostado do nosso resumo de Cart\u00f5es de visita no ecr\u00e3. Vimos que algumas pessoas fict\u00edcias podem usar licen\u00e7a art\u00edstica quando se trata de detalhes mundanos, como dados comerciais e informa\u00e7\u00f5es de contacto. No mundo real, temos o dever de incluir essas coisas, mas ainda h\u00e1 muito espa\u00e7o para a criatividade.\u00a0<\/span><\/p>\n

Pode conceber cart\u00f5es de visita online<\/a> utilizando a nossa ferramenta de desenho gratuita ou, em alternativa, descarregue uma das nossas Modelos de cart\u00f5es de visita<\/a> e edite-os utilizando o seu programa Adobe preferido.<\/p>","protected":false},"excerpt":{"rendered":"

A well-rounded fictional character is one that fully inhabits their world. They often have an elaborate back story that includes what role they serve in their society. So as long as they\u2019re human beings or similar, living within two or three centuries of the present day, why shouldn\u2019t they have personalised Business Cards? It\u2019s important […]<\/p>\n","protected":false},"author":134,"featured_media":72832,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[604],"class_list":{"0":"post-72810","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-business-cards"},"acf":[],"yoast_head":"\nBusiness Cards On-screen: HITS & MISSES - Solopress UK<\/title>\n<meta name=\"description\" content=\"We take a look at Business Cards on TV and in the movies to see if they score a HIT or a MISS in terms of design, content and impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/inspiracao-para-impressao\/cartoes-comerciais-no-ecra-os-exitos-e-os-fracassos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Cards On-screen: HITS & MISSES - 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