{"id":72926,"date":"2022-10-28T08:11:32","date_gmt":"2022-10-28T07:11:32","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=72926"},"modified":"2022-10-31T13:16:52","modified_gmt":"2022-10-31T13:16:52","slug":"silvia-coletto-paid-ads-school","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/customer-stories\/silvia-coletto-paid-ads-school\/","title":{"rendered":"Hist\u00f3rias de clientes: Silvia Coletto, Escola de an\u00fancios pagos"},"content":{"rendered":"
<\/div>

Hist\u00f3rias de clientes: Especialista em Google Ads<\/strong><\/h1>\n

O Google Ads \u00e9 um s\u00edtio assustador para alguns. Para outros, \u00e9 um parque de divers\u00f5es.<\/p>\n

Saber onde est\u00e3o todos os brinquedos e com que brinquedos brincar pode ajud\u00e1-lo a transformar este espa\u00e7o no seu parque de divers\u00f5es, elevando assim a sua empresa a alturas extraordin\u00e1rias.<\/p>\n

A nossa cliente, Silvia Coletto de Escola de an\u00fancios pagos<\/a>\u00e9 um especialista neste dom\u00ednio e capacita as empresas atrav\u00e9s de an\u00fancios pagos no Google.<\/p>\n

Fal\u00e1mos com ela para saber mais sobre o Google Advertising e porque \u00e9 que a incorpora\u00e7\u00e3o da impress\u00e3o no seu marketing online \u00e9 imperativa para todas as empresas.<\/p>\n

\"\"<\/a><\/p>\n

Precisa de ajuda com an\u00fancios pagos?<\/strong><\/h3>\n

Silvia mudou-se de It\u00e1lia para Inglaterra em 2014. \u00c9 especialista em publicidade paga e trabalha especificamente em marketing para motores de busca, bem como em consultoria sobre como otimizar os an\u00fancios pagos para obter os melhores resultados.<\/p>\n

Para al\u00e9m disso, Silvia d\u00e1 palestras sobre neg\u00f3cios e \u00e9 autora de \"Are You Ready For Paid Ads: Como preparar a sua empresa para um crescimento maci\u00e7o\".<\/p>\n

\u00c9 particularmente apaixonada por trabalhar com empresas B2B (business-to-business) e organiza\u00e7\u00f5es sem fins lucrativos.<\/p>\n

Como especialista em PPC, a Silvia n\u00e3o s\u00f3 inicia os seus clientes nos an\u00fancios pagos, como tamb\u00e9m lhes d\u00e1 forma\u00e7\u00e3o para que possam tirar partido de todo o potencial do Google para a sua empresa.<\/p>\n

Com experi\u00eancia na gest\u00e3o de clientes de todas as dimens\u00f5es, geriu v\u00e1rios milh\u00f5es de libras em despesas de publicidade numa multiplicidade de sectores, excedendo regularmente as expectativas dos clientes no processo.<\/p>\n

Nem todos os her\u00f3is usam capas<\/strong><\/h3>\n

Trabalhar t\u00e3o intimamente com o seu produto ou servi\u00e7o pode deixar muitas empresas fora da sua zona de conforto com o marketing digital. Como resultado, muitas pessoas n\u00e3o sabem por onde come\u00e7ar quando comercializam a sua marca em linha.<\/p>\n

\u00c9 a\u00ed que especialistas como a S\u00edlvia entram em a\u00e7\u00e3o.<\/p>\n

Ela disse: \"Falo com empres\u00e1rios sem experi\u00eancia em publicidade digital e mostro-lhes o papel que a publicidade desempenha na empresa.<\/p>\n

\"Trabalho com pequenas e m\u00e9dias empresas que j\u00e1 perderam dinheiro com an\u00fancios pagos. Como resultado, muitos dos meus clientes t\u00eam medo de tentar novamente. A minha fun\u00e7\u00e3o \u00e9 perceber porque \u00e9 que n\u00e3o funcionou no passado. Depois, fa\u00e7o ajustes para que os meus clientes possam aproveitar o poder que os an\u00fancios pagos lhes podem dar.\"<\/p>\n

Algumas empresas desistem prematuramente do PPC. Outras t\u00eam expectativas exageradas sobre o que esperar das suas campanhas de marketing digital.<\/p>\n

Silvia salienta que: \"O Google Ads \u00e9 apenas uma das muitas engrenagens da m\u00e1quina que as empresas precisam de aprender a dominar.<\/p>\n

\"\"<\/a><\/p>\n

E acrescenta: \"Muitas empresas pensam que o Google Ads \u00e9 como uma bala m\u00e1gica. Como resultado, muitas pequenas e m\u00e9dias empresas utilizam uma estrat\u00e9gia deficiente e perdem dinheiro com campanhas publicit\u00e1rias, pelo que t\u00eam medo de tentar novamente.\"<\/p>\n

Em fun\u00e7\u00e3o da sua situa\u00e7\u00e3o num dado momento, as empresas devem estabelecer prioridades quanto aos objectivos que pretendem atingir.<\/p>\n

Silvia argumenta: \"As empresas em fase de arranque com investimento considerariam os an\u00fancios pagos altamente ben\u00e9ficos desde o in\u00edcio, uma vez que t\u00eam um or\u00e7amento atribu\u00eddo para gastar. As empresas em fase de arranque sem investimento ter\u00e3o provavelmente dificuldade em encontrar os fundos e, nessa fase, haver\u00e1 provavelmente outras coisas mais importantes na lista de prioridades.<\/p>\n

\"No entanto, sem um acompanhamento adequado, n\u00e3o ver\u00e1 a prova dos resultados de qualquer forma.\"<\/p>\n

O que \u00e9 o Google Ads?<\/strong><\/h3>\n

O Google Ads \u00e9 uma plataforma paga que divulga a sua empresa no mundo online de v\u00e1rias formas diferentes. Trata-se do modelo de publicidade pay-per-click (PPC) do Google, que permite essencialmente \u00e0s empresas comprar visitas ao seu s\u00edtio Web.<\/p>\n

O seu funcionamento \u00e9 simples.<\/p>\n

Os utilizadores escrevem palavras-chave e as consultas relevantes aparecem no topo da p\u00e1gina de pesquisa.<\/p>\n

Por exemplo, pretende procurar impress\u00e3o de folhetos e panfletos.<\/p>\n

\"\"<\/a><\/p>\n

Tirar partido da audi\u00eancia global do Google \u00e9 essencial para fazer crescer a sua marca em linha.<\/p>\n

Os an\u00fancios pagos constituem um dos m\u00e9todos mais comuns de crescimento em linha. Algumas das suas principais vantagens incluem:<\/p>\n

O enorme alcance do Google<\/p>\n

Inten\u00e7\u00e3o direccionada<\/p>\n

Ultrapassar os resultados org\u00e2nicos<\/p>\n

Ganhar mais convers\u00f5es<\/p>\n

O poder da impress\u00e3o num mundo digital<\/strong><\/h3>\n

Num mundo cada vez mais digital, aproveitar o poder da impress\u00e3o pode levar a sua marca para o pr\u00f3ximo n\u00edvel.<\/p>\n

Al\u00e9m disso, a combina\u00e7\u00e3o do marketing digital com a publicidade impressa provou ser uma receita vencedora. Com base na sua experi\u00eancia, Silvia falou-nos da import\u00e2ncia de utilizar a impress\u00e3o f\u00edsica na esfera digital:<\/p>\n

A impress\u00e3o e o digital n\u00e3o s\u00e3o uma quest\u00e3o de \"ou um ou outro\". Ambos t\u00eam os seus objectivos espec\u00edficos, o que os torna muito importantes.<\/p>\n

\"Eu 100% nunca dispensaria a impress\u00e3o.\"<\/p>\n

\"\"<\/a><\/p>\n

Muitas empresas sentem-se tentadas a deixar de usar papel, num esfor\u00e7o para aumentar as suas credenciais ecol\u00f3gicas. No entanto, ao faz\u00ea-lo, muitas n\u00e3o consideram tr\u00eas factores importantes: o impacto ambiental do alojamento de dados online; a natureza sustent\u00e1vel da maioria das impress\u00f5es modernas; e a efic\u00e1cia dos suportes f\u00edsicos no mundo real.<\/p>\n

Silvia experimentou a elimina\u00e7\u00e3o do papel atrav\u00e9s do digital Cart\u00f5es de visita<\/a> mas apercebeu-se das desvantagens de n\u00e3o ter material de apoio f\u00edsico quando participava em confer\u00eancias.<\/p>\n

\"Nada pode substituir um cart\u00e3o de visita. Os cart\u00f5es digitais perdem-se nas pessoas porque as obrigam a procurar os seus dados. Ao passo que os cart\u00f5es de visita impressos e os seus dados est\u00e3o fisicamente nas suas m\u00e3os.<\/p>\n

Em todas as confer\u00eancias em que participo, todas as pessoas perguntam sempre: \"Tem um cart\u00e3o de visita?\"<\/p>\n

Os belos cart\u00f5es de visita da Silvia combinam agora a impress\u00e3o e o digital. O seu trabalho art\u00edstico inclui um C\u00f3digo QR<\/a> que envia as pessoas para o seu cart\u00e3o de visita digital, onde podem ver o seu livro, blogue ou concursos.<\/p>\n

\"\"<\/a><\/p>\n

Impress\u00e3o para confer\u00eancias<\/strong><\/h3>\n

As confer\u00eancias constituem uma grande oportunidade para as empresas mostrarem as suas credenciais e a impress\u00e3o constitui a plataforma perfeita.<\/p>\n

O arsenal de confer\u00eancias de Silvia inclui uma vasta sele\u00e7\u00e3o de Faixas de puxar para cima<\/a>, Cart\u00f5es de visita e Folhetos A6<\/a>. Os banners s\u00e3o um \u00f3timo local para adicionar imagens apelativas ou mais informa\u00e7\u00f5es, enquanto os folhetos e os cart\u00f5es de visita s\u00e3o os folhetos perfeitos para as pessoas levarem para casa.<\/p>\n

\"Se a impress\u00e3o n\u00e3o existisse, as confer\u00eancias tornar-se-iam muito mais dif\u00edceis.<\/p>\n

\"Coloquei c\u00f3digos QR nos meus banners e cart\u00f5es de visita. Muitas pessoas l\u00eaem estes c\u00f3digos enquanto estou a falar e isso d\u00e1-lhes muitas op\u00e7\u00f5es para obterem as minhas informa\u00e7\u00f5es.<\/p>\n

\"Sem a impress\u00e3o, n\u00e3o poderiam aceder instantaneamente aos meus cart\u00f5es de visita digitais!\"<\/p>\n

A Solopress cumpre o prometido!<\/strong><\/h3>\n

Orgulhamo-nos do facto de os nossos clientes gostarem tanto dos seus produtos que querem falar de n\u00f3s.<\/p>\n

\"\"<\/a><\/p>\n

A Silvia ficou particularmente impressionada com os prazos de entrega, a qualidade da impress\u00e3o e a facilidade de encomenda no nosso s\u00edtio Web.<\/p>\n

\"Se precisar de imprimir algo rapidamente e a um pre\u00e7o razo\u00e1vel, recomendo vivamente a Solopress. N\u00e3o h\u00e1 nada a apontar.<\/p>\n

\"A experi\u00eancia do utilizador no s\u00edtio Web \u00e9 um sonho tornado realidade para qualquer pessoa que j\u00e1 tenha tido dificuldades com a impress\u00e3o online.<\/p>\n

\"N\u00e3o vou usar mais ningu\u00e9m!\"<\/p>\n

Se procura uma empresa de confian\u00e7a para entregar os seus produtos impressos, orgulhamo-nos de ser a empresa de impress\u00e3o mais fi\u00e1vel do Reino Unido e teremos todo o prazer em levar a sua marca para o pr\u00f3ximo n\u00edvel.<\/p>","protected":false},"excerpt":{"rendered":"

Customer Stories: Google Ads expert Google Ads is a daunting place for some. For others, it\u2019s a playground. Knowing where all the toys are and which ones to play with can help you turn this space into your playground, elevating your business to extraordinary heights as a result. Our customer, Silvia Coletto of Paid Ads […]<\/p>\n","protected":false},"author":154,"featured_media":72951,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557],"tags":[],"class_list":{"0":"post-72926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories"},"acf":[],"yoast_head":"\nCustomer Stories: Silvia Coletto, Paid Ads School - Solopress UK<\/title>\n<meta name=\"description\" content=\"Discover Google Ads and why incorporating print along with your online advertising is imperative for every business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/historias-de-clientes-2\/silvia-coletto-paid-ads-school\/\" \/>\n<meta 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