{"id":73030,"date":"2022-11-21T13:18:00","date_gmt":"2022-11-21T13:18:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73030"},"modified":"2023-02-10T21:28:00","modified_gmt":"2023-02-10T21:28:00","slug":"um-guia-para-introducao-dos-vouchers-de-prenda","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/a-guide-to-introducing-gift-vouchers\/","title":{"rendered":"Um guia para a introdu\u00e7\u00e3o de vales de oferta"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">Os vales de oferta oferecem uma situa\u00e7\u00e3o em que todos ganham. O seu cliente obt\u00e9m uma solu\u00e7\u00e3o conveniente para oferecer um presente. O destinat\u00e1rio recebe uma agrad\u00e1vel surpresa. Como vendedor, obt\u00e9m o b\u00f3nus adicional de ter dinheiro na caixa desde o in\u00edcio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No entanto, quando se trata essencialmente de criar a sua pr\u00f3pria moeda, h\u00e1 alguns pormenores importantes a ter em conta. Como veremos, algumas destas quest\u00f5es entram em \u00e1reas da contabilidade e da lei, por isso, se tiver d\u00favidas sobre os pormenores legais e financeiros em torno da <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/gift-vouchers\/\" target=\"_blank\" rel=\"noopener\">Vales de oferta<\/a>recomendamos vivamente que procure o conselho de um profissional.<\/span><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-14-at-14.12.38.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-73014 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-14-at-14.12.38.png\" alt=\"\" width=\"421\" height=\"445\" \/><\/a><\/p>\n<h2><b>As \u00faltimas coisas primeiro<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vale a pena pensar ao contr\u00e1rio quando se trata de introduzir vales de oferta. Ironicamente, os cuidados posteriores devem ser uma das primeiras coisas a considerar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comece por tentar enumerar todas as eventualidades que podem ocorrer quando os clientes compram e utilizam os seus vales de oferta.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Como \u00e9 que se d\u00e1 o troco se a compra do titular do vale for inferior ao valor do vale?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O que acontece se um destinat\u00e1rio devolver um artigo com defeito, comprado com um vale, e exigir um reembolso em dinheiro?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O que acontece se um destinat\u00e1rio lhe apresentar um vale com dez anos?<\/span><\/li>\n<li aria-level=\"1\">O que aconteceria se a empresa cessasse a sua atividade?<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pode evitar a confus\u00e3o e o ressentimento se considerar estas eventualidades com anteced\u00eancia e formular uma pol\u00edtica legal e razo\u00e1vel que pode ser definida nos seus termos e condi\u00e7\u00f5es.<\/span><\/p>\n<h2><b>Como redigir termos e condi\u00e7\u00f5es?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A reda\u00e7\u00e3o de termos e condi\u00e7\u00f5es requer uma linguagem estanque. No entanto, a menos que tenha forma\u00e7\u00e3o jur\u00eddica, \u00e9 melhor n\u00e3o tentar redigi-las numa linguagem amadora \"<\/span><a href=\"https:\/\/dictionary.cambridge.org\/dictionary\/english\/legalese\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">juridiqu\u00eas<\/span><\/a><span style=\"font-weight: 400;\">\". Em vez disso, tente transmitir o seu sentido de forma t\u00e3o clara e inequ\u00edvoca quanto poss\u00edvel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se estiver preocupado com a possibilidade de deixar lacunas, poder\u00e1 querer procurar aconselhamento jur\u00eddico profissional ou consultar o secret\u00e1rio jur\u00eddico da sua empresa, se o tiver. \u00c9 suficiente dizer que, ao redigir os seus termos e condi\u00e7\u00f5es, deve ter em conta <strong>que<\/strong>, <strong>onde<\/strong> e <strong>quando<\/strong>.<\/span><\/p>\n<h3><b>Quem<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ao vender um vale, est\u00e1 a celebrar um contrato com o comprador do vale e n\u00e3o com o destinat\u00e1rio final. Se o destinat\u00e1rio do vale tiver algum lit\u00edgio relativamente aos termos do vale, o seu primeiro recurso \u00e9 o comprador. Na vida real, \u00e9 claro, esta \u00e9 uma situa\u00e7\u00e3o inc\u00f3moda que deve ser evitada a todo o custo, a menos que queira que a sua marca deixe um sabor amargo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adopte pol\u00edticas razoavelmente flex\u00edveis que d\u00eaem bastante margem de manobra ao destinat\u00e1rio para resgatar a sua oferta. Afinal de contas, j\u00e1 recebeu os fundos. Quaisquer conting\u00eancias que tenha de introduzir devem ser claramente indicadas no vale para que o destinat\u00e1rio n\u00e3o tenha d\u00favidas sobre os seus direitos.<\/span><\/p>\n<h3><b>Onde<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c9 importante imprimir os termos e condi\u00e7\u00f5es nos pr\u00f3prios vales, mas tamb\u00e9m \u00e9 necess\u00e1rio criar uma sinal\u00e9tica para os apresentar junto \u00e0 caixa. <\/span><a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/cartazes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cartazes<\/span><\/a><span style=\"font-weight: 400;\"> e <\/span><a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/strut-cards\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cart\u00f5es Strut<\/span><\/a><span style=\"font-weight: 400;\"> s\u00e3o ambas \u00f3ptimas formas de dar a conhecer esta informa\u00e7\u00e3o ao balc\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trata-se de uma etapa importante, uma vez que s\u00f3 \u00e9 poss\u00edvel aplicar termos e condi\u00e7\u00f5es que tenham sido dados a conhecer ao comprador do vale <\/span><b>antes ou no momento da compra<\/b><span style=\"font-weight: 400;\">. Os compradores precisam de saber o que est\u00e3o a comprar antes de o fazerem, pelo que os termos e condi\u00e7\u00f5es impressos no pr\u00f3prio vale servir\u00e3o de lembrete para o comprador e de guia para os destinat\u00e1rios.<\/span><\/p>\n<h3><b>Quando<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Quer que os seus vales tenham uma data de validade? \u00c9 perfeitamente legal no Reino Unido incluir uma data de expira\u00e7\u00e3o na sua oferta de cup\u00f5es, desde que essa informa\u00e7\u00e3o esteja dispon\u00edvel para o comprador antes ou no momento da compra.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1697706730-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73039 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1697706730-1.jpg\" alt=\"uma boa experi\u00eancia de retalho ao balc\u00e3o\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Manter-se dentro da lei \u00e9 uma coisa, mas preservar a sua imagem p\u00fablica e a boa vontade dos seus clientes \u00e9 outra. Criar uma situa\u00e7\u00e3o em que o presente de algu\u00e9m se torna in\u00fatil numa data arbitr\u00e1ria n\u00e3o vai conquistar nenhum amigo. Considere a possibilidade de oferecer vales sem prazo de validade ou com datas de validade longas. Deve tamb\u00e9m estar preparado para conceder isen\u00e7\u00f5es ou prorroga\u00e7\u00f5es aos destinat\u00e1rios que n\u00e3o tenham chegado a tempo. Estas medidas ajudar\u00e3o a evitar confrontos e m\u00e1s cr\u00edticas online.<\/span><\/p>\n<h2><b>Territ\u00f3rio desconhecido<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Se exerce a sua atividade em territ\u00f3rios ultramarinos, lembre-se de que o que \u00e9 verdade no Reino Unido n\u00e3o \u00e9 necessariamente verdade noutros pa\u00edses. Na legisla\u00e7\u00e3o do Reino Unido, os direitos legais do consumidor sobrep\u00f5em-se a qualquer pol\u00edtica que um retalhista possa p\u00f4r em pr\u00e1tica. Noutros territ\u00f3rios, aplicam-se outros conjuntos de regulamentos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por exemplo, <\/span><a href=\"https:\/\/www.citizensinformation.ie\/en\/consumer\/shopping\/gift_vouchers.html#l744d8\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">altera\u00e7\u00f5es na legisla\u00e7\u00e3o irlandesa<\/span><\/a><span style=\"font-weight: 400;\"> em 2019 significa que os vales de oferta n\u00e3o devem ter data de validade ou devem permanecer v\u00e1lidos durante, pelo menos, cinco anos. Os comerciantes irlandeses est\u00e3o ainda proibidos de insistir para que os clientes gastem o vale numa \u00fanica transa\u00e7\u00e3o. S\u00e3o tamb\u00e9m obrigados a dar troco se o saldo for superior a 1 euro.<\/span><\/p>\n<h2><b>Venda livre<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Antes do lan\u00e7amento, \u00e9 necess\u00e1rio definir como lidar com os vales de oferta em termos de contabilidade.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por exemplo, quando um caixa recebe um pagamento atrav\u00e9s de um vale de oferta, ter\u00e1 de saber como processar esse pagamento. Poder\u00e1 ser necess\u00e1rio configurar o seu sistema de caixa ou EPOS (ponto de venda eletr\u00f3nico) para incorporar as vendas de vales de oferta <\/span><b>e<\/b><span style=\"font-weight: 400;\"> resgates.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_2053763021-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73038 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_2053763021-1.jpg\" alt=\"Poder\u00e1 ser necess\u00e1rio configurar o seu sistema de caixa ou EPOS (ponto de venda eletr\u00f3nico)\" width=\"903\" height=\"675\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9m vale a pena considerar a forma como o caixa invalida o vale quando este entra na caixa. <\/span><span style=\"font-weight: 400;\">O vale ter\u00e1 de estar estragado para n\u00e3o poder ser reutilizado. No entanto, tem de estar suficientemente intacto para ser contabilizado quando levantar o dinheiro. Tente manter um marcador permanente junto \u00e0 caixa para rabiscar os vales usados antes de irem para a gaveta.<\/span><\/p>\n<h2><b>Contabilidade dos seus vales<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Outra quest\u00e3o que poder\u00e1 querer discutir com o seu contabilista \u00e9 quando e como comunicar as vendas de cup\u00f5es. Afinal de contas, estar\u00e3o envolvidas duas transac\u00e7\u00f5es:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Em primeiro lugar, <strong>a venda de cup\u00f5es<\/strong>quando a receita \u00e9 creditada, mas o stock n\u00e3o \u00e9 esgotado. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Em segundo lugar, <strong>o resgate do vale<\/strong>quando o stock \u00e9 esgotado, mas n\u00e3o \u00e9 creditada qualquer receita.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Depois, h\u00e1 a quest\u00e3o do IVA. \u00c9 necess\u00e1rio evitar a dupla contagem e certificar-se de que o IVA \u00e9 pago no prazo correto. Se utilizar um pacote de software de contabilidade, o seu fornecedor poder\u00e1 prestar apoio neste dom\u00ednio. Caso contr\u00e1rio, vale sempre a pena procurar o conselho de um contabilista.<\/span><\/p>\n<h2><b>Conceber para a marca, a exclusividade e a seguran\u00e7a<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O seu Cheque Prenda deve refletir a sua marca e a sua marca<\/span><span style=\"font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">indicar precocemente <\/span><span style=\"font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">que podem ser gastos consigo e s\u00f3 consigo. Por essa raz\u00e3o, o log\u00f3tipo e o valor do vale ser\u00e3o provavelmente o centro das aten\u00e7\u00f5es, com os termos e condi\u00e7\u00f5es a ocuparem as letras pequenas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por raz\u00f5es de seguran\u00e7a, \u00e9 prov\u00e1vel que pretenda que o design do seu vale de oferta apresente detalhes adicionais para que seja \u00fanico e dif\u00edcil de copiar. Para tal, a maioria dos retalhistas opta por um design distinto com um grau de complexidade dif\u00edcil de replicar.<\/span><\/p>\n<h2><b>Olho para os pormenores<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Uma forma brilhante de criar um design exclusivo que tamb\u00e9m reflicta um sentido de valor \u00e9 produzir <\/span><a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/gift-vouchers\/foil\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Vales de oferta em folha<\/span><\/a><span style=\"font-weight: 400;\">. O estampado met\u00e1lico em <\/span><span style=\"font-weight: 400;\">uma gama de cores fant\u00e1sticas <\/span><span style=\"font-weight: 400;\">A cor prateada e dourada funciona bem como texto, destacando o valor monet\u00e1rio do vale. Pode querer utilizar uma cor diferente para cada ponto de pre\u00e7o que oferece.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-73032\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/vouchers-blog-01.jpg\" alt=\"\" width=\"900\" height=\"500\" \/><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/gift-vouchers\/spot-uv\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Voucher de oferta Spot UV<\/span><\/a><span style=\"font-weight: 400;\"> A impress\u00e3o em verniz de alto brilho tamb\u00e9m real\u00e7a o seu desenho, tornando-o dif\u00edcil de recriar pelos autores de fraudes. Este verniz de alto brilho aplicado com precis\u00e3o destaca o texto ou os elementos de design com grande pormenor, conferindo brilho e requinte ao seu vale de oferta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para as marcas preocupadas com o ambiente, a gama Solopress Green tamb\u00e9m inclui <\/span><a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/green\/eco-friendly-gift-vouchers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Vales de oferta ecol\u00f3gicos<\/span><\/a><span style=\"font-weight: 400;\"> que s\u00e3o reciclados e compensados em termos de carbono. <\/span><\/p>\n<p><strong>Seja qual for o tipo que escolher, <a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/gift-vouchers\/\" target=\"_blank\" rel=\"noopener\">Impress\u00e3o de vales de oferta<\/a> \u00e9 uma \u00f3ptima op\u00e7\u00e3o para as marcas que pretendem tornar-se mais acess\u00edveis ao mercado das prendas.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Gift Vouchers offer a win-win-win situation. Your customer gets a convenient gift-giving solution. The recipient gets a nice surprise. As the seller, you get the added bonus of cash in the till upfront. When it comes to essentially creating your own currency, though, there are a few important details to address. As we\u2019ll see, some [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":73040,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,544],"tags":[],"class_list":{"0":"post-73030","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Guide to Introducing Gift Vouchers - Solopress UK<\/title>\n<meta name=\"description\" content=\"Gift Voucher printing offers a win-win-win situation for retailers, gift givers and recipients, but there are a few golden rules to follow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/um-guia-para-introducao-dos-vouchers-de-prenda\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide to Introducing Gift Vouchers - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Gift Voucher printing offers a win-win-win situation for retailers, gift givers and recipients, but there are a few golden rules to follow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/um-guia-para-introducao-dos-vouchers-de-prenda\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-21T13:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T21:28:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1551152414-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"A guide to introducing Gift Vouchers\",\"datePublished\":\"2022-11-21T13:18:00+00:00\",\"dateModified\":\"2023-02-10T21:28:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/\"},\"wordCount\":1252,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/a-guide-to-introducing-gift-vouchers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1551152414-1.jpg\",\"articleSection\":[\"Business &amp; 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