{"id":73079,"date":"2022-11-28T08:15:22","date_gmt":"2022-11-28T08:15:22","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73079"},"modified":"2022-11-28T08:15:22","modified_gmt":"2022-11-28T08:15:22","slug":"empresas-unidas-no-brexit-mas-divididas-no-4-dia-trabalho-semana","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/businesses-united-on-brexit-but-divided-on-the-4-day-work-week\/","title":{"rendered":"Empresas unidas sobre o Brexit mas divididas sobre a semana de trabalho de 4 dias"},"content":{"rendered":"
<\/div>

Uma semana de trabalho de 4 dias, o Brexit e a crise do custo de vida. Estes s\u00e3o alguns dos maiores problemas que as empresas do Reino Unido enfrentam, de acordo com um inqu\u00e9rito recente que realiz\u00e1mos.<\/p>\n

Apenas 4,5% das organiza\u00e7\u00f5es consideram que o Brexit foi positivo para a sua atividade. Do mesmo modo, mais de metade consideraria a possibilidade de implementar uma semana de trabalho de 4 dias ap\u00f3s a conclus\u00e3o bem sucedida do atual ensaio.<\/p>\n

Estes s\u00e3o apenas alguns dos resultados que obtivemos e que investigaram as quest\u00f5es mais prementes para as empresas atualmente.<\/p>\n

\"\"<\/a><\/p>\n

Temos uma base de clientes diversificada, composta por uma s\u00e9rie de sectores e dimens\u00f5es de empresas. Isto d\u00e1-nos uma vis\u00e3o das tend\u00eancias globais e a capacidade de aprofundar as quest\u00f5es que afectam as pequenas empresas ou outros sectores fortemente afectados.<\/p>\n

Quase 2.400 organiza\u00e7\u00f5es responderam ao nosso inqu\u00e9rito para nos darem a conhecer as suas maiores preocupa\u00e7\u00f5es. Alguns dos resultados podem surpreend\u00ea-lo.<\/p>\n

O Brexit \u00e9 mau para as empresas<\/h2>\n

\"\"<\/a><\/p>\n

Em todos os sectores e dimens\u00f5es de empresas, o Brexit \u00e9 visto de forma negativa. As empresas de m\u00e9dia dimens\u00e3o s\u00e3o as que t\u00eam uma opini\u00e3o mais negativa sobre o Brexit, uma vez que apenas 1,48% das empresas consideram que foi positivo para a sua atividade. As pequenas empresas v\u00eaem o Brexit de forma ligeiramente menos negativa, embora esta percentagem seja apenas de 5,63%.<\/p>\n

A interrup\u00e7\u00e3o da cadeia de abastecimento foi citada por quase 50% das empresas como a principal raz\u00e3o para o impacto negativo do Brexit. A diminui\u00e7\u00e3o da confian\u00e7a e da boa vontade em rela\u00e7\u00e3o \u00e0s empresas do Reino Unido devido ao Brexit foi especificada por um ter\u00e7o dos inquiridos. As pequenas empresas tamb\u00e9m comentaram que est\u00e3o a ser mais afectadas pelas tarifas de exporta\u00e7\u00e3o.<\/p>\n

Um n\u00famero elevad\u00edssimo de 80% de todas as empresas afirmou que o Brexit n\u00e3o trazia quaisquer benef\u00edcios. Quando divididos por sector, os resultados s\u00e3o ainda mais contundentes. Ningu\u00e9m nos sectores das artes, do com\u00e9rcio a retalho, da educa\u00e7\u00e3o, da hotelaria, do imobili\u00e1rio ou dos cuidados de sa\u00fade acredita que o Brexit tenha sido bom para as suas empresas.<\/p>\n

Tendo em conta os seus efeitos econ\u00f3micos, n\u00e3o \u00e9 surpreendente que tantas empresas se sintam negativamente face ao Brexit.\"\"<\/a><\/p>\n

Segundo um estudo recente, uma em cada cinco pequenas empresas j\u00e1 n\u00e3o pode efetuar trocas comerciais com a UE devido \u00e0s barreiras induzidas pelo Brexit. A rutura das cadeias de abastecimento continua a afetar os n\u00edveis de exist\u00eancias e as capacidades de produ\u00e7\u00e3o, deixando muitas empresas do Reino Unido numa situa\u00e7\u00e3o dif\u00edcil.<\/p>\n

Para as pequenas empresas que se est\u00e3o a concentrar nos clientes locais em resultado das restri\u00e7\u00f5es impostas pelo Brexit ao com\u00e9rcio internacional, o marketing de impress\u00e3o pode ser uma forma econ\u00f3mica e poderosa de aumentar a notoriedade da marca. Para al\u00e9m dos servi\u00e7os de impress\u00e3o, oferecemos aconselhamento sobre como escrever<\/a> e como conceber<\/a> o seu produto.<\/p>\n

As atitudes em rela\u00e7\u00e3o \u00e0 semana de trabalho de 4 dias s\u00e3o mistas<\/h2>\n

\"\"<\/a><\/p>\n

O ensaio da semana de trabalho de 4 dias no Reino Unido<\/a>que conta com a participa\u00e7\u00e3o de 73 empresas com mais de 3300 trabalhadores, j\u00e1 ultrapassou metade do seu objetivo. Os resultados t\u00eam sido extremamente positivos e parece cada vez mais prov\u00e1vel que isto se possa tornar uma realidade para alguns trabalhadores do Reino Unido.<\/p>\n

Um enorme n\u00famero de 86% das empresas que participaram no ensaio, realizado pela 4-Day Week, afirmaram que v\u00e3o tornar a semana de trabalho de 4 dias permanente.<\/p>\n

Mas as empresas que n\u00e3o est\u00e3o a participar no ensaio n\u00e3o sabem se o adoptariam ou n\u00e3o. Em geral, as atitudes em rela\u00e7\u00e3o ao conceito s\u00e3o positivas, com 70% dos inquiridos a dizerem que acreditam que \u00e9 uma boa ideia. As organiza\u00e7\u00f5es com mais de 250 empregados s\u00e3o as que t\u00eam mais probabilidades de dizer que n\u00e3o \u00e9 uma boa ideia, com cerca de 20%.<\/p>\n

No entanto, quando se trata de adotar o sistema, as respostas s\u00e3o d\u00edspares. Este valor desce para 50% quando se pergunta \u00e0s empresas se considerariam a possibilidade de o empregar, com mais de um ter\u00e7o a dizer que n\u00e3o o considerariam. No entanto, este valor volta a subir para 75%, se as organiza\u00e7\u00f5es tiverem a garantia de que n\u00e3o haver\u00e1 perda de rendimentos.\"\"<\/a><\/p>\n

A perda de produ\u00e7\u00e3o \u00e9 o maior receio das empresas mais pequenas, com cerca de um ter\u00e7o a referir este facto como a sua principal preocupa\u00e7\u00e3o. Em todas as empresas de todas as dimens\u00f5es, o financiamento governamental seria o maior incentivo para implementar a semana de trabalho de 4 dias, com quase metade delas a afirmar que esta \u00e9 a sua principal motiva\u00e7\u00e3o.<\/p>\n

Curiosamente, quase 50% estariam mais tentados a apoiar o regime atrav\u00e9s de uma ado\u00e7\u00e3o generalizada no sector p\u00fablico e nas grandes empresas. Isto sugere que, se uma semana de trabalho de 4 dias for amplamente utilizada pela maioria das empresas, as restantes poder\u00e3o ter de seguir o exemplo para competir pelos trabalhadores.<\/p>\n

Como not\u00edcia positiva para os trabalhadores, menos de 10% das empresas de qualquer dimens\u00e3o adoptariam a pol\u00edtica com uma redu\u00e7\u00e3o de 20% nos sal\u00e1rios dos seus trabalhadores. Este facto vem dissipar algumas d\u00favidas dos trabalhadores, que podem estar preocupados com a perda de rendimentos pessoais como forma de compromisso, especialmente durante uma crise de custo de vida.<\/p>\n

O maior problema<\/h2>\n

A crise do custo de vida foi considerada a maior amea\u00e7a por mais de 80% das empresas inquiridas. Com a infla\u00e7\u00e3o e a crise energ\u00e9tica a fazer subir os pre\u00e7os tanto para as empresas como para os consumidores, as organiza\u00e7\u00f5es est\u00e3o a sentir o impacto e esperam que esta situa\u00e7\u00e3o se mantenha num futuro pr\u00f3ximo.<\/p>\n

\"\"<\/a><\/p>\n

Quase tr\u00eas anos depois do in\u00edcio da pandemia, as empresas ainda est\u00e3o a sentir os efeitos da COVID. Mais de um ter\u00e7o afirma que esta continua a ser uma amea\u00e7a premente. O Brexit segue-se de perto em terceiro lugar, com a globaliza\u00e7\u00e3o e as altera\u00e7\u00f5es clim\u00e1ticas a completarem os cinco primeiros lugares.<\/p>\n

O que \u00e9 que vamos fazer a partir daqui?<\/h2>\n

As empresas de todas as dimens\u00f5es est\u00e3o a enfrentar uma mir\u00edade de problemas que amea\u00e7am a sua subsist\u00eancia. No entanto, nem tudo s\u00e3o not\u00edcias sombrias. A semana de trabalho de 4 dias, embora preocupante para muitos, apresenta muitos aspectos positivos tanto para as empresas como para os trabalhadores. As organiza\u00e7\u00f5es que participaram neste ensaio registaram um aumento da produtividade. Os seus empregados est\u00e3o a usufruir de um melhor equil\u00edbrio entre a vida profissional e pessoal, o que provou ser fundamental para melhorar a reten\u00e7\u00e3o e a lealdade dos empregados.<\/p>\n

A crise do custo de vida veio agravar muitos problemas que j\u00e1 afectavam as empresas e os consumidores. Para ultrapassar estes problemas, as empresas devem ser estrat\u00e9gicas. Se os seus pre\u00e7os est\u00e3o a aumentar devido ao custo da sua m\u00e3o de obra e dos seus recursos, seja honesto com os seus clientes. Embora possa ser tentador cortar custos em \u00e1reas como o marketing, o refor\u00e7o destas \u00e1reas tornar-se-\u00e1 mais vital para competir num mercado concorrido.<\/p>\n

\"\"<\/a><\/p>\n

O nosso inqu\u00e9rito anterior revelou que quase tr\u00eas quartos das empresas estavam a planear aumentar as suas despesas de marketing em 2022. Isto apesar da incerteza econ\u00f3mica que se fez sentir durante o Ano Novo.<\/p>\n

\u00c9 evidente que as empresas est\u00e3o a ver o valor do marketing, quer se trate de marketing impresso atrav\u00e9s de folhetos e prospectos<\/a>marketing digital ou uma combina\u00e7\u00e3o de ambos.<\/p>\n

Se est\u00e1 a pensar como \u00e9 que os panfletos podem impulsionar o seu neg\u00f3cio, leia porque \u00e9 que os folhetos continuam a ser eficazes<\/a> aqui.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

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 <\/p>","protected":false},"excerpt":{"rendered":"

A 4-day work week, Brexit and the cost-of-living crisis. These are some of the biggest issues facing Businesses in the UK, according to a recent survey we conducted. Only 4.5% of organisations believe Brexit has been good for their business. Equally, over half would consider implementing a 4-day work week following the successful completion of […]<\/p>\n","protected":false},"author":154,"featured_media":73081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-73079","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nBusinesses United On Brexit But Divided On The 4-Day Work Week<\/title>\n<meta name=\"description\" content=\"A 4-day work week, Brexit and the cost-of-living crisis. 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These are some of the biggest issues facing Businesses in the UK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/empresas-unidas-no-brexit-mas-divididas-no-4-dia-trabalho-semana\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-28T08:15:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Survey-Anchor-Piece-Header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jake Ross\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Ross\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/businesses-united-on-brexit-but-divided-on-the-4-day-work-week\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/businesses-united-on-brexit-but-divided-on-the-4-day-work-week\\\/\"},\"author\":{\"name\":\"Jake Ross\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/86438061b6921d896a81194a55080684\"},\"headline\":\"Businesses united on Brexit but divided on the 4-day work week\",\"datePublished\":\"2022-11-28T08:15:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/businesses-united-on-brexit-but-divided-on-the-4-day-work-week\\\/\"},\"wordCount\":1039,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/businesses-united-on-brexit-but-divided-on-the-4-day-work-week\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Survey-Anchor-Piece-Header.jpg\",\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/businesses-united-on-brexit-but-divided-on-the-4-day-work-week\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/businesses-united-on-brexit-but-divided-on-the-4-day-work-week\\\/\",\"name\":\"Businesses United On Brexit But Divided On The 4-Day Work Week\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/businesses-united-on-brexit-but-divided-on-the-4-day-work-week\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/businesses-united-on-brexit-but-divided-on-the-4-day-work-week\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Survey-Anchor-Piece-Header.jpg\",\"datePublished\":\"2022-11-28T08:15:22+00:00\",\"description\":\"A 4-day work week, Brexit and the cost-of-living crisis. 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