{"id":73290,"date":"2023-01-27T15:09:00","date_gmt":"2023-01-27T15:09:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73290"},"modified":"2023-07-27T21:49:38","modified_gmt":"2023-07-27T20:49:38","slug":"farnham-chiropractic-wellness-uma-campanha-de-entrega-de-portas-pt-2","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/","title":{"rendered":"Farnham Chiropractic Wellness: uma campanha de entrega de porta Pt 2"},"content":{"rendered":"
<\/div>

Em parte 1 da nossa s\u00e9rie sobre esta campanha de abertura de portas<\/a>Apresent\u00e1mos a Farnham Chiropractic Wellness e a sua Servi\u00e7o MOT a meio da vida<\/a>. Fic\u00e1mos a saber como o quiropr\u00e1tico e propriet\u00e1rio de uma empresa, Grant Pretorius, identificou que uma campanha de distribui\u00e7\u00e3o por porta poderia ajud\u00e1-lo a alcan\u00e7ar um novo p\u00fablico. Tamb\u00e9m analis\u00e1mos em pormenor como cheg\u00e1mos a um design de folheto que foi especificamente optimizado para distribui\u00e7\u00e3o por correio direto.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Com o trabalho art\u00edstico pronto para impress\u00e3o e pronto para ser carregado, era altura de analisar os pr\u00f3ximos passos envolvidos na cria\u00e7\u00e3o de uma campanha de correio direto bem sucedida. Utilizando o servi\u00e7o de Distribui\u00e7\u00e3o de Folhetos Porta-a-Porta da Solopress, isto significava familiarizar-se com o Campaign Builder. Esta ferramenta est\u00e1 acess\u00edvel durante o processo de encomenda e permite-lhe selecionar o seu p\u00fablico de acordo com a \u00e1rea geogr\u00e1fica, a idade, o tipo de agregado familiar e o escal\u00e3o de rendimentos.<\/span><\/p>\n

Criador de campanhas<\/b><\/h2>\n

Ao selecionar os endere\u00e7os certos para a sua distribui\u00e7\u00e3o de correio, Grant precisava de se concentrar no p\u00fablico certo, utilizando factores como a \u00e1rea geogr\u00e1fica, a idade, o tipo de agregado familiar e o rendimento. A efici\u00eancia \u00e9 fundamental para manter os custos baixos, e os folhetos s\u00e3o desperdi\u00e7ados se forem entregues numa morada onde os residentes est\u00e3o demasiado longe, t\u00eam a idade errada para tirar partido da MOT da meia-idade ou n\u00e3o t\u00eam recursos para pagar o servi\u00e7o.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Geogr\u00e1fico<\/b><\/h2>\n

Como o nome sugere, a Farnham Chiropractic Wellness est\u00e1 sediada na cidade de Farnham, no Surrey. Esta pr\u00f3spera cidade-mercado georgiana tem uma popula\u00e7\u00e3o de 28 mil habitantes e serve de centro social e comercial para uma s\u00e9rie de aldeias circundantes.<\/span><\/p>\n

Grant estava empenhado em desenvolver a sua base de clientes locais, pelo que decidiu concentrar-se nos agregados familiares pr\u00f3ximos. Assim, seleccionou um raio de 16 quil\u00f3metros a partir da morada da cl\u00ednica. Esta \u00e1rea inclu\u00eda os c\u00f3digos postais GU9 7**, GU9 8**, GU9 9**, GU9 0**, GU10 1**, GU10 2**, GU10 3**, GU10 4** e GU10 5**.<\/span><\/p>\n

\"\"<\/a><\/p>\n

O Campaign Builder permite-lhe selecionar v\u00e1rias \u00e1reas, mesmo que esses c\u00f3digos postais n\u00e3o sejam cont\u00edguos, ou seja, estejam dispersos em vez de formarem uma grande \u00e1rea. Se o seu p\u00fablico for o centro da cidade, por exemplo, pode selecionar c\u00f3digos postais do centro da cidade em Glasgow, Birmingham e Manchester, todos como parte da mesma campanha.<\/span><\/p>\n

Aumentar a escala<\/b><\/h2>\n

Um dos aspectos vers\u00e1teis da utiliza\u00e7\u00e3o do <\/span>Servi\u00e7o de distribui\u00e7\u00e3o de folhetos porta-a-porta<\/span><\/a> \u00e9 que a escala e o \u00e2mbito da sua campanha est\u00e3o completamente sob o seu controlo. Desde que o n\u00famero de endere\u00e7os seja superior ao m\u00ednimo de 7.500 e inferior ao m\u00e1ximo de 1.000.000, pode personalizar a sua campanha para abranger tantos agregados familiares quantos desejar atrav\u00e9s do Criador de campanhas.\u00a0<\/span><\/p>\n

Para campanhas com audi\u00eancias superiores a 1.000.000, pode contactar-nos em customerservices@solopress.com ou atrav\u00e9s do n\u00famero 01702 460047 e poderemos dar-lhe a aten\u00e7\u00e3o especial que uma campanha desta dimens\u00e3o merece.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Para a campanha Farnham Chiropractic Wellness, Grant estabeleceu um total de 24.000 lares, o que permitiu uma quantidade razo\u00e1vel de cobertura que ainda se enquadrava no seu or\u00e7amento.<\/span><\/p>\n

Com o objetivo de agradar<\/b><\/h2>\n

Um dos elementos-chave da segmenta\u00e7\u00e3o de qualquer campanha de marketing \u00e9 a demografia, ou seja, concentrar-se nos tipos de pessoas que t\u00eam mais probabilidades de se tornarem seus clientes.\u00a0<\/span><\/p>\n

O Campaign Builder permite a segmenta\u00e7\u00e3o atrav\u00e9s destes filtros-chave:<\/span><\/p>\n

Fam\u00edlias<\/b><\/h3>\n

Uma marca nesta caixa permite que os profissionais de marketing cheguem a todas as fam\u00edlias dentro da \u00e1rea especificada. Pode aprofundar ainda mais para especificar: Pais de hot\u00e9is, Pais de escolas prim\u00e1rias, Pais de escolas secund\u00e1rias ou Pais de escolas infantis.<\/span><\/p>\n

In\u00edcio da vida<\/b><\/h3>\n

A sele\u00e7\u00e3o deste grupo atinge os jovens da \u00e1rea-alvo. Pode ainda centrar-se nos Calouros, nos Construtores de Ninhos e nos Voadores do Ninho.<\/span><\/p>\n

Meia-idade<\/b><\/h3>\n

O caminho para o lucrativo mercado das pessoas de meia-idade. Os subgrupos a que se pode dirigir incluem as fam\u00edlias n\u00e3o convencionais, os casais sem restri\u00e7\u00f5es e os independentes de meia-idade.<\/span><\/p>\n

Vida posterior<\/b><\/h3>\n

Ao centrarem-se no segmento s\u00e9nior do mercado, os profissionais de marketing podem escolher entre \"Empty Nesters\" ou \"Senior Sole Decision Makers\".<\/span><\/p>\n

Escal\u00e3o de rendimento
\n<\/b><\/h3>\n

O Campaign Builder permite-lhe visar agregados familiares com rendimentos elevados, m\u00e9dios ou baixos.<\/span><\/p>\n

A perspetiva perfeita<\/b><\/h2>\n

Para a Mid-life MOT, o p\u00fablico-alvo est\u00e1 praticamente escrito no t\u00edtulo - qualquer pessoa entre os 40 e os 60 anos. A meia-idade \u00e9 um dos escal\u00f5es et\u00e1rios utilizados no Campaign Builder, permitindo \u00e0 Grant dirigir-se a este p\u00fablico espec\u00edfico, excluindo todos os outros.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Outro fator importante na qualifica\u00e7\u00e3o dos contactos para este servi\u00e7o espec\u00edfico foi o rendimento. <\/span>A natureza aprofundada da avalia\u00e7\u00e3o significa que tem um pre\u00e7o mais elevado do que outros exames de sa\u00fade e tratamentos oferecidos pela cl\u00ednica. Os custos laboratoriais das an\u00e1lises sangu\u00edneas, por exemplo, s\u00e3o um fator determinante do pre\u00e7o. No entanto, a aquisi\u00e7\u00e3o destes exames no sector privado traz grandes vantagens em termos de rapidez e de servi\u00e7o.<\/span><\/p>\n

Grant imagina que o seu p\u00fablico-alvo para a Mid-life MOT \u00e9 um profissional que fez certos sacrif\u00edcios de sa\u00fade em troca de riqueza e de uma carreira. A MOT da meia-idade permite que essas pessoas utilizem parte dessa riqueza para investir de novo na sua sa\u00fade. Com isto em mente, Grant p\u00f4de utilizar o Campaign Builder para analisar os agregados familiares com rendimentos m\u00e9dios e elevados.<\/span><\/p>\n

Respeitar o or\u00e7amento<\/b><\/h2>\n

Outra carater\u00edstica \u00fatil do Criador de campanhas \u00e9 a possibilidade de ajustar as \u00e1reas de c\u00f3digo postal, as quantidades e os dados demogr\u00e1ficos antes de efetuar a encomenda. Isto significa que pode definir o seu or\u00e7amento e ajustar o seu \u00e2mbito de acordo com o mesmo, ou planear a sua campanha de sonho e calcular o custo.<\/span><\/p>\n

Seja qual for a sua utiliza\u00e7\u00e3o, Distribui\u00e7\u00e3o de folhetos porta-a-porta<\/a> da Solopress \u00e9 uma forma conveniente de planear, comprar, imprimir e publicar o seu material de marketing direto de uma s\u00f3 vez, a partir de um fornecedor de confian\u00e7a.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

In part 1 of our series on this door drop campaign, we introduced Farnham Chiropractic Wellness and their Mid-life MOT service. We learned how chiropractor and business owner Grant Pretorius had identified that a door drop campaign could help him to reach a new audience. We also took a detailed look at how we arrived […]<\/p>\n","protected":false},"author":134,"featured_media":73344,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,557,544],"tags":[],"class_list":{"0":"post-73290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-customer-stories","9":"category-print-inspiration"},"acf":[],"yoast_head":"\nA Door Drop Campaign: Pt 2 - Solopress UK<\/title>\n<meta name=\"description\" content=\"Door drop campaigns are a great way to target the just right people for your business, as Farnham Chiropractic Wellness found out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/historias-de-clientes-2\/farnham-chiropractic-wellness-uma-campanha-de-entrega-de-portas-pt-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Door Drop Campaign: Pt 2 - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Door drop campaigns are a great way to target the just right people for your business, as Farnham Chiropractic Wellness found out.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/historias-de-clientes-2\/farnham-chiropractic-wellness-uma-campanha-de-entrega-de-portas-pt-2\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-27T15:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T20:49:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/Farnham-blog-header-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Farnham Chiropractic Wellness: a door drop campaign Pt 2\",\"datePublished\":\"2023-01-27T15:09:00+00:00\",\"dateModified\":\"2023-07-27T20:49:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/\"},\"wordCount\":895,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/Farnham-blog-header-2.jpg\",\"articleSection\":[\"Business & Marketing\",\"Customer Stories\",\"Print Inspiration\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/\",\"name\":\"A Door Drop Campaign: Pt 2 - 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