{"id":73302,"date":"2023-01-24T13:31:41","date_gmt":"2023-01-24T13:31:41","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73302"},"modified":"2023-02-10T20:58:42","modified_gmt":"2023-02-10T20:58:42","slug":"olhar-com-atencao-a-historia-dos-crachas-de-botao","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/print-inspiration\/look-sharp-a-history-of-button-badges\/","title":{"rendered":"Um olhar atento! A hist\u00f3ria dos crach\u00e1s de bot\u00e3o"},"content":{"rendered":"
<\/div>

Os crach\u00e1s com bot\u00f5es, tamb\u00e9m conhecidos como crach\u00e1s com alfinetes, t\u00eam uma longa e rica hist\u00f3ria na cultura brit\u00e2nica. Para assinalar a introdu\u00e7\u00e3o de Crach\u00e1s com bot\u00f5es<\/a> Para al\u00e9m da vasta gama de impressos promocionais da Solopress, vamos descobrir a hist\u00f3ria dos crach\u00e1s, desde os tempos vitorianos at\u00e9 \u00e0 Linha Victoria.\u00a0<\/span><\/p>\n

O nascimento do crach\u00e1<\/b><\/h2>\n

O crach\u00e1 de bot\u00e3o, tal como o conhecemos atualmente, surgiu no final do s\u00e9culo XIX. Os broches de metal fundido ou estampado e os broches de esmalte j\u00e1 existiam anteriormente, mas exigiam muita per\u00edcia, tempo e dinheiro para serem produzidos. Os crach\u00e1s de bot\u00e3o, por outro lado, receberam o seu nome porque eram feitos de forma semelhante, e pelos mesmos fabricantes, aos bot\u00f5es cobertos de tecido.<\/span><\/p>\n

\"Desenho<\/a><\/p>\n

Em 1894 e 1896, uma empresa americana chamada Whitehead & Hoag Co. registou patentes para um \"crach\u00e1 ou bot\u00e3o\" que consistia num desenho impresso em papel, pressionado sobre um suporte met\u00e1lico e protegido por um revestimento de pel\u00edcula de celulose transparente. Um anel de metal mantinha o conjunto no lugar e um alfinete na parte de tr\u00e1s prendia o crach\u00e1 \u00e0 roupa do utilizador. Este modelo persiste at\u00e9 aos dias de hoje, com ligeiras varia\u00e7\u00f5es de material e de design. \u00c9 este tipo de crach\u00e1 que a Solopress oferece em <\/span>Redondo<\/span><\/a>, <\/span>Quadrado<\/span><\/a> e <\/span>Ret\u00e2ngulo<\/span><\/a> op\u00e7\u00f5es.<\/span><\/p>\n

Uma educa\u00e7\u00e3o vitoriana<\/b><\/h2>\n

No mesmo ano em que a segunda patente foi registada, a Rainha Vit\u00f3ria comemorou 60 anos no trono e os crach\u00e1s do jubileu de diamante tornaram-se populares em todo o Imp\u00e9rio Brit\u00e2nico. Seguiu-se uma vaga de crach\u00e1s populares na Gr\u00e3-Bretanha, tanto em apoio ao Imp\u00e9rio durante a Guerra dos B\u00f3eres, como em resist\u00eancia ao mesmo durante a campanha pela independ\u00eancia da \u00cdndia, liderada por Mahatma Gandhi.<\/span><\/p>\n

\"Pin<\/a>
Alfinete da \u00e9poca da Guerra dos B\u00f4eres com a marca Whitehead & Hoag Co. vis\u00edvel no verso.<\/figcaption><\/figure>\n

Durante a Segunda Guerra Mundial, os crach\u00e1s de alfinetes foram utilizados como uma forma de as pessoas mostrarem o seu apoio ao esfor\u00e7o de guerra. Muitos crach\u00e1s apresentavam slogans ou imagens patri\u00f3ticas e eram usados por homens e mulheres como forma de demonstrar lealdade ao seu pa\u00eds.<\/span><\/p>\n

Paz e amor<\/b><\/h2>\n

Na d\u00e9cada de 1960, os crach\u00e1s de alfinetes tornaram-se um acess\u00f3rio popular entre a contracultura juvenil. A ascens\u00e3o do movimento hippie viu aumentar a utiliza\u00e7\u00e3o de crach\u00e1s de alfinetes como forma de os jovens expressarem a sua individualidade e inconformismo. Muitos crach\u00e1s desta \u00e9poca apresentavam s\u00edmbolos de paz, flores e outros s\u00edmbolos da contracultura.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

O crach\u00e1 da CND foi concebido em 1958 pelo designer, artista e pacifista Gerard Holtom. O desenho, baseado numa figura que exprime as letras \"N\" e \"D\" atrav\u00e9s de sem\u00e1foro, foi adotado e adaptado pelo movimento hippie em cartazes, posters, vestu\u00e1rio e, claro, nos crach\u00e1s.<\/span><\/p>\n

Inventar os emojis<\/b><\/h2>\n

Foi tamb\u00e9m durante os anos 60 que um crach\u00e1 de bot\u00e3o inventou inadvertidamente o emoji. De acordo com<\/span> esta hist\u00f3ria completa<\/span><\/a>A hist\u00f3ria come\u00e7a em 1963, quando a State Mutual Life Assurance Company, em Massachusetts, procurava um s\u00edmbolo otimista para melhorar o moral dos empregados.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Contrataram um designer gr\u00e1fico chamado Harvey Ball, cuja solu\u00e7\u00e3o foi um crach\u00e1 circular com dois olhos ovais e um sorriso radiante representado a preto sobre um fundo amarelo. O \"Smiley\" nasceu, dando origem n\u00e3o s\u00f3 a crach\u00e1s, mas tamb\u00e9m a autocolantes, posters, t-shirts e, com o tempo, ao emoji mais utilizado no mundo.<\/span><\/p>\n

Pins punk<\/strong><\/h2>\n

Os movimentos punk, new wave e ska de dois tons das d\u00e9cadas de 1970 e 1980 tamb\u00e9m utilizaram crach\u00e1s como forma de auto-express\u00e3o. Os crach\u00e1s punk apresentavam frequentemente mensagens e imagens ousadas e anti-establishment, e eram usados como forma de afirma\u00e7\u00e3o e de desafiar as normas sociais.<\/span><\/p>\n

\"\"<\/a><\/p>\n

O personagem Rik (interpretado por Rik Mayall) na inovadora com\u00e9dia dos anos 80 \"The Young Ones\" usava habitualmente uma s\u00e9rie de crach\u00e1s com slogans. <\/span>reproduzir a cole\u00e7\u00e3o de Rik na sua totalidade<\/span><\/a>.<\/span><\/p>\n

Entre a cole\u00e7\u00e3o de Rik havia crach\u00e1s que apoiavam o Partido Trabalhista e a Alian\u00e7a Liberal SDP, bem como v\u00e1rias mensagens de desarmamento nuclear, anti-apartheid, pr\u00f3-revolu\u00e7\u00e3o e, de forma algo incongruente, um crach\u00e1 do Blue Peter. Esta abordagem sat\u00edrica dos crach\u00e1s de bot\u00e3o \u00e9 um reflexo da sua popularidade como meio de auto-express\u00e3o durante os anos Thatcher e o final da Guerra Fria.<\/span><\/p>\n

Bandas brit\u00e2nicas e literatura brit\u00e2nica<\/strong><\/h2>\n

Nos anos 90, por\u00e9m, as coisas s\u00f3 podiam melhorar! A cena rave adoptou o uso de crach\u00e1s e o \"Smiley\" estava de volta, desta vez como forma de mostrar que se pertencia \u00e0 subcultura Acid House. Os crach\u00e1s das raves apresentavam frequentemente cores vivas e n\u00e9on e imagens psicad\u00e9licas, e eram usados como forma de se identificar como parte do grupo.<\/span><\/p>\n

Os crach\u00e1s de alfinetes tamb\u00e9m enfeitaram as lapelas das estrelas da Pop brit\u00e2nica dos anos noventa. Mal fizeram uma pausa e j\u00e1 estavam de volta durante o renascimento da nova onda punk do in\u00edcio dos anos 2000, liderada pelos Strokes e The Libertines.<\/span><\/p>\n

\"\"<\/a><\/p>\n

O cinema e a literatura tamb\u00e9m tiveram a sua quota-parte. A utiliza\u00e7\u00e3o e o significado dos crach\u00e1s s\u00e3o t\u00e3o elaborados como seria de esperar, por exemplo, no mundo dos feiticeiros de Harry Potter. Tanto os livros como os filmes est\u00e3o cheios de <\/span>refer\u00eancias a distintivos<\/span><\/a> que ajudam a definir as personagens e a desenvolver o enredo.<\/span><\/p>\n

Pins pol\u00edticos<\/b><\/h2>\n

Os crach\u00e1s de alfinetes tamb\u00e9m t\u00eam sido utilizados na pol\u00edtica como forma de os pol\u00edticos e os partidos pol\u00edticos promoverem a sua mensagem e obterem apoio. Muitos crach\u00e1s pol\u00edticos apresentam a imagem de um candidato ou o s\u00edmbolo de um partido pol\u00edtico e s\u00e3o usados pelos apoiantes como forma de mostrar o seu alinhamento com um determinado candidato ou partido. Alguns crach\u00e1s de alfinetes tamb\u00e9m apresentam um slogan, como o infame \"Make America Great Again\" de Donald Trump, que foi contrariado pela frase \"I'm With Her\" de Hilary Clinton na campanha presidencial dos EUA de 2016, e \"Build Back Better\" de Joe Biden em 2020.<\/span><\/p>\n

\"\"<\/a><\/p>\n

De regresso ao Reino Unido, as elei\u00e7\u00f5es aut\u00e1rquicas de 4 de maio dever\u00e3o ser interessantes em v\u00e1rios aspectos. Ser\u00e1 que o eleitorado vai castigar o Governo conservador? Starmer n\u00e3o conseguiu inspirar a esquerda? Ser\u00e1 que os Lib Dems ainda t\u00eam influ\u00eancia para capitalizar o caos? Seja qual for o resultado, pode apostar que veremos muitos crach\u00e1s de partidos pol\u00edticos na televis\u00e3o e nas assembleias de voto.<\/span><\/p>\n

\u00c0 vossa considera\u00e7\u00e3o<\/b><\/h2>\n

Os londrinos que viajam de metro e autocarro conhecem o distintivo \"Baby On Board\" da TFL. Estes crach\u00e1s foram introduzidos em 2005 para ajudar os outros passageiros a estarem cientes das mulheres gr\u00e1vidas a bordo que possam precisar de um lugar. A Princesa de Gales foi mesmo fotografada a usar um destes distintivos quando estava gr\u00e1vida do Pr\u00edncipe George. Os crach\u00e1s aparecem frequentemente no eBay, mas n\u00e3o se deixe enganar! Est\u00e3o dispon\u00edveis <\/span>gratuitamente pela TFL<\/span><\/a>.<\/span><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Os crach\u00e1s com bot\u00f5es t\u00eam sido frequentemente adoptados por outros grupos que desejam dar a conhecer uma condi\u00e7\u00e3o \u00e0s pessoas que os rodeiam. Por exemplo, usar um crach\u00e1 que declara que se est\u00e1 numa categoria de alto risco de infe\u00e7\u00e3o d\u00e1 aos outros a oportunidade de agir com considera\u00e7\u00e3o, sem necessidade de abordar o assunto diretamente com eles.<\/span><\/p>\n

Atualmente, os crach\u00e1s continuam a ser um acess\u00f3rio popular entre pessoas de todas as idades. Desde a sua inven\u00e7\u00e3o no final do s\u00e9culo XIX at\u00e9 \u00e0 sua utiliza\u00e7\u00e3o na Segunda Guerra Mundial, na contracultura dos anos 60, nos movimentos punk e rave e nos dias de hoje, os crach\u00e1s de alfinetes t\u00eam sido uma forma importante de as pessoas expressarem as suas cren\u00e7as, filia\u00e7\u00f5es e individualidade. Os crach\u00e1s de alfinetes s\u00e3o utilizados como artigos promocionais por empresas, organiza\u00e7\u00f5es e bandas, e pode participar na a\u00e7\u00e3o com o seu pr\u00f3prio crach\u00e1 <\/span>crach\u00e1s impressos personalizados<\/span><\/a>.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Button Badges, also known as Pin Badges, have a long and rich history in UK culture. To mark the introduction of Button Badges to Solopress’ huge range of promotional print, we pin down the history of Badges, from Victorian times to the Victoria Line.\u00a0 The birth of the Badge The Button Badge as we know […]<\/p>\n","protected":false},"author":134,"featured_media":73325,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-73302","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"\nLook sharp! A History of Button Badges - Solopress UK<\/title>\n<meta name=\"description\" content=\"From their invention in the late 19th century to the present day, we pin down the secret history of the Button Badge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/inspiracao-para-impressao\/olhar-com-atencao-a-historia-dos-crachas-de-botao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Look sharp! A History of Button Badges - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"From their invention in the late 19th century to the present day, we pin down the secret history of the Button Badge.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/inspiracao-para-impressao\/olhar-com-atencao-a-historia-dos-crachas-de-botao\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-24T13:31:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T20:58:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/Button-Badge-Header-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/look-sharp-a-history-of-button-badges\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/look-sharp-a-history-of-button-badges\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Look sharp! 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