{"id":74005,"date":"2023-05-22T12:38:56","date_gmt":"2023-05-22T11:38:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74005"},"modified":"2023-10-07T11:09:18","modified_gmt":"2023-10-07T10:09:18","slug":"grow-with-the-pros-latham-street-goes-to-print","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/entrepreneurs\/latham-street-goes-to-print\/","title":{"rendered":"Latham Street vai para a impress\u00e3o"},"content":{"rendered":"
<\/div>

No<\/span> \u00faltimo blogue<\/span><\/a> Na nossa s\u00e9rie \"Crescer com os profissionais\", analis\u00e1mos a forma como cada uma das nossas tr\u00eas empresas desenvolveu o design e a voz da sua marca espec\u00edfica. No caso da marca de moda Latham Street, o seu log\u00f3tipo \u00e9 t\u00e3o popular que optaram por imprimir produtos de marca.<\/span><\/p>\n

Temos estado a trabalhar com Lorna Minter da Latham Street para criar alguns produtos impressos para revenda na loja de Leigh-on-Sea e online em<\/span> latham-street.com<\/span><\/a>. At\u00e9 agora, Lorna seleccionou T-shirts, Tote Bags, Garrafas de \u00e1gua e Ch\u00e1venas de caf\u00e9 reutiliz\u00e1veis. De acordo com os valores ecol\u00f3gicos da marca, cada artigo foi selecionado tendo a sustentabilidade como prioridade.<\/span><\/p>\n

Uma marca em demanda\u00a0\"\"<\/a><\/b><\/h2>\n

No nosso anterior publica\u00e7\u00e3o no blogue sobre log\u00f3tipos e cores<\/a>No artigo \"Latham Street\", analis\u00e1mos a abordagem de design da marca Latham Street. A Latham Street conseguiu criar uma identidade de marca distinta que \u00e9 simultaneamente retro e atual. Tamb\u00e9m representa valores empresariais que apelam fortemente ao seu p\u00fablico principal.<\/p>\n

Como resultado, existe uma apet\u00eancia entre os clientes da Latham's Street para se associarem \u00e0 marca atrav\u00e9s de vestu\u00e1rio e acess\u00f3rios que ostentam o log\u00f3tipo da Latham Street. Lorna disse-nos:<\/p>\n

\"Desde que lan\u00e7\u00e1mos a marca, temos tido clientes a pedir produtos com o log\u00f3tipo \"smiley\". Sempre que o apresentamos de forma proeminente, quer se trate de pe\u00e7as reais, merchandising ou acess\u00f3rios, s\u00e3o sempre muito populares!\"<\/i><\/b><\/p>\n

Para satisfazer este apetite, Lorna utilizou a impress\u00e3o para criar produtos de retalho que mostram a marca. \u00c9 um \u00f3timo lugar para uma marca de moda. Quando os clientes t\u00eam o desejo de exibir o seu log\u00f3tipo em T-shirts e sacos, \u00e9 prov\u00e1vel que chamem a aten\u00e7\u00e3o de mais fashionistas.<\/p>\n

T-shirts com log\u00f3tipo\"\"<\/a><\/b><\/h2>\n

A considera\u00e7\u00e3o pelo ambiente desempenha um papel importante na tomada de decis\u00f5es de Lorna, por isso n\u00e3o foi surpresa que tenha optado por t-shirts recicladas da Solopress.<\/p>\n

O slogan da Latham Street \u00e9 \"Reutilizado, Removido, Removido\". Embora este slogan tenha muito a ver com a utiliza\u00e7\u00e3o de vestu\u00e1rio e t\u00eaxteis vintage recuperados, \u00e9 tamb\u00e9m uma express\u00e3o dos valores de consci\u00eancia ecol\u00f3gica da marca.<\/p>\n

Preto, branco e verde por todo o lado<\/b><\/h2>\n

A gama Solopress de t-shirts recicladas \u00e9 fabricada em poli\u00e9ster reciclado com certifica\u00e7\u00e3o 100% GRS. O poli\u00e9ster \u00e9 um \u00f3timo t\u00eaxtil reciclado porque a integridade do material n\u00e3o \u00e9 comprometida pelo processo de reciclagem. O poli\u00e9ster \u00e9 dur\u00e1vel, de cor r\u00e1pida, de secagem r\u00e1pida, resistente a n\u00f3doas e vincos, e todas estas propriedades positivas s\u00e3o mantidas no produto reciclado.<\/p>\n

\"\"<\/a><\/p>\n

Com a combina\u00e7\u00e3o desse log\u00f3tipo muito procurado e do material ecol\u00f3gico, estas T-shirts Latham Street n\u00e3o podiam estar mais na moda. A T-shirt reciclada de manga curta \u00e9 apresentada em preto com o log\u00f3tipo branco na frente e com as cores invertidas, estando tamb\u00e9m dispon\u00edvel uma vers\u00e3o branca de manga comprida.<\/p>\n

Sacos de estilo<\/b><\/h2>\n

Outra excelente escolha para a marca foi a nossa<\/span> Sacos de algod\u00e3o<\/span><\/a>. O algod\u00e3o de 100 g\/m\u00b2 \u00e9 certificado como org\u00e2nico pela OEKO-TEX\u00ae. Isto significa que o material tem a garantia de ter sido fabricado sem a utiliza\u00e7\u00e3o de OGM. Tamb\u00e9m \u00e9 testado quanto a pesticidas e outras subst\u00e2ncias nocivas. Mais uma vez, estes produtos enquadram-se perfeitamente nos valores da marca Latham Street.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Oferecemos estes sacos de algod\u00e3o em mais de uma d\u00fazia de cores diferentes, com pegas curtas ou longas. A Latham Street escolheu a vers\u00e3o com pega longa, de 30 cm, para servir mais como saco de ombro do que como porta-objectos. Esta op\u00e7\u00e3o, juntamente com as cores preto e branco, adequa-se perfeitamente \u00e0 est\u00e9tica e ao p\u00fablico da marca. Com a sua capacidade de 7 litros, s\u00e3o simultaneamente elegantes e pr\u00e1ticas para os clientes.<\/p>\n

Garrafas de \u00e1gua com uma miss\u00e3o<\/b><\/h2>\n

Continuando o seu tema ecol\u00f3gico, o <\/span>Garrafas de \u00e1gua<\/span><\/a> que a Latham Street nos forneceu n\u00e3o s\u00f3 s\u00e3o recicladas, como s\u00e3o feitas de \"pl\u00e1stico oce\u00e2nico evitado\". Isto significa que o material que entra nas garrafas foi recuperado num raio de 50 km de uma costa oce\u00e2nica ou de um curso de \u00e1gua com sa\u00edda para um oceano. Isto impede efetivamente que o pl\u00e1stico entre no ecossistema.<\/span><\/p>\n

\"\"<\/a><\/p>\n

O sempre popular log\u00f3tipo do smiley com glitter \u00e9 impresso na garrafa por \"screen round\". A serigrafia redonda \u00e9 um m\u00e9todo de impress\u00e3o semelhante \u00e0 serigrafia. Com a serigrafia redonda, o item \u00e9 rodado enquanto \u00e9 impresso, o que o torna perfeito para produtos como garrafas. Neste caso, a Latham Street optou por um log\u00f3tipo preto elegante, mas a impress\u00e3o est\u00e1 dispon\u00edvel em at\u00e9 4 cores.\u00a0<\/span><\/p>\n

Ch\u00e1venas de caf\u00e9 reutiliz\u00e1veis<\/b><\/h2>\n

Ajudando o ambiente de uma forma diferente, o caf\u00e9 reutiliz\u00e1vel da Latham Street Copos<\/a> permitem ao cliente reduzir a utiliza\u00e7\u00e3o de copos descart\u00e1veis. O isolamento a v\u00e1cuo de parede dupla significa que a bebida do cliente se mant\u00e9m \u00e0 temperatura correcta, quer esteja quente ou fria.\"\"<\/a><\/span><\/p>\n

O <\/span>Copo isolado<\/span><\/a> O design que Lorna seleccionou \u00e9 limpo e simples, e impresso em preto, o log\u00f3tipo assenta perfeitamente no a\u00e7o inoxid\u00e1vel. A impress\u00e3o do log\u00f3tipo tanto nas garrafas de \u00e1gua como nas ch\u00e1venas de caf\u00e9 serve para elevar o produto e divulgar a marca.<\/span><\/p>\n

Acreditar nos r\u00f3tulos<\/b><\/h2>\n

A Lorna trabalhou arduamente para criar um p\u00fablico que desejasse associar-se \u00e0 Latham Street. Ao centrar-se em produtos que apresentam o log\u00f3tipo da Latham Street, Lorna reconheceu o valor que a sua marca representa para o seu neg\u00f3cio. As pessoas sentem-se ligadas \u00e0 sua abordagem progressiva, \u00e0s suas vibra\u00e7\u00f5es de cultura de clube e aos seus valores ecol\u00f3gicos genu\u00ednos. Ao destacar o log\u00f3tipo desta forma, a Latham Street consegue difundir ainda mais a mensagem da sua marca. <\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

In the last blog from our \u201cGrow with the Pros\u201d series, we looked at how each of our three businesses developed their particular brand design and voice. In the case of fashion label Latham Street, their logo is so popular that they\u2019ve opted to print branded merchandise. We\u2019ve been working with Lorna Minter from Latham […]<\/p>\n","protected":false},"author":134,"featured_media":74013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955,544],"tags":[],"class_list":{"0":"post-74005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs","8":"category-print-inspiration"},"acf":[],"yoast_head":"\nLatham Street Goes To Print - Solopress UK<\/title>\n<meta name=\"description\" content=\"Fashion label Latham Street's branding is so popular that they\u2019ve opted to create merchandise products printed with their distinctive logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/empresarios\/grow-with-the-pros-latham-street-goes-to-print\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latham Street Goes To Print - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Fashion label Latham Street's branding is so popular that they\u2019ve opted to create merchandise products printed with their distinctive logo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/empresarios\/grow-with-the-pros-latham-street-goes-to-print\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-22T11:38:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-07T10:09:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Grow-with-the-pros_Latham-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Latham Street goes to print\",\"datePublished\":\"2023-05-22T11:38:56+00:00\",\"dateModified\":\"2023-10-07T10:09:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/\"},\"wordCount\":869,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Grow-with-the-pros_Latham-01.jpg\",\"articleSection\":[\"Entrepreneurs\",\"Print Inspiration\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/\",\"name\":\"Latham Street Goes To Print - 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